PS3 Pushes Blu-ray Into Nearly 20% of U.S. Homes

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PS3 Pushes Blu-ray Into Nearly 20% of U.S. Homes

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Consumers are starting to accept the virtues of the Blu-ray Disc format.

Microsoft might not be a fan of Blu-ray Discs, but U.S. consumers certainly are. A report by Home Media Magazine says that Blu-ray players such as the PlayStation 3 are in 17% of U.S. homes as of July 2010.

This is double the number of people that had accepted Blu-ray into their homes in 2008, but don't throw a party just yet, because for Blu-ray prices to truly come down the format will have to get closer to the 95% of market penetration that the DVD currently has. As a comparison, Netflix is in 15% of U.S. households, and Apple-based computers in 12% versus Windows-based PCs in 85%.

While two PlayStation 3's were once sold for every standalone Blu-ray player, those numbers are now starting to shift. In the past six months, the percentages of people watching Blu-ray movies on primarily a PlayStation 3 or a Blu-ray only console have changed to 47% and 45% respectively.

There was an indication that wealthier households with children prefer the Blu-ray format, which makes perfect sense considering wealthier people can afford the somewhat more expensive Blu-ray movies and HDTVs. Blu-ray households also notably showed an appreciation for digital downloads, with the percentage of people owning a Blu-ray player that downloaded a movie at 25% versus 15% of DVD owners, and 13% versus 6% for video-on-demand film viewing.

The PlayStation 3 is no doubt skewing these statistics a little, but the increase in sales of standalone Blu-ray players versus PS3s can't be faked. Blu-ray households even seem to still prefer DVDs over Blu-ray Discs overall according to the report, indicating that Blu-ray movies might need to come down in price if they are to be truly accepted by the mainstream.

Source: Home Media Magazine

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Yeah Blu-ray dvds need to come down in price. The only blu-ray dvd I have is the dark knight.

I don't watch many movies or dvds. And i don't use my ps3 as a blu-ray player. I only use it for gaming.

I love blu ray. I play blu a lot more than I play games on my ps3. I'll agree prices need to come down in general but between amazon and best buy deals, I've accrued quite a collection.

I like the blu-Ray format better than DVD. I'd own more if it wasn't for the fact that a lot of the stuff I'd buy on blu-Ray I already have on DVD. That and netflix. Don't see much reason to buy many movies when I can watch pretty much as many as I want for the price of just one each month.

Hurray for 50 Gb disks instead of 25 !!! + free online + nice dvds !

I still buy DVDs, and an upgrade is nowhere in sight. My xbox is my DVD player and my Netflix player. I'm not exactly a video quality freak, though. I watch a lot of movies online that have admittedly poor (as in I see many squares) quality. Hell, VHS still looks good to me. It's just the menus and skipping around that made that switch so great back then.

Also, whats up with the random Apple and Windows demographic breakdown?

I buy movies quite often..and EVERY new movie release has been 30 bucks for either the DVD or Blu-Ray version. Blu-Ray is actually WORTH paying 30 bucks. So DVD's should be going down in price. Also, Most Blu-Ray movies come with it, the DVD version AND a digital download, thats 3 copies of the same movie (in HD) for a third the price.So..they are giving you ALOT for your money, they could be asking for 50, but they don't. So anyone who owns a blu-ray player really has no good reason to complain about Blu-ray pricing...At All. $30 bucks a pop for all that is a Steal.

eh whatever
maybe someday when HD tvs are cheaper and Bluray discs don't cost $10 more on average

duchaked:
eh whatever
maybe someday when HD tvs are cheaper and Bluray discs don't cost $10 more on average

Pretty much this, it's not cost effective for most people at the moment.

I like the blu-ray format as most of my games are in it :P I don't buy many blu-ray movies though, but when I do watch them they are preeeety. It's nice to see a good format get a stronger foothold.

ya 30$ for die hard is BS, that thing needs to drop down fast

Still waiting for Blu-ray disc writers to become cheap and the ability to buy 100 Blu-ray-RWs for $10...

Man all the porn I could store on just the ONE blu-ray disc :D

DustyDrB:
I still buy DVDs, and an upgrade is nowhere in sight. My xbox is my DVD player and my Netflix player. I'm not exactly a video quality freak, though. I watch a lot of movies online that have admittedly poor (as in I see many squares) quality. Hell, VHS still looks good to me. It's just the menus and skipping around that made that switch so great back then.

Also, whats up with the random Apple and Windows demographic breakdown?

To illustrate the market share in context?

I am sure its a rising format, and if you have PS4, why not have Blu Ray...but, for most, when you see an offer, and its with DVDs well...I know which one I want to go for

What makes people think I have cash to go out and buy a new TV and player just so I can watch movies I already own on DVD (that play just fine on my TV and DVD player I already own)?

Seriously, the economy is in shambles. Why would I have all that spare loot? For something that is little more than a few bells and whistles? That I can't use on stuff I already own?

