Activision Concerned About Kinect and Move

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Activision Concerned About Kinect and Move

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Activision is warning that high prices on Kinect and Move could translate into slow sales, which would make it hard for the publisher to get behind the devices.

Pricing on the new motion controllers from Microsoft and Sony remains unconfirmed at this point but it appears that Kinect will come in at the $150 mark, while a full Move bundle, made up of the Move controller, the navigation controller and the PlayStation Eye camera, will add up to around $120. It's a lot of coin for what are essentially novelty devices with very limited software support, a fact that hasn't escaped the notice of publishing giant Activision.

"You have to be concerned about how the price drives a lot of the outcome of how big of an install base there's going to be [for hardware]," Activision COO Thomas Tippl told Gamasutra. "The bigger the install base, the more likely that you can make sense out of your investment. So, the lower the price, the better. In this economic environment, it's probably more important than ever."

"Move and Kinect, I think, will be interesting new opportunities to innovate certain franchises, but probably not for every kind of game. So, we'll have to see how much of an install base they're going to develop," he added. "A lot of that will depend on the price point they choose."

In other words, if there's not a fairly significant uptake of Kinect and Move, there won't be much reason for Activision to support the devices in future game development - which of course has the unfortunate side effect of giving people even less reason to buy them. That makes the importance of an attractive initial price even more pronounced, as console owners are far more likely to roll the dice on a $50 product than a $150 one. The Microsoft Store currently has Kinect listed at $149.99, but has also posted a notice saying, "Official pricing has not been announced. $149.99 is an estimate only and subject to change." Could the widespread negative reaction to the high price be giving Microsoft second thoughts?

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That's why motion controls are the last thing gamers need. I don't see any reason for forking out $150, or $120 on controls. Get a dualshock, or a 360 pad.

Now I want these things to succeed, just because I hate Activision.

KAPTAINmORGANnWo4life:
Now I want these things to succeed, just because I hate Activision.

Arg... I hate motion controls and Activision. This is too confusing!

I still think the Move is going to sell pretty good, or at least sell alright. It's pretty much just a Wii with better graphics, but it's cheaper than the Wii (requiring, of course, that you've already got a PS3). So families that already own a PS3 will probably be more likely to buy a Move bundle-set than a Wii, I think.

This makes me laugh, especially with that recent news post about how Activision doesn't care too much about their gaming part, at least on a monetary perspective given it's only 30% of the companies income. Can't they just continue cashing out on their games and still win? Do they really need to make games for the new motion control systems? ;O

I don't hate Activision, but they sure go out of their way to let you know they're all about the money.

"Since this might be risky, we're just gonna lie back and see how it plays out. If it turns into a money maker we'll be right on that shit".

Terrible image.

See Sony and Microsoft? This is why you do what Nintendo do and get third party support before announcing prices, that way, by the time they realise the potential lack of console/controller sales they've already invested too much time and effort into the games to be able to pull out.

This then results in having great third party support for the console, meaning its more likely to sell despite the price, cancelling the entire problem.

In other words:
Activision, if you build it, they will come. (Make the games and the controls will sell)

Activision are calling things too expensive? How can I possibly take that seriously? Sort your RRP out and then you can talk about other companies' pricing schemes.

I think Activision has other things to worry about.

tellmeimaninja:

KAPTAINmORGANnWo4life:
Now I want these things to succeed, just because I hate Activision.

Arg... I hate motion controls and Activision. This is too confusing!

There there friends. We can hate them both! Just don't buy either.

SonOfIkaros:
I still think the Move is going to sell pretty good, or at least sell alright. It's pretty much just a Wii with better graphics, but it's cheaper than the Wii (requiring, of course, that you've already got a PS3). So families that already own a PS3 will probably be more likely to buy a Move bundle-set than a Wii, I think.

I agree. I think that if one owns a PS3, then one will buy the ne motion device. If a person owns nothing, then they will most likely get a Wii b/c as Fletch says there is 3rd party support and quite a catalog of games. not least of which, Mario Galaxy 2. I am just hoping that KH3 comes out on wii so I slap Jaffar with the keyblade once again.

And thats another think they might not have thought about...the 3rd part support for Wii has been deminishing as people just arent buying...

Song and MS may see the same problems

Jesus Phish:
"Since this might be risky, we're just gonna lie back and see how it plays out. If it turns into a money maker we'll be right on that shit".

