Russian TV Ad Copies WoW: Lich King Cinematic

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Russian TV Ad Copies WoW: Lich King Cinematic

A Russian TV spot for a brand of cologne may look a little familiar to anyone who has seen the intro cinematic for World of Warcraft: Wrath of the Lich King.

Above, we see the awesome intro movie for Wrath of the Lich King, the second expansion to World of Warcraft. In it, the Lich King Arthas eventually meanders his way to a bleak, icy promontory, and sweeps the snow from the ice to find something buried beneath the frozen wastes. He strikes the ice with his sword, and the powerful frost wyrm Sindragosa breaks through from her frozen prison.

Below, we see a commercial for Glacier Ice, a Russian brand of cologne made by Oriflame, starring Olympic gold medalist figure skater Evgeni Plushenko. In it, Plushenko is standing on a bleak, icy promontory, sweeps the snow from the ice to find something buried beneath the frozen wastes, strikes the ice with his figure skates and gaily triple-axels his way around the scene as the bottle of Glacier Ice cologne breaks through from its frozen prison.

Allow me to speak for all involved when I say, "huh?"

The similarities are immediately obvious, and it's obvious that more than one person involved with the creation of this Wrath of the Figure Skater King clip almost certainly plays WoW. On the assumption that it was a not-so-subtle little homage to the game (instead of a misguided attempt at getting WoW players to buy cologne), have they really done anything wrong? No, seriously, I actually don't know - is this in any way sketchy, or just... odd?

(Egear.ru, via IncGamers)

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But Sindragosa is was a girl dragon and cologne is a man product.

Silly Russians.

I don't think it's sketchy. Just odd. And reaffirming of my belief that figure skating looks silly.

Good Lord, that's quite derivative.

And yet, still the best toiletries advert I have ever seen.

Ehhhhhhhhhhhhhhhhhhhhhhhhhhhhhhhhhhhhhh.

It's pretty hilarious, to be honest. I was expecting a copy but not that much of a copy.

First I was like: Whaaa...?
Then I was like: WTF?!?!?!

I am throughly confused by this... the fact that it looks exactly the same... minus some key differances...
Oh well... it's just cologne... not some ice scating undead dragon...

John Funk:
gaily triple-axels

I don´t want to know how you know what a triple axel is.

OT:They look alike.The music sounds alike.Yepp,this is a homage.

I'm not entirely sure how to interpret what it is I just saw...
The only thought I'm able to process fully concerning the matter is that Blizzard did it so much better...

(And straight)

This doesn't look like a rip-off so much as a parody.

similar yes, a rip-off not quite. the only part that ill call a ripoff is the opening scene and when they both wipe off the snow from the ice.

As an lover of Russian culture and it's people I will say this 1) Anyone that thinks that was in anyway homosexual is a moron. Russians are 100% more homophobic than Americans. Yes men hug and hold hands with friends and enjoy clothes etc. but if you suggest they are gay you will get your ass beat. 2)This is pretty average for a Russian advertisements. Bring in a known celebrity have them do something dramatic that seems to have nothing to do with the product and then show the product and sell it.

I mean honestly what do most celebrities in any commercial have to do with the product?

Anyway yeah its probably a rip off, but why mess with success?

silly russians :)

Not sure what to make of this..... 0.o

I mean it could just be a coindidence, but the similarites are uncanny. I find it a little hard to believe however, that anyone would try to sell cologne to gamers.

Well, to be honest it also occurs to me that the Cologne thing isn't all THAT unusual on a lot of levels. I mean honestly they are using a skater to promote a product, and skaters skate on ice and such, and they need to work the product into it. [shrugs]

It's sort of like the recent claims that the Iron Man 2 villain poster ripped off "Prince Of Persia". Given all the similarities in other media I'm reluctant to point to a trend of advertisers deliberatly ripping off popular video games quite yet.

Every time someone attempts to rip off or parody this scene they always seem to suck horribly. In this case I'd almost buy it, on it's own, except for the fact that this skater apparently finds himself at Sindragosa's Fall.

I mean, it's really, obscenely blatant how much the mountain range it's depicted on is copy-pasted, it's just a bit brighter with a few stones removed is about all. That and the style in which the ice cracks and...nevermind.

Copy-pasting without shame, and not even for a good reason. Go Ruskie cosmetics company. Now show us the additional scene in which the bottle jumps out, off the cliff and rolls its way through a sea of other health and beauty products while a voice tells our skater that some day he will become king. Of advertising sponsorship, rather.

The only thing that really lets the Russian commercial skate by is the fact that it features a figure skater and would still look silly even if WotLK didn't exist.

this thread is lacking Soviet Russia jokes, so I will remedy that.

In soviet Russia, ice skates on you.

