Strip Bayonetta in These Innovative Japanese Ads

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Strip Bayonetta in These Innovative Japanese Ads

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Bayonetta's Japanese launch is right around the corner, and Sega's marketing machine is on the warpath with these ads found in Shinjuku featuring the eponymous main character wearing fliers for the game that can be pulled off.

Imagine if you were hanging out in Shinjuku Station (the busiest train station in the world, according to the Guinness World Records) when you happened across the Bayonetta ads you see here. Each of the ads is six feet long, and features an image of the game's main character (also named Bayonetta) in an alluring pose. That's nothing new, right? Sex sells, after all.

What is inventive - and actually kind of cool - is that Bayonetta's body is covered with tiny little fliers that can be peeled off with information that allows the user to access a special Bayonetta cell phone site, presumably to get gamers pumped for the Oct. 26th release date.

While there's no way to tell what she's got on under the fliers, the bare skin on her arms and legs and the phrases on the ads - "This women, she's the scent of taboo" on the top and "If you didn't peel it off, it would have been a peaceful day" on the bottom - lead us to hazard a guess that she isn't wearing much. But if horny Japanese gamers are going to see it, they've got to take all the fliers off! Which means that they need to get all their friends to take a flier apiece, which means free advertising for the game.

Or, barring that, they could just pull all of the fliers off and dump them in the garbage. Combined with the fact that it probably took a while to put all the fliers on the poster in the first place, I don't know if this ad was the greatest idea. Cool, yes. Practical ... maybe not so much.

Bayonetta, by the way, received a perfect 40/40 score in major Japanese game mag Famitsu earlier this week. Wonder how that'll impact sales when it comes out next Monday.

(Via Kotaku)

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Whoever peels it off first will automatically be called a pervert. XD

ae86gamer:
Whoever peels it off first will automatically be called a pervert. XD

Totally worth it.

FanofDeath:

ae86gamer:
Whoever peels it off first will automatically be called a pervert. XD

Totally worth it.

Nobody cares in Japan. They all hustle to the top floor porn shops together anyway. I doubt anyone would be embarrassed on main street.

Not such a good marketing idea, if only because

Or, barring that, they could just pull all of the fliers off and dump them in the garbage

I really can't imagine someone who wouldn't do this.

Unless there's a message hidden underneath that says "You ripped them all off didn't you?"

Part of me wants to grouse about how this is just more objectification of women in video game culture, but it's overwhelmed by the part of me that senses that the makers/sellers of Bayonetta "get it" and that overt sexualization in this franchise seems to be meant at least partially tongue in cheek... sort of like some of Go Nagai's stuff where the angle is "yes, it's a joke that the girls have to get naked for their 'powers' to work, but is that REALLY that far removed from the gratuitous nudity in the no-parody versions of the same?" I mean, it seems pretty clear that they're somewhat taking the piss out of women-in-genre-fiction fetishism; right down to mounting guns on the standard wholly-impractical-action-girl-heels.

Also, if nothing else, I'll give them credit for making the title character "unconventionally hot" for a game pin-up... at least in the sense that she has hips and features that suggest an actual, healthy woman instead of the "elongated 12 year-old with DD-implants" ideal we typically see (looking at YOU chick-from-"X-Blades.")

How does she fire the guns on her shoes? I don't see any of the devices hypothesized by Yahtzee, Matt, and Yug.

MovieBob:
Part of me wants to grouse about how this is just more objectification of women in video game culture, but it's overwhelmed by the part of me that senses that the makers/sellers of Bayonetta "get it" and that overt sexualization in this franchise seems to be meant at least partially tongue in cheek... sort of like some of Go Nagai's stuff where the angle is "yes, it's a joke that the girls have to get naked for their 'powers' to work, but is that REALLY that far removed from the gratuitous nudity in the no-parody versions of the same?" I mean, it seems pretty clear that they're somewhat taking the piss out of women-in-genre-fiction fetishism; right down to mounting guns on the standard wholly-impractical-action-girl-heels.

