Take-Two CEO: "Exclusivity Does Work"

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Take-Two CEO: "Exclusivity Does Work"

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Think that this generation marks the end of the Exclusive Era? Think again. Take-Two CEO Ben Feder thinks that there are still advantages to publishing exclusive titles mid-console cycle.

Speaking with Gamespot, Feder said that the publisher was grooming the upcoming PS3-exclusive Agent - in development by Rockstar North - to be for the PS3 what the studio's landmark Grand Theft Auto titles were for the PS2.

"We think this has the potential to be yet another great Rockstar North franchise title. ... It's the Houser Brothers and Rockstar North. It's the A team working on an AAA title. I think the subject matter, the characters, the story, the environment, the background--all the elements are there. It's such a rich environment to play in," said Feder.

Feder went on to explain the decision to make Agent exclusive for Sony's console, a choice that flies in the face of current trends. In the middle of a global economic downturn, sales are everything, and going exclusive limits the potential audience. To make matters worse, the PS3 is in last place worldwide by a fairly healthy margin, trailing competitor Microsoft by 22 million units sold to 30 million Xbox 360s - especially in the West, the traditional market for GTA style games.

That was something that Take-Two was well aware of, said Feder. "The trade-offs a publisher will typically make is, if you're platform-agnostic, you get a larger installed base." However, going exclusive has benefits of its own: "You're platform exclusive when you get the right kind of support from first parties."

With Sony's support, Feder thinks that Agent could be a worthy followup to last generation's tremendously popular Grand Theft Auto trilogy: Grand Theft Auto III, Grand Theft Auto: Vice City, and Grand Theft Auto: San Andreas, all of which were initially PS2 exclusives, and all three of which went on to become some of the best selling games of all time: "At this phase in the cycle, when you're trying to launch a new franchise, exclusivity can really help you launch the franchise. It can give you the kind of platform that you need to start exclusive, start in the right kind of way with the right kind of partner. Exclusivity does work."

Nor does Sony's last-place standing bother him - Feder thinks there's plenty of time left in the race for Sony to scramble back to the lead. "I have a lot of confidence in Sony. I have a lot of confidence in their ability to lead the market, as they always have," he said. "Their console is a terrific platform to be developing for, and Agent is a great testament as to our belief in what that platform can do, and what they can do with us as part of a partnership."

(Via Edge Online)

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As a PC Gamer, I now hate Take-Two.

Of course it does. It means the developers can make more money.

It's gonna be the equivalent of GTA: San Andreas?

Then I guess I won't be missing anything. Because San Andreas was horrible.

Psychosocial:
It's gonna equivalent of GTA: San Andreas?

Then I guess I won't be missing anything. Because San Andreas was horrible.

Whaaaat? SA was the best of the trilogy, mang.

If its more profitable for a developer then I guess that we don't really have any base to argue against it; however as a gamer I would love to see all games reach a wider market (and stop the curse that is fanboy-ism)

CantFaketheFunk:

Psychosocial:
It's gonna equivalent of GTA: San Andreas?

Then I guess I won't be missing anything. Because San Andreas was horrible.

Whaaaat? SA was the best of the trilogy, mang.

It had the best sandbox aspects, sure, but the story felt lame and it gave us some of the most annoying missions to ever have existed in gaming.

Besides, Vice City had the coolest environment in a game ever, I could just cruise around Vice City for hours doing nothing but watching people every now and then. It also had, for the most part, really fun missions.

Psychosocial:
It's gonna be the equivalent of GTA: San Andreas?

Then I guess I won't be missing anything. Because San Andreas was horrible.

Pretty sure the point was meant to be, that this game will do for the PS3 what GTA III did for the PS2. Which is quite a tall order if you ask me.
What's this game even about? I've heard enough about people complaining that Rockstar are going back to being Playstation exclusive developers but nothing about the actual game itself.

These are the same people who shipped the demo of bioshock with rootkit drm and then lied about it's existence.

PR monkeys spout bullshit, how's that even news by now?

GameStop != GameSpot

Psychosocial:
It's gonna be the equivalent of GTA: San Andreas?

Then I guess I won't be missing anything. Because San Andreas was horrible.

Well, I don't remember the part where he said it was going to be San Andreas 2, he was just comparing their exclusivity. So you might want to add something to the conversation instead of just stating an opinion thats extremely off topic.

shMerker:
GameStop != GameSpot

D'oh. I always do that.

