New Zealand Commercial Mimics Kevin Butler Ad

New Zealand Commercial Mimics Kevin Butler Ad

You may not know the product that this New Zealand TV spot is advertising, but you'll recognize the commercial nonetheless - Sony's Kevin Butler did it first.

Do you recognize the above advertisement, produced by New Zealand's TV3 to promote its Monday night lineup of assuredly excellent television? No? Then you clearly haven't been following Sony's splendid Kevin Butler ad campaign, as it's almost a word for word imitation of a February ad starring the fake Sony executive.

Call it an homage or call it a rip-off, either way it's downright identical - only, the TV3 ad doesn't have Kevin Butler which makes it completely inferior.

As Joystiq notes, this thing is far more common the other way around, with large corporations stealing ideas from smaller ad campaigns. Some companies that have been accused of running rip-off ads include Apple, 3M and Sony itself.

Smaller advertisers generally don't take ideas from the big dogs for fear of reprisal, which is why it feels a bit strange that TV3 would run a nigh-identical ad spot to Sony's massive Kevin Butler campaign.

Oh well. I guess The Butler was just too cool to resist.

(Buttonmasher.NZ, via Joystiq)

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Only Kevin Butler can get away with splitting montage into two words.

This man must now die!

Oh well, it really doesn't matter cause nothing can top Kevin Butler anyway

Can people trademark advertisements or advertising styles? O_o I know that'd not actually the issue here, but it certainly seems like it could turn out to be.

I just wish the American commercials with Aussie voice-overs would stop.

It's just lazy.

NOOO! His delivery is completely wrong!

Shame on you, hairy-guy-on-tv!

I like it (even though it's is a ripoff) maybe it's the accents

i got a good laugh at it.
but it would of been ten times cooler of Kevin Butler came in at the end with the hair band getdup.

No were near as cool as Kevin Butler.

SUE THEM!!!

We shall call this "The Butler Effect"

Heh, well at least they have style if they are following in its awesome

Something tells me it's going to follow a lawsuit for plagiarism.

LOL Sony is gonna sue their asses :P

I actually hope that Sony sues them. This was just bad.

Onyx Oblivion:
Only Kevin Butler can get away with splitting montage into two words.

This man must now die!

I agree! DEATH TO THE PRETENDER!

*loads shotgun*

Kevin Butler and this man must fight to the death to decide who is the supreme advertisor.

As a New Zealander I support the comments here against this man. His name is "Dai Henwood" and I don't know a single person who thinks he is funny, despite the fact that he keeps getting on TV as a comedian.

Given that we havn't seen the Kevin Bulter ads here in New Zealand and Australia and given that the ad format in question is hardly original I suspect it has less to do with Kevin Bulter and more to do with advertising companies recycling their ideas..

triorph:
As a New Zealander I support the comments here against this man. His name is "Dai Henwood" and I don't know a single person who thinks he is funny, despite the fact that he keeps getting on TV as a comedian.

Dai Henwood is awesome! Every one of my friends think he's hilarious

It even sounds like PS3. It's crazily the same

 

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