Sony Korea Sculpts Giant Sand PlayStation 3

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Sony Korea Sculpts Giant Sand PlayStation 3

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Sony Computer Entertainment Korea showed up at the first-ever Korean Invitational World Sand Sculpting Championship in Donghae City to sculpt a giant PS3 and PSP out of sand. Why? Because they could.

Let's hear it for things that are both completely pointless and yet somehow kind of awesome, shall we? I suppose if you're Sony Korea and you're just feeling kind of bored with nothing to do - other than wait on the announcement of the Slim PS3 so you can start promoting them - and you find out about a local sand sculpting contest... well, it makes perfect sense that you'd drive on down to enter, right?

Okay, maybe not. But sense or no, that's what the folks from Sony Korea did. Yes, when you get down to it, this really is just an advertising/marketing stunt - though surprisingly for a Sony marketing idea, it remarkably avoids shooting itself in the foot - but it's still kind of cool nonetheless.

The only thing that would have been cooler is if they'd made some little sand games and characters to go along with it. Like a sand Sackboy, a sand Ratchet & Clank, a sand Solid Snake - iconic characters that are heavily associated with the PlayStation brand.

And then Gabe Newell could refuse to build his sand Gordon Freeman anywhere near the damn thing.

(Via Siliconera)

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is it just me, or is the girl on the right holding a 360 controller?

black lincon:
is it just me, or is the girl on the right holding a 360 controller?

its real.

1 word: Fucking Awesome.

Well done.

Were did they get the letters from?

Lol
PSS will be in stores this fall.
Pick it up for $900.

EDIT: Remember buying a plastation isnt mandatory but you should have and escape route planed for when the Sony death squads show up.
(They all look like Snake)

black lincon:
is it just me, or is the girl on the right holding a 360 controller?

It's a white DualShock. The Asian divisions tend to release a significantly larger variety of colors than we see in the US.

Virgil:

black lincon:
is it just me, or is the girl on the right holding a 360 controller?

It's a white DualShock. The Asian divisions tend to release a significantly larger variety of colors than we see in the US.

I can see that, I can't imagine Sony would be stupid enough to give one of them a 360 controller, it just looks so much like one from the size of the picture.

That is so cool

black lincon:
is it just me, or is the girl on the right holding a 360 controller?

Thats what I thought, but if you look closer, its just a white PS controller.

CantFaketheFunk:
And then Gabe Newell could refuse to build his sand Gordon Freeman anywhere near the damn thing.

Heh, I just thought up a whole conversation thing;

Gabe: "The sand they use is too hard!"
Sony: "We purposefully made it harder to work with so that we wouldn't be over too quickly and to add longevity to the sand!"
Gabe: "I've never worked with your sand, but it's still too hard to work with!"
Sony: "Just work with it, damnit, or just shut up!"
Gabe: "NO!"
Sony: "Microsoft, take your little whiny brat out of the sand, they're ruining Playstation's Sand Castle!"
Microsoft: "Why don't you soften up the sand so everyone can be happy?!?"
Sony: "IT'S NOT HARDER, IT'S JUST DIFFERENT!"
Nintendo: "Both of you SHUT UP! I'm trying to get a tan!"

God, I hate my brain sometimes...

On the topic; sweetness!

That's probably one of the lamest sand sculptures I've ever seen.

Jumplion:

CantFaketheFunk:
And then Gabe Newell could refuse to build his sand Gordon Freeman anywhere near the damn thing.

Heh, I just thought up a whole conversation thing;

Gabe: "The sand they use is too hard!"
Sony: "We purposefully made it harder to work with so that we wouldn't be over too quickly and to add longevity to the sand!"
Gabe: "I've never worked with your sand, but it's still too hard to work with!"
Sony: "Just work with it, damnit, or just shut up!"
Gabe: "NO!"
Sony: "Microsoft, take your little whiny brat out of the sand, they're ruining Playstation's Sand Castle!"
Microsoft: "Why don't you soften up the sand so everyone can be happy?!?"
Sony: "IT'S NOT HARDER, IT'S JUST DIFFERENT!"
Nintendo: "Both of you SHUT UP! I'm trying to get a tan!"

God, I hate my brain sometimes...

On the topic; sweetness!