I swear, one of these days I'm going to start a site and call it Gamepots.

bue519:

Psychosocial:
It's gonna be the equivalent of GTA: San Andreas?

Then I guess I won't be missing anything. Because San Andreas was horrible.

Well, I don't remember the part where he said it was going to be San Andreas 2, he was just comparing their exclusivity. So you might want to add something to the conversation instead of just stating an opinion thats extremely off topic.

He said it's gonna do what San Andreas did, which is a bad thing in my eyes, and in what way are you adding anything to the topic?

As one of my posts replies said, there's been like nothing said about this game, so it's hard to discuss it anyways.

CantFaketheFunk:
To make matters worse, the PS3 is in last place worldwide by a fairly healthy margin, trailing competitor Microsoft by 22 million units sold to 30 million Xbox 360s - especially in the West, the traditional market for GTA style games.

that's over all sales, mostly coming from north america, in Japan and even Europe the 360 isn't selling as well. except for one or two odd weeks, 1 week of ps3 sales is a month of 360 sales. also those stats are considering the year head start the 360 had and the gap is getting smaller

the thing about exclusives is there are certain things one of the consoles can't do

Psychosocial:

bue519:

Psychosocial:
It's gonna be the equivalent of GTA: San Andreas?

Then I guess I won't be missing anything. Because San Andreas was horrible.

Well, I don't remember the part where he said it was going to be San Andreas 2, he was just comparing their exclusivity. So you might want to add something to the conversation instead of just stating an opinion thats extremely off topic.

He said it's gonna do what San Andreas did, which is a bad thing in my eyes, and in what way are you adding anything to the topic?

As one of my posts replies said, there's been like nothing said about this game, so it's hard to discuss it anyways.

But what did San Andreas do? Sell a lot of copies and make a lot of money. Just because you don't like the game doesn't mean that it wasn't good. Also if nothing has been released about the game and your already bad mouthing it? You yourself even admitted to that. Besides I'm sorry if I didn't read through your other replies but frankly I don't think that highly of you.

bue519:

Psychosocial:

bue519:

Psychosocial:
It's gonna be the equivalent of GTA: San Andreas?

Then I guess I won't be missing anything. Because San Andreas was horrible.

Well, I don't remember the part where he said it was going to be San Andreas 2, he was just comparing their exclusivity. So you might want to add something to the conversation instead of just stating an opinion thats extremely off topic.

He said it's gonna do what San Andreas did, which is a bad thing in my eyes, and in what way are you adding anything to the topic?

As one of my posts replies said, there's been like nothing said about this game, so it's hard to discuss it anyways.

But what did San Andreas do? Sell a lot of copies and make a lot of money. Just because you don't like the game doesn't mean that it wasn't good. Also if nothing has been released about the game and your already bad mouthing it? You yourself even admitted to that. Besides I'm sorry if I didn't read through your other replies but frankly I don't think that highly of you.

I'm saying that if it will be like San Andreas then I won't be missing out on anything. Do I look like I care about what you think of me? Not to sound like an ass, but I honestly don't give a shit.

cleverlymadeup:

CantFaketheFunk:
To make matters worse, the PS3 is in last place worldwide by a fairly healthy margin, trailing competitor Microsoft by 22 million units sold to 30 million Xbox 360s - especially in the West, the traditional market for GTA style games.

that's over all sales, mostly coming from north america, in Japan and even Europe the 360 isn't selling as well. except for one or two odd weeks, 1 week of ps3 sales is a month of 360 sales. also those stats are considering the year head start the 360 had and the gap is getting smaller

the thing about exclusives is there are certain things one of the consoles can't do

Yes, but where do GTA games traditionally sell the strongest? North America.

Also, sources on the "1 week of PS3 sales is a month of 360 sales"? Because IIRC, NPD numbers consistently show the PS3 behind the 360 on a month to month basis.

CantFaketheFunk:

Psychosocial:
It's gonna equivalent of GTA: San Andreas?

Then I guess I won't be missing anything. Because San Andreas was horrible.

Whaaaat? SA was the best of the trilogy, mang.

I have to agree. It's the only one of the series I've ever really felt like playing extensively, the others were okay but SA is the only one that really drew me in.

