Dan Ferguson: The Escapist Interview
"People are willing to get involved. They're willing to give up some of their time, even if it is branded, even if it has a marketing message, if it's fun. So they're paying attention. They're getting engaged in the experience, which is really powerful compared to banner ads or a TV spot."
Howard Wen speaks to Dan Ferguson, co-founder of Blockdot.
The advergame?!?! The interview was good Howard, but I don't think I like this guy very much. I would even go as far to say he is part of the cancer that is killing videogames. Although I guess he's making a truckload of money with this so what does he care?