Also, if nothing else, I'll give them credit for making the title character "unconventionally hot" for a game pin-up... at least in the sense that she has hips and features that suggest an actual, healthy woman instead of the "elongated 12 year-old with DD-implants" ideal we typically see (looking at YOU chick-from-"X-Blades.")

I think you're placing far too much faith in them.

In general I believe the gaming industry to be getting more stupid, both consumer and producer alike. Five years ago I would happily entertain the thought that it's self mocking, but with the likes of Tecmo's marketing campaign and Namco following closely behind I just think the market has learnt to appeal to the idiots.

By becoming idiots themselves.

protogenxl:
How does she fire the guns on her shoes? I don't see any of the devices hypothesized by Yahtzee, Matt, and Yug.

Her clothing is made out of her hair.

You're overthinking it a bit, I feel.

CantFaketheFunk:

protogenxl:
How does she fire the guns on her shoes? I don't see any of the devices hypothesized by Yahtzee, Matt, and Yug.

Her clothing is made out of her hair.

You're overthinking it a bit, I feel.

Yahtzee, Matt, and Yug hypothesized several control devices like a remote in her [EXPLICATIVE DELETED] for the right shoe and a remote in her [EXPLICATIVE DELETED] for the left shoe before we knew that her hair was par.............

Why am I explaining this?

Textbook Bobcat:

MovieBob:
Part of me wants to grouse about how this is just more objectification of women in video game culture, but it's overwhelmed by the part of me that senses that the makers/sellers of Bayonetta "get it" and that overt sexualization in this franchise seems to be meant at least partially tongue in cheek... sort of like some of Go Nagai's stuff where the angle is "yes, it's a joke that the girls have to get naked for their 'powers' to work, but is that REALLY that far removed from the gratuitous nudity in the no-parody versions of the same?" I mean, it seems pretty clear that they're somewhat taking the piss out of women-in-genre-fiction fetishism; right down to mounting guns on the standard wholly-impractical-action-girl-heels.

Also, if nothing else, I'll give them credit for making the title character "unconventionally hot" for a game pin-up... at least in the sense that she has hips and features that suggest an actual, healthy woman instead of the "elongated 12 year-old with DD-implants" ideal we typically see (looking at YOU chick-from-"X-Blades.")

I think you're placing far too much faith in them.

In general I believe the gaming industry to be getting more stupid, both consumer and producer alike. Five years ago I would happily entertain the thought that it's self mocking, but with the likes of Tecmo's marketing campaign and Namco following closely behind I just think the market has learnt to appeal to the idiots.

By becoming idiots themselves.

From watching the demo (I mean it is called the first climax, come on) and all the clips I have seen I would be very surprised if tongue where not very firmly planted in cheeks. Really people are forgetting how it is exactly who is making this game, if okami does not buy you some leeway I don't know what does. Though really if this is not in part taking the piss then it is worryingly close to my sense of humour by pure accident and I am not sure what to think about that.

Well, compared to other recent Japanese game adverts that have articles in the news room, this is downright normal. Then again, compared to your typical TV advert this is still strange.

Those crazy Japanese with they're awesome marketing style....

Worsle:

From watching the demo (I mean it is called the first climax, come on) and all the clips I have seen I would be very surprised if tongue where not very firmly planted in cheeks.

Yes, but...

which cheeks? ;)

Worsle:

From watching the demo (I mean it is called the first climax, come on) and all the clips I have seen I would be very surprised if tongue where not very firmly planted in cheeks. Really people are forgetting how it is exactly who is making this game, if okami does not buy you some leeway I don't know what does. Though really if this is not in part taking the piss then it is worryingly close to my sense of humour by pure accident and I am not sure what to think about that.

Maybe the general overtone of the industry is causing new levels of cynicism to rise in me. I hope I'm wrong.

I hope it is a good game. I know Famitsu rave, but critical opinion has too fallen in my opinion due to the prevelance of varying forms of bribery - direct or indirect.

Sigh, perhaps I'm just becoming a misery.

I'm tempted to visit Japan when I'm free to go wherever I want, just to see their view on the world and explicit content.

