Halo 3: ODST Sells 2.5 Million Since Launch

Halo 3: ODST Sells 2.5 Million Since Launch

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It's been a little more than two weeks since Bungie and Microsoft launched Halo 3: ODST. To repay their generosity, gamers have snapped up over 2 and a half million copies.

This should come as no surprise to anyone with a pulse and half an eye on pop culture. The Halo series has become a cultural icon on par with Super Mario Bros., The Legend of Zelda, Grand Theft Auto and even George Lucas' Star Wars, to the extent that even entries originally planned as expansion packs and later rejiggered in an effort to gouge fans for cash can move obscene numbers of units with little effort (and an ad campaign that seems to say "you're going to buy the game anyway, so we aren't even going to try").

As if to drive the point home, USA Today compiled a list of all the upcoming spin-offs, sequels and tie-ins the series has coming to it. I knew of all of the entries somewhere in the back of my mind, but to see them actually listed in one article nearly left me stunned at the sheer audacity Microsoft exhibits by pushing its biggest brand this hard.

If Halo was a racehorse, I'd expect its heart to explode any moment now.

Even true Halo junkies will be stunned to see that the Master Chief and friends have 9 upcoming products in the pipeline, including an as yet unnamed, new book trilogy by Greg Bear, a line of action figures from noted spiderweb doodler Todd McFarlane and something called the "Halo Waypoint" which USA Today describes as "a hub for Halo content, including video, audio, podcasts and screenshots."

Yeah, that's right, the series has so many branches that it needs its own content hub.

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" can move obscene numbers of units with little effort (and an ad campaign that seems to say "you're going to buy the game anyway, so we aren't even going to try")."

Yet there were more odst ads out there than you can count especially on this very site where the sides of the screen had been taken over by odst and the ad before the movies were odst. At this point most gamers know if they will buy a new halo game or not and they don't need to spam more ads than people get enlargement emails on a daily basis.

Yep, Halo is just like Mario or Zelda, if the names attached, it will sell....quality of the game aside.

wow, what a biased article!

daviejjd:
wow, what a biased article!

It is a biased article, but it's also a very true article.

Wow, I love me some Halo, but thats too much stuff coming out soon.

Anyone else still think Halo isn't a sellout?

9's a bit much, don't you think? And that's only what's known and currently planned, who knows how much more they may have planned.

Well, they will sell Halo related stuff until it looses it's popularity.

Which we all know, will be a long time....a very long time....

mrfft:
Well, they will sell Halo related stuff until it looses it's popularity.

Which we all know, will be a long time....a very long time....

Exactly mrfft.

The Halo generation is going to be around just like those children who grew up with Mario or Sonic.

I suspect TAG is going to win another award for the "We Are ODST" ad, just as it did for the Halo 3 "Believe" ad series... dunno where the "we aren't even going to try" comes in, because I know people's interest in the series was piqued by the ad.

I'll also note that this isn't the typical farming out of a successful franchise. Look at who's contributing: five leading animation studios in Japan; Peter David; Hugo Award winning SF authours Greg Bear and Tobias Buckell; Todd McFarlane; Peter Jackson. This isn't a smash-and-grab run on fans' wallets from unknown sources making quick knock-offs, this is A-list talent, proud of their respective crafts, at the top of their games who're noted for turning in quality work.

This news item is a case of a quick glance missing the telling details, and doesn't do justice to the Escapist's journalistic standards.

-- Steve

daviejjd:
wow, what a biased article!

"Oh noes! He said Halo's heart is going to explode! BIIIAAASSSSS!!"

(I'm biased)

but Milking things is the wrong way to go, just make halo the cow into a juicy steak and sell him for a low price! (Metaphors are your friends)

Eh, I'll check the Waypoint for information on Reach or other games.

Okay, before I used to say Halo was not being milked because Bungie said the were only going to make two more games.: ODST and Reach.

Now I believe it is being milked....but I still like the series anyway as any Star Wars fan loves Star Wars despite how it has been milked even past it's prime. It's been milked for what 20 years?