As for the topic, I hate the idea of exclusitivity. People say that it creates competition between the consoles and between different games, meaning a better quality product and gaming experience all around. Personally I don't think that's true. Since each console is different, releasing games on different platforms will still be different even if the games are the same. Playing something on the Xbox 360 will be a totally different experience to playing the same game on the PS3, because the consoles are built differently and while one focuses on an all round enjoyable gaming atmosphere (the 360), the other focuses more on being a powerful system with good graphics (PS3). People who have one console will have chosen it because of the console itself rather than the games released exclusively for it, and then they'll play their games on that console. Exclusive games aren't and haven't ever been enough to make me, or indeed anyone I know, buy a console simply for the sake of it. The only games I want to play on the PS3, for instance, are Heavy Rain and Arkham Asylum (if only for the Joker levels that aren't on the 360 version). I wouldn't buy a PS3 just for those though. By developing console exclusive games firms basically alienate large proportions of the gaming community who aren't willing to spend money on a new console just for one game. This damages their own profit margins as well. Personally I think exclusitivity is going to end up causing more problems for the industry than it'll solve.

Psychosocial:

bue519:

Psychosocial:

bue519:

Psychosocial:
It's gonna be the equivalent of GTA: San Andreas?

Then I guess I won't be missing anything. Because San Andreas was horrible.

Well, I don't remember the part where he said it was going to be San Andreas 2, he was just comparing their exclusivity. So you might want to add something to the conversation instead of just stating an opinion thats extremely off topic.

He said it's gonna do what San Andreas did, which is a bad thing in my eyes, and in what way are you adding anything to the topic?

As one of my posts replies said, there's been like nothing said about this game, so it's hard to discuss it anyways.

But what did San Andreas do? Sell a lot of copies and make a lot of money. Just because you don't like the game doesn't mean that it wasn't good. Also if nothing has been released about the game and your already bad mouthing it? You yourself even admitted to that. Besides I'm sorry if I didn't read through your other replies but frankly I don't think that highly of you.

I'm saying that if it will be like San Andreas then I won't be missing out on anything. Do I look like I care about what you think of me? Not to sound like an ass, but I honestly don't give a shit.

But he doesn't even compare their gameplay or feel. Just how they were released so your argument just makes you look like an idiot.

I'm already a ps3 owner but I'm still of the opinion that all these exclusive games are more of an insistence from PR reps who think it will move units even though it ends up disenfranchising others. I also feel that unless there's something that only one particular system is capable of, there shouldn't be exclusives. So unless this game is really so spectacular and filled with so much content that only the ps3 could process it and it would only fit on a BRdisc, it should also be available on the pc and 360. But then again, I'm a grownup; usually exclusivity goes the other way around and there's usually a lot of obnoxious gloating involved on gaming forums. SO I guess he's right, it does work.

He's full of crap! How does ignoring 30 million potential customers benefit the company? The only way exclusivity helps is if sony gives them a bucketful of money. Which is what happened, so now he can't talk crap about sony.

You sir, are full of shit. Exclusivity is stupid anyway, because the price of creating something that's a system seller is how many units it will sell.

If exclusivity works, why is Fallout 3's DLC going to the PS3?!

That makes his whole argument bullshit.

CantFaketheFunk:

shMerker:
GameStop != GameSpot

D'oh. I always do that.

I swear, one of these days I'm going to start a site and call it Gamepots.

Where dyslexics can sigh, tell, and braid games.

Sadly the gamepots.com domain is already taken.

Psychosocial:
Besides, Vice City had the coolest environment in a game ever, I could just cruise around Vice City for hours doing nothing but watching people every now and then. It also had, for the most part, really fun missions.

Ooo Em Eff Gee, I JUST NOW realized the pun in Vice City!!! I have no idea how I did not realize that before...

Trivun:
condense

Wait, so playing GTA4 on 360 will be radically different on the PS3 with the differences being different graphics optimization, controllers, and some online stuff? I don't understand what you're saying , how can the same game be radically different on another system when they're optimized to try and be near exactly the same?

And what you said about PS3 having Heavy Rain and Arkam Asylum Joker exclusivity more or less proves what exclusives are supposed to do; make the person buy the hardware. While you personally may not want to buy a PS3 just for those 2 games, it's the collection of exclusives that make a purchase. Look up sales of FF7 or MGS1 or just MGS4 and look up the relative sales compared to how many PS1/PS3s were sold at that time during the release. You cannot possibly tell me that those exclusives didn't help out the console in at least a little way.

Personally I do think that exclusives help competition. After all, with executives talking smack to each other and wanting to beat the balls out of the competition, having none of that would mean no dickwaving for our amusement, no games being optimized for one system, no reason to buy one console over the other, and no real improvement on anything because if Microsoft isn't motivated to get the 360 to have graphics better than Killzone 2 then why would they both anything else?

buy teh haloz:
You sir, are full of shit. Exclusivity is stupid anyway, because the price of creating something that's a system seller is how many units it will sell.

