Tiger Woods Sales Unaffected by Tiger Woods

Tiger Woods Sales Unaffected by Tiger Woods

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EA Sports President Peter Moore says that Tiger Woods' marital difficulties have had no effect on sales of the PGA Tour franchise and that he has no regrets about maintaining his company's sponsorship of the beleaguered golfer.

Few athletes have been pulled down from their pedestals faster than Tiger Woods, who in less than a month went from the world's most revered golfer to the butt of cheap late-night jokes and widespread scorn. Many of his major sponsors elected to distance themselves from Woods, even as Woods himself stepped back from the game of golf in order to rebuild what he could of his personal life, but EA Sports made it clear fairly early on that it had no intention of walking away from one of its most lucrative pitchmen.

Despite a rumor that surfaced earlier this month that EA might be reconsidering that position, Moore reiterated his support of the relationship between Woods and EA Sports in a recent interview with GameSpot, noting that regardless of what golf fans may think of his infidelities, game buyers don't seem too put off by it.

"We haven't seen an impact [on sales]," he said. "We looked at December sales and then we looked at the year as a whole. The situation with Tiger unfortunately happened over the Thanksgiving holiday going into the holiday selling period, but there was no degradation of sales we could see. Overall franchise sales for calendar year '09 were better than '08."

EA Sports, like everyone else involved with the game, is "very eager to see him [come] back," Moore added. "But it's going to be his call when he comes back."

Moore was also steadfast in his response to criticism of the continued corporate relationship with Woods. "Very simply, he's the world's greatest golfer until somebody tells me otherwise. The AP just a few weeks ago called him the greatest athlete of the decade," he said. "If you're talking golf, you have to have Tiger Woods as the first name that comes out of your mouth on that."

EA Sports' latest addition to the PGA Tour franchise, Tiger Woods PGA Tour Online, is currently undergoing open beta testing.

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I'm glad. Its not his fault he is a sexoholic.

Greatest athlete of the decade is a bit of stretch isn't it??

Off the top of my head I reckon Bolt and Phelps could easily have a better claim to that title.

Either way PGA tour is a good game, I play it now and then on my GF's dads PS3.

"marital difficulties"

That's what they're calling it now...

Wasn't there also some controversey a few months back for EA including Mike Tyson in a boxing game?

Like anyone really gives a shit about golf...

The whole media infatuation was ridiculous anyway. Issuing a subpoena for a minor traffic violation? What? And then seeing the mainstream media stooping to the level of celebrity gossip and prying into his private life.

I'm not surprised Wood's has stayed marketable. Ultimately his unfaithfulness is probably a non issue to great swathes of people all round the world. Whilst it's not exactly nice, compared to the number of sportsmen that get into cheating, drugs, violence, rape and occasionally murder then seemingly get away with it it doesn't seem so bad.

Although if his wife had kicked him out I bet he wouldn't have survived this so well, she must really love him...

Zac_Dai:
Greatest athlete of the decade is a bit of stretch isn't it??
Off the top of my head I reckon Bolt and Phelps could easily have a better claim to that title.

Not forgetting Federer, Armstrong, Schumacher, Kristensen, Rossi, Tendulkar, Gebrselassie... any of whom I'd pick over some unfaithful golfer.

Im not surprised by this actually. People too too much weight on his name effecting this...people want Golf, this is a good golf game

fix-the-spade:
Not forgetting Federer, Armstrong, Schumacher, Kristensen, Rossi, Tendulkar, Gebrselassie... any of whom I'd pick over some unfaithful golfer.

You make it sound as if the faithfulness issue makes him less of an athlete, when it doesn't really have any effect on his athletic ability.

Anyway, great title to this article. Made me chuckle a bit.

Tiger Woods sales have been unaffected by Tiger Woods: they're still extremely low!
*rimshot*

Good-who cares if some guy sleeps around, as long as you're not related.

Crimsane:
You make it sound as if the faithfulness issue makes him less of an athlete, when it doesn't really have any effect on his athletic ability.

Anyway, great title to this article. Made me chuckle a bit.

No his being a golfer makes him less of an athlete, it requires masses of nerve, concentration and decent endurance. But against sports like Moto GP, Tennis or even test cricket it's positively sedate, associated press must have been smoking something to name a golfer the greatest athlete of the decade.

"Tiger Woods Sales Unaffected by Tiger Woods"

In related news, Tiger Woods is unaffected by sales of Tiger Woods. :)

I think despite personal problems he is still a fantastic golfer, and people buy the game because they believe him to be such, marital difficulties or no. He's won more majors than anyone bar Jack Nicklaus, so pretty impressive.
David Beckham is still an icon worldwide despite his numerous 'marital problems'. So much so that during the World Cup bid, various stands were set up to showcase each country. Beckham was at the stand and was getting so much attention that one of the representatives left their stand to ask Beckham for an autograph. I digress.

My point being 'marital problems' don't have any bearing on the actual ability of the sportsman. Tiger Woods being one of the best.

He's the greatest athlete of the decade. Plays a mean game of golf on the side, too.

factualsquirrel:
"marital difficulties"

That's what they're calling it now...

Well, it's more polite than 'Being a man-whore'.

Commander Breetai:

factualsquirrel:
"marital difficulties"

That's what they're calling it now...

Well, it's more polite than 'Being a man-whore'.

Well I suppose.....

Although, I'd have thought there was a better way to describe it thatn "marital difficlties", especially as everyone knows what he did, so there's no point hiding behind PR speak.

fix-the-spade:
I'm not surprised Wood's has stayed marketable. Ultimately his unfaithfulness is probably a non issue to great swathes of people all round the world. Whilst it's not exactly nice, compared to the number of sportsmen that get into cheating, drugs, violence, rape and occasionally murder then seemingly get away with it it doesn't seem so bad.

Although if his wife had kicked him out I bet he wouldn't have survived this so well, she must really love him...

Zac_Dai:
Greatest athlete of the decade is a bit of stretch isn't it??
Off the top of my head I reckon Bolt and Phelps could easily have a better claim to that title.

Not forgetting Federer, Armstrong, Schumacher, Kristensen, Rossi, Tendulkar, Gebrselassie... any of whom I'd pick over some unfaithful golfer.

I hear this Lebron James fellow is quite the athlete as well.

What made them think people would give a shit about that? Tiger woods games are some of the best golf games because they're good, NOT because someone put their name on them... same deal for Madden =P

 

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