Terrible image.

I don't really think so. Tippl is just saying what everyone else is thinking: Why should we stick our necks out to support devices we have no vested interest in? Do you think Ubisoft or THQ or EA are going to make big pushes to support the controllers without first seeing what kind of user base they've got to work with? Never gonna happen.

Here's how Sony or Microsoft could get one of these devices in my house:

Bundle it free with a copy of New Vegas. I know, Fallout New Vegas has nothing to do with motion control, but if you want me to buy motion control games, you are going to have to give me the hardware at this point.

I already forked out almost $300 for the Wii a few years back, and then decided it was boring and sold it back. I ain't falling for that again.

In the end I really see these products as being too expensive. If Microsoft now says that its not for core gamers and that they are gonna sell these things to families I just don't see it happening. Realistically not very many families have a Xbox360. These consoles are mainly owned by their children and what teenage boy wants to give up his paying time on his own games to play bowling or dodgeball with mom and dad. Thats right probably about 2% of all teenage boys. So that means parents shell out 150 bucks for some piece of shit bar that they can rarely use because its another 300 bucks for a console the whole family can use. Plus the cost of games. Alternatively, if I am a parent I can buy a wii for 200 bucks get wii sports resort plus for free in the bundle plus another game (I know forget what this is) and put it in the common family space. What product do you think people will choose?

When will console manufacturers learn? Almost no console peripheral ever reaches widespread adoption. Even general-purpose, 100% useful features like network adapters failed on the last generation of consoles.

The closest things I can think of reaching success are DDR pads and Guitar Hero/Rock Band stuff. All niche and single-purpose.

Activision is right. Let Microsoft and Sony pay for their mistakes. If they wanted to introduce new controllers, they should have released consoles called the 361/PS4 with backwards compatibility, slightly improved graphics, and the new controls included as standard. At least then developers could target a "platform", rather than a peripheral very few will buy.

Says the company who charges 15 dollars for map packs. Get your fucking PR sorted out, Activision.

Andy Chalk:

Jesus Phish:
SNIP

I don't really think so. Tippl is just saying what everyone else is thinking: Why should we stick our necks out to support devices we have no vested interest in? Do you think Ubisoft or THQ or EA are going to make big pushes to support the controllers without first seeing what kind of user base they've got to work with? Never gonna happen.

I understand this mentality and it makes sense from a business perspective but the problem is if everyone did this no one would ever move forward. Whats the point of curing a disease if controlling it with drugs makes more money? Activision is only interested in taking every last penny we have not if we are enjoying it or not.

HontooNoNeko:
I understand this mentality and it makes sense from a business perspective but the problem is if everyone did this no one would ever move forward. Whats the point of curing a disease if controlling it with drugs makes more money? Activision is only interested in taking every last penny we have not if we are enjoying it or not.

But Activision isn't curing diseases, it's entertaining us. It makes a product and then we decide whether or not we want to give them money for it. There's no compelling reason to do so beyond the quality of their product and our own inability to control ourselves.

Getting back to the original point, Activision has no obligation to help anyone make a peripheral work. It's the other way around: If MS or Sony want Modern Warfare 3 to support motion controls, then they better give Activision a pretty good reason to include it. It's entirely their responsibility to make these things work, not Activision's.

I really hope microsoft at least matches the price point of the move otherwise they are doomed. they are both in the ultimate bind. nobody is going to buy the damn things if there arnt good games and nobodys going to make the games if the controllers arnt being snatched up left and right.

HontooNoNeko:

Andy Chalk:

Jesus Phish:
SNIP

I don't really think so. Tippl is just saying what everyone else is thinking: Why should we stick our necks out to support devices we have no vested interest in? Do you think Ubisoft or THQ or EA are going to make big pushes to support the controllers without first seeing what kind of user base they've got to work with? Never gonna happen.

I understand this mentality and it makes sense from a business perspective but the problem is if everyone did this no one would ever move forward. Whats the point of curing a disease if controlling it with drugs makes more money? Activision is only interested in taking every last penny we have not if we are enjoying it or not.

There are right and wrong ways of moving forward. Releasing incredibly expensive new peripherals halfway through the lifetime of a console is the wrong way of moving forward.

