Mythology-expanding marketing is far from a fresh concept in Hollywood. From toys and comic books to clothing and fast food tie-ins, there's rarely a shortage of peripheral products supporting-and often sullying-big screen blockbusters. And while aging geeks likes myself have been eating this stuff up ever since Kenner released their successful Star Wars toy line in the 70's, this universe-building approach is relatively new to the mainstream video game world. Recent entries, such as comics and DVDs complementing titles like Dead Space and Mass Effect- even Call of Duty and Halo-branded energy drinks - have proven the gamepad-clutching masses crave more than just a disc to spin in their consoles. As someone who still regrets selling his Death Star Station at a yard sale for ten bucks (for those under 30, a yard sale is like eBay for oldies), I've been especially taken by some of the new collectibles spawned from my favorite pastime. NECA Toys and DC Unlimited have begun turning some of our more popular polygon stars into slick action figures, so here's a look at the coolest pixel-to-plastic people currently vying for a spot on our bookshelves
Big Daddy (BioShock 2)
Codenamed Subject Delta, this towering Splicer-slaying sculpt is based on the new playable Protector from BioShock 2. Sporting some sweet details, such as air hoses and a removable oxygen tank, Delta effectively captures the cool/creepy vibe of the game. I'm not sure what's up with the baton on his belt (perhaps he was a Keystone cop before stumbling into the Atlantic and discovering Rapture), but his drill-arm is all sorts of bad-ass. The blood-letting appendage can be positioned for full menacing effect, so have fun with it and stick it up in the grill of an old toy you're now embarrassed you own; in fact, it'd totally be worth searching out a cheap Jar Jar Binks action figure for this very purpose. Just don't place Delta near the Big Daddy statue you may have gotten with the original game's Special Edition-Delta is much bigger, and embarrassing drill-envy could lead to an ugly battle on your bookshelf.