Someone was showing their love to WOTLK. Now who want to fight Russian bear?

jpakaferrari:
As an lover of Russian culture and it's people I will say this 1) Anyone that thinks that was in anyway homosexual is a moron. Russians are 100% more homophobic than Americans. Yes men hug and hold hands with friends and enjoy clothes etc. but if you suggest they are gay you will get your ass beat. 2)This is pretty average for a Russian advertisements. Bring in a known celebrity have them do something dramatic that seems to have nothing to do with the product and then show the product and sell it.

I mean honestly what do most celebrities in any commercial have to do with the product?

Anyway yeah its probably a rip off, but why mess with success?

If you're referring to 'gaily triple-axels,' I was actually using that in the original sense of "happy and gay," bro.

Amnestic:

Silly Russians.

Scikosomatic:
silly russians :)

Ahem.
OT: Haven't seen this abomination on TV yet. Where do you guys get that stuff?

... What did I just watch? That was equal parts hilarious and utterly baffling. I wonder if the suit who approved that commercial knew that it was spoofing WoW, or if that was just something the advertising firm did for their own amusement without mentioning their 'inspiration'.

Either way, it earns a hearty WTF!! from me.

For April Fools, Blizzard should do a parody of this parody, with the Lich King skating around the cologne bottle.

Oh my...

Heh, pretty clever actually. Not the first time something like this has happened. Made me laugh a bit.

I don't know of any legendary ice skates that can make ice like that explode, so CLEARLY it's a ripoff.

Stilt-Man:
For April Fools, Blizzard should do a parody of this parody, with the Lich King skating around the cologne bottle.

That or they'll have Arthas drop a trinket that looks like a bottle of cologne.

Or a pair of shoes that look like ice skates. :)

Sure it isn't original, but whatever, commercials have been ripping off other commercials and movies and video games and other pop culture icons since their unholy conception.

Thats called advertiseing.

This is one of the gayest/wierdest homages/rip-offs I have ever seen/heard of.

John Funk:

jpakaferrari:
As an lover of Russian culture and it's people I will say this 1) Anyone that thinks that was in anyway homosexual is a moron. Russians are 100% more homophobic than Americans. Yes men hug and hold hands with friends and enjoy clothes etc. but if you suggest they are gay you will get your ass beat. 2)This is pretty average for a Russian advertisements. Bring in a known celebrity have them do something dramatic that seems to have nothing to do with the product and then show the product and sell it.

I mean honestly what do most celebrities in any commercial have to do with the product?

Anyway yeah its probably a rip off, but why mess with success?

If you're referring to 'gaily triple-axels,' I was actually using that in the original sense of "happy and gay," bro.

I wasn't referencing your use of gaily I comprehended your personal usage. A few of the other replies implied (archemetis) or said that it was gay.

My evaluation of it was thus:
'Meh, it's not that much of a copy...whoa, WHOA. What the fuck?!' O_O

Caradinist:
I don't know of any legendary ice skates that can make ice like that explode, so CLEARLY it's a ripoff.

You mean you haven't heard of [Garrosh's skates of incendiary frost]?

It seems to me like a parody, and quite a funny one at that. Let it go.

Allow me to publicly apologise for this disgrace. To tell the truth such a rip-offs are a common thing in Russia.

Just look up Filip Kirkorov. The guy built his career translating songs of foreign (turkish) singers.

Sigh... I am ashamed to call these people my former fellow countrymen...

EDIT: From the first seconds of commercial I was expecting a voice saying "My son..." in Russian...

RanD00M:

John Funk:
gaily triple-axels

I don´t want to know how you know what a triple axel is.

OT:They look alike.The music sounds alike.Yepp,this is a homage.

Actually, I believe he's doing a saulchow, not an axel. A quadruple axel is currently the gold standard (no pun intended) for competitive men's skating, whereas the triple axel is the goal for women. (Fun fact: Disgraced skater Tonya Harding was one of the few women to ever successfully land a triple axel in competition.)

Yeah, I follow skating, what of it?

jpakaferrari:

-Snip-
This is pretty average for a Russian advertisements. Bring in a known celebrity have them do something dramatic that seems to have nothing to do with the product and then show the product and sell it.
-Snip-

So Russia is in some way like Japan when it comes to commercials then?

Like this? What? It's completely different from the product they sell.
http://www.youtube.com/watch?v=JCsIuCZ8hds

Also, I think that the Russian cologne-commercial-thingy is more of a parody than a rip-off.

Susan Arendt:

RanD00M:

John Funk:
gaily triple-axels

I don´t want to know how you know what a triple axel is.

OT:They look alike.The music sounds alike.Yepp,this is a homage.

Actually, I believe he's doing a saulchow, not an axel. A quadruple axel is currently the gold standard (no pun intended) for competitive men's skating, whereas the triple axel is the goal for women. (Fun fact: Disgraced skater Tonya Harding was one of the few women to ever successfully land a triple axel in competition.)

Yeah, I follow skating, what of it?

Sorry but my brain is leaking out my ears because of that.

I'm biased, but I thought this was awesome. Good sense of momentum throughout.

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