"As an icon, Mario is inseparable from the medium he represents, a name practically synonymous with the pastime, and like other creations brought about in gaming's infancy, absolutely absurd. Stare too long and you realize he's an overweight, mustachioed Italian stereotype who battles sentient turtles and grows to immense proportions when he comes in contact with mushrooms. But these are conventions of a universe that we've had over 20 years to become familiar with. Why does the mushroom make Mario big? Because it's a super mushroom. Duh."
Aaron Linde explains why "Mario is Unmarketable!"