There To Close Down, CEO Cites Recession

There To Close Down, CEO Cites Recession

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Due to falling revenue, There, a virtual world similar to Second Life, is closing its servers as of March 9th, 2010.

Launched the same year as Second Life, There was a virtual world which users could inhabit as avatars. You were only limited by your own imagination in There, with the ability to create nearly any item you desired. There offered games to play with your friends online such as card games, quests, paintball, and riding hoverboards a la Marty McFly in Back To The Future 2. Despite lucrative deals with corporations like MTV and Coca-Cola, There was hit hard by the economic recession and was unable to recover. In a statement from the CEO, Michael Wilson, it was revealed that There is shutting down for good on March 9th. But the company is doing so with as much class as possible by refunding any purchase of Therebucks, the world's currency, in the last month as well as offering to buy back Therebucks from any official developer that may have a balance.

Wilson says that There was in some ways a victim of of its own success. By appealing to third world cultures and lower income customers who didn't necessarily have broadband access, There's user base coincided with those hit the hardest by the economic downturn. According to Wilson, There was a "special, accessible, and attractive to people from all over the United States and the world -- not just the privileged with high-end machines and broadband connections." He continued:

Unfortunately, this also meant that There.com's customers were hardest hit by the recession, and, so was There. While our membership numbers and the number of people in the world have continued to grow, there has been a marked decrease in revenue, which, in these economic times, is no surprise.

Throughout the last year and this quarter, we have fought the good fight by churning out new features and revisions as fast as we possibly could.

It is definitely sad to see a place like There fade away. While it may not have had the subscriber numbers or buzz as some of its competitors, it was a world that its users enjoyed and it allowed them freedom they may not have been able to utilize in their mundane meatspace.

No mention was made of the team at There losing their jobs but it would seem that downsizing is inevitable. Our sympathies go out to those affected by this closing and here's hoping that you find yourself back on your feet soon.

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That, uh, sucks.

I've never actually heard of There before now though, so I don't really feel like I'm losing much.

OH GOD. Anyone who makes those types of games DESERVES to be shut down

although...HOVERBOARDS.

Funny. I'd never heard of "there." Something tells me it's shutting down wasn't the recession.

Huh? Never heard of it. But I do feel for the employee's being let go.

I remember several years go, I started to fool around in There. Basically anything you own like hoverboards, 4 wheelers, etc, you can actually use other people's vehicles. At any time the owner can recall it into their inventory. So I was flying around on some guy's hoverboard for a few days. It was a lot better than Second Life IMHO. You couldn't do quite as much as Second Life, but everything was a lot more robust and responsive.

Darth_Dude:
Huh? Never heard of it. But I do feel for the employee's being let go.

Same here. Never good when a redundancy has to happen...hope all goes well for those no longer in an occupation

I remember a few years ago when its release was being talked about on The Screen Savers-- I haven't heard of it since. We miss you, Leo. oh and sorry about you guys that lost your jobs, that sucks

Well, There you go.

Rimshot!

who uses Second Life???

A better question who even used "there"

I bought a lifetime subscription to there when it came out. It was $30. It was so boring, I haven't been there in years. Wasted that money!

Are you sure it's the recession and not because There doesn't give you the option of having really weird furry sex online?

Jaredin:

Darth_Dude:
Huh? Never heard of it. But I do feel for the employee's being let go.

Same here. Never good when a redundancy has to happen...hope all goes well for those no longer in an occupation

Thirded. I hope they get on their feet soon

gsf1200:
I bought a lifetime subscription to there when it came out. It was $30. It was so boring, I haven't been there in years. Wasted that money!

I don't want to be a negative nancy here, but that's like saying "I got facebook and nothing happened! What a waste of time!". Although I've never used SL nor There I do believe it's the social interaction between people and what YOU yourself make of the space that's important. In those kinds of simulations, the only way for one to enjoy oneself is to go out and find ones own niche, the thing that you enjoy. Otherwise FB is just a bunch of time-wasting applications. And There/SL is just a void room where you can walk around.

Well, you hardly hear about Second Life these days anymore, so the imitators must surely be having even a harder time. That said, a publisher of a free-to-play MMO recently told me that you only need around 50,000 active users to maintain a profitability threshold. Not sure how accurate that is or what he defines as 'profitable', but it does show that you don't need millions of users to maintain a MMO. This could bode well for niche outfits.

I have never heard of this game. This news does not affect me.

Still, sounds like it sucks. I mean sucked.

I have never heard of this game but whenever an MMO closes down I feel bad for those who became addicted because it basically forces you to go cold turkey.

Facebook and Myspace are boring as hell too!

March 9th?
The same day FFXIII is released?
I smell a conspiracy!

On a completely unrelated note; I had no idea this even existed to begin with.

Never heard of "There." Instead of recession, they should cite "lack of advertising."

Not much of a loss for me here because i've never used There

 

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