New Videogame Packaging Helps Save the World

 Pages 1 2 3 NEXT
 

New Videogame Packaging Helps Save the World

image

With new Eco-Boxes, you can now save the world with every Xbox 360 game you purchase.

In an effort to reduce waste and the amount of CO2 emitted in the production of disc cases, the Viva Group designed the Eco-Box. The new packaging, already in use by movie companies for the last two years, reduces the amount of plastic used in traditional boxes by 20%. The Eco-Box is being used by Microsoft for Xbox 360 games and Viva is in talks with Sony and Nintendo to provide the packaging for PS3 and Wii games.

Kyle Sheppard, Manager of Business Development at Viva, claimed that retailers like Walmart actually spearheaded the initiative to curtail the amount of waste that packaging creates all over the world. "Walmart even introduced a packaging scorecard with certain criteria that must be met, including reducing all packaging by 5% by 2013," Sheppard said. "The Eco-Box already exceeds this goal for the entertainment industry."

Oddly, the Eco-Box doesn't have much to do with reducing the bottom line for game manufacturers. "With the rise in material prices over the past few of months, if anything, the Eco-Box has allowed publishers to maintain the price they were paying for boxes during the first half of this year," Sheppard said. "This really isn't a cost cutting move, at least not at this point." It's actually about saving the world.

As Sheppard puts it, "A hypothetical new Xbox 360 release of 1 million units would have a 31,000 lbs reduction in CO2 [emissions] by switching from the standard Xbox 360 box to the Xbox 360 Eco-Box." That's 31k lbs less CO2 in our atmosphere for each million Xbox games made.

This is the kind of story which warms the cockles of my heart. Now if we could abolish the frightfully wasteful practice of wrapping Christmas gifts, the human race might last on this planet a few years longer.

Source: IGN

Permalink

Pretty cool. I expect this to become standard amongst the big 3. I don't see any reason Nintendo or Sony will turn this down.

SirBryghtside:
What if they just resort to the old ays, when they were like audio CD cases?

They worked just fine!

Hell, why not vinyl sleeves?

OP: This is a good persuader if you're parents are eco.

"Mum, can I buy this game?"

"No, they rot your brain"

"But it's eco"

"Hmmm...okay!

So that's why my Assassin's Creed 2 box looked and felt different!

Pretty good work so far, let's hope we can continue to waste less. Got to admit, the holes in the box is a pretty simple and effective idea.

@Greg Tito: This is kind of picky, but buying more games would actually 'destroy' the world at a faster rate, since you're still contributing to CO2 emissions. Yeah...

so thats why there is those gaps in the case of my new 360 games :D

Cunning. They cut some holes in a normal box, & are now flogging them to companies on the basis of not saving money, but that if their product sells well they'll feel less guilty about carbon emissions. Green guilt woooo

And piracy saves the environment even more! >.>
Lets see if MS buys that line of reasoning... Anyway how cheap can you be to not wrap xmas gifts? You get all that junk mail constantly. It has to have some use. And then you burn the shit afterwards.
Yes... I really do just wrap gifts in news paper... unfortunately since I suck at wrapping I use like half a roll of cellotape per gift... And quite often the best part of the gift is the pizza discount coupons mixed into the wrapping.

YurdleTheTurtle:
So that's why my Assassin's Creed 2 box looked and felt different!

Pretty good work so far, let's hope we can continue to waste less.

I remember picking up a DVD a couple months ago that had one of these, can't remember which off hand. I'm kinda on the fence about them because the cases feel more fragile, and if the case breaks and has to be replaced, that's actually more resources spent than with the original. I'd actually have prefered a return to the plastic and cardboard hybrids over the new low plastic cases.

Well, I didn't notice any difference with my copy of MW2 and the old cases.

Sounds good to me if it isn't more expensive and I don't have to pay more AND if it is just as sturdy then there is no downside and sounds like a goo idea.

Furburt:

SirBryghtside:
What if they just resort to the old ays, when they were like audio CD cases?

They worked just fine!

Hell, why not vinyl sleeves?

Those didn't provide enough protection. Jewel cases on the other hand, kick ass.

Hooray, I fell so saintly!

I'm so eco friendly I saved the whales, just don't tell Neonbob.

