TV Channel Pulls Ad It Plagiarized From Sony

TV Channel Pulls Ad It Plagiarized From Sony

A New Zealand TV station that ripped off a North American Sony advertisement has pulled the commercial after being highlighted by the Internet Spotlight of Shame.

Imitation has been called the sincerest form of flattery, but it seems that some people just aren't taught the difference between "imitation" and "plagiarism" these days. A TV network in New Zealand seems to have trouble with this concept and has pulled an ad for its services after it was revealed that it was a shameless rip-off of a Sony ad aired here in the United States.

TV3 in New Zealand blatantly copied Sony's "Montage" commercial, recreating it with practically identical dialogue and even stealing the 80s rock-out ending. It's pretty shameless and more than a little stunning that someone managed to get this filmed, edited, and aired without someone from TV3's legal team smacking them upside the head.

After various sites highlighted the similarities between the commercials, the network has since confirmed that it's pulled the advertisement. Shortly before the ad was pulled, though, "Kevin Butler" issued a response to the commercial via Twitter: "Dear TV3: You could have at least put my photo on top of the amp."

Overall, Sony actually seems to be taking the whole situation in pretty good humor. On the PlayStation Blog, Kevin Butler wrote a fairly forgiving post about the offending ad: "It's clear to me that TV3 appreciates great advertising and I'd like to thank them for their efforts. In fact we'd like to help them out and make our ENTIRE LIBRARY OF COMMERCIALS available for them to copy in order to promote their programming. I only ask that TV3 doesn't use our actual footage, but all future homages of this sort are now Kevin Butler sanctioned."

While the Kevin Butler ads don't air in New Zealand, it's not like these videos have been difficult to find on the internet. They're generally pretty funny and get a lot of attention. A google search for "Two words. Mon. Tage." reveals the PS3 ads right at the top of the page. You can almost be certain that someone in the marketing department at TV3 is getting fired for this.

Source: New Zealand Herald via Kotaku

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The thing I hate about this the most is them claiming Montage is two words, its one.

Also....

BUSTED!

Everyone knew this was going to happen.

Its nice they like the Kevin Butler ads so much. And honestly, who doesn't. But still, copying the commercial down to the details is just stupid.

I wonder how they couldn't really have found it out sooner?

But I guess it's fine since Kevin Butler didn't really cared.

Only Kevin Butler is allowed to split "montage" into two words. Justice has been served.

Although I'm glad Sony had a sense of humor about all this.

And if they hadn't pulled the ad sony would have sued them.

Without Kevin Butler that ad just has no charm to it...

Its not even that great of a commercial. I mean if you're going to blatantly plagiarize something at least make it something worth while

lol. Even though it was plagiarized its still awesome.

How did they think the would get away with such a blatant (and poor) copy?

Kevin Butler makes the commercial anyway.

There is a Kiwi that should be ashamed of themselves right now.

Well there's a few things to mention... For one thing, no one in NZ (and I mean like, the general population, not uber-nerds) knows who Kevin Butler is, or that he makes commercials. Secondly, none of those commercials are ever screened in NZ. And third... We don't take commercials nearly as seriously as Americans seem to, so this fact, in conjunction with how hard it is to get fired in NZ anyway, would lead me to the conclusion that the guys job is probably pretty safe.

And another thing! After going out and finding out who Kevin Butler is - they're advertising different products to different markets... This isn't like an academic doctorate or anything... the plagiarism is hardly important, and certainly isn't going to cost Sony any money.

Slim-Shot:
Well there's a few things to mention... For one thing, no one in NZ (and I mean like, the general population, not uber-nerds) knows who Kevin Butler is, or that he makes commercials. Secondly, none of those commercials are ever screened in NZ. And third... We don't take commercials nearly as seriously as Americans seem to, so this fact, in conjunction with how hard it is to get fired in NZ anyway, would lead me to the conclusion that the guys job is probably pretty safe.

Which is a shame, because if I was paying a guy to come up with interesting, effective and unique ideas for advertising I'd hope his research involved more than scanning youtube for likely stuff he could blatantly and unashamedly steal.

Ok, maybe he shouldn't get fired, but I'd expect more than a poor knock off of an otherwise average advert.

Kevin Butler is a god.

A GOD!!!!

TV3? They wanted to name it TV but two other bastards had the idea first?

Well, I'm noticing a pattern here.

Well, goes to prove...if you cannot do Kevin Butler...dont do it at all! lol

I liked the TV3 commercial almost as much as the Kevin Butler commercial. Almost. It takes something special to one-up Kevin Butler. Quick question: is he ever going to do movies? C'mon, you know you'd love to see "and Kevin Butler as the CEO" on a movie poster.

Why should someone get fired over this? It's not unethical, and it's not illegal either since the copyright holder gets to decide what counts as infringement and what doesn't and in this case Sony has decided that it isn't infringement.

Ironic Pirate:
TV3? They wanted to name it TV but two other bastards had the idea first?

Well, I'm noticing a pattern here.

Haha our entire country has like half the population of New York City. We only have 4 State Broadcasters. Tv 1, 2 and 3 ... And then C4, which I'm guessing means Channel 4... I'm guessing they thought TV 4 would be pushing it too far.

Macgyvercas:
Only Kevin Butler is allowed to split "montage" into two words. Justice has been served.

Although I'm glad Sony had a sense of humor about all this.

Damn, been ninja'd.

Screw it, I'll say it anyway.

JUSTICE!

The only effect either of those ads had is to get the "Montage" song from Team America stuck in my head.

Scobie:
The only effect either of those ads had is to get the "Montage" song from Team America stuck in my head.

We're gonna need a montage (montage)
Oh it takes a montage (montage)

Show a lot of things happing at once,
Remind everyone of what's going on (what's going on?)
And with every shot you show a little improvement
To show it all would take to long
That's called a montage (montage)
Oh we want montage (montage)

you have to give it to sony, they do have some pretty entertaining commercials

dochmbi:
Why should someone get fired over this? It's not unethical, and it's not illegal either since the copyright holder gets to decide what counts as infringement and what doesn't and in this case Sony has decided that it isn't infringement.

Plagiarism isn't unethical?

Maybe they looked up (Mon)day. s(Tage)?

Slim-Shot:

Ironic Pirate:
TV3? They wanted to name it TV but two other bastards had the idea first?

Well, I'm noticing a pattern here.

Haha our entire country has like half the population of New York City. We only have 4 State Broadcasters. Tv 1, 2 and 3 ... And then C4, which I'm guessing means Channel 4... I'm guessing they thought TV 4 would be pushing it too far.

I'm sorry but the C4 bit just cracked me up. *laughs*

I *knew* that TV3 ad was familiar.

Haha, oh, so very busted.

I should point out to our non-NZ forum members that us Kiwis do have more than channels than TVOne, TV2, TV3 and C4.

We have Maori TV, which is a TV station paid for by the government that plays, uh, TV for Maori.

Most importantly, there is also Prime TV, which is owned by Sky and plays the TV shows the other channels don't want. Like Doctor Who, Deadwood, Star Trek, True Blood and Stargate.

Plus, if you have a digital receiver you can get TV6 and TV7, both of which play ten year old soaps and nature documentaries about how mining is bad and baby pandas are good.

I'm betting Dai jumped at the chance to pretend to be a rock star XD Shame on you TV3, once again.

 

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