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EA Afraid for Madden
The company behind Madden 2010 is annoyed over what it sees as a failure of Americans to rally behind the national pastime, football. EA's John Riccitiello sat down with journalists to discuss the less-than-ideal numbers:
"I blame these slow sales on the 9.7 percent of Americans too lazy to get a job," stated Riccitiello. "Football is important in maintaining EA's quarterly sales figures, and even though times are hard and money scarce, we must dig deep to make sure our underpaid football heroes get their endorsement deals so they can afford their summer home in the Hebrides."
"We've done just about everything we could to sell the product; we put not one, but two great Americans, Troy Polamalu and Larry Fitzgerald, on the cover. That's twice the amount of awesome as usual," Riccitiello continued. "The American people should be more than happy with a product that is the same as the one we've been peddling for years, because we have new rosters!"
Madden '08 sold 4.5 million copies in the first month, '09 sold 2.2 million, and Madden 2010 has sold even less than that. If this trend continues, Madden will be less relevant than Brett Favre's career within the next 3 years.