DJ Hero Sequel Coming Later This Year

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DJ Hero Sequel Coming Later This Year

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Despite unimpressive sales, Activision is sticking with the DJ Hero franchise and says it will "get it right" with a sequel that's planned for release later this year.

Far from heralding the rebirth of the music game genre when it was released in October 2009, DJ Hero flopped. The game sold 122,000 copies across all formats and editions in October, a reasonably respectable figure given that it came out at the tail end of the month, but then managed only 211,000 more copies for the whole of November. The game was well-rated by critics but failed to catch fire with consumers, who may have been put off by its high price, weariness with the music genre in general or the fact that air turntabling remains something of a niche behavioral oddity.

Whatever the case, Activision isn't giving up on the franchise just yet. In a GameInformer interview conducted last month, CEO Bobby Kotick pointed out that many Activision-owned developers, like Infinity Ward, Treyarch, Raven and Neversoft, all took time to really hit their stride. "If you're going to make a commitment to doing something original, the odds are that you're not going to get it right on the first chance," he said.

"I think DJ Hero is a really innovative product. I can't wait for you to see [this] year's," he continued. "That's the thing; we're sticking with it. We'll stick with it and get it right. But it's going to be less games, better games. That's our strategy."

I don't know much about the DJ Hero game, but I do know that when it comes to forging successful franchises, Activision rarely makes a misstep. I was more surprised to see the company recommitting to the series than I was to see it tank the first time around but, with that path chosen, I have to think that there's a reasonable chance Activision will find a way to make it work. On a personal level, it doesn't mean much to me either way - neither the music nor the game are my cup of tea - but is a new and improved DJ Hero something you'd be interested in giving a chance?

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They must REALLY like losing money and dragging the rest of the industry down with them...

I can't say I'm stunned. Maybe this will justify a £40 outlay for the controller.

I suspect that if this one doesn't set the world on fire (or, worse, flops completely) then Activision may shoot the developers.

Why waste money? I dont know a singer person who even bought the first one

I guess they are addicted to fail over at Activision.

Activision:
Why yes, we do have money to burn! However did you guess?

Cool, signs of life from Activision! It's hard to justify new types of gaming in the current economic climate, especially if the first attempt failed, but I'm glad to see someone trying.

Hell, it could be to try to get a bit of EA's kudos boost with their new titles over the last year or so, but still, new and innovative games and IPs still win here, so the reasoning behind it doesn't really matter.

Awesome, I liked the first one a lot but they need better mixes (NO MORE BILLY SQUIER)

"This shit bombed, let's do it again."

....what?

By "get it right", they'd better mean not releasing 2 direct competitors at the same time (GH5 and RB Beatles). In econimics, it's called opportunity cost.

I'm a bit surprised the original wasn't exactly "satisfactory".Still Activision have probably lined their jackets with enough gold by now so It make sense to waste some after all gold is heavy!

I guess I'm in the minority on here that bought and loved the 1st game then. The initial price nearly put me off but it was soon on sale for £60 if you looked hard enough and at that point it was nothing short of a bargain.

It's great for when friends are round - everyone pushing to have a go and it's more addictive than gh/rb in it's score attack system. (Though maybe that's becuase I'm better at DJ Hero).

I was a little worried they weren't going to make a sequel so this is great news....

Although I can't believe I've put myself on the same side as Ol' Bobby there. =/

Bob_F_It:
By "get it right", they'd better mean not releasing 2 direct competitors at the same time (GH5 and RB Beatles). In econimics, it's called opportunity cost.

....You mean Band Hero, right?

I read that Game Informer interview with Bobby Kotick and now hate him less.

Still, I didn't buy it because the only music game genre I'm willing to invest in is singing.

That's a transferable skill to reality, as a bonus.

If only Activision would stop release 90 Guitar Hero games every year, I might pick one up. After all, my only real issue with Guitar Hero is the uncomfortable plastic. Or at least the old 360 Guitar Hero 2 controller is REALLY, REALLY uncomfortable.

Another one? How many 'Hero' games have we had so far.
Talk about milking the cow.

Really..? I mean come on. My friend has this game and I played it for a little while.
I did not like it. I think that Activision might be milking the whole fake musice star thing too much.

Oh no... I just don't see the appeal. It might be because I have nothing but contempt and disgust for every song on the list. It might just be because "air D.Jing" seems just weird, but plenty of people do air guitar and air drum, so Guitar Hero always seemed like a logical step to me.

wow, and i thought they where getting smarter when they announced they will make fewer movie tie in games, but clearly thats not the case, i think they have too many money, stop playing wow and they will lose money and thus be forced to make better and new games.