Microsoft and Sony should have cut the price by a factor of 10, or saved & perfected the tech for the next generation of consoles. I believe they've both admitted they're not investing heavily in powerful new hardware for the next gen, so this controller tech would have been the ideal excuse for an incremental upgrade. It's been a poor business decision on both their parts.

Andy Chalk:

Jesus Phish:
"Since this might be risky, we're just gonna lie back and see how it plays out. If it turns into a money maker we'll be right on that shit".

Terrible image.

I don't really think so. Tippl is just saying what everyone else is thinking: Why should we stick our necks out to support devices we have no vested interest in? Do you think Ubisoft or THQ or EA are going to make big pushes to support the controllers without first seeing what kind of user base they've got to work with? Never gonna happen.

Regardless of if they do or not, they're probably going to keep their mouths shut about it. Activision seeminly cant go a day without making a comment that damages their image more.

tellmeimaninja:

KAPTAINmORGANnWo4life:
Now I want these things to succeed, just because I hate Activision.

Arg... I hate motion controls and Activision. This is too confusing!

Hope that one of the motion control gimmicks succeeds, and the other one fails. That would still prove Activision wrong, and you can still hate motion control all you want...

Strange that I agree with anything Activision has to say. Motion controls are stupid, the prices are too high, and there aren't too many games that can use it well. It has fail written all over it...

Andy Chalk:
Activision Concerned About Kinect and Move

Thats interesting, because I'm sure Microsoft and Sony are unconcerned with Activision's opinion on the matter.

They are right to worry, I'm more interested in the 360 Tron joypad than Natal. It glows!

Jaredin:
And thats another think they might not have thought about...the 3rd part support for Wii has been deminishing as people just arent buying...

Song and MS may see the same problems

Oh really?

Holy shit, Activision has my support on this one, no matter how disgusting I find this.

They are speaking wisdom here, books of truth. Of course we aren't going to fork another 120+ dollars/euros for that kind of thing. Not to mention that economical crisis and currencies gaining and losing value on the fly.

So no, Sony & Microsoft, make this shit cheaper!

No matter how amazing Move and Kinect and (and neither have made a strong showing) they're always going to be peripherals because they weren't standard issue with the systems. No developer is going to deliberately shoot for a diminished audience more than once.

tellmeimaninja:

KAPTAINmORGANnWo4life:
Now I want these things to succeed, just because I hate Activision.

Arg... I hate motion controls and Activision. This is too confusing!

Support Kinect but not Move. Kinect does it right. If you're going for motion controls, go with motion controls, not some half-way thing. It just seems like they WANT to do motion controls, but are too afraid to actually go the entire way.

This is pretty amusing.
I mean considering that Activision is the devil(and are all about making money and charging people even for the air they breathe), and that even they consider Move & Kinect to be overpriced, this is really amusing, and shows what a bad move Microsoft and Sony are manking.

Activision warning about high prices? Wasn't it them that wanted to increase the price of the call of duty games even further? Wasn't it them who wanted to ad a subscription to call of duty? Who are they to talk about stuff being expensive?

This coming from the company that wants to introduce a subscription fee for a game that in no way warrants a subscription fee.

Classic.

1. Sony/MSoft wants publishers/developers to make games that show off this new technology so that people will want to buy it.

2. Publishers/Developers don't want to spend the money to develop games centered around this technology until they're sure it's going to be widespread enough to be worth the investment.

3. Developers will create games that CAN use the new motion controls, but also work fine without them, in order to reach a broader market. This will be true of nearly all major games, as they'll really want to reach both halves of the audience.

4. The overwhelming majority of gamers will stick with normal controllers because they work just fine with all the newest and best games.

5. The motion-controlled gaming market will mostly consist of antiquated novelty items (party games, etc) or fitness-oriented software--the few things you just can't get done with normal controllers.

And, if you were to read the above again, but say 3 years ago, we'd be talking about exactly what has happened with the Wii. Way to "innovate," guys.

EDIT: Oh, I did forget one major difference--with the Wii, a couple hundred bucks got you the motion controls AND your console (which could be used with normal controllers from Day One). The other guys are asking people to spend over a hundred bucks IN ADDITION to the hundreds spent on the console itself...

And, since these casual-friendly games usually draw folks that aren't interested in shelling out a large percentage of their income for these games... Wii wins on price long before PS3/X360 win on graphics.

Wah, if people spend money on Sony and Microsoft's crappy add-ons they won't have money to spend on our crappy add-ons!

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