Dreamworks Launches Kid-Addicting Kung Fu Panda World

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Dreamworks Launches Kid-Addicting Kung Fu Panda World

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The kids MMOG genre is becoming serious business, with Dreamworks launching a new multi-million dollar online game starring Kung Fu Panda.

Dreamworks officially launched Kung Fu Panda World this week, an online game aimed at 8 to 12-year-olds that will go up against competitors such as Club Penguin and NeoPets. It's based on the movie of the same name, minus the "World," which was released in June 2008.

When I first heard of Kung Fu Panda World, I thought it would be a simple browser game with mini-games to play and afros to buy for my character. The surprising thing about it is that Kung Fu Panda World is a 2.5 year project that cost over $10 million to develop, so it may have more depth than would first be expected. It operates by a free-to-play model if you watch an advertisement, so I'd give it a try if I could, but the world of Kung Fu Panda is too popular at this time for me to even log in. A $5.95 per month subscription plan is also available.

With a Kung Fu Panda sequel due next year, Dreamworks wanted to give consumers a way to simulate the journey of Po, the movie's main character. Players will pick a fighting style, customize their characters' looks, and play games to unlock abilities, items, and more games. Coins can be earned that are used to purchase items such as scrolls and clothing, and the goal of the game is to rise to the top of the sash rank, like the rise to black belt in martial arts.

Dreamworks plans to add more games and locations in the future, and may let kids vote on what kinds are incorporated into the game. Kid-friendliness was key in the development of Kung Fu Panda World, with an easy interface designed specifically for kids, a design philosophy that teaches kids how to quest, and parental controls that ideally will stop children from seeing the words f*ck, sh*t, and terms such as m*therf*****g sh*rtf*ce b*lls. Parents can also play and earn in-game items for their offspring.

Dreamworks isn't stopping here, as the company has a How to Train Your Dragon MMOG in the works as well. Companies are finding more and more ways to squeeze money out of kids these days. Whatever happened to going outside and playing a nice free game of Ring Around the Rosie?

Source: NyTimes

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I prefer online games to a song about the black death, Mr. Goldman!

OT: Huh, I'm surprised they sank so much money into this project. I wonder if it will yield any success. Hell, I may check it out one day.

... But I probably wont.

They will not mess with my neopets

Shit...The movies 2 years old already...

Well, to my surprise the movie game from back then wasn't total shit. Try the demo if you have kids and want to get them an age appropriate game that doesn't have a Z instead of an S.

Onyx Oblivion:
Shit...The movies 2 years old already...

Well, to my surprise the movie game from back then wasn't total shit.

In the words of joe wilson, YOU LIE! Ok i've never played it, but I have played many movie games and its tainted my soul somewhat and i've decided they should all be avoided like the plague.

OT: Only a small idiotic part of my brain wants to play that game. I shall dumb it down with alcohol.

I think I could make a much better selling product with $10 million. I'd simply give a bunch of the cool kids in various schools to play with and say how the 'SUPER COOL NEW (errrrr looks at a username) ONYX OBLIVION toys' are the best thing ever, and if you don't have one your parents don't love you. Two weeks later you make a tv show about Onyx Oblivion and Bam, I have made a literal fuckton of money.

I really feel the corporate world is missing an important voice in me.

When I visit my sister, sometimes I play Kung Fu Panda on the Xbox 360.
As a matter of fact, I played a couple of chapters mere hours ago.
The film was a fun watch, the game is OK, but judging by how it was fleshed out or by considering just the film, I really don't know how they think they can make a whole MMORPG out of it.
It's for children, so I guess they're not as needy, but still.

I would play a How to Train Your Dragon MMOG. Absolutely no doubt about it. But I really doubt it can take down NeoPets... that game taught me how to code in HTML.

Tom Goldman:
...and parental controls that ideally will stop children from seeing the words f*ck, sh*t, and terms such as m*therf*****g sh*rtf*ce b*lls.

Was it really necessary to give examples?!

Aurora219:

Tom Goldman:
...and parental controls that ideally will stop children from seeing the words f*ck, sh*t, and terms such as m*therf*****g sh*rtf*ce b*lls.

Was it really necessary to give examples?!

Of course it is, otherwise we wouldn't have any clue what words he was talking about. Nobody ever uses those words on the internet, so clarification is sorely needed.

In other news tonight, it would be hilarious if this is what poses a threat to WoW.

Ashes, ashes...

Tom Goldman:
...and parental controls that ideally will stop children from seeing the words f*ck, sh*t, and terms such as m*therf*****g sh*rtf*ce b*lls.

wait, why did they block Shirtface? that.....just makes no sense........

