Stardock CEO Boycotts UPS Over Fox News

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Stardock CEO Boycotts UPS Over Fox News

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'Tis the season for boycotts and the latest combatant to enter the arena is none other than Sins of a Solar Empire publisher Stardock and its CEO Brad Wardell, who are boycotting shipping company UPS over its boycott of Fox News.

It's a complicated story to try to keep up. A few weeks ago, UPS announced that it was pulling its advertising from Fox News because it could no longer tolerate the opinions expressed on the Glenn Beck show. The final straw apparently came when Beck, a conservative radio and television talk show host notorious for his inflammatory statements, said U.S. President Barack Obama is a racist "with a deep-seated hatred for white people."

The decision to pull its advertising from Fox News as a whole didn't sit too well with Wardell, who said Stardock does a "non-trivial amount of shipping with UPS" and that if the report of the boycott was true, he'd switch the company to FedEx instead. It was true, Stardock switched couriers and that was that; except, as we should all know by now, that is never just that.

A lot of people understandably took Wardell's decision to drop UPS as support for Beck and his political views, which didn't sit too well with Wardell either and prompted him to issue a statement clarifying that his reasons for boycotting UPS have nothing at to do with Beck himself.

"My Facebook comment was taken considerably out of context. I could care less about Glenn Beck or whether someone advertises on their show or not," he said. "But UPS is boycotting the entire channel which annoyed me enough to ask my publishing director to look into whether it was true (it was) and have them look into Fed Ex which provided competitive pricing and make use of them for our uses."

"Frankly, I wouldn't have cared if UPS had pulled their ads from Fox if they had done so quietly. But they didn't. They had to 'take a stance'," he explained further on his personal blog at JoeUser.com. "I'm not a huge fan of FOX. But as a conservative, it is nice that there's one station where my values aren't ridiculed. I don't have some 'thing' for Fox. But Fox makes an easy target and it irritated me to see UPS playing such games."

I wonder if he'll get a free trip to UPS headquarters out of this?

Source: GamePolitics

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Looks like it's time to boycott Stardock.

All I took from this is that Stardock supports racism. Even if I wasn't supposed to.

Yeah I just lost a massive amount of respect for Stardock. I have friends with what would be considered conservative points of views in the US and respect them but what Fox news spouts is pure and utter BS and they should be slapped down already for having the tenacity to use the words 'fair' and 'balanced' on their website and news.

Besides, I'd say allowing someone to act as Glen Beck does is a good enough reason to boycott the entirety of Fox.

Horticulture:
Looks like it's time to boycott Stardock.

Nice. With luck, such a boycott of a boycott of a boycott will snowball into a cascade of boycotts that will end up forcing people to live in tiny adobe huts and living off gardens and barrels of rainwater as everybody refuses to buy or sell anything from anyone else because they all hate each others guts.

I am a fan of Glenn Beck, al though I don't agree with everything he says, and I could understand if UPS pulled their advertisments from the show, but pulling them from then entire station is just stupid. Granted UPS sucks anyways, but I still think it's an idiotic decision.

Horticulture:
Looks like it's time to boycott Stardock.

I think I already have a good start on that; as unintentional as it is.

I like the line: "I'm not a huge fan of FOX. But as a conservative, it is nice that there's one station where my values aren't ridiculed."
It's Fox News that make conservative values a target of ridicule. Guys like Beck and Oreilly make conservatives look like raving lunatics.

I actually like some of the conservative values (small government, conservation of resources, and fiscal conservatism), it's just too bad vocal conservatives have dumped them all for selective religious morals, racism, and class warfare.

Wow, I had a lot of respect for the guy until did this. Not that I'll boycott Stardock (seeing as they're one of the few PC publishers that don't make you jump through firey hoops when you try to install their products), but he probably should watch an episode of Glen Beck before complaining about another company's boycott on those grounds. Some of the stuff Beck says is vile and just a little bit concerning for his mental health.

Dang it Stardock! Here I was hoping that it was a boycott for free speech! Even though Glenn Beck is a douchebag, he still has the right to say his douche-baggy things (No matter how much we hate it).

But you just had to make it about conservatism. Shucks.
Oh well. I still love you, Stardock. You're great.

I'm with UPS on this one. Stardock just made a big mistake.

somekindarobot:

Horticulture:
Looks like it's time to boycott Stardock.

Nice. With luck, such a boycott of a boycott of a boycott will snowball into a cascade of boycotts that will end up forcing people to live in tiny adobe huts and living off gardens and barrels of rainwater as everybody refuses to buy or sell anything from anyone else because they all hate each others guts.