Still you cannot laugh at 2.5 million copies. That is a lot....and I am sure that if this was a PS3 game, all you Sony fanboys would be praising and saying "This is why the PS3 is awesome."

Anton P. Nym:
I suspect TAG is going to win another award for the "We Are ODST" ad, just as it did for the Halo 3 "Believe" ad series... dunno where the "we aren't even going to try" comes in, because I know people's interest in the series was piqued by the ad.

I'll also note that this isn't the typical farming out of a successful franchise. Look at who's contributing: five leading animation studios in Japan; Peter David; Hugo Award winning SF authours Greg Bear and Tobias Buckell; Todd McFarlane; Peter Jackson. This isn't a smash-and-grab run on fans' wallets from unknown sources making quick knock-offs, this is A-list talent, proud of their respective crafts, at the top of their games who're noted for turning in quality work.

This news item is a case of a quick glance missing the telling details, and doesn't do justice to the Escapist's journalistic standards.

-- Steve

Man, the "Believe" campaign was flippin' *incredible*.

sunpop:
" can move obscene numbers of units with little effort (and an ad campaign that seems to say "you're going to buy the game anyway, so we aren't even going to try")."

Yet there were more odst ads out there than you can count especially on this very site where the sides of the screen had been taken over by odst and the ad before the movies were odst. At this point most gamers know if they will buy a new halo game or not and they don't need to spam more ads than people get enlargement emails on a daily basis.

I wasn't referring to quantity. I was referring to the bizarre, non-sequitir style permeating each spot.

And was I really just called "biased" for not falling into some lockstep "Halo is God" model of behavior? You're kidding right? I didn't badmouth the game or even praise another series, I said "ODST sold a ton of copies, and there is going to be a shocking amount of Halo related stuff coming in the future."

Sorry I didn't actively fellate Bungie in the process. My jaw hurts.

This article seems to be rather biased and not what we have come to expect from the escapist. While the game originally was only an expansion pack it got revamped and expanded into a large game with hours of game play. It is very well polished and very fun (IMO).

Earnest Cavalli:

And was I really just called "biased" for not falling into some lockstep "Halo is God" model of behavior? You're kidding right? I didn't badmouth the game or even praise another series, I said "ODST sold a ton of copies, and there is going to be a shocking amount of Halo related stuff coming in the future."

Sorry I didn't actively fellate Bungie in the process. My jaw hurts.

I said you were biased because saying that bungie decided not to try is an unfounded allegation, i don't really care if you complement the game or bash it, but i agree with other people in the thread who say this is not up to the escapist's usually very high standard of journalism.

you see, these sales are what keep them making Halo.
Just isn't going to end til they stop making money off of it, then they'll make the next thing.

Oh well... at least it has some fun multiplayer (I only play split screen with friends, so I have no idea of how XBL is)

I don't care if they're milking it or not. As long as the products coming out continue to be top quality, I'll be happy. Honestly, at least the universe is being handled by the right people. The only real splotch on the series I've seen so far has been The Flood. Luckily there's 5 amazing books so far to make up for that piece of fail. But ya, action figures are pretty standard fare, and I wouldn't really call that selling out. Go to a convention or comic book store and you'll see just how many action figures there are now a days.

Yes I am a fanboy, but the reason for that is that I have honestly enjoyed everything put out with the Halo label so far, obviously with exception of the Flood. Once I stop enjoying the new entries to the franchise, then I'll see it as selling out.

Earnest Cavalli:

Sorry I didn't actively fellate Bungie in the process. My jaw hurts.

Nobody's asking you to fellate Bungie. Hell, people don't even mind it when opinions are included in News articles, as long as they tend to be after the actual "news" part. You, on the other hand, have this is the opening paragraph:

to the extent that even entries originally planned as expansion packs and later rejiggered in an effort to gouge fans for cash can move obscene numbers of units with little effort (and an ad campaign that seems to say "you're going to buy the game anyway, so we aren't even going to try").