Ok, ignoring the inventive advertising...

40/40? From Famitsu? This is the twelfth game ever to receive a perfect score from that magazine? Maybe this isn't the derivative DMC clone I had it pegged as since I first heard of that.

I do love Japan sometimes
What a weird and wonderful world

WanderFreak:
Unless there's a message hidden underneath that says "You ripped them all off didn't you?"

Honestly that would be worth it.

On the topic of Bayonetta, I'm REALLY skepitcal of how good this game supposedly is I've heard this thing hyped to hard that there is no way I'm going to buy it before renting it.

I love how they made Bayonetta one of the smallest things on the screen in the actual game. It has the wonderful effect of preventing you from really being able to see how she moves; which is kind of ruins it for me.

WanderFreak:
Unless there's a message hidden underneath that says "You ripped them all off didn't you?"

That would be frakking funny as hell to see.

Should do like that one candid camera where they put folks in a room with caveman/woman cutout with real cloth as the loincloths and such. When people pulled it off, there'd be an alarm.

Considering the black at the edges under the fliers, probably just clothing under there, albeit probably scant.

... yeah, I looked that close, so sue me.

*sigh* what the f&*% dude?

This ad reminds me of the Assassins Creed II ad that I saw in Gamepro. There are two pages stuck together and if you tear the pages apart, you decapitate some paper guy's head...

It was freaky, but innovative...

The Rockerfly:
I do love Japan sometimes
What a weird and wonderful world

Agreed. There is no other place on this planet that rivals the wonderful, beautiful insanity on display in Japan. And I've been to Mexico.

huh. Well, that's one way to do it.

Heh. Ten bucks says they actually photoshopped a man's body under there. Package and all.

Next, hookers will be doing this, with cardboard cutouts of them, with little slips of paper with a phone number and/or website. The more ya pull, the more ya reveal. If only...

WanderFreak:
Unless there's a message hidden underneath that says "You ripped them all off didn't you?"

That reminds me of this 80's movie, I don't even know the name, caught it on HBO one night, where these two rival groups of college kids were sent on a game through their city. One bit had them play through a puttputt course, and the clue specifically stated not to just go to hole 18 for the next clue. The dumb team ignored that rule, and a big sign came up at the hole, stating something to the likes of, "Cutting to the end gets you no prize."
So I guess the moral is, you get more out of taking just one flyer. Though in this case with Bayonetta, I don't know what more that might be.
Addendum:

TheDrunkNinja:
Heh. Ten bucks says they actually photoshopped a man's body under there. Package and all.

That would be totally a candid camera moment. Especially if some kid wanted to see if she was wearing latex underwear. :D

pigeon_of_doom:
Ok, ignoring the inventive advertising...

40/40? From Famitsu? This is the twelfth game ever to receive a perfect score from that magazine? Maybe this isn't the derivative DMC clone I had it pegged as since I first heard of that.

Link? While in recent years Famitsu have been dishing out 40/40s every which way, this does have me intrigued and I do wish to see what more people and publications think of it.

protogenxl:
How does she fire the guns on her shoes? I don't see any of the devices hypothesized by Yahtzee, Matt, and Yug.

she.........is very 'bendable'...............

Okay, there's got to be a better explanation rather than "sex sells" or "Japan is weird". Thing is, what?

Famitsu has lost it's credibility in recent years.

As for the poster? Yeah I'd be helping out whatever others would be hard at work trying to better the view at the station.

ChromeAlchemist:

pigeon_of_doom:
Ok, ignoring the inventive advertising...

40/40? From Famitsu? This is the twelfth game ever to receive a perfect score from that magazine? Maybe this isn't the derivative DMC clone I had it pegged as since I first heard of that.

Link? While in recent years Famitsu have been dishing out 40/40s every which way, this does have me intrigued and I do wish to see what more people and publications think of it.

360 version got a 40/40 PS3 got a 39/40

Honestly I don't put a lot of stake in Famitsu, they have been wrong before.

Oi, Sega, this isn't helping with portraying video games as a mature form of media now is it?

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