73: From Borg to Boss

"'Rather than model itself around what we had done, our [culture] got forced into their model. ... We lost that special sauce that we had built.

'What Microsoft wanted was a culture, and what it ended up with was 40 very talented people, which are two different things.'"

For this article, The Escapist spoke with two men behind two companies key to Microsoft's dominance of the games industry. One was assimilated by the monolithic, monopolistic software giant, the other assimilated back. They speak to Russ Pitts about how Microsoft went "From Borg to Boss."

From Borg to Boss

Wow amazing how much can change in just two years.


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