EA Rethinks Its Launch Strategy

EA Rethinks Its Launch Strategy

Electronic Arts devalues the games it publishes. Whether it be frequent studio closures or excessive in-game monetization via microtransactions and lootboxes, bad business practices are the norm for EA, and the company doesn't seem to be changing anytime soon. EA's most recent get rich quick scheme is its commitment to live services, restricting some of game content behind a paywall to create a lucrative year-long revenue stream at the expense of delivering a complete artistic piece.

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