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The Escapist Staff | 6 Aug 2010 10:00
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EA's Project Ten Dollar

Everybody hates spending money. That much I understand. But the videogame industry needs to do something about the sales that it loses from the used games sales market. The money that you spend on games that you buy used from GameStop or Amazon doesn't make its way back to the people who slaved away making them. For big market games like Mass Effect 2 or GTA4, that $55 lines GameStop's pockets, not the creators'. The money lost through the piracy of console games can't be ignored either.

EA famously tried to kill two birds with one stone through its "Project Ten Dollar" initiative. Every new game box for games like Mass Effect 2 and Battlefield Bad Company 2 held a code which, when entered, unlocked content available from an online storefront. And it wasn't shabby content either: Mass Effect 2's Cerberus Network provided gamers with a new party member Zaeed and BBC2's VIP content included over 10 multiplayer maps released over a month or two.

If you bought the game used or had a pirated copy of the game, you could still access this content, but you had to drop a cold $10 - $15 for it. Did it break the bank? No. Is the game broken for people buying it used? No. Does it make the videogame proactive in valuing games that were purchased new? Hell, yes.

And that's a good thing. The more money that goes back to the people who actually create the games that you love instead of the retail middleman, the better. You should love Project Ten Dollar.

-- Greg Tito

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