PC: Haiii guyz, sup?
Gabe: YAY, PC IS HERE! COME PROTECT ME! THE SAND IS TOO HARD!
Sony: SHUT YOUR MOUTH YOU WHINING BITCH!
Gabe: -starts crying-
Microsoft: Look what you did, Playstation. Always have to ruin it...
Sony: -knocks down Microsoft's sand castle-
Microsoft: IT'S ON, BITCHES!
Nintendo: Your in my light...
Sony: -presses hand down on Nintendo's chest, Nintendo tans with a hand print on chest-
Nintendo: Your goin' down, fucker. NO ONE MESSES WITH NINTENDO'S TANNING!
PC: Come on Gabe, let's go home...
Sony: -kicks down sand Gordon Freeman-
Gabe: NOOOOOOOOOOOOOOOOOO!
PC: THAT'S IT!
Gabe: Waaaaaaaaaaaaaaaaaaa!
PC: It's ok Gabe, let's go home where the sand is extremely soft and easier to work with
Gabe: Ok PC...
OT: Wow, it's almost taller than those girls. I doubt they even did it [I'm gonna look like an idiot now]. Still, this is just ridiculous.

JimmyBassatti:

Jumplion:

CantFaketheFunk:
And then Gabe Newell could refuse to build his sand Gordon Freeman anywhere near the damn thing.

Heh, I just thought up a whole conversation thing;

Gabe: "The sand they use is too hard!"
Sony: "We purposefully made it harder to work with so that we wouldn't be over too quickly and to add longevity to the sand!"
Gabe: "I've never worked with your sand, but it's still too hard to work with!"
Sony: "Just work with it, damnit, or just shut up!"
Gabe: "NO!"
Sony: "Microsoft, take your little whiny brat out of the sand, they're ruining Playstation's Sand Castle!"
Microsoft: "Why don't you soften up the sand so everyone can be happy?!?"
Sony: "IT'S NOT HARDER, IT'S JUST DIFFERENT!"
Nintendo: "Both of you SHUT UP! I'm trying to get a tan!"

God, I hate my brain sometimes...

On the topic; sweetness!

PC: Haiii guyz, sup?
Gabe: YAY, PC IS HERE! COME PROTECT ME! THE SAND IS TOO HARD!
Sony: SHUT YOUR MOUTH YOU WHINING BITCH!
Gabe: -starts crying-
Microsoft: Look what you did, Playstation. Always have to ruin it...
Sony: -knocks down Microsoft's sand castle-
Microsoft: IT'S ON, BITCHES!
Nintendo: Your in my light...
Sony: -presses hand down on Nintendo's chest, Nintendo tans with a hand print on chest-
Nintendo: Your goin' down, fucker. NO ONE MESSES WITH NINTENDO'S TANNING!
PC: Come on Gabe, let's go home...
Sony: -kicks down sand Gordon Freeman-
Gabe: NOOOOOOOOOOOOOOOOOO!
PC: THAT'S IT!
Gabe: Waaaaaaaaaaaaaaaaaaa!
PC: It's ok Gabe, let's go home where the sand is extremely soft and easier to work with
Gabe: Ok PC...
OT: Wow, it's almost taller than those girls. I doubt they even did it [I'm gonna look like an idiot now]. Still, this is just ridiculous.

That was like one huge disturbing fanfic...still hi-LARIOUS though, good show!

Your avatar made it that much better.

Hold on, the sand PSP has a real PSP on it, but how does that work? It looks like it should fall off.

Jumplion:

JimmyBassatti:

Jumplion:

CantFaketheFunk:
And then Gabe Newell could refuse to build his sand Gordon Freeman anywhere near the damn thing.

Heh, I just thought up a whole conversation thing;

Gabe: "The sand they use is too hard!"
Sony: "We purposefully made it harder to work with so that we wouldn't be over too quickly and to add longevity to the sand!"
Gabe: "I've never worked with your sand, but it's still too hard to work with!"
Sony: "Just work with it, damnit, or just shut up!"
Gabe: "NO!"
Sony: "Microsoft, take your little whiny brat out of the sand, they're ruining Playstation's Sand Castle!"
Microsoft: "Why don't you soften up the sand so everyone can be happy?!?"
Sony: "IT'S NOT HARDER, IT'S JUST DIFFERENT!"
Nintendo: "Both of you SHUT UP! I'm trying to get a tan!"

God, I hate my brain sometimes...

On the topic; sweetness!

