170 Million Americans Play Games, Study Finds

170 Million Americans Play Games, Study Finds

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Market research firm NPD has released a report estimating that more than half the population of the United States plays games as a leisure activity.

Back in January, ubiquitous market research group NPD polled ~21,000 Americans about how they spent their free time - to be precise, if they spent their free time gaming. From the sampling, NPD recently published in their 2009 Gamer Segmentation Report, the group extrapolated that the number of gamers swelled by 4.3 million in 2008, from 165.5 million to 169.9 million. As Gamespot points out, given that the population of the United States was estimated at 304 million people in July, this means that over 55% of the country plays games in some form or another.

Of course, that "some form of another" is pretty crucial to the study. The report breaks gamers down into seven categories, the largest of which is "Secondary Gamers" (33.6 million), comprised of mostly older females who play less than 4 hours per week on the PC, and own no consoles. The second largest (and fastest-growing) segment was "Console Gamers" (32.9 million), who own one or more dedicated game consoles and play around 12 hours per week.

Third was the "Heavy Portable Gamers" (30 million) group, who were the youngest - average age of 19 - and also the group that showed the most signs of shrinking. The smallest section would be the "Extreme Gamers," who put in a whopping 40 hours per week. That's like working a 9-to-5 job, only... with videogames.

It's pretty much what we've come to expect - your Peggle-addicted mom might not consider herself a gamer (and hey, you might not either) but she counts for the purpose of the survey. The hardest of the hardcore are the smallest of the groups, which is unsurprising given the recent trends for "core" companies to try and branch out and capture some of these elusive casual gamers.

The full Gamer Segmentation Report can be purchased at the NPD website.

(Via Wired)

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No surprise there. Gaming is the best activity.

HG131:
No surprise there. Gaming is the best activity.

Agreed

170 million Gamers: 307 million Americans.

Gentlemen, I believe we now own 55% of America. It's time to rise and eliminate all those who stand against us.

The_root_of_all_evil:
170 million Gamers: 307 million Americans.

Gentlemen, I believe we now own 55% of America. It's time to rise and eliminate all those who stand against us.

Wait, we're the majority now? The tables have turned gentlemen... The tables have turned...

Bored Tomatoe:

The_root_of_all_evil:
170 million Gamers: 307 million Americans.

Gentlemen, I believe we now own 55% of America. It's time to rise and eliminate all those who stand against us.

Wait, we're the majority now? The tables have turned gentlemen... The tables have turned...

Aye. Gamers need their own political party now.

And that's a mighty big number. That's only in the States, too.

The_root_of_all_evil:
170 million Gamers: 307 million Americans.

Gentlemen, I believe we now own 55% of America. It's time to rise and eliminate all those who stand against us.

Yes lets get our moms and girlfriends to agree to this, and after theyre done berrating us about how dumb the idea is we can go back to playing video games and forgetting about world conquest.

xmetatr0nx:

The_root_of_all_evil:
170 million Gamers: 307 million Americans.

Gentlemen, I believe we now own 55% of America. It's time to rise and eliminate all those who stand against us.

Yes lets get our moms and girlfriends to agree to this, and after theyre done berrating us about how dumb the idea is we can go back to playing video games and forgetting about world conquest.

Games is a pretty narrow platform. We need a Digital Party, which could cover digital freedoms and censorship.

I would like to know how far that number drops when you take out softcore Wii games. I would hope that it would still be above 100 million but i seriously doubt it.

JRCB:

Bored Tomatoe:

The_root_of_all_evil:
170 million Gamers: 307 million Americans.

Gentlemen, I believe we now own 55% of America. It's time to rise and eliminate all those who stand against us.

Wait, we're the majority now? The tables have turned gentlemen... The tables have turned...

Aye. Gamers need their own political party now.

And that's a mighty big number. That's only in the States, too.

WOOT
RISE AGAINST THE NONE BELIEVERS

Now if we could just get more variety in mainstream games...oh wait we now have to appeal to how many people? LET THE CORPORATE WANKERY BEGIN!!!

Aerodynamic:

JRCB:

Bored Tomatoe:

The_root_of_all_evil:
170 million Gamers: 307 million Americans.

Gentlemen, I believe we now own 55% of America. It's time to rise and eliminate all those who stand against us.

Wait, we're the majority now? The tables have turned gentlemen... The tables have turned...

Aye. Gamers need their own political party now.

And that's a mighty big number. That's only in the States, too.

WOOT
RISE AGAINST THE NONE BELIEVERS

Wait, I don't want to hurt my family.

crazyhaircut94:

Aerodynamic:

JRCB:

Bored Tomatoe:

The_root_of_all_evil:
170 million Gamers: 307 million Americans.

Gentlemen, I believe we now own 55% of America. It's time to rise and eliminate all those who stand against us.

Wait, we're the majority now? The tables have turned gentlemen... The tables have turned...