If exclusivity works, why is Fallout 3's DLC going to the PS3?!

That makes his whole argument bullshit.

Because Microsoft probably only paid for a timed exclusive? Though the DLC isn't out on PS3 just yet, so it won't be that accurate, look up sales of the DLC on 360 and compare that to Fallout 3s for 360. And once again, look at exclusives like FF7, MGS1, GTA: San Andreas, or MGS4, please tell me how it's possible to deny that those exclusives didn't do what they were supposed to do; sell systems.

I don't get this hate for exclusives really, the only reason why I could understand is because people are cheap, money scrunching, bastards that don't want to pay extra for anything (especially giving this economy), and while that is expected of a lot of people nowadays (again, with the economy n' all) it's either put up or shut up.

EDIT: Condensed stuff and added some extra sentences of opinion.

Very true. People just don't get why exclusives are important. Besides it also gives the fanboys something to bitch about lol.

CantFaketheFunk:

cleverlymadeup:

CantFaketheFunk:
To make matters worse, the PS3 is in last place worldwide by a fairly healthy margin, trailing competitor Microsoft by 22 million units sold to 30 million Xbox 360s - especially in the West, the traditional market for GTA style games.

that's over all sales, mostly coming from north america, in Japan and even Europe the 360 isn't selling as well. except for one or two odd weeks, 1 week of ps3 sales is a month of 360 sales. also those stats are considering the year head start the 360 had and the gap is getting smaller

the thing about exclusives is there are certain things one of the consoles can't do

Yes, but where do GTA games traditionally sell the strongest? North America.

Also, sources on the "1 week of PS3 sales is a month of 360 sales"? Because IIRC, NPD numbers consistently show the PS3 behind the 360 on a month to month basis.

Kotaku posts the sales in Japan every week
http://kotaku.com/tag/the-japanese-hardware-chart/
if you want to quickly browse the red is the ps3 and the green is the 360

so i'd say those npd results are a bit off, especially for japan, also if i remember even from this site, there's good proof the ps3 is actually outselling the 360 when compared from date of release, ie more ps3s sold in the same amount of time

Cpt_Oblivious:
As a PC Gamer, I now hate Take-Two.

Yep.

Also, this attitude explains why GTA 4 doesn't work on PC, for the most part.

Or so I hear.

You know, I think I'm going to go download GTA: VC again.
I miss it.

cleverlymadeup:

CantFaketheFunk:

cleverlymadeup:

CantFaketheFunk:
To make matters worse, the PS3 is in last place worldwide by a fairly healthy margin, trailing competitor Microsoft by 22 million units sold to 30 million Xbox 360s - especially in the West, the traditional market for GTA style games.

that's over all sales, mostly coming from north america, in Japan and even Europe the 360 isn't selling as well. except for one or two odd weeks, 1 week of ps3 sales is a month of 360 sales. also those stats are considering the year head start the 360 had and the gap is getting smaller

the thing about exclusives is there are certain things one of the consoles can't do

Yes, but where do GTA games traditionally sell the strongest? North America.

Also, sources on the "1 week of PS3 sales is a month of 360 sales"? Because IIRC, NPD numbers consistently show the PS3 behind the 360 on a month to month basis.

Kotaku posts the sales in Japan every week
http://kotaku.com/tag/the-japanese-hardware-chart/
if you want to quickly browse the red is the ps3 and the green is the 360

so i'd say those npd results are a bit off, especially for japan, also if i remember even from this site, there's good proof the ps3 is actually outselling the 360 when compared from date of release, ie more ps3s sold in the same amount of time

Oh, you're talking Japan. That doesn't count, then :P I'm talking worldwide. Japan is actually a fairly small market in comparison to North America or Europe.

Take-Two has some sort of weird passive-agressive stance when it comes to exclusivity it seems. So GTA IV can be multiplatform, the games in the GTA III-verse can be multiplatform, but oooohhhh no, not Agent, which pretty much sounds like at least 2 or 3 other games already out or in development. I say that because I don't know much else beyond it other than "espionage game set in the 1970s"

CantFaketheFunk:

cleverlymadeup:

CantFaketheFunk:
To make matters worse, the PS3 is in last place worldwide by a fairly healthy margin, trailing competitor Microsoft by 22 million units sold to 30 million Xbox 360s - especially in the West, the traditional market for GTA style games.

that's over all sales, mostly coming from north america, in Japan and even Europe the 360 isn't selling as well. except for one or two odd weeks, 1 week of ps3 sales is a month of 360 sales. also those stats are considering the year head start the 360 had and the gap is getting smaller

the thing about exclusives is there are certain things one of the consoles can't do

Yes, but where do GTA games traditionally sell the strongest? North America.

