Updated: EA Accidentally Announces Command & Conquer 4

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Updated: EA Accidentally Announces Command & Conquer 4

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Somebody over at EA's public relations office in the UK is getting fired right now, because the company mistakenly updated their Twitter with an announcement for Command & Conquer 4.

You play with the internet, and you're gonna get burned. PR folks should know this better than anyone, considering how often things get leaked despite all their attempts to keep info airtight and locked down in a glass case of confidentiality. When exposing something to the public is as easy as clicking on a single button and releasing info to the entire world, well, you have to be careful.

That's the lesson Electronic Arts' PR branch in the UK learned today when somebody accidentally updated the company's Twitter with these words: "New release: EA LOS ANGELES ANNOUNCES THE DEVELOPMENT OF COMMAND & CONQUER 4" followed by a link to a press release...which didn't lead anywhere. The post was taken down, but luckily Joystiq snapped a screencap ("pics or it didn't happen" is the adage appropriate here I believe).

Oops! Guess whoever was checking the Twitter and wanted to see what Shaquille O'Neal's eating for lunch and then mistakenly hit paste when they meant to hit something else must have gotten a stern talking to. Hope he/she still has a job, because it's rough out there.

Not that this comes as a total shock to me. EA's been making some noise about C&C4 lately, what with the online surveys they've been putting out to measure interest in the future of the game. In one survey they mentioned the possibility of the series taking on some MMOG-esque aspects. They might as well just come out with it now and let us know everything. The cat's out of the bag.

UPDATE: Guess this leak was only a day early, as EA have officially announced C&C4 today. Developed by EA Los Angeles, the game will bring the Tiberium series to an "epic conclusion" and does indeed bring some RPG-y innovations to the series like "class-based gameplay" and "persistent player progression throughout all game modes."

Oh yeah, and it's PC exclusive.

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Nice, I've been looking forward to a C&C4, and I'm happy that you humoured me through its announcement.

Good for us, bad for him.
Hopefully it will turn out good.

Ah, Twitter, spoiling more games existence than even David Jaffe's blog.

Sure "accidentally" I'll by that >.>

Shock horror crap games company churns out another sequel for a well known brand name - all hands up who didn't expect there to be a C&C4.....no one? Oh well then..

Just hope it's better than the last one, after playing supreme commander and seeing the potential they could take the C&C line in it was just downright awful trying to play 3.

And lets not forget their own mis-givings on the last Red Alert that then had to cover with T&A to try and divert from the awful mess they called a game.

Still - worked for me :o)

Plus - accidental leak or free worldwide coverage on every game related news outlet?

Good, new C&C let's hope it is good.

Yeah, the same way the "Meet the Spy" video was accidentally leaked by a Valve employee. Gotcha EA *wink, wink*

I guess we can say here that a little birdy told us this ;)

This actually is a leak. For those of you who don't have the C&C newsletter, today's newsletter states:

...someone very near and dear to the heart of the C&C franchise will soon have a message for you, to be communicated world-wide in "early July".

They obviously wanted the announcement to come from this mystery person, and it wouldn't be too big a stretch to assume it is Joe Kucan.

Hmm that would explain this email I just got

It was on August 31, 1995 when the Command & Conquer franchise was introduced to the world with Tiberian Dawn and propelled the real-time-strategy genre in to the hearts of each and every one of YOU. Now, Command & Conquer fans, after 14 years, and 18 games across the Red Alert, Generals, and Tiberian universe, someone very near and dear to the heart of the C&C franchise will soon have a message for you, to be communicated world-wide in "early July". Make sure to bookmark CommandandConquer.com, as this person will drop his message at just the right time.

Excellent, C&C4 can only be a good thing.

that was a bit of a woopsi

Indigo_Dingo:
Ah, Twitter, spoiling more games existence than even David Jaffe's blog.

Well it will soon catch up but I'm decently sure that Jaffe is still number one.
, I mean c'mon he's David Fucking Jaffe.

C&C may be one of my least favorite RTS's though to be honest.

Generals was the last C&C game I liked. Wrath of Kane was sopposed to fix C&C3, instead it only made it worse... 4 is likely no different.

Quit while you're behind EA.

tbh, id be more shocked if they had "accidentally" announced a new Madden game

Sweet, I was hoping for another C&C, should be great.

I wonder what 4th faction EA will introduce

Probably try to tie in another franchise with it.

John Madden vs the scrin anyone?

Oh I am like so suprised. but not really.

Although I'd rather have C&C red alert 4 with all its communists with tesla magic powers and stuff.

Twitter fail.

There's no need to announce games like that. Of course there will be another one. It's the same with any big cash cow franchise. I can go ahead and announce C&C 5 and 6 right here on this spot and I'll be correct.

C&C has been dead to me since just after Zero Hour. 3 sucked, and Red3 was the DRM equivalent of sex with Paris Hilton without condoms.

While I'm quite sure it didn't happen like that, I'd like to live in a world in which that happens when someone goes to read Shaquille O'Neil's twitter.

I don't see how accidentally leaking a game is in development would be a bad thing. We'll still have a year or two to wait before we can even play it.

dochmbi:
There's no need to announce games like that. Of course there will be another one. It's the same with any big cash cow franchise. I can go ahead and announce C&C 5 and 6 right here on this spot and I'll be correct.

Hmmm yeah that may be true but i think it was such a shock because of the screenshots, maybe.

This whole thing is about as accidental as calculus.

And I'm sure people were just as excited and surprised as they would have been if the hype machine would've allowed to stay on for a while longer. Come on, developers, if you'd just announce development when it started, this wouldn't happen.

Sorry but unless Westwood rises from the dead I could care less about C&C, which is tragic, really.

Knowing EA & Westwood, it's not really that much of a surprise to see another sequel (quadrequel?:) announced.

Yes,yes,"accidentially". Like anybody is going to believe it.

I have an idea for the MMO. It'll have lots of people, lots of guns, and lots of money being spent on both ends of the product (and probably in the middle, too).

Personally, I just like to give orders and destroy enemy opposition. If they do make an MMO, it would require a little bit of killing people and a little bit of building a small military base that defies certain forms of logic.

But it won't be an MMO, nor will it be a successor to Renegade. Because my luck is in the negative.

The survey mentioned in the article was all about C&C 4, it asked what you though about certain new features they were adding.
I knew, just didnt care, C&C has been totally outclassed, the last good one was Generals.

As long as they don't touch the Red Alert franchise again.

grmbl:
Knowing EA & Westwood, it's not really that much of a surprise to see another sequel (quadrequel?:) announced.

FYI, Westwood Studios has been dead since 2003.

I want another bloody generals.
Generals 2. Anyone with me?

fuckwit:
I want another bloody generals.
Generals 2. Anyone with me?

Yes Yes a thousand times yes. Generals was one of the best RTS's I ever played, the factions were resonably balanced and the plot was actually fairly deep and did not follow the stereotypical U.S.A saves the world stuff (yes even in America that get fairly old fast). It suprised me at the end when the U.S.A had to flee with their tails between their legs and is was the Chinese that reigned Suprime at the end.

For the GLA!!!!!!!!!

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