Activision Expects DJ Hero to be a Slow Starter

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Activision Expects DJ Hero to be a Slow Starter

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A million sales in the first month would be a great start for DJ Hero, but that isn't what publisher Activision is expecting.

It's not often that a publisher is willing to admit that their game is not going to be the best-selling thing since gold-plated awesome, so when Red Octane co-founder Kai Huang says that DJ Hero is not going to be topping sales chart, it's refreshingly honest.

"We're not expecting a typical videogame curve where you sell the majority of the units in the first month and then it decays quickly," Huang said. "We're expecting this to be the type of game that may come out of the gate a little bit slower, but continue to grow over time."

"We've got a bit of a head start, people have an understanding what music games are, it has the 'Hero' brand on it," he said. "But at the same time, people don't know what a DJ game is. They don't know what you're supposed to do. Our strategy again is to focus on in-store demos."

I'll be honest, it's only recently that my interest has been piqued by DJ Hero, and that's largely because it features Vanilla Ice vs MC Hammer; but I've never really been a fan of dance music so I'm not sure if I can necessarily trust my opinion on the game.

What do you think about it? Will DJ Hero be a slow-burning hit, or an embarrassing flop? Or, will it defy expectations and sell like the proverbial hot cakes?

Source: 1up

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Vanilla Ice vs MC hammer? Thats officially my new worst nightmare.

Could swing either way. Personally, I think most (all) club music is shit, so I won't be getting it, but I know people who might like it.

I pretty much agree with what he said. It will most likely start off with sluggish sales but once people start playing and getting experience with the controller and game it will pick up and have steady sales for a decent amount of time. It won't match the success of the main GH franchise but I can definitely see it moving quite a few units over it's lifetime.

Furburt:
Vanilla Ice vs MC hammer? Thats officially my new worst nightmare.

Don't knock it till you hear it. So far I've been pretty damn impressed by the remixes...and besides you know you rocked out to Ice Ice Baby and Can't Touch This back in the day too, admit it! =p

DJ Hero is (in my opinion) going to go one of two ways.

It'll either get to the popularity of games like Rock Band (due to the slightly pricer-than-Guitar-Hero price tag) and spawn many sequels/additions, or it will be a complete flop.

If I remember the feature correctly, the functionality with Guitar Hero/Guitar Controllers will help it's popularity, but I don't think 10 songs is enough. In the case of a flop, people will be saddled with a relatively useless controller, so it must be integrated somehow into the established Guitar Hero/Rock Band franchises to eliminate its obsolesce for now.

Focusing on in-store demos seems like a...bad strategy for the UK. Most every store I visit never seem to have their in-store machines switched on. Perhaps I've just been unlucky and others in the UK have had a different experience, but relying on such a thing - from my experience - might not make them the sales they want.

I'm suprised they said that to be honest, but I think they're right. It's not going to be selling units through the roof on release. Personally, I think that DJ Hero is a stupid idea, but then people will say the same for Guitar Hero/Rock Band.

The hippity-hop is real hot with the kids nowadays, isn't it?
I suspect it'll sell relatively well, and then we'll have ten more sequels to deal with, all of which will be shit (not to say the original won't be shit, because chances are, it will be.)

i have the same view on this game now as i did before i tried the demo/when i first heard about it, nerds/gamers dont like dance music, it reminds us about hundreds of rejections where as classic rock music reminds us of all the fun times at the bar/pub/basement of a friend, but its sorta fun to play but ive never been a fan of the music games and never will be, also everybody wants to be a rock god, but its very few gamers that want to be a pop/dance disc scratcher whit a sideways hat and a popped collar.

most likely gonna be a flop, but im hoping to be proved wrong, it may not be moving away from the music games but its something different.

I assume it's going to sell 2000 copies in the first week.

And hopefully that'll be it. DJ Hero does not need to exist.

If I had a bit more cash, I'd pick this up on launch day. My mates love Guitar hero but I can only play bass. I'm vaguely confident as a DJ, so being able to use turntables would be really fun!

The only thing I do hope is that it's not instantly written off as "crap" just because it's a genre of music that isn't rock or metal...

Bigeyez:
I pretty much agree with what he said. It will most likely start off with sluggish sales but once people start playing and getting experience with the controller and game it will pick up and have steady sales for a decent amount of time. It won't match the success of the main GH franchise but I can definitely see it moving quite a few units over it's lifetime.

Furburt:
Vanilla Ice vs MC hammer? Thats officially my new worst nightmare.

Don't knock it till you hear it. So far I've been pretty damn impressed by the remixes...and besides you know you rocked out to Ice Ice Baby and Can't Touch This back in the day too, admit it! =p

No, no I never did. Ever. EVER

I was more of an industrial grindcore type of guy myself.

It depends. I don't think DJ hero will be such a hit.

The Great JT:
I assume it's going to sell 2000 copies in the first week.

And hopefully that'll be it. DJ Hero does not need to exist.

