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Publishers Need Friends
A study conducted by the NDP concludes that nearly 40 percent of gamers ask their friends about a game before they buy it. The study confirmed that your friend's anecdotes were twice as effective as Sony's quasi-racist advertising campaigns, and nearly 250 times more effective than Microsoft allowing Peter Molyneux discuss any game before its release date.
The sales divisions of major game publishers are already clamoring to exploit the finding. They hope to perfect a technique to insert themselves into your life over Facebook, by claiming to be that girl in high school you had a crush on. She then tells you about her monotonous existence, her desire to be free of her distant husband, and then will casually suggest purchasing an extra controller for the latest Guitar Hero game.