Aye. Gamers need their own political party now.

And that's a mighty big number. That's only in the States, too.

WOOT
RISE AGAINST THE NONE BELIEVERS

Wait, I don't want to hurt my family.

There strikes a problem

JRCB:

Bored Tomatoe:

The_root_of_all_evil:
170 million Gamers: 307 million Americans.

Gentlemen, I believe we now own 55% of America. It's time to rise and eliminate all those who stand against us.

Wait, we're the majority now? The tables have turned gentlemen... The tables have turned...

Aye. Gamers need their own political party now.

And that's a mighty big number. That's only in the States, too.

Or form a gang, like in apocalypse lane - the gamerz. Nobody would mess with us :D

The_root_of_all_evil:
170 million Gamers: 307 million Americans.

Gentlemen, I believe we now own 55% of America. It's time to rise and eliminate all those who stand against us.

And let's face it with our collective RTS knowledge the American army will be powerless before us...

OT; strange how gaming still feels to me to be slightly socially unacceptable and yet the evidence points clearly to a majority

Good...........good....everything is going to plan.

MWHAHAHAHAHAHAHAHHAHAHAHAHAHAHAHAHAHHAHAHA!!!!

Woooooo
Gentlemen high fives all round for this epic turn in the fight against jocks and those who say "No life loser"
The non-believers shall be purged

grimsprice:
I would like to know how far that number drops when you take out softcore Wii games. I would hope that it would still be above 100 million but i seriously doubt it.

Casual PC gamers outnumber Wii gamers.

Suck it jocks!

I'm both slightly relieved and offended that we have been seperate from console gamers, and treated as though we are all digital lightwieghts.

Holy shit, that must mean that half the population of the US are murderers in waiting. Right?

I mean videogames are obviously the most evil thing in modern society, by 2012 we'll all be cannibals.

The_root_of_all_evil:
170 million Gamers: 307 million Americans.

Gentlemen, I believe we now own 55% of America. It's time to rise and eliminate all those who stand against us.

Mentelgen, our day has come.

This is where we fight!
This. Is where they. Die!

hansari:
I don't know about you, but the number 170 million still seems a bit bloated...

I mean when we refer to "Americans playing games" what level of dedication did they measure? Those Americans who play a game once a week? Or those Americans who played Halo one time when they went over their cousins house a month ago...

If the 170 million figure were true, I would think the gaming industry would be doing a lot better than it is right now. And that developers would be living the good life...

Of course...maybe the figure considers those playing flash games on their pc's "gamers"...

That's all addressed in the OP, methinks?

Danny Ocean:

The_root_of_all_evil:
170 million Gamers: 307 million Americans.

Gentlemen, I believe we now own 55% of America. It's time to rise and eliminate all those who stand against us.

Mentelgen, our day has come.

This is where we fight!
This. Is where they. Die!

This is sparta?

I don't know about you, but the number 170 million still seems a bit bloated...

I mean when we refer to "Americans playing games" what level of dedication did they measure? Those Americans who play a game once a week? Or those Americans who played Halo one time when they went over their cousins house a month ago...

If the 170 million figure were true, I would think the gaming industry would be doing a lot better than it is right now. And that developers would be living the good life...

Of course...maybe the figure considers those playing flash games on their pc's "gamers"...

Yeah, but the definition of a game seems to be getting broader and broader. Maybe 100million just whap out their talkies every so often and play five minutes of Snake.

Can we have a global study on that? Also, they didn't count tabletop gamers...

Its not that its all noticeable gamers that makes it so big, a lot of people may not even look it. If you casually play a computer game, AKA you *only* own Peggle for instance, you'd show up as a gamer here, and thats what that top 33 million people is going to be. When you deal with the big name games on the other hand, you're going to see a pretty small number of them in terms of people playing them when compared to other demographics here.

FightThePower:
Holy shit, that must mean that half the population of the US are murderers in waiting. Right?

I mean videogames are obviously the most evil thing in modern society, by 2012 we'll all be cannibals.

Obviously by then we will have brought the world crying to its knees while it burns in fiery death. LET THE REVOLUTION BEGIN!!!! (everyone's getting really into this, aren't they?)

If the Revolution does go ahead then you'll have all of Britains gamers backing you up... unless the goverment offers us pies to stay quiet...

Article Quote: "The smallest section would be the "Extreme Gamers," who put in a whopping 40 hours per week. That's like working a 9-to-5 job, only... with videogames."

There we go everyone, we are now not a minority in our countries in general...we are a minority of gamers...

Thats because video games are basically the greatest thing ever created.

So wait, there are people in the US that have never played a videogame? Surely these people have played Solitare, or some flash game at the Library. I find it strange that a possible 45% don't play any electronic games.

170 million in America alone huh? Think of how many there are worldwide. O_O

The rise of the gamers has come. May the non-believers bow before us and be in awe of our powers for we shall soon rule the world.

 

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