Maybe this will help get rid of all the extra money Activision has to burn
As much as I wanted to get Dj hero, £100? I'm sorry but that is just too much for a a game and one controller

Also if anyone from Activision is reading this, please go back to the guitar hero 2 controller, it was just so much better in every way

The definition of insanity: Doing something repeatedly and expecting different results.

The game was great. It didn't sell well because like he said, it's more of a niche game. They'll probably go other routes to help make it more accessible to a wide variety of gamers. It'd be nice if they let you make your own mixes, but with the detail that goes into that it may be too hard for them to that. Who knows?

There are three things are keeping this from catching on in my opinion.

1. Pretending to be a douche-bag while spinning records is not as fun as pretending to be Slash.

2. More junk. How many more obtrusive plastic controllers do people really want in their living rooms? Between the Guitar Hero and Rock Bands do we really need another hunk of shit taking up space?

3. Price.

However, I do hear that the game is fun. I would play it at a friends house.

It's funny to read some of the comments here and it astounds me that everyone thinks that if it isn't RB or GH with a plastic drum set, microphone, and guitar, it 'must' be lame because Lord knows there can't be anyone possibly liking other types of music than what already represented adnaseum in those titles...and hey, I own them as well.

But personally, I love DJ Hero, and a few of my friends that have tried it have also enjoyed it much more than they first considered.

With that being said, I for one am glad that they are continuing the franchise and I will be in that small minority to purchase the sequel.

However, I do think Activision is making a strategic and marketing flaw by NOT supporting the current version. Since the game debuted, they have only released 2 track packs, the last one being the week of Thanksgiving. So there has been no new DLC in about two months. There is NO mention of any new DLC at the official website, nor any rumors one way or another on any board or ezine I've come across. It seems very, very silent on the DJ Hero front...not very inspiring to me as a consumer believing Activison stands behind their product, especially when there seems to always be new content for RB and the GH franshises.

What kind of signal is that to your consumers when you say that the sequel will be ready later this year, but mum on support for the current version. So maybe they don't have to turn out tracks like RB/GH, but at least throw consumers a bone who paid the $99+ for the original game and peripheral by saying "New DLC in developement", perhaps on a cycle of 1 track pack a month.

God they just seem to pump these games out...
Why don't they just release like 50 of them at once.

I really hope they make the DJ easier to understand. I played the demo in a store for five minutes straight on easy and hit maybe three notes correctly.

Ugh, just use the money to make another Guitar Hero or something; I agree with Yahtzee, DJ Hero is stagnating the rythem (or however you spell it) games.

wooty:
Why waste money? I dont know a singer person who even bought the first one

because singers prefer microphones not DJ equipment sorry

Seriosuly though activision seem to be just cashing in now. The guitar hero games are becoming boring and band hero was just pointless, another DJ Hero might destroy activision.

TheTygerfire:
They must REALLY like losing money and dragging the rest of the industry down with them...

Down to the bottom it would appear...

Ah well, at least those who did buy it will have some other use for the plastic contraptions other than letting them sit and collect dust...

I would like to see what gameplay innovations they could bring to the table. Would be kinda hard considering how limited the controller is, though.

Also, every song is Daft Punk, etc.

Jamienra:

wooty:
Why waste money? I dont know a singer person who even bought the first one

because singers prefer microphones not DJ equipment sorry

Seriosuly though activision seem to be just cashing in now. The guitar hero games are becoming boring and band hero was just pointless, another DJ Hero might destroy activision.

How can it be cashing in if it's a gamble that could "destroy" the company? The two are opposites.

I got it and I love it. I know there are those put off by the mechanics of it (it's definitely more of a multi-tasking kind of game compared to GH) and not everyone who likes GH songs will like these, but I have fun playing just about every song on the game. Considering the money I spent, I'm glad to hear that they're going ahead with another game. It's a shame that more people aren't on board because the game and controller are really slick.

Why?

Well, there goes the money they acquired from MW2.

I don't understand the point of this. The first game didn't sell well, the second probably isn't going to do any better. Not to mention that DJ Hero doesn't appeal to anywhere near as many people as Rock Band or Guitar Hero does.

John Funk:

Jamienra:

wooty:
Why waste money? I dont know a singer person who even bought the first one

because singers prefer microphones not DJ equipment sorry

Seriosuly though activision seem to be just cashing in now. The guitar hero games are becoming boring and band hero was just pointless, another DJ Hero might destroy activision.

How can it be cashing in if it's a gamble that could "destroy" the company? The two are opposites.

Good point. I'm obviously an idiot.
I meant that theyre just churning out sequels from their cash cows but the udders are running dry.

gotta please the Fan i guess.

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