Don't knock it before you've tried it. I've only played it for a bit, but it's actually a lot of fun.

swaki:
i have the same view on this game now as i did before i tried the demo/when i first heard about it, nerds/gamers dont like dance music, it reminds us about hundreds of rejections where as classic rock music reminds us of all the fun times at the bar/pub/basement of a friend, but its sorta fun to play but ive never been a fan of the music games and never will be, also everybody wants to be a rock god, but its very few gamers that want to be a pop/dance disc scratcher whit a sideways hat and a popped collar.

most likely gonna be a flop, but im hoping to be proved wrong, it may not be moving away from the music games but its something different.

Something like that. DJ and hip-hop/dance gives off a much different vibe, and fans of that sort of music are less game-oriented than rock/metal fans.

This will sell hands down. As long as the games remain to be simon says at its core then you can pair up any music themed game with any peripheral and it will sell.

The smart thing Neversoft did was allow players to use the guitar, this allows seemless integration for those who don't want to master the turn-table.

I personally think it won't tap into the casual player base as easily as guitar hero. Most people have fantasies of being a rock star but not a lot of people want to be a DJ. The casual player base is what guitar hero has been so big. Even when it was a bit more obsure, casuals still contributed to Guitar hero 2's success.

Also this seems to be more a solo game and Guitar hero has always been a party game. Sure you can hook up a guitar but then the argument from your fellow party goers "well why don't be just play guitar hero/rock band, then we can play with 4 people instead of 2".

As a result it won't sell very well and thus will flop very easily. I'm also hoping I'm proved wrong as this would mean Red Octane would just make Guitar hero 11 instead of experimenting more.

Honestly I wasn't expecting much but I played the demo and I loved it. I don't even like most new rap and I really enjoyed the game. Hopefully it doesn't flop because it was a genuinely fun game.

It wont be as big as guitar hero. But I see no reason for it not to sell well by industry standards. Wouldn't be surprised if it does well in mainland Europe

Think I'll pass on this and continue waiting for the much anticipated "Cowbell Hero"...

At least they know they're new product is a bit of a joke. Although, with that self-awareness, they might've made a good game after all...

Meh. I'm still not buying it

No one i know wants to get this, some even like the music but lets face it if your going to pretend to be anything in music its a rock band

After listening to several of the remixes I must say that I was pleasantly surprised. Haven't gotten to play the game yet, as I assume most of the people who are talking trash about it also have not. When I do test it with a couple of friends I may need to pick it up if it is fun, because that is all that matters with a game.

From what I hear, its a good game, so hopefully the gamble will pay off.

I hope it dies a slow, painful death. Rap is the worst thing to ever happen to music. With country being in a close second.

I think if they stick to just guitar hero, they'd do just fine. Once they start to branch off in to diffrent types of ______hero they run into problems

Is it wrong to assume there will be quite a few problems with the disc scratching?

it gonna have a slow start no mistake about that, but its really got a chance since it captureing those b-boy days when everyone wanted to scratch plus it has a variety to playing it which seems really cool. I might wait till i try the demo but im excited about it.

Xzi:
I hope it dies a slow, painful death. Rap is the worst thing to ever happen to music. With country being in a close second.

As much as I agree, this isn't rap. It's Hip Hop, which is a completely different beast.

Something like that. DJ and hip-hop/dance gives off a much different vibe, and fans of that sort of music are less game-oriented than rock/metal fans.[/quote]
Says who? I like some rap and dance music and I've been playing games for 2 decades.
I for one hope DJ HERO sells well, it's really fun and so far only jaded people or people who doesn't like music based games are iffy about it.

JusticarPhaeton:

swaki:
i have the same view on this game now as i did before i tried the demo/when i first heard about it, nerds/gamers dont like dance music, it reminds us about hundreds of rejections where as classic rock music reminds us of all the fun times at the bar/pub/basement of a friend, but its sorta fun to play but ive never been a fan of the music games and never will be, also everybody wants to be a rock god, but its very few gamers that want to be a pop/dance disc scratcher whit a sideways hat and a popped collar.

most likely gonna be a flop, but im hoping to be proved wrong, it may not be moving away from the music games but its something different.

Something like that. DJ and hip-hop/dance gives off a much different vibe, and fans of that sort of music are less game-oriented than rock/metal fans.

Says who? I like some rap and dance music and I've been playing games for 2 decades.
I for one hope DJ HERO sells well, it's really fun and so far only jaded people or people who doesn't like music based games are iffy about it.

Xzi:
I hope it dies a slow, painful death. Rap is the worst thing to ever happen to music. With country being in a close second.

Lucky this is neither rap or country then, isn't it! This is called Dance Music, possibly Hip Hop, depending on the particular songs they've chosen to mix.

Therefore, I can assume you'll hope it will prosper?

Based on what I heard about this, DJ Hero doesn't sound fun at all.

I'll likely wait for some reviews first, but based on what I've seen so far I'm definitely considering it.

DeadlyYellow:
Is it wrong to assume there will be quite a few problems with the disc scratching?

lmao

So the game they've been claiming has "more mainstream appeal" than Guitar Hero won't sell because people don't know what a DJ game is like?

Right.....

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