I'm pretty sure this is how communism starts. Eventually we'll have no choice but to have the state provide everything.

*sigh* even Bobby Kotick keeps his mouth shut about his political views, especially over something so trivial as who sends your mail.

oh, & lol defending FOX as mouthpiece for conservatism.

Malygris:
"My Facebook comment was taken considerably out of context. I could care less about Glenn Beck or whether someone advertises on their show or not," he said. "But UPS is boycotting the entire channel which annoyed me enough to ask my publishing director to look into ....I wouldn't have cared if UPS had pulled their ads from Fox if they had done so quietly. But they didn't. They had to take a stance..."

What a crock...

The first explanation says its purely business. UPS is barring ads from a channel that receives enormous traffic...its bad for business, and that is that. No emotions are being played here.

Then it says he wouldn't care if it was done in private?

What a hypocrite...I hope the internet calls him out on it. Regardless of how good/bad his games are...

I mean now he says its personal and feels as if his conservative values are being attacked...what?

Beck said Obama, the elected leader whether we like it or not, was a racist. Thats pretty inflammatory...and in terms of the ad industry, you have to be careful with whom your product is associated with and how consumers perceive you. Imagine the outrage if Trojan started running ads during Spongebob breaks...
~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~
Of the two reasons, the mans "feelings" getting hurt are probably the reason he switched shipping companies.

The only way number could be justified is if Stardock owned significant stock in UPS and felt that boycotting Fox was a move that would lose substantial profits. But I'm sure the article would have mentioned that...

This is why I stay out of politics.

As a conservative, Wardell should also be taking a stand against Beck. That guy makes conservatives look like a pack of looneys. I'm fairly conservative myself, and I just wish the guy would shut up. As for criticizing UPS for boycotting the whole channel, what else are they supposed to do to express themselves? It won't have an effect to pull advertising from just Beck's show, Fox could just add the commercials elsewhere. No, this is an effective way to say "We can't support this type of television". Finally, Wardell really needs to be more careful. I initially took this to mean that he supports Beck and his opinions pretty strongly. Perception is everything in business. Now, no matter what he says or how he objects, he's likely to go in the books as "that racist game publisher". In other words, he screwed this one up pretty thoroughly, perception wise.

I will say that I'm glad to see protests and actions being taken in the proper way, using wallets as weapons rather than bombs. That's the way thing ought to be done, and I'm pleased some groups are, in fact, willing to take stands. The practice corporations have of just accepting everything that comes down the pike in the name of profit makes me sick. An occasional decision based on principle (right or wrong) gives me some hope.

The problem with UPS pulling out (haha), is that their decision was based on emotions. Never let emotions enter your decision making process. No one watches Beck, sees a UPS commercial, and then thinks "Yeah UPS agrees with Beck".

Good for you stardock. The only thing people understand is money. Hit their wallet.

Baby Tea:
Dang it Stardock! Here I was hoping that it was a boycott for free speech! Even though Glenn Beck is a douchebag, he still has the right to say his douche-baggy things (No matter how much we hate it).

But you just had to make it about conservatism. Shucks.
Oh well. I still love you, Stardock. You're great.

You could say that. However, in UPS's defense, they have a right to not pay people to say douche-baggy things.

Now boycotts are getting boycotts? WHAT?!

Malygris:
But as a conservative, it is nice that there's one station where my values aren't ridiculed.

Perhaps having the same views as someone who says that U.S. President Barack Obama is a racist "with a deep-seated hatred for white people" should have told you something, Mr. Wardell.

Namely that you're views co-align with a news station that trivializes issues, broadcasts mistruths and spouts hate speech.

Perhaps, and this is just a theory, your views might be, dare I say, wrong?

somekindarobot:

Baby Tea:
Dang it Stardock! Here I was hoping that it was a boycott for free speech! Even though Glenn Beck is a douchebag, he still has the right to say his douche-baggy things (No matter how much we hate it).

But you just had to make it about conservatism. Shucks.
Oh well. I still love you, Stardock. You're great.

You could say that. However, in UPS's defense, they have a right to not pay people to say douche-baggy things.

I suppose that is also true! Man, we've got rights up the wazoo (Though I'm not entirely sure where said 'wazoo' is).
Well, who can really win in a situation like this?
At least Stardock is still a great developer. That makes me happy.

Sephiwind:
I am a fan of Glenn Beck, al though I don't agree with everything he says, and I could understand if UPS pulled their advertisments from the show, but pulling them from then entire station is just stupid. Granted UPS sucks anyways, but I still think it's an idiotic decision.

