The End Is Nigh: Dante's Inferno Super Bowl Ad

 Pages 1 2 NEXT
 

The End Is Nigh: Dante's Inferno Super Bowl Ad

image

The Dante's Inferno marketing zeitgeist will culminate in Electronic Arts first Super Bowl advertisement, estimated to cost $3 million.

Electronic Arts announced that it will be telling watchers of the Super Bowl on Feb. 7th to "Go To Hell" with a 30-second spot for Dante's Inferno. EA has conducted an atypical campaign for the action adventure game loosely based on the epic poem by Dante Alighieri. The media stunts included a fake protest at E3, a bogus website toting a game called Mass: We Pray and even rick-rolling The Escapist's own Yahtzee Croshaw with a box designed to play that fateful song until he bashed it to smithereens. The blitz will hopefully come to end when the game is finally released on Feb. 9th, a mere two days after the Super Bowl ad, called "Hell Awaits," airs during the fourth quarter of the game.

EA is attempting to cash in on the popularity of football in America with the coveted 18-35 male demographic.

"Even within the spectrum of live sports events, the Super Bowl stands apart, almost as a national holiday," said EA president Frank Gibeau, in a release. "The Super Bowl is a bull's-eye in terms of cross-over to our core demographic and the reach is outstanding. Not only does it draw 100 million viewers, but most people watch the Super Bowl live, a rarity in the world of DVRs. We felt that advertising during the Super Bowl is an excellent way to introduce this new IP to a massive cross-section of people who are likely already familiar with the dark and twisted Divine Comedy."

I'm with you there all the way, Frank. The Super Bowl is the perfect place to grab people who know all about 14th century Italian literature.

Update: Apparently, EA was not allowed to use their tagline for the game, "Go To Hell," for the Super Bowl ad, as it was deemed too offensive for U.S. audiences.

"It was deemed too provocative," Paulo Ribeiro, account director for EA at the Wieden ad agency. "The final verdict has yet to be rendered, but it is unlikely that we will get [it on the game.]"

You've got to love America. All it takes is a tit to fall out during the halftime show and the people running the Super Bowl spend the next ten years making sure that they don't offend anyone. Hell awaits, indeed.

Source: AdWeek

Permalink

Why are they advertising this thing so much?

AkJay:
Why are they advertising this thing so much?

Because by advertising it, people will know about it and possibly buy it?

AkJay:
Why are they advertising this thing so much?

Because this game will revolutionise the video game industry!!!

Plus it's got tities.

that's a lot advertising...

They just don't stop with the adds! Good adds though, but with EA falling apart fast, laying people off and going down with share prices is a 3 million dollar commercial really what they need to do?! I mean the game looks like a god of war rip off, the story is crap, its just a dumbed down version of a medieval story, so i doubt they will get their money's worth. EA should concentrate on SW:TOR from its BioWare studio, since that game will bring them allot of cash for experimental games. Bioware and the sport games are what's keeping EA afloat, they need to get back on top fast, and this just aint the way to do it. Wouldn't y'all agree?

I am just pleading to the gods for this game to fail, since Visceral Games needs to learn about a little thing called tact.

However, EA has just thrown way too much money into the marketing machine for that to happen.

Lord_Panzer:

AkJay:
Why are they advertising this thing so much?

Because by advertising it, people will know about it and possibly buy it?

Well, what I mean is, EA has never had an Advertising campaign as aggressive as this, so why this of all choices?

Somehow i don't think people who read La Divina Comedia and people who'd play that kinda game are really the in the category - even if they both watch the superbowl...

AkJay:
Why are they advertising this thing so much?

Because that's what Dante's Inferno does best, along with stirring up unintentional controversy and mocking the catholic church. Asking Dante's Inferno to stop advertising itself would be like asking a kitten to stop purring, or like asking a shoe to stop being a shoe.

Additionally, it's a game by EA. They spend more money on advertising than they do on food for their employees.

