Zynga Unleashes an Explosive New Mafia Wars Promo

Zynga Unleashes an Explosive New Mafia Wars Promo

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Zynga has promised to blow up a real-life armored truck in Las Vegas and stream the whole thing live on the internet once ten million players have visited the new Mafia Wars Las Vegas expansion.

Love it or hate it, you have to admit that when it comes to marketing and promotion, there aren't many companies who play the game better than Zynga. The campaign for the new Las Vegas expansion to the hit Facebook game Mafia Wars is no exception: To power the drive to ten million visitors, Zynga is going to blow up a real, honest-to-goodness armored car in Las Vegas.

Giving stuff away is easy and Zynga is doing that, too, with ten iPads up for grabs every week until the big kaboom (or the end of August) along with a grand prize of $25,000 in cash. But it takes a special kind of recklessness to blow up a full-size, armor-plated vehicle just to get a little attention; luckily, that's the kind of bell that Zynga is only too happy to answer.

There's no question that Mafia Wars Las Vegas will hit ten million users; the "Vegas Visitor Counter" at mafiawarslv.com is already pushing 3.4 million. The promotion will almost certainly speed things up but as Joel Brodie of Gamezebo pointed out, that's not necessarily the best way for Zynga to blow its advertising budget.

"Zynga's issue is its brand and the negative connotation it has with the public. No matter how much money Zynga generates for Haiti, people (industry and gamers) still associate Zynga with the sleazy and spammy practices it took to get to number one," he wrote. "At some point this will become a big issue for Zynga's future expansion plans beyond Facebook."

"Instead of spending all your marketing dollars to blow up armored trucks in Vegas, grow up and launch a marketing branding campaign across TV and Internet," he continued. "Toyota spent a billion dollars this past year to brand themselves as a quality car company, all the while selling cars with faulty brakes. Zynga should spend a fraction of that to build up its brand and trust with the general public."

It's a very good point; Zynga is incredibly popular with the Facebook crowd but anger and suspicion still lingers outside of that boundary and Zynga has done nothing to address it. That could become a very serious concern if Zynga decides to move ahead with its planned Zynga Live online service.

On the other hand, they're blowing up an armored truck in Las Vegas! That goes a long way toward "all is forgiven" in my eyes.

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I will say thats pretty epic, as far as PR stunts go...but, its still Zynga...

Wow, they are doing the same thing Braniac does every other week. How... not very interesting.

Those...crazy bastards...they wouldn't!

Inner Dr wonderful: Oh course they will do it. It's a PR stunt, you know that.

Stuff like this has been done time and time before. Where is the originality?

samsonguy920:
Stuff like this has been done time and time before. Where is the originality?

Really? I've never seen anything like it myself.

Are you sure they're not only supposed to blow the bloody doors off?

Hubilub beat me to it, but yeah, they're just copying Brainiac! And at least caravans had some kind of personality, as bland and despicable as they were.
But you are right Mr Chalk, they will reach their goal of 10 million hands down. It's those kind of PR stunts that really garner attention. As much as I regard Zynga with disdain, I have to admit they've outdone themselves this time.

Well that's bound to happen, considering the number of hits this game is gonna get. Would like to watch the stream myself.

"More veiws! More veiws!! Give us more views!!! All we are about is veiws!!! "

Mafia wars is only a game in the losest sense of the term, it's more like a pyramid scheme full of adverts.

Hubilub:
Wow, they are doing the same thing Braniac does every other week. How... not very interesting.

This is what exactly popped into my mind. Brainiac is of course, doing it for 'science' and to 'benefit all mankind'. They do it in a very interesting and entertaining way.

Unlike the one who posted this article, I am totally not forgiving Zynga. x]

It won't change the fact that Mafia Wars is sh*t on a stick.

I don't care how many civilians they endanger, I still won't play Mafia Wars.

the mythbusters have done this many times before, and in more epic ways than you can think of :P

Cement Truck Explosion (skip to 1:56)
http://www.youtube.com/watch?v=ynZxVErTovg

Compact Car Pancake (skip to 0:59)
http://www.youtube.com/watch?v=MWJU6sbf8Ng

Mafia Wars is nothing more than a particularly limited and boring rehash of the BBS door games of old.

boom = :)
Zynga = :(
this (all) game(s) by Zynga = SHIT!

Andy Chalk:

samsonguy920:
Stuff like this has been done time and time before. Where is the originality?

Really? I've never seen anything like it myself.

Andy, you are such a blessed innocent person. I remember at least three times through the 80's there was some silly stunt like this shown on TV.

Meh. Leave it to Zynga to leave me indifferent on shit blowing up.

samsonguy920:

Andy Chalk:

samsonguy920:
Stuff like this has been done time and time before. Where is the originality?

Really? I've never seen anything like it myself.

Andy, you are such a blessed innocent person. I remember at least three times through the 80's there was some silly stunt like this shown on TV.

If this is true, PLEASE TELL ME WHERE I CAN SEE THIS.

Blowing up an armored car, is kinda cool in my opinion ^~^! I would love to see this. As for Joel Brodie, it matters little what a small time blogger has to say about this. I'm surprised that he was even quoted. I personally think that he has some growing up to do as a journalist, before he can be so quick to point a finger at company that is just having some fun with the idea. That being said, sure, Zynga has made mistakes in the past. Who hasn't? In my opinion, this was very long ago, and because of it most have forgotten about this. Except for those that have a bone to pick or those who just want something to hate casual games for.

Zynga has taken steps to avoid scammy ads, the evidence for this is ubiquitous. It's been over a year since any of such ads has been seen on any Zynga game. Zynga has done more to address the issues of scammy ads that some other social gaming developers are still using these ads to generate revenue to this day. Why Zynga has to be constantly reminded of something that is in the past, is quite unnecessary. The fact that they are giving away money to charity is only part of the greater picture that is Zynga. If people could look past their personal biases and actually try to understand. The gaming community would be much better off.

Hubilub:
Wow, they are doing the same thing Braniac does every other week. How... not very interesting.

Brainiac, now there's something I haven't seen in a while.

They are blowing up an armoured truck. I'm sorry, but everything they've done is forgiven, at least as soon as I see it.

"All is forgiven!" ...Riiiiight. Until they leave the mess for someone else to clean up, because that's the kind of douchebaggery this company is good at.

 

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