Which is two opinions in the main body of the story. I mean, even if you did that unintentionally, you've got to recognize that those ARE fightin' words, and people WILL take them as such.

I certainly don't think I got a rejiggered expansion pack that gouged me for my money, and I actually found the commercials to be brilliant: especially since they show how a movie set in the Haloverse could actually be possible. I respect your opinion to believe otherwise, but passing that in the main body of a news story as part of the story is, as Steve put it, not doing justice to the Escapist's journalistic standards. I've seen opinions in news stories that I don't necessarily believe in, but they're always ATTACHED to the story in question, and clearly labeled as opinions.

Also, correct me if I'm wrong, but I believe Dead Space had a animated movie, a comic book, a live action movie (planned at least), a prequel/spinoff, it probably had action figures, and it DEFINITELY has a sequel on the way. All of that is for a 3rd-party franchise. The amount of content being pushed for Halo is fairly normal for the industry, to be honest.

scotth266:
I certainly don't think I got a rejiggered expansion pack that gouged me for my money

Well that's great, but doesn't change the game's actual, verified development history, in which it started as an expansion pack and was rejiggered prior to release expressly so it could be launched as a completely separate game with a $60 price tag.

And what does Dead Space being exploited to a huge degree have to do with any of this? Am I wearing a Dead Space shirt? Am I employed by EA?

I think I'm almost more offended at the bizarre arguments you hyper-defensive Halo fans are throwing at me than with the allegations that I'm somehow trying to single-handedly bring down Microsoft's gaming empire. Feel free to call me a hack writer, but don't try to disassemble things I've said with debate skills that would shame a dachsund.

Earnest Cavalli:
Am I wearing a Dead Space shirt?

I don't know, are you wearing a Dead Space shirt?

Dear oh dear. I've played Halo 1 and 2 and I've gotta say. It's nothing special. Gameplay wise it works. But it doesn't redifine or change the formula in anyway. Don't get all the hype about Halo:S

Personally, I like the books and Halo's canon so a few more games that flesh out the story from an interactive perspective wouldn't be too bad as far as I'm concerned. What I didn't like about what Bungie did with ODST is they propped it up with so many things that weren't ODST, as if they didn't have confidence in the game in its own right.
Bungie included:
Halo 3's multiplayer
3 exclusive(for the time being anyway) maps for Halo 3
Making recon attainable if you get ODST
Halo:Reach beta code

To me anyway, it just felt as though Bungie didn't think that the game couldn't stand on its own. I've been to a friends house and played it a good bit, and I can say that though it's not worth $60 for me, it's still a good game. No matchmaking for campaign or firefight is a bit of a con for me, though :[

Earnest Cavalli:
Feel free to call me a hack writer, but don't try to disassemble things I've said with debate skills that would shame a dachsund.

Well, thanks for being all mature about this.I was just trying to point out why people were getting upset, and you insult me for it? Thanks a ton.

The "gouged me for my money part" was more important than the "rejiggered expansion pack" part, and even for that group of words, aren't there better words you could have used, like reworked?

And the Dead Space bit was demonstrating how this behavior:

but to see them actually listed in one article nearly left me stunned at the sheer audacity Microsoft exhibits by pushing its biggest brand this hard.

On Microsoft's part is completely ordinary for the industry in general.

I wasn't trying to insult you or anything, I certainly didn't call you a hack writer: I was just trying to point out that you're coming off as more than a bit militant within the main body of the news story, which isn't the way reporting, even editorial reporting, works. It's always story first, personal opinions second: but here you've mashed the two together and your piece is the lesser for it.

Earnest Cavalli:

scotth266:
I certainly don't think I got a rejiggered expansion pack that gouged me for my money

Well that's great, but doesn't change the game's actual, verified development history, in which it started as an expansion pack and was rejiggered prior to release expressly so it could be launched as a completely separate game with a $60 price tag.

An opinion based on fact is still an opinion.

 

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