Ok... this definitely settles it. I'm not getting this game. I thought it was an interesting idea when I first heard about it, but now the game just looks bad. It has nothing to do with Dante's Inferno and it looks like it's just trying to force controversy. It's like they saw Modern Warfare 2 and Mass Effect and all the free publicity Fox gave them so they're trying to get in on it. Also, there is no reason why they should need to spend this much on advertising this game unless it's just a bad game and advertisements are the only way you'll get anyone to buy it.

GeekFury:

AkJay:
Why are they advertising this thing so much?

Because this game will revolutionise the video game industry!!!

Plus it's got tities.

it's not god of war.....oh wait it is god of war, christian god of war.

which also had titties.

AkJay:

Lord_Panzer:

AkJay:
Why are they advertising this thing so much?

Because by advertising it, people will know about it and possibly buy it?

Well, what I mean is, EA has never had an Advertising campaign as aggressive as this, so why this of all choices?

Fairly certain they just got really bored.

ProfessorLayton:
Ok... this definitely settles it. I'm not getting this game. I thought it was an interesting idea when I first heard about it, but now the game just looks bad. It has nothing to do with Dante's Inferno and it looks like it's just trying to force controversy. It's like they saw Modern Warfare 2 and Mass Effect and all the free publicity Fox gave them so they're trying to get in on it. Also, there is no reason why they should need to spend this much on advertising this game unless it's just a bad game and advertisements are the only way you'll get anyone to buy it.

And despite all those efforts there hasn't been any outrage by right wing pundits, Fox News, or any Christian groups. Hell even the Muslims aren't upset and in the demo you spend the first five minutes killing rioting Muslim prisoners with a halberd. I am a little curious as to why they are spending so much money on advertising for this. Maybe they're doing an experiment. There was an article here on the Escapist that said game compaanies need to advertise diffrently to reach people who don't go on game sites a lot. Maybe this is it.

ProfessorLayton:
Also, there is no reason why they should need to spend this much on advertising this game unless it's just a bad game and advertisements are the only way you'll get anyone to buy it.

Or maybe because its a new IP, and in the past year or two EA has had a load of trouble selling new IPs?

Cmon guys, theyre trying a new marketing strategy in the hope that this game doesnt become another Mirror's Edge.

Sounds good to me but the game already had me with this trailer


These guys definitely want you to buy their game it seems, I sure hope it doesn't fail.

*edit*

Seems a last cry for sales. Good luck, EA.

*edit*

Whoops, double-post. Apologies all around.

Greg Tito:
The Super Bowl is the perfect place to grab people who know all about 14th century Italian literature.

Just...just perfect, words fail me for once!
I was initially curious about this game but now just can't be bothered hearing about it anymore.

I did think rick-rolling Yahtzee was pretty hilarious though so I'll give them points for that.

AkJay:

Lord_Panzer:

AkJay:
Why are they advertising this thing so much?

Because by advertising it, people will know about it and possibly buy it?

Well, what I mean is, EA has never had an Advertising campaign as aggressive as this, so why this of all choices?

I'd put money on them trying to out-hype God of War.

Even thou i don't care about this game, i want it to do well so all this advertising isn't a waste of money.

I guess I'm the only one who's enjoyed EA's marketing for this game...

Anywho, I can understand why they're pulling out all the stops for this game. EA has had a difficult time trying to sell their their new IPs, which is a shame because most of them have been at least pretty good. But a $3 million dollar commercial? Just one commercial?

At least Mass Effect 2 is selling pretty well.

It's not going to make enough to even pay for this ad, if justice exists. That game just looks stupid.

They've done a terrific ad campaign for this game...

...Which means its gonna suck.

Wait, the people running the Super Bowl pulled it because they didn't want to offend people? Isn't that the POINT for this game? Especially if it incenses them to anger?

I hate the PC culture we've adapted...

New tagline: Go To Heck.

FERPECT!

fozzy360:
I guess I'm the only one who's enjoyed EA's marketing for this game...

Anywho, I can understand why they're pulling out all the stops for this game. EA has had a difficult time trying to sell their their new IPs, which is a shame because most of them have been at least pretty good. But a $3 million dollar commercial? Just one commercial?

At least Mass Effect 2 is selling pretty well.

EA's pockets are deep. 3 million to them is chump change.

