I was actually taken aback, at first, at just how heavy the series lays on the casual indignities inflicted on not only Peggy, but every other woman who crosses the frame in the first two episodes (aired back to back as a double-length premiere event). Sure, it's a welcome sight to see a period drama enthusiastically own up to the U.S. still being far from perfect in the wake of The Big One, but for a moment there it feels like we're building to a reveal of Carter as another Inhuman - this one with the special power to attract misogynists like a magnet. It's especially noticeable when occurring in-tandem with the specter of our heroine's frequent-flashbacks to her chaste (?) romance with Captain America "haunting" the proceedings, as though the only decent male to ever walk the Earth gave his life fighting The Red Skull.
That's not to say there's not something subversively thrilling about seeing a network action series make the day-to-day difficulties of a woman in navigating patriarchy its central theme, but it could've gotten repetitive and depressing early on if the series didn't have any other tricks up its sleeve. Fortunately, once the main plot kicks in (Howard Stark, framed for the sale of dangerous weapons to enemy forces, wants Peggy's help in covertly clearing his name and securing said stolen weapons) it becomes clear that this is a series more interested in plotting than preaching.
Specifically, the focus on the gender imbalance of Carter's daily grind serves as both complication and cover for her attempts to aid Stark (she's conducting her shadow-investigation right under her Stark-hating superiors' noses) but also as a way of making the Marvel/Avengers-adjacent characters stand out as subtly superior to their contemporaries. Stark (Dominic Cooper) notably refers to Peggy using mainly gender-neutral terms of affection ("pal," "buddy," etc), while his loaned-out British butler Edwin Jarvis (James D'Arcy) is a happily-domesticated house-husband off the clock.
This being a Marvel project, it shouldn't come as much surprise that the character interplay and world-building (the series is a prequel to Agents of S.H.I.E.L.D., positing Carter as the Agency's "Founding Mother") thus far seem secondary to the plot, which - also in quintessential Marvel fashion - thus far mainly involves good guys and bad guys jockeying over a glowing MacGuffin with vaguely-defined destructive capabilities. There are hints at a bigger story to come, what with mysterious assassins with unexplained missing vocal cords and talk of "The Leviathan," but for now it looks like Peggy's hands will mostly be full chasing down rogue Stark inventions.
At this point it's too early to gauge anything other than the fact that Atwell hasn't lost a step since she stole the show back in Captain America: The First Avenger and that it's an overall strong debut. The series has a lively energy (though the soundtrack leans a little heavy on the big band music for establishing the period) and doesn't thus far lean overly-heavy on the Marvel Universe connectivity like Agents of S.H.I.E.L.D. did early on - though that doesn't mean they're there, though: that scientist named Vanko is almost certainly Whiplash's dad.
Bottom Line: A fun debut. Here's hoping it keeps up this energy.
Recommendation: Worth watching for Marvel fans and TV junkies alike, particularly those seeking a strong female-led genre series.