Vault Boy Delivers Pizza

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Vault Boy Delivers Pizza

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There's no question that the Vault Boy is a multi-talented fellow, but I don't think anyone - most especially Bethesda - expected to find him delivering pizzas in Massachusetts.

Vault Boy has displayed many talents over the years. Appearing in numerous Vault-Tec manuals and films, his ever-upbeat mug has been used to illustrate perks, traits and other aspects of the game since the original Fallout. But recently he's turned up elsewhere, on Expresso Pizza boxes in Billerica, Massachusetts, and it probably goes without saying that his appearance was made entirely without permission, from either Vault-Tec or Bethesda.

Joystiq dropped the dime on Expresso to Bethesda and was told that the company does indeed take a dim view of such unauthorized use. "Well, he is a big part of our Fallout brand and is copyrighted, so, yeah, deciding on your own to use him to promote your business or product, or to sell stuff, or whatever, without getting permission from us... not a good idea," a Bethesda rep said. Sounds like fighting words to me!

This obviously isn't the first time a restaurant has used an unauthorized image to promote itself; Snoopy used to feature prominently on the sign for an old roadhouse not too far down the highway from here, in fact. Snoopy is a bit more instantly recognizable, though, and I wouldn't be surprised if the guys at Expresso had no idea where this image actually came from. And if they do... well, at least they don't have him pissing on a Ford logo.

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Even though it's a blatant case of copyright infringement, I do hope they let them keep the logo. It actually looks pretty cool...

HardRockSamurai:
Even though it's a blatant case of copyright infringement, I do hope they let them keep the logo. It actually looks pretty cool...

I agree. Also, they should make this business a canon Pre-War business in Fallout!

HardRockSamurai:
Even though it's a blatant case of copyright infringement, I do hope they let them keep the logo. It actually looks pretty cool...

You think it's cool? I just think it looks silly and out of place. But maybe that's because I'm so used to seeing it in a different setting...

Sue them!

You know you want to, Bethesda...

Wow, they didn't even bother to ask Bethesda if they could use it? That's some Grade A stupid right there. You might have gotten away with it before the Internets, but no longer.

I just hope the pizza doesn't taste like iguana bits...

HardRockSamurai:
Even though it's a blatant case of copyright infringement, I do hope they let them keep the logo. It actually looks pretty cool...

Depending on the judge, they might be able to keep it. If I recall right, they have to prove that this pizza place would be infringing on their market in order to successfully win the case, and really, I don't think pizza is infringing on the video game market, unless you happen to be not sure if you want Fallout 3 or $60 worth of pizza.

Vault Boy the Pizza Boy?

The next thing you know they'll have the pizza shaped like a vault door and have 101 written in pepperoni.
...
...
... Actually, that sounds awesome! Where's this place again?

Fallout pizza, now that just gotta be awesome!

... if not is is made after the war.....

you know, forget it!

Sue them all you want, I think its a very fitting image for the vault boy. Come one guys, you need to just relax, enjoy a good slice of cheese pizza and ice cold bottle of Nuka Cola Quantum.

If the pizzeria owners are fans, I say let them keep it. If they're unaware of who Vault Boy is, then let Bethesda reign down their legal might with the wrath of an angry Jehovah.

Could be a new marketing angle for them and get their pizza delivery boys to dress up in vault jump suits.

technically breaking the law, so they should sue them for it...
but, it is the vault boy. hes too damn sexy to belong to just Vault-tec, or Bethesda

"Expresso Pizza: Our food will Blow you away!"

Sueing? Hell naw! Bethesda must expand on the idea and make them a company in Fallout: New Vegas! And make real ones a Fallout-themed pizzeria! It's a perfect idea, i say! Who wouldn't want a Fallout-themed pizzeria?

setvak:
If the pizzeria owners are fans, I say let them keep it. If they're unaware of who Vault Boy is, then let Bethesda reign down their legal might with the wrath of an angry Jehovah.

Yeah, that makes sense:

"if they knowingly and willingly commited copyright infringement, they should be let off scot-free"

"if they made the simple mistake of getting the wrong image of of Google Images, let's burn them to the ground!"

I don't think this is worth a lawsuit. Yes it's obvious copyright infringement, but I doubt Bethesda is going to get a big payday from this small pizza shop. Also, I doubt Bethesda's lawyers work pro-bono, so it'll cost them even to file a lawsuit and go through all the motions. I think a simple "cease and desist" letter to force them to take it down would be more than adequate.

Why don't Bethesda buy out the place and market their own Fallout Pizza?

=D I would have bought a pizza just for that! It's feckin' awesome!

Yeah, it infringes copyright, but I hope Bethesda allow them to use it.

This is sure to end with some major legal fallout.

On SNAP I went there!

Kollega:
Sueing? Hell naw! Bethesda must expand on the idea and make them a company in Fallout: New Vegas! And make real ones a Fallout-themed pizzeria! It's a perfect idea, i say! Who wouldn't want a Fallout-themed pizzeria?