Prices are fine imo, it's more the lack of HDTV's in the average consumers house that's keeping people from buying into it. I used to have an HDTV, and was buying tons of Blu Ray movies, have like 20 or 30 at the moment. But, after the HDTV went away, I stopped getting them with as much frequency (still buy BR over DVD if the option is there though). Still 17% is definitely a swing in the right direction.

I love watching Blu-ray films, but I agree that prices need to come down if more people are to adopt the format. There are some great boxset deals to be seen at times though.

I like how the story breaks down a little more the more you read it. "More people coming to appreciate the virtues of blu-ray!" (guy who wrote the headline sounds like he must be a hard-core fan considering the rest) reading on, that nearly 20% is now 17% and those people prefer dvd's. Okay so, non-story. Awesome.

Quality aside, I'm surprised instant streaming hasn't taken over yet. It's just so damned convenient. And if MP3s taught us anything, its that people prefer convenience over quality.

But yay for Blu-ray I guess. I have a PS3 and don't own anything on Blu-ray.

Blu-ray would be attractive if new releases weren't 29.99, when the same DVD is 9.99-14.99. Then there's always the attractive free option... You would think the Blu-ray would be a bit higher in popularity since hd-dvd is dead and HDTVs are as common as indoor plumbing.

I'll say this once (hopefully) on this thread and hope it sinks in.

These online streaming services that claim to offer HD video ARE NO BETTER THAN DVD QUALITY!!!

It's a matter of bitrate. See ALL video (DVD, Blu-ray, especially streamed content) is compressed from the initial raw data of 24 bits of colour per pixel and from frame to frame they are compressed too. It is the BITRATE, how much actual data is held per frame (assuming same framerate).

Data = detail

If you have a DVD (480p in USA) at a bitrate of 10Mbits/sec upscaled to 720p and compare that with a "HD Quality video stream" where though the native resolution is 720p though the bitrate is a pitiful 2Mbis/sec... The DVD will look FAR better than the "HD" stream!

I am frankly disgusted that these companies have the nerve to fob of this low bitrate video streams as "HD". The HD standard should have been defined as a minimum bitrate for each codec. Yes, codec makes a difference but not massive difference.

Blu-ray has the read-speed and the capacity to have a high bitrate for feature length movies. Only the best internet connections in the world like South Korea can you find an internet connection that can match the bitrate of a BD drive.

ForgottenPr0digy:
Yeah Blu-ray dvds need to come down in price. The only blu-ray dvd I have is the dark knight.

Blu-Ray has dropped far quicker than DVDs or VHSs did. Can get combo packs Blu-Ray/DVD for $20 on day one (I did for Kick Ass at Best Buy).

RougeWaveform:
Quality aside, I'm surprised instant streaming hasn't taken over yet. It's just so damned convenient. And if MP3s taught us anything, its that people prefer convenience over quality.

But yay for Blu-ray I guess. I have a PS3 and don't own anything on Blu-ray.

I think most people got most of their MP3s DRM-free (either CD rip or file "sharing") or at least that's the format they prefer.

Instant streaming isn't as convenient as you might seem:

-Studio rivalry: Sony owned studios aren't on XBL streaming, and other bullshit power plays mean no single service gives you access to all films that are released

-High commitment: So many have subscription models or at least need credit card details, that does not equal as many compulsive purchases as shopping in a store for a boxed product. Rememeber, the mass market is not THAT online savvy.

-Download technical issues: few people have good enough internet providers, either they can't handle good enough bitrate or their monthly download limit is so easily exceeded with often unpleasant reprimands (throttling).

-Unfamiliar: Blu-ray is functionally almost identical in application to VHS tapes in 1976. Buy product from store, put in machine, press play. Download is distinctly different. I think the only people that can really make it mainstream is Apple, they can sell the most complex ideas to the mainstream.

But I think I know why Blu-ray has not been so successful: DVD has been eked of it's maximum capability thanks to quality upscaling DVD players with HDMI. The other factor is even though people may have 1080p screens they are too small to see much extra detail over 1080p

Just because the detail is there doesn't mean you can automatically see it all. Basically, as big as some HDTVs are, if you sit as far away as most people do with average sized screens you will only be able to see detail little higher than you get with DVD.

For example the idea viewing distance for a 42-inch 1080p HDTV is a mere 5 and a half feet.

View from 12 feet and you will only be able to see as much detail as 480p DVD upscaled to 480p. In fact if you aren't willing to sit closer or get a bigger screen you might as well put a DVD in your blu-ray player.It's all detailed in the science behind the Lechner distance.

Average TV viewing distance means to fully appreciate 1080p movies you need a screen of 69 inches!

I pretty much only use my PS3 as a BluRay Player nowadays. And at that I only rent BluRays from lovefilm unless I really want the movie (Such as Scott Pilgrim Verus the World).