Can somebody please tell me why everyone seems to want this to fail? Either it's people who don't understand the idea of an adaptation screaming like EA went around and set all the copies of Dante's Inferno in the world on fire. Or it's people who seem to think that God of War invented the hack 'n slash genre hooting out "GOD OF WAR COLNE !!!!11111". Seriously where's the desire for new ip's? I thought that this was something we would've prayed for last decade.

AkJay:
Why are they advertising this thing so much?

I have no idea...but, I highly doubt going to claw the money back...

tmujir955:

fozzy360:
I guess I'm the only one who's enjoyed EA's marketing for this game...

Anywho, I can understand why they're pulling out all the stops for this game. EA has had a difficult time trying to sell their their new IPs, which is a shame because most of them have been at least pretty good. But a $3 million dollar commercial? Just one commercial?

At least Mass Effect 2 is selling pretty well.

EA's pockets are deep. 3 million to them is chump change.

True.

And EA can't use "Go To Hell" as the tagline for the spot? So they can air a trailer for a game that's all about fighting supernatural foes in a dark, twisted environment with a lot of violence (or, at least enough to air on t.v.), and they can't use "Go To Hell?"

"You can't say go to hell! It'll offend parents and the children's ears will bleed!"

This makes my head hurt.

Geez I know they didn't do well with their new IP's, but this marketing strategy is just over doing it.

fozzy360:

tmujir955:

fozzy360:
I guess I'm the only one who's enjoyed EA's marketing for this game...

Anywho, I can understand why they're pulling out all the stops for this game. EA has had a difficult time trying to sell their their new IPs, which is a shame because most of them have been at least pretty good. But a $3 million dollar commercial? Just one commercial?

At least Mass Effect 2 is selling pretty well.

EA's pockets are deep. 3 million to them is chump change.

True.

And EA can't use "Go To Hell" as the tagline for the spot? So they can air a trailer for a game that's all about fighting supernatural foes in a dark, twisted environment with a lot of violence (or, at least enough to air on t.v.), and they can't use "Go To Hell?"

"You can't say go to hell! It'll offend parents and the children's ears will bleed!"

This makes my head hurt.

No worries!

Idea Guy:"Hey boss! I thought of a new tagline!"
Boss: "What!"
Idea Guy: "Go. To. Heck."
Boss:... It's FERPECT!

tmujir955:

fozzy360:

tmujir955:

fozzy360:
I guess I'm the only one who's enjoyed EA's marketing for this game...

Anywho, I can understand why they're pulling out all the stops for this game. EA has had a difficult time trying to sell their their new IPs, which is a shame because most of them have been at least pretty good. But a $3 million dollar commercial? Just one commercial?

At least Mass Effect 2 is selling pretty well.

EA's pockets are deep. 3 million to them is chump change.

True.

And EA can't use "Go To Hell" as the tagline for the spot? So they can air a trailer for a game that's all about fighting supernatural foes in a dark, twisted environment with a lot of violence (or, at least enough to air on t.v.), and they can't use "Go To Hell?"

"You can't say go to hell! It'll offend parents and the children's ears will bleed!"

This makes my head hurt.

No worries!

Idea Guy:"Hey boss! I thought of a new tagline!"
Boss: "What!"
Idea Guy: "Go. To. Heck."
Boss:... It's FERPECT!

I like to think EA created their own think-tank to come up with a new tagline when this was shot down. I can just imagine 10 people in a room brainstorming and pacing around trying to come up with something. They did spend $3 million on this. They gotta make it work somehow.

Vigilantis:
Sounds good to me but the game already had me with this trailer


These guys definitely want you to buy their game it seems, I sure hope it doesn't fail.

At first I was sceptical, but now I just desperately hope that this game is as good as it looks.

Man, I hope this game is good.

After all that strange advertising, taking the piss out of protesters, rickrolling Yahtzee, that fake prayer game thing... and now a Super Bowl Ad. It goes without saying, but those are NOT CHEAP.

Well, at least we know EA can hype a game, if not necessarily make a good one.

 Pages 1 2 NEXT

Reply to Thread

Posting on this forum is disabled.