PS3 Slim "Does Everything," Says Ads

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PS3 Slim "Does Everything," Says Ads

I may like to give Sony's marketing department a hard time, but every now and then they create a winner - like the following ad campaign to promote the new PS3 Slim in North America.

I really would like to know what's going on with Sony's marketers. On the one hand, they seem to have an occasional fondness for being awkward and forced - see PSPz for Girlz and "It's a nut you can play with outside!" - but that doesn't stop them from being really bizarre or even slightly creepy, either.

But you know what? Credit where credit is due: Outside of the aforementioned "Play Face" commercials in Japan, Sony's ad campaign for the PS3 Slim seems to be straightforward and sensible. The two new advertisements set to promote the PS3 Slim in North America are ... actually funny, even? They get across the selling points of the hardware, promote (absurdly so) the new lower price, and might even induce a snicker. And most importantly, they make sense - not a single David Lynch in sight. Bravo, guys. Bravo.

Some might point to this as a sign of the impending apocalypse; I just choose to believe that the chemical facility upriver from the reservoir that supplies water to Sony's marketing department was forced to relocate elsewhere.

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So, does it connect to Xbox Live? Because they say it does EVERYTHING. I see false advertising lawsuits in Sony's future.

Does it play PS2 games? No? Then it doesn't do everything. Sheesh.

Should've been "PS3: It Only Does Everything*"

*as long as everything is limited to Blu-Ray movies and games, Wireless Internet, text chatting, and being a "movie downloading machine"

That was pure brilliance.

Can it make me a sandwich? If not, I'm suing for false advertisement.

Grayjack72:
Can it make me a sandwich? If not, I'm suing for false advertisement.

It had better play Xbox 360 Games and pop out Subway on command.

Hahaha...The PS3 Slim: It will save your marriage!

HA! Sony's American team did a hell of a lot better with there ad than the ones in Japan, I like the Japanese gamer face ads but this is just awesome. It doesn't make me want a PS3 but hey cool ad.
And Home sucks! I think if they left that part out of their ad I would have loved the first one.

Hm, I think Sony are treading on thin ice by claiming it does everything...

Those were fantastic. On par with Compare the Meerkat in excellence.

Sadly for every genuinely funny advert, there's hundreds, if not thousands, of terrible, forced, badly-lipsynched atrocities.

Come onnnnnnnnn!

I enjoyed those, which is more than I can say for most of their ads.

Can't believe the man who wrote this article forgot about one of the creepiest PS3 commercials ever.

http://www.youtube.com/watch?v=gqkNPcUMffU

Hehehe.

Blu-ray playing, movie downloading device...

So, wasn't a console supposed to, like, PLAY GAMES? No? Oh, sorry, my bad.

Good ads, but Sony is still as arrogant as ever. It can't do everything. It's silly to use that as it's main pitch, too.

Hey Funk, just a thought, but when you title an article after specific content, inverted pyramid would suggest that the link to the actual content be featured early on. Not as "via" through a secondary site down at the bottom.

It does a lot, sadly not everything. PS2 games? Nope. Communication with other consoles? Nope. Help me rule the universe? ...Depends...

But the ads were funny, especially the second one. Not that I need an ad mind you, I already ordered mine! *hums* 4 More days, 4 more days!

Seems like the Sony marketing department were put back on their meds. Ah well, it was fun while it lasted.

Can it touch me in ways I've never been touched before? Can it give birth to more PS3s? Can it get rid of the Blu-Ray player so that I don't have to pay 299 for it?

I have to admit. That isn't as obnoxious as I expected.
Then again I was expecting "all I want for xmas is a ps3" phony viral crap.

It might not do Everything but at least they aren't saying it's going to replace your pc.

Maybe they finally took my advice and executed their marketing team. Now all they have to do is gag the execs so they stop saying stupid shit.

CapnJack:
Can't believe the man who wrote this article forgot about one of the creepiest PS3 commercials ever.

http://www.youtube.com/watch?v=gqkNPcUMffU

yeah that baby commercial was pretty creepy

as for these commercials they are pretty darn funny and frankly they are poking a bit of fun at themselves with the first commercial and them denying the whole price drop thing for a while

i kinda liked "its a nut you can play whit outside", but these are great for a sony, i saw those game face ones and yeiks, now only thing left to ask is will the ps3 also cost 299 in denmark, if so its the same price as the wii.

Seems that sony has finally recovered from the PSP Squirrels.

CapnJack:
Can't believe the man who wrote this article forgot about one of the creepiest PS3 commercials ever.

http://www.youtube.com/watch?v=gqkNPcUMffU

geez, that was freaking scary.

but it works.
if you dont buy a ps3 your unborn children will be possessed by sonys marketing adviser.

I quite enjoyed those adverts. Pleasantly surprising actually considering some of the crap Sony releases to flog their wares.

Not bad...

...Sane and somewhat funny adverts....price cut for PS3....
Sony's gone mad and finally joined reality...Sweet.

Does it make the tea and toast and skin up for you? Or find your idiot housemates keys who decides they want to look under your seat just as an online match start? Or let the cat out/back in/back out again when its being an attention seeking little shit? Or fob off the landlord when you spend the rent on a new game? I'm going to buy one then sue when it fails at all of the above...

CapnJack:
Can't believe the man who wrote this article forgot about one of the creepiest PS3 commercials ever.

http://www.youtube.com/watch?v=gqkNPcUMffU

Holy crap! I don't remember it being that scary.

OT: Of course it doesn't do everything, but give Sony a break. After all, they finally created an ad that doesn't scare me.

MiserableOldGit:
Does it make the tea and toast and skin up for you? Or find your idiot housemates keys who decides they want to look under your seat just as an online match start? Or let the cat out/back in/back out again when its being an attention seeking little shit? Or fob off the landlord when you spend the rent on a new game? I'm going to buy one then sue when it fails at all of the above...

I see what you did thar ^_^

I like these ads , well done. Lets just hope they keep doing more ones like this.

I thought the Japanese ones were much funnier, for different reasons obviously...but there's no accounting for taste. Mine or the Japanese.

MiserableOldGit:
Does it make the tea and toast and skin up for you?

I like to skin up for myself. I find it soothing...shit I just knocked over my joint typing...

Aww, David Lynch is awesome, and the Bambi commercial is funny because it's surprising.
The PS3 Slim commericals are also funny, because they're obviously just people being really into whatever game they're playing.. Have you ever seen what someone's face does when they are intensely focused on a game? It's not pretty. All they're doing is exaggerated reality to be disturbing, and it's quite clever.
If you really want to talk about weird Sony commercials, these are not it. What about "Mental Wealth" by Chris Cunningham? Or the Baby commercial, along with the other PS3 ones?


That was pretty good, a lot better than their god awful campaigns in the past. And the guy sounded like Jerry Seinfeld in the end of the second add when he said "whats wrong with him".

Wow, I haven't seen a funny or clever ad from Sony since the Crash Bandicoot ads from the 90's.

My personal favourite amongst the many disturbing old PlayStation adverts. Part of the PS2's "The Third Place" campaign. I can still quote it verbatim.

"LOOK AT ME! I AM TEETH, I AM FUR, I AM DRIBBLE!"

"I AM WOLFMAN! I HATE BEING BORED AND I CAN PUNCH SUNS!"

Wonderful stuff.

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