"Independent stores might have a small budget for local cable or movie theater ads, but they can't compete with the mega-chains' marketing muscle. 'Every Sunday you open up the paper and see these circulars for Circuit City and Best Buy, and it's a downer,' Halligan says. 'Every holiday season, Toys 'R' Us does this buy-two-get-one-free videogame thing. That kills everybody. All the independent storeowners go to Toys 'R' Us, and they buy tons and tons of stuff. With that deal it's cheaper than buying it at wholesale.'"
Kyle Orland talks to independent game store owners.