Its guilt by association.

If someone is a jackass to you, your not only gonna despise them, but think very little of the people who hang out with him. Afterall, there must be something wrong with them to consider that guy a "friend"...

Besides, Fox made its decision to lose advertisers. If they so desired, they could have issued made Beck issue an apology and stoke some of the fires, but they decided they would rather lose some advertisers then viewers...

somekindarobot:
oh, & lol defending FOX as mouthpiece for conservatism.

Its that kind of talk that makes me wonder wether Wardell agrees with Beck, or is truly ignorant of his own party's political beliefs. If he is ignorant of programming on FOX and how he defines his conservative beliefs, he should just keep his mouth shut before speaking of politics then...

I think that it would be better if Brad Wardell kept his political views to himself and didn't use his company as simply a means to get them across.

I enjoy a lot of Fox's programming too, but if this guy is upset about UPS "taking a stance" and pulling advertising from Fox over some really ignorant political commentary they didn't want their service associated with, isn't Stardock now doing the same thing? The first part of the argument made sense, but then he threw on the "I like that Fox doesn't ridicule my conservative views", and made the Stardock boycott more political than it was before he attempted the damage control.
I for one will not boycott Stardock, because the political views of their CEO does not affect the products and services Stardock offers. Also, their decision to use FedEx doesn't affect me since the only Stardock products I buy are digitally distributed.
Come to think of it, how much business is UPS losing over this anyway? Seriously.

mambodog:
All I took from this is that Stardock supports racism. Even if I wasn't supposed to.

That's what I saw.

I think.

hansari:

somekindarobot:
oh, & lol defending FOX as mouthpiece for conservatism.

I don't recall saying that.

Heh, so people will dislike stardock( the good anti drm guys) just because their CEO is an active conservative. O well to each their own.

Infiniteloop:
The problem with UPS pulling out (haha), is that their decision was based on emotions. Never let emotions enter your decision making process. No one watches Beck, sees a UPS commercial, and then thinks "Yeah UPS agrees with Beck".

Again...there is a reason Trojan does not put ads on runs of Spongebob...there is a reason Nickelodeon would never accept the offer if that company made it...

Its very damaging to a companies product if a consumer decides he doesn't like the namebrand anymore. What sort of impact do you think having your novel promoted in Oprahs book club have? What impact if Oprah damns it on her show?

Infiniteloop:
Good for you stardock. The only thing people understand is money. Hit their wallet.

WTF!!!!!

UPS's is bad for making an emotional decision (even though it was as much a business one), but Stardock isn't bad for making an emotional decision?! (even though it had very little to do with business)

I'm a sorter at UPS and I had no idea who the guy or his company was until I read this article. My friends and I like to make fun of the logos, taglines and cities that the boxes go to. At 1,000 someodd boxes an hour, you'd think I'd see at least a few.

Hmmmm, I haven't watched Beck in a while. I can't see UPS doing advertising as much as I could see Kleenex.

Is it just me or does this just make Brad Wardell look completely insane?

P.S. news stations shouldn't be about opinions or ideology.

Wardell's a conservative who doesn't support drm? Isn't that a massive contradiction?

somekindarobot:
I don't recall saying that.

Sorry, I deleted in the wrong places and it was meant for cousin_IT.

sneakypenguin:
Heh, so people will dislike stardock( the good anti drm guys) just because their CEO is an active conservative. O well to each their own.

Guilt by association. People boycott Fox for something only one of their people said...

On the other hand, Stardock boycotts UPS for one decision it doesn't agree with.

Oh, and its not because the CEO is conservative...its because he is an idiot.

Sephiwind:
I am a fan of Glenn Beck, al though I don't agree with everything he says, and I could understand if UPS pulled their advertisments from the show, but pulling them from then entire station is just stupid. Granted UPS sucks anyways, but I still think it's an idiotic decision.

How can you be a fan of Glenn Beck? Thats like being a fan of Goebbels, I mean c'mon Beck is about a racist as it gets. And I do enjoy how he claims to be under constant attack, with people attempting to silence him, when he's on the largest news network....

Good, now, also boycott whoever is making you use that steaming pile of shit called Impulse as your digital distribution platform.

they should just change the name from 'Fox News' to 'Fox OpEd'. they do not broadcast news... they broadcast oppinons and personal beliefs. and i'm sorry to say, that isn't news, that is an OpEd.

i wish there was a 24 news network which was just purely an AP feed which didn't try and shill their own beliefs but rather simply broadcast raw news to us.

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