PC: Haiii guyz, sup?
Gabe: YAY, PC IS HERE! COME PROTECT ME! THE SAND IS TOO HARD!
Sony: SHUT YOUR MOUTH YOU WHINING BITCH!
Gabe: -starts crying-
Microsoft: Look what you did, Playstation. Always have to ruin it...
Sony: -knocks down Microsoft's sand castle-
Microsoft: IT'S ON, BITCHES!
Nintendo: Your in my light...
Sony: -presses hand down on Nintendo's chest, Nintendo tans with a hand print on chest-
Nintendo: Your goin' down, fucker. NO ONE MESSES WITH NINTENDO'S TANNING!
PC: Come on Gabe, let's go home...
Sony: -kicks down sand Gordon Freeman-
Gabe: NOOOOOOOOOOOOOOOOOO!
PC: THAT'S IT!
Gabe: Waaaaaaaaaaaaaaaaaaa!
PC: It's ok Gabe, let's go home where the sand is extremely soft and easier to work with
Gabe: Ok PC...
OT: Wow, it's almost taller than those girls. I doubt they even did it [I'm gonna look like an idiot now]. Still, this is just ridiculous.

That was like one huge disturbing fanfic...still hi-LARIOUS though, good show!

Your avatar made it that much better.

Then Bethesda would come running in, toss some beatles and ants on everything, and run off laughing.

black lincon:
is it just me, or is the girl on the right holding a 360 controller?

It's a white ps3 controlled look where the arrows are.

Rascarin:

black lincon:
is it just me, or is the girl on the right holding a 360 controller?

Thats what I thought, but if you look closer, its just a white PS controller.

at first I thought it as a ps1 controller and I was like great how about some ps2 recognition

its pretty cool the best I can manage with sand is a big pile (and a tunnelway me and my friends used to make) but that mound was taller than I was (5 feet at the time it was made) but its nothing compared to that

Hmm. Pretty cool,especially the sand controller. But yeah...

CantFaketheFunk:

The only thing that would have been cooler is if they'd made some little sand games and characters to go along with it. Like a sand Sackboy, a sand Ratchet & Clank, a sand Solid Snake - iconic characters that are heavily associated with the PlayStation brand.

...sand Ratchet would be soooo much cooler. Especially if he was armed with one of his bigger guns.

JimmyBassatti:

Jumplion:

CantFaketheFunk:
And then Gabe Newell could refuse to build his sand Gordon Freeman anywhere near the damn thing.

Heh, I just thought up a whole conversation thing;

Gabe: "The sand they use is too hard!"
Sony: "We purposefully made it harder to work with so that we wouldn't be over too quickly and to add longevity to the sand!"
Gabe: "I've never worked with your sand, but it's still too hard to work with!"
Sony: "Just work with it, damnit, or just shut up!"
Gabe: "NO!"
Sony: "Microsoft, take your little whiny brat out of the sand, they're ruining Playstation's Sand Castle!"
Microsoft: "Why don't you soften up the sand so everyone can be happy?!?"
Sony: "IT'S NOT HARDER, IT'S JUST DIFFERENT!"
Nintendo: "Both of you SHUT UP! I'm trying to get a tan!"

PC: Haiii guyz, sup?
Gabe: YAY, PC IS HERE! COME PROTECT ME! THE SAND IS TOO HARD!
Sony: SHUT YOUR MOUTH YOU WHINING BITCH!
Gabe: -starts crying-
Microsoft: Look what you did, Playstation. Always have to ruin it...
Sony: -knocks down Microsoft's sand castle-
Microsoft: IT'S ON, BITCHES!
Nintendo: Your in my light...
Sony: -presses hand down on Nintendo's chest, Nintendo tans with a hand print on chest-
Nintendo: Your goin' down, fucker. NO ONE MESSES WITH NINTENDO'S TANNING!
PC: Come on Gabe, let's go home...
Sony: -kicks down sand Gordon Freeman-
Gabe: NOOOOOOOOOOOOOOOOOO!
PC: THAT'S IT!
Gabe: Waaaaaaaaaaaaaaaaaaa!
PC: It's ok Gabe, let's go home where the sand is extremely soft and easier to work with
Gabe: Ok PC...

That right here,it just made my day. Thank you both.