Also, sources on the "1 week of PS3 sales is a month of 360 sales"? Because IIRC, NPD numbers consistently show the PS3 behind the 360 on a month to month basis.

But this isn't a GTA game, is it? Sandbox gameplay is a universal thing - hell, GTA IV crashes and burns in Japan, but Ryu Gu Gotaku 3 lit up the charts. And Connery Bond isn't exactly a solely American thing.

Indigo_Dingo:

CantFaketheFunk:

cleverlymadeup:

CantFaketheFunk:
To make matters worse, the PS3 is in last place worldwide by a fairly healthy margin, trailing competitor Microsoft by 22 million units sold to 30 million Xbox 360s - especially in the West, the traditional market for GTA style games.

that's over all sales, mostly coming from north america, in Japan and even Europe the 360 isn't selling as well. except for one or two odd weeks, 1 week of ps3 sales is a month of 360 sales. also those stats are considering the year head start the 360 had and the gap is getting smaller

the thing about exclusives is there are certain things one of the consoles can't do

Yes, but where do GTA games traditionally sell the strongest? North America.

Also, sources on the "1 week of PS3 sales is a month of 360 sales"? Because IIRC, NPD numbers consistently show the PS3 behind the 360 on a month to month basis.

But this isn't a GTA game, is it? Sandbox gameplay is a universal thing - hell, GTA IV crashes and burns in Japan, but Ryu Gu Gotaku 3 lit up the charts. And Connery Bond isn't exactly a solely American thing.

Ryu Gu Gotaku 3 is a Japanese game.

Agent is a Western game.

Japanese gamers traditionally do not play Western games, GTA or no. If Agent were being developed by, say, Konami instead of R* North, you might have a point. But I can't see it doing anything more than average sales at best in Japan.

CantFaketheFunk:

Indigo_Dingo:

CantFaketheFunk:

cleverlymadeup:

CantFaketheFunk:
To make matters worse, the PS3 is in last place worldwide by a fairly healthy margin, trailing competitor Microsoft by 22 million units sold to 30 million Xbox 360s - especially in the West, the traditional market for GTA style games.

that's over all sales, mostly coming from north america, in Japan and even Europe the 360 isn't selling as well. except for one or two odd weeks, 1 week of ps3 sales is a month of 360 sales. also those stats are considering the year head start the 360 had and the gap is getting smaller

the thing about exclusives is there are certain things one of the consoles can't do

Yes, but where do GTA games traditionally sell the strongest? North America.

Also, sources on the "1 week of PS3 sales is a month of 360 sales"? Because IIRC, NPD numbers consistently show the PS3 behind the 360 on a month to month basis.

But this isn't a GTA game, is it? Sandbox gameplay is a universal thing - hell, GTA IV crashes and burns in Japan, but Ryu Gu Gotaku 3 lit up the charts. And Connery Bond isn't exactly a solely American thing.

Ryu Gu Gotaku 3 is a Japanese game.

Agent is a Western game.

Japanese gamers traditionally do not play Western games, GTA or no. If Agent were being developed by, say, Konami instead of R* North, you might have a point. But I can't see it doing anything more than average sales at best in Japan.

I meant more for Europe. But even beyond that, no-one really cares that much where their game comes from. One of the main reasons GTA doesn't sell well in Japan is that the concept of open-world mayhem that the game is built upon is relatively alien to them. Its just a cultural incompatibility thing. And agent sounds like a more universal appeal thing.

"At this phase in the cycle, when you're trying to launch a new franchise, exclusivity can really help you launch the franchise. It can give you the kind of platform that you need to start exclusive, start in the right kind of way with the right kind of partner. Exclusivity does work."

Oh my, I think he's right. So many games start off as exclusive first, and then either the sequels or the remakes/ports go multiplat.

The only Rockstar game that I liked in recent memory was Bully. So I find myself in a distinct state of apathy.

I don't like exclusives for the sole fact that they seem to make fanboys like a arsonist makes fires. And fanboys are bad. Like fires.

scotth266:
The only Rockstar game that I liked in recent memory was Bully. So I find myself in a distinct state of apathy.

....which version did you play?

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