It would be so awesome!

I would like to have a Raider Pizza please!

I bet they would have a Vault Jukebox too,and some nuka cola!

I think it looks somewhat out of place myself but it is up to Betheseda if they decide on legal action.

On a side note i now am hungry for pizza, it is a good time too it being 3:15am and all.

It could a sincere mistake, i mean Vault-tec boy was designed to appear as a stereotype cartoon of the 40-50's

I mean it could've been found on google or something and they wouldn't have realised.

Looks like Expresso and Bethesda in a fight to the death.

The owner of Expresso beaten to death by a bobblehead sounds about right. Bobblehead Melee of course.

Kollega:
Sueing? Hell naw! Bethesda must expand on the idea and make them a company in Fallout: New Vegas! And make real ones a Fallout-themed pizzeria! It's a perfect idea, i say! Who wouldn't want a Fallout-themed pizzeria?

As great as it sounds on paper, I don't think Iguana or Radroach pizza will go over too well with the general public... I hear the Cram and Mirelurk special's to die for though.

Just remember, the restroom sinks have non-potable water.

Expect a new perk in Fallout 4 :P

The unanswered question here is "how did they come to use that image"...

Could be they just searched for clipart on the web when making their own logo. Could be that they hired a marketing company to design their logo for them, and said marketing company is the one at fault. Or, it could be they intentionally used a known pop-culture icon hoping not to get busted. The greatest likelihood falls with them having hired someone to design their logo, and thus they are as much victims as Bethesda.

The fun of law is this could go any which way. Bethesda could sue, they could license the image to Expresso, or they could even partner up as some have mentioned. But nothing here says Bethesda will definitely come out ahead. Being of different markets, and depending on how long they've used the Vault Boy image in their logo, Valve could blow lots of money on a lawsuit and lose. It's not fair, but that's how law works (or fails to).

Khell_Sennet:
The unanswered question here is "how did they come to use that image"...

Could be they just searched for clipart on the web when making their own logo. Could be that they hired a marketing company to design their logo for them, and said marketing company is the one at fault. Or, it could be they intentionally used a known pop-culture icon hoping not to get busted.

Honestly, I'm finding it most likely to be the first one. They probably stumbled over the image on a random Google search, said "hey that looks neat" without checking its source, slapped a pizza in its hand then shipped it off to a signmaker without any sort of followup.

And in actuality, I'm pretty sure Bethesda would succeed with a cease-and-desist junction should they choose to initiate one. The image isn't what I'd consider to be a vital part of the pizza store's logo (as opposed to, say, the domino image for Domino's, or the red roof for Pizza Hut) and could likely be changed without any real harm to the business. It'd be much cooler, of course, if Bethesda worked out some sort of deal with the company and even included their image in future Fallout games.

The Great JT:
Vault Boy the Pizza Boy?

Vaulty the pizza boy perhaps?

Revelo:
Why don't Bethesda buy out the place and market their own Fallout Pizza?

You should call them up.Tell Bethesda to do this,and make millions.

The Rogue Wolf:

Khell_Sennet:
The unanswered question here is "how did they come to use that image"...

Could be they just searched for clipart on the web when making their own logo. Could be that they hired a marketing company to design their logo for them, and said marketing company is the one at fault. Or, it could be they intentionally used a known pop-culture icon hoping not to get busted.

Honestly, I'm finding it most likely to be the first one. They probably stumbled over the image on a random Google search, said "hey that looks neat" without checking its source, slapped a pizza in its hand then shipped it off to a signmaker without any sort of followup.

And in actuality, I'm pretty sure Bethesda would succeed with a cease-and-desist junction should they choose to initiate one. The image isn't what I'd consider to be a vital part of the pizza store's logo (as opposed to, say, the domino image for Domino's, or the red roof for Pizza Hut) and could likely be changed without any real harm to the business. It'd be much cooler, of course, if Bethesda worked out some sort of deal with the company and even included their image in future Fallout games.

Oh, you're probably right. Wouldn't be surprised if this doesn't even go to court, just a nasty letter from Bethesda's lawyers and Expresso changes their logo and boxes... But that's the fun of legal battles and human stupidity. While it COULD be that simple, it isn't always. They could drag this on if they wanted to, and the more fight they put up, the more expensive it will be to the loser. And while there is good reason to believe Expresso will be the looser, it's not a 100% certainty. Makes me wish I followed in my father's footsteps and went into Law, it's just so much FUN some times. (Divorces, child custody, bankruptcy, not so fun. Part of why I didn't go into it)

This entire story is absurd. Has it occurred to _ANYONE_ that the sign might just be 50 years old??? Hmm? I live not far from there, in Boston, and vintage signs are fairly common in New England.

Also, prior art... You know, like _the_50's_stuff_ Bethesda derived from to create Vault Boy. O_O

radioactive veg... nom nom

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