Mac: Hi,i'm a Mac.
PC: Oh,that's just great.
Microsoft: GET LOST!
Sony: - pushes Microsoft who lands face-first into the sand-
PC: -kicks sand into Mac's face-
Gabe: WAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAA!!!
Nintendo: Yaaaay! Clusterf**k!
Mac: -kicks PC in the balls-
Microsoft: -knocks Sony down and stomps on it's face-
Nintendo -runs Microsoft over with a car made of money-
Magnavox Odyssey: (here goes my attempt to immitate grumpy old man) In 'he ol'er days 'ere wasn't 'uch a fig'ts...

BigBoote66:
That's probably one of the lamest sand sculptures I've ever seen.

Don't be such a fanboy.

I would totally have my picture taken with this if I lived near it.

My closest beach is a pebble beach so I don't see one turning up there soon.

black lincon:
is it just me, or is the girl on the right holding a 360 controller?

No it's A white Dual-Shock 3 I've got one myself. They're only available in Asia or through das inter webs.

I wonder how they built that did they have giant plastic molds or something? That's seriously well sculpted. They should've however made sand sculptures of characters. Maybe Ratchet fighting one of resistance's Chimera or something else along those lines.

Freaking awesome. Is it possible to buy that sculpture with a ps3 slim? As if the ps3 wasnt awesome enough

Am I the only one who misread the title as "Sony sculpts Giant Sand Scarab"?

deathsong17:

BigBoote66:
That's probably one of the lamest sand sculptures I've ever seen.

Don't be such a fanboy.

Fanboy? I'm about as nonpartisan as they come. It has nothing to do with it being a PS3 - a 360 would have been equally lame, and the Wii would have been lamest of all. A sand sculpture of a console is just plain boring - a vaguely rectangular slab of sand, with a couple of controllers at the base. Strictly remedial level stuff, from both a creativity standpoint and a technical one. Compare to what you normally see at sand sculpture events: http://pictureschat.com/tag/sand-sculptures or http://harrisand.org/solo_champion_photos.htm .

black lincon:
is it just me, or is the girl on the right holding a 360 controller?

That's a white PS3 controller.

Wonder how long it took to make these.

For once, A piece of Sony advertising is good?

EGAD, INFORM THE PRESS! This is awesome!

I see they built it to a 1:1 scale. tehehe.

Sony has a Korea branch???

Meh, I prefer my PC. It might not be made out of sand but it fucking works, bitches =)

Oh, and Gordon Freeman asked me to say hi to ya'll.

Well, not really, my videocard recently croaked. Damn, a whole 50 USD worth of value gone for a replacement of better value that will last for another 3 years! How outrageously expensive! /sarcasm

:D
I want 1.

BigBoote66:

deathsong17:

BigBoote66:
That's probably one of the lamest sand sculptures I've ever seen.

Don't be such a fanboy.

Fanboy? I'm about as nonpartisan as they come. It has nothing to do with it being a PS3 - a 360 would have been equally lame, and the Wii would have been lamest of all. A sand sculpture of a console is just plain boring - a vaguely rectangular slab of sand, with a couple of controllers at the base. Strictly remedial level stuff, from both a creativity standpoint and a technical one. Compare to what you normally see at sand sculpture events: http://pictureschat.com/tag/sand-sculptures or http://harrisand.org/solo_champion_photos.htm .

Oops, sorry, I just assumed because of your Xbox Avatar avatar :/

Sad thing is. The sand one is still more useful than an actual PS3. *flees terribly quickly*

avykins:
Sad thing is. The sand one is still more useful than an actual PS3. *flees terribly quickly*

Yeah you better run :)

I like the simplicity of this idea.
Sony Korea had a lazy day at the beach.
Guilt set in, knowing they were not contributing.
So they built a PS3 and PSP sand sculpture and paid two women to stand by it.
BAM! Advert.
And they can play Volleyball will out feeling guilty that they are out of the office.

Although as ad campaigns go, this is shit.

nova18:

avykins:
Sad thing is. The sand one is still more useful than an actual PS3. *flees terribly quickly*

Yeah you better run :)

I like the simplicity of this idea.
Sony Korea had a lazy day at the beach.
Guilt set in, knowing they were not contributing.
So they built a PS3 and PSP sand sculpture and paid two women to stand by it.
BAM! Advert.
And they can play Volleyball will out feeling guilty that they are out of the office.

Although as ad campaigns go, this is shit.

But it's made of sand!

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