Energy Drink Ads KO EA Sports MMA in Denmark

Energy Drink Ads KO EA Sports MMA in Denmark

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Electronic Arts won't be releasing the upcoming EA Sports MMA fighting game in Denmark, not because it's too violent but because it's too caffeinated.

High-caffeine "energy drinks" like Red Bull and Monster have been the subject of some debate over the years. Their stimulant effects are well-documented but their impact on long-term health is less clear, which has actually led to bans in countries including France and Denmark. The Danish ban has been lifted but, much like cigarettes in North America, there are still restrictions on advertising and that's a bit of a problem for Electronic Arts and its upcoming MMA game.

EA Sports is driving for authenticity across the board with the new game, including with in-game advertising. Real MMA bouts feature ads for energy drinks and so will the videogame, and rather than compromise on that point to adhere to Danish law, the publisher has elected to simply not release the game in that region.

"We are adhering to laws in Denmark that restrict the use of energy drink product placement in-game, and therefore are not shipping EA SPORTS MMA in that region," the company said in a statement. "Our game authentically recreates the sport of MMA in every facet, including energy drink in-game sponsorships on fighter shorts, gear, and in fight venues."

Not that it'll likely be much of a blow to the game's sales. I have no idea how large the Danish MMA videogame fanbase is to start with, but I imagine it's not big enough to have much of an impact on Peter Moore's annual bonus check. And if people really want to play the game, they can just nip over to Lithuania or someplace and pick up a copy there. They're practically right next to each other, after all. EA Sports MMA is scheduled for release on October 19 for the Xbox 360 and PlayStation 3.

Source: CVG

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Well thats gotta be one of the more...strange reasons not to have a game released

Well, if EA aren't bothered...

This kinda interesting, but as the article says, dont think it will really effect the bottom line.

You have no idea where either Lithuania or Denmark are, do you?

There are probably like, four guys fuming in Danish right now.

With the Danish pricing level, any sensible gamer buys his games from another place within the EU - though preferably from North Western Europe, and certainly not from Lithuania which is in Eastern Europe - anyway. And that particular game series would be virtually unknown here as far as I know.

Considering they could just have sought a permit to market these energy drinks - if the drinks themselves are legal under Danish law - this reeks of discovering the problem far too late to have time for this, then simply and sensibly deciding to skip release of what is a niche game on a small market due to this rather than having to push back the Scandinavian release date.

I think we'll somehow manage without energy drink ad-filled games.

devilmore:
You have no idea where either Lithuania or Denmark are, do you?

To be honest, I'm not quite sure if he knows it and made that joke or if he doesn't know it and made that joke. Maybe it wasn't a joke at all, I can't tell.

I wouldn't be surprised. You can't trust people to know their geography anymore. I met Americans that didn't know where Switzerland was. Jesus.

BobisOnlyBob:
There are probably like, four guys fuming in Danish right now.

I lol'ed. Hard.

You do know that a danish is a pastry, right?

devilmore:
You have no idea where either Lithuania or Denmark are, do you?

Indeed someone buy the author a map or globe or something because its almost 1000 miles between the two as the crow flies. Going by road its well over 1000 miles

devilmore:
You have no idea where either Lithuania or Denmark are, do you?

He's Canadian, so clearly he has better things to worry about.

Or maybe it was a joke ;)

Man, it always surprises me what kind of geographical most USA residents actually have. It's embarressing at times. I know stereotype.

Either way, EA is too cool to tangle with the government. "Phuck u Denmark".

As for the MMA fanbase here in Denmark: I don't think it's exactly huge. Personally I have no idea what it is, though I might not be very representative as anything other than football generally is mumbo jumbo to me. But I really don't think it would sell that much even if it was released.

Besides, prices are insane here, so just buy it in the UK like I do with all my games if you really are a Dane with an itch for MMA whatever it is.

All I can say is: OK? I remember wrestling being kind of big when I was a kid, some shows hosted by Abjoern Riis right after Power Rangers, but since then I guess wrestling kind of faded. Some years ago something called ultimate fighting caught on, but for something like 6 months. Neither EA nor the danish gaming community will lose a lot of sleep over this is what I am trying to say.:)

I have no interest in wrestling games, and obviously the state of the industry in Denmark is of no concern to me, seeing as I'm in the Aussieland. That said, this seriously sucks for anyone in Denmark who would've wanted to play it. If they have a PS3, they can just have it imported from somewhere else, but still, that's not the point. EA, you're a lazy, heartless bunch of dicks.

tmujir955:

BobisOnlyBob:
There are probably like, four guys fuming in Danish right now.

I lol'ed. Hard.

You do know that a danish is a pastry, right?

And ofcause you googled "danish" before you wrote that and discovered to your surprice that Danish is in fact both a language AND a name for pastry.

As a bonus information I can reveal that danish-the-pastry cannot be found anywhere in Denmark, at least not in the usual American variety. The closest thing is "wienerbrød" (translated Vienna-Bread) wich tributes the pastry to the city of Vienna in Austria.

Also, the population of Denmark is 5,5 mill, so if EA doesn't give a rats ass about the Danish markets special needs I cannot blame them.

Why not just make up advertising? That makes more sense.

tmujir955:

BobisOnlyBob:
There are probably like, four guys fuming in Danish right now.

I lol'ed. Hard.

You do know that a danish is a pastry, right?

And you do know that Danish is the language of the Danes, the people of Denmark?

They also call "Danishes" (the pastries) 'Cinnamon Whirls' when speaking English. Except, thanks to their accent, it comes out as "Shinnamon Whirlsh", which is hysterical...

JeppeH:

tmujir955:

BobisOnlyBob:
There are probably like, four guys fuming in Danish right now.

I lol'ed. Hard.

You do know that a danish is a pastry, right?

And ofcause you googled "danish" before you wrote that and discovered to your surprice that Danish is in fact both a language AND a name for pastry.

As a bonus information I can reveal that danish-the-pastry cannot be found anywhere in Denmark, at least not in the usual American variety. The closest thing is "wienerbrød" (translated Vienna-Bread) wich tributes the pastry to the city of Vienna in Austria.

Also, the population of Denmark is 5,5 mill, so if EA doesn't give a rats ass about the Danish markets special needs I cannot blame them.

Well, I do know Danish is a language and a pastry (without googling, I've bought danishes from my local bakery before), but I didn't know that danishes can't be found in Denmark.

BobisOnlyBob:

tmujir955:

BobisOnlyBob:
There are probably like, four guys fuming in Danish right now.

I lol'ed. Hard.

You do know that a danish is a pastry, right?

And you do know that Danish is the language of the Danes, the people of Denmark?

They also call "Danishes" (the pastries) 'Cinnamon Whirls' when speaking English. Except, thanks to their accent, it comes out as "Shinnamon Whirlsh", which is hysterical...

Yes, I know it's also a language. I decided to go with pastry because it was funnier in this situation.

JeppeH:

tmujir955:

BobisOnlyBob:
There are probably like, four guys fuming in Danish right now.

I lol'ed. Hard.

You do know that a danish is a pastry, right?

And ofcause you googled "danish" before you wrote that and discovered to your surprice that Danish is in fact both a language AND a name for pastry.

http://www.google.com/search?hl=en&source=hp&q=danish&aq=f&aqi=g10&aql=&oq=&gs_rfai=CMt6fJQaATIClGIP8pATA1rW9BAAAAKoEBU_QYZk_

The primary results for "danish" are the language, so no, I didn't Google it.

 

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