Science and Tech
Six Takeaways from Apple's iPhone 6 Reveal Event

Devin Connors | 11 Sep 2014 16:00
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5) The Cost Gap Between Google and Apple Remains the Same

The smartwatch is a luxury, absolutely. There is no one on this planet, Dick Tracy aside, who needs a smartwatch. But it's a luxury some of us want to invest in, and as cheaply as possible.

Google, while having plenty of flagship phones, has always been about choice (for better or worse). This choice means getting a respectable Android phone on the cheap (Moto G anyone?), and now, getting an Android Wear watch on the cheap. $180 for an LG G Watch isn't cheap, but it's "cheap" when the other half is spending a minimum of $350.

It will take some time to truly develop, but you will see the same price and offering gap that exists between Apple and Google in the smartphone arena form in the smartwatch arena. More Android offerings of varying shapes, sizes, and prices, complimented by phones of the same creeds. Apple's $349 barrier isn't going to change anytime soon, and the same can be said of its long-standing $199 iPhone price. Even if the Apple Watch drops to $299, it will be competing with Android Wear devices that, flagships aside, will be in a race to the bottom.

It's the classic battle that Google and Apple have been engaged in for years, but on a new, smaller battlefield.

6) Apple is Silent on Security

iphone_6_touch_id

Apple didn't talk about this much during its iDevice presentation, but iCloud security took a step in the right direction this week. Along with two-step authentication on iCloud and iTunes, which has been around (but not really talked about) for a few months now, Apple is now email notifications for new logins. If your iCloud or iTunes account is accessed from an unknown device - two-step verification or not - Apple will send you a note detailing the login. The login tracking should help you keep aware of unwarranted access, which can be thwarted via the classic "log out all sessions" button within your account.

Two-step verification, while not new for Apple, means your phone can act as a verification device (you log in with your username and password, then a second temporary code is sent to your phone), which should help keep at least some unwanted persons out of your private bits.

This week's Apple event was all about phones and watches, so part of me isn't surprised that security (when not talking about Apple Pay) was swept under the rug. But there's a number of security ideas Apple could implement in the near future. One being: If you're comfortable with your iPhone being your two-step verification device, perhaps Apple could incorporate Touch ID into the equation. Need to log into iCloud on a new laptop? Press your thumb to your iPhone, and the laptop is added to the safe list.


So we got new phones, a new watch, a new world-dominating payment system, and some desperately-needed security measures. Its position opposite Google is unchanged, even with the new hardware, as the two still maintain their 1A/1B status in the mobile world.

Are you planning on buying the new iPhone? What do you think of the new hardware? Let's get this party started in the comments, folks.

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