128: Dan Ferguson: The Escapist Interview

Dan Ferguson: The Escapist Interview

"People are willing to get involved. They're willing to give up some of their time, even if it is branded, even if it has a marketing message, if it's fun. So they're paying attention. They're getting engaged in the experience, which is really powerful compared to banner ads or a TV spot."

Howard Wen speaks to Dan Ferguson, co-founder of Blockdot.

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The advergame?!?! The interview was good Howard, but I don't think I like this guy very much. I would even go as far to say he is part of the cancer that is killing videogames. Although I guess he's making a truckload of money with this so what does he care?

 

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