OT: I give it about six months before people lose interest in it.

Kalezian:

Tom Goldman:
...and parental controls that ideally will stop children from seeing the words f*ck, sh*t, and terms such as m*therf*****g sh*rtf*ce b*lls.

wait, why did they block Shirtface? that.....just makes no sense........

Not sure. Ask the Escapist censors.

Tom, Ring Around the Rosie has never been a nice game. Unless you intended that for comedic purposes, in which case it's more of a non sequitur. I mean, c'mon, it references the Black Plague out of all things.

/B/ will troll the crap out of this

SuperMse:
Ashes, ashes...

we all throw up over this whole thing. Corporations just keep finding new ways to screw with children by promising them that material items can bring unbridled joy and everlasting happiness. Recently it has been the 3D phenomenon, and now this crap. It's just so hollow.

Also, I'm sorry, do you have permission to have a kick-ass avatar?

This sounds pretty interesting, actually.

interesting

I need to see the movie(even though I don't like Jack Black)

Of all the things to turn into an MMO, how do you fit a Jack Black film about him failing his way to becoming the chosen one get it? Is there really enough of a universe to get a MMO out of, or am I missing something?

Tom Goldman:

Kalezian:

Tom Goldman:
...and parental controls that ideally will stop children from seeing the words f*ck, sh*t, and terms such as m*therf*****g sh*rtf*ce b*lls.

wait, why did they block Shirtface? that.....just makes no sense........

Not sure. Ask the Escapist censors.

well, it really isnt the weirdest censor I've seen, but still, I demand justice for my shirtfaced brethren, its a condition you cant just sweep under the rug you know!

Ring around the roise... does that have live support...?

smallharmlesskitten:
/B/ will troll the crap out of this

to hell with /b/, I've already given it a whirl. quite fun.

Makes me sad, because I know trolls will ruin this game. It's a shame really because I like the idea of kids having their own little MMO, just people on the Internet are jackasses.

Are they fully aware that a child's attention span is very limited? Hell if I know that even I have grown out of that phase. And I suspect that the trolls of all sorts will teach these children what it means.

While I find their goals admirable... I question the aftermath.

I dont think there is anything they wont to try to make an MMO these days...

All the more ways to milkl those coins from ones bank account. Good luck to seeing this work mind you with children...they like games, but, they also like to do other things too...

Think of the children! Oh wait...

was a good film children at our http:/www.KungFuSchools.org loved it, can't wait for number 2 to come out. Will have a look at the game now.

I don't like how the term 'kids' is used so much in this article. Just because a game is geared twords less hack and slash, gore of war, farming, grind of warcraft stuff, it doesn't mean it should be a bad thing, but I got the feeling from the review that it's 'bad because it's for kids'. Or maybe this is the whole anti Zynga thing.

$6 a month isn't enough to charge for it to expand well, in my opinion. But I guess if enough people are sucked into the 'free to play' thing it might get a following. Kinda like that whole free kredit report dot com song that the one guy sings in that commercial.

Kung Fu Panda the movie was a great way to spend a couple of hours tho, in my opinion.

I look forward to not paying a single penny on this game. I hope I can still get some fun out of it, like I did the movie.

Anything for money these days. But 10 million to develop?

I'm sure we could have developed some kind of cure for whatever with 10 million.

reel them in while they're young!

and soon.. the gamer will inherit the Earth!

EDIT:

Am I a terrible person for giggling at the prospect of seeing a Panda character named Pedobear?

I probably will be checking this out this summer when I go home. My little bro would love it.

ntnimara:

Am I a terrible person for giggling at the prospect of seeing a Panda character named Pedobear?
.

at least you're not the only one :P
OT: yeah...most nursery rhymes have something creepy in them :D

Does anyone here remember toys? You know, the things you played with before Nintendo took over... The things from your childhood? That old junk that's in a box at your parents' house?

Someone should reintroduce kids to toys, and also life without internet

I'm part of that last generation that will remember what it was like when you "knew someone who had the internet"

This just sounds horrible, i'm suprised people are saying this is a good idea.

They've basically just copied Club Penguin, along with all of it's psychological money grabbing tactics, and turned it into one big advertisement.

I will probably give it a shot but I'm not expecting to like it.

So...I see that in this game everybody is Kung Fu Fighting.

*wink* *wink*

I will give it a shot like everyone else.

But however, I fail to see how you will attract children/kids to play your game AND paying a fee monthly. Sure, MMORPG's servers need upkeep to run properly, but if I ever became a parent, I'd rather spend my money on a game or two than this.

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