Methinks the mistake they made, myself included, is that they assumed people were already aware of the comicbooks' storyline direction and how easily everything can, and often is, undone. And that they intend to adapt these very comic books all the way through. It's surprising how many people aren't aware of this, as I have never read any them at all yet have absorbed enough through classic cultural osmosis to understand how it generally plays out and where it's sort of heading. Yet people treat this infinity war saga as if the source material doesn't exist or marvel is just supposed to give up a fraction of the way through the original plot direction cause a specific ending felt better than the rest.
I'm of two minds on this. On the one hand, fair enough that people don't know the comic and maybe Marvel assumed people would know btter or whatever, but even in the MCU, they've been bad at killing people off for realsies. It gets worse if you consider the Netflix shows and such, because even perpetual buttmonkey Phil Coulson was promod as returning for Agents of SHIELD, so no spoilers there. Some villains have returned and they're the most likely to die off in a movie, so I have trouble with this whole "dead for good" thing even within the continuity.
Even if there was no source material to go on, I'm just not sure I would take it as read that these folks were dead for real. Maybe some of them, but especially not the people we already knew would have movies going forward. Death tends to not hit major characters in the MCU, or it doesn't hold. I suspect part of this is specifically how much money the characters are worth, but it creates a believability problem. Not so much a problem for me, because I share crazygirl's opinions on the death scenes of characters and whatnot, but in terms of this idea people think this might have "stakes" or whatever.
Like, the Holland scene is heartbreaking, whether or not you believe it's a final moment.
I feel the same way with Doctor Who, where the character's continuation is written right into the show. Since 2005, the show has written them to be big and momentous occasions, ones which will ideally tug at the heart. I knew Tennantwas replacing Eccleston before the show finished airing, and they did similar with Smith and Capaldi and when it's Whittaker's turn we'll likely know a year in advance she's leaving and who will replace her six months after that, but that scene...if it's done well, it won't matter. It won't even matter if the Doctor makes a return appearance, a la Baker or Tennant or..."Hartnell", because there will always be that moment.
It depends on the type of program, but the MCU's been rather loose with death this entire time, which is almost as good as writing it in explicitly. It's part of the genre, but not a part you need to be genre-savvy to pick up on. Flash has been bringing back people (and sometimes killing them off) since season 2, so when you see someone come back, it's no big deal. Granted, I think the Arrowverse has killed off more heroes than the MCU, too.
There's never been anything quite like the Decimation, so there's that, but it's still within the Disneyverse of "more people have died for real in Star Wars than MCU" territory. If one of them just popped up (Force Ghosts don't count), that would be out of character. But Marvel can undo death and mess with time and all that stuff.
Thanks, I really needed that.
Gave me a chance to watch it again, too, so it works all around. XD