Does that mean buying it online and downloading it through steam saves even /more/ trees?'

contribution to topic: It's actually a cool idea. I remember buying the DVD of WALL-E was made of like, cardboard (Which was gimmicky).

I'm glad its good for the enviroment and all, but honestly, why not just make the box smaller? And make instruction booklets thicker to fit in the case. Like...The old PS1 style.

Pielikey:
Does that mean buying it online and downloading it through steam saves even /more/ trees?

Saying that, how much longer are our computers on whilst we download the games. My internet is sloooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooo

Some time later...

oooooooooooooooooooooooooooooooooooooooooooooooooooooow.

Ooh, 31k pounds of CO2 emissions per million Xbox games.

Something tells me the amount of CO2 emitted powering the Xboxes and massive TVs that play those games dwarfs this number.

Nimbus:

Those didn't provide enough protection. Jewel cases on the other hand, kick ass.

They're not jewel cases for me unless they have real jewels on them!

orangebandguy:
Hooray, I fell so saintly!

I'm so eco friendly I saved the whales, just don't tell Neonbob.

He uses Eco nukes.

watch my ECOFORCE!!! vid lool

"And becuase of this games are now 10 dollars more!" yay....

thats the only thing im afraid of...

I was wondering why my Left 4 Dead 2 case had a fan shaped hole in the back.

Furburt:

orangebandguy:
Hooray, I fell so saintly!

I'm so eco friendly I saved the whales, just don't tell Neonbob.

He uses Eco nukes.

Aah, I guess that makes him..I don't know what that makes him!

My mind is blown.

I actually noticed that when I bought Left 4 Dead 2. I just passed it off as a slight change, it didn't look that significant.

Hmm... I was not aware of that. I got to check my game boxes more carefully now

So lets get right down to the important stuff. How are the tabs? Do they make you feel like you are going to snap the disc every time you pull it out?

Im not surprised they hit Microsoft first. The amount of plastic they use for a Microsoft Points box is stupid. I mean at least a PSN points box you can use as a spare box when you step on another, but a 360 points box is shaped to fit and only fit a credit card sized bit of paper!

soon, we will not have cases, just DLC for all games, and then, who will care.

squid5580:
So lets get right down to the important stuff. How are the tabs? Do they make you feel like you are going to snap the disc every time you pull it out?

Actually, the holes in the case are just behind where the disc is held, we should be able to simply slip a finger in 'round the back (stop sniggering) and push it out. Since we'll be putting the force on the disc right next to the tabs (instead of pulling at the edges like we normally do) it should be easier than ever.

So while this new packaging doesn't reduce the cost of the game, it's helping to prevent the cost from increasing, makes the cases lighter and easier to remove the discs from, and reduces the amount of CO2 produced by game production. Call me an optimist, but I can't really see a downside to this.

This is good. Gaming companies always get bad scores when rated by green watchdog groups, so this is a step in the right direction.

Meado:

squid5580:
So lets get right down to the important stuff. How are the tabs? Do they make you feel like you are going to snap the disc every time you pull it out?

Actually, the holes in the case are just behind where the disc is held, we should be able to simply slip a finger in 'round the back (stop sniggering) and push it out. Since we'll be putting the force on the disc right next to the tabs (instead of pulling at the edges like we normally do) it should be easier than ever.

So while this new packaging doesn't reduce the cost of the game, it's helping to prevent the cost from increasing, makes the cases lighter and easier to remove the discs from, and reduces the amount of CO2 produced by game production. Call me an optimist, but I can't really see a downside to this.

Well color me sold. Glad someone has thier finger on the pulse of the operation.

TailsRodrigez:
soon, we will not have cases, just DLC for all games, and then, who will care.

Oh god I hope not... I like hard copies...

I wonder why they don't use compressed rice cellulose, then after you put your game in it's wallet you can eat the packaging!

TelHybrid:

TailsRodrigez:
soon, we will not have cases, just DLC for all games, and then, who will care.

Oh god I hope not... I like hard copies...

Same, i especially like the box art and the cool stuff that occasionally comes with it. :)

Cut out the middle? ... GENIUS!!

orangebandguy:
Hooray, I fell so saintly!

I'm so eco friendly I saved the whales, just don't tell Neonbob.

He won't find out unless we quote you an excessive amount of times.

He'll never see it coming..

 Pages 1 2 3 NEXT

Reply to Thread

Posting on this forum is disabled.