I loved the 2010 Need For Speed: Hot Pursuit, also developed by Criterion. But that's on Steam. This looks to be Origin-only on PC. If this was on Steam, it may have been my first pre-order that's not a Valve game. Since it's Origin-only, at minimum I'll wait for a sale.
It does look good though; my favorite parts of Hot Pursuit are when I'm badly damaged and the cops are right on my tail.