(Note: "BD" is the abbreviation for "Blu-ray Disc")

Ghengis John:
I like how the story breaks down a little more the more you read it. "More people coming to appreciate the virtues of blu-ray!" (guy who wrote the headline sounds like he must be a hard-core fan considering the rest) reading on, that nearly 20% is now 17% and those people prefer dvd's. Okay so, non-story. Awesome.

Yeah. Weak article with a strange title.
"Consumers are starting to accept the virtues of the Blu-ray Disc format."
Accept? As if they knew the virtues before, but disagreed with them until now?

Going by this article, I can't tell if it's struggling or if it's well on it's way towards mainstream adoption. It's compared to Apple computers, (which have been around for decades & still isn't mainstream,) and NetFlix, (which is too new to be mainstream yet). The article just gives me some numbers with poor context. How about comparing its adoption rate to things like DVD, VCR, etc? You know, things that *have* become mainstream?

Amazon.com has over 800 BD movies for $10 to $15, but they're not new releases. They're older movies. If you buy movies, you probably already have the old movies you want on DVD, which means only HD buffs would be willing to buy it a 2nd time just for the HD aspect. That's a pretty small market. What's worse, is it's not uncommon at all for the BD version to have FEWER extras than the DVD version. People have wised up from all the years of DVD double-dipping. When a bare bones BD is release, more people will just wait for the double-dip BD with all the features before buying. Of course, that's if they have the extra money in this poor economy. Hollywood short changed a lot of BD early adopters by excluding those extras. It reminds me of all these 3DTV's out there. All a TV really needs to be 3D is to be 120Hz, and have a way to tell the glasses when to shutter which side. Some PC graphics cards can already do that on a standard monitor, but for some reason, TV makers can't do that without an extra grand or two.

Edit: Come to think of it, all the 3DTV needs to do is be able to display at 120Hz. Period. The BD player or whatever the video source is can have the hardware to communicate with the 3D glasses. That just makes it more puzzling... if you see their goal is 3D adoption as opposed to just selling more TV's. Imagine how much faster 3D would take off if the people with 120Hz HDTV's only had to buy a 3D BD player & glasses, or better yet, only had to update their PS3 & buy the glasses.
/edit

Question: Money's been tight for me too, so I haven't even been paying much attention to BD lately. Have studios wised up, or are they still releasing BD movies with less extras than their DVD counterparts?

dvd will eventually die out and blu ray will be dominant until a new form comes and take blu ray. its just a continious cycle of new and better technology.

When I had an HDTV (not to mention a high-end component sound system) in the house, I bought Blu Ray exclusively. Waited for older movies to come out on Blu Ray and repurchased them, simply because I wanted to see the differences. After watching Band of Brothers in DVD about a bajillion times (as they premiered also), and seeing the same series on Blu Ray (I own both Boxsets..the Blu Ray version was actually cheaper as a new release oddly enough), the differences were obvious...that is to say, provided the proper camera was always being used (Planet Earth goes up and down in resolution constantly...but still amazing to watch in HD).

When the TV moved with it's owner, well, I wouldn't say I started buying DVD's again, I simply just don't buy movies at the moment. Most of them suck anyway so it's not like I'm missing out on anything. I'll definitely start anew when I have a new TV though, there's plenty in the back catalogue...that I can still buy.

goldenheart323:
What's worse, is it's not uncommon at all for the BD version to have FEWER extras than the DVD version.

Really? Of the 10 or so movies I own on both DVD and BR, they BR always has more content...always. And of the rest...well, for one I've never seen the reaction shots of Teri Garr, and Marty Feldman that are on the BR version of Young Frankenstein, to say nothing of a 'sleeping' Frankenstein (Peter Boyle), sucking his thumb (rofl). Absolutely hilarious. But, there are tons more out there I don't own, so I suppose it's possible. Just seems odd.

I got a cheap blu-ray drive for my computer 2 years ago for $150 for all the Blu-ray sales my local target has. Haven't gotten anything really new but I got plenty of good titles for $10.

A lot of my friends intially bought the PS3 JUST for the BluRay. The PS3 was the cheapest BluRay player at the time and of course, playing games is a plus.

I don't really use BluRay that much. My PS3 is for games, my 360 is for my massive collection of DVDs and Netflix.

DeadRow:
I pretty much only use my PS3 as a BluRay Player nowadays. And at that I only rent BluRays from lovefilm unless I really want the movie (Such as Scott Pilgrim Verus the World).

(Not using PS3 for games... strange)

How is Love.film for blu-ray rentals. I have a smashing 1080p monitor for my PS3 but have yet to play a single bluray on it as I just can't stand the cost of blu-ray movies that cost as much as a PS3 game yet I know I won't get as many hours of enjoyment.

sneakypenguin:
Blu-ray would be attractive if new releases weren't 29.99, when the same DVD is 9.99-14.99. Then there's always the attractive free option... You would think the Blu-ray would be a bit higher in popularity since hd-dvd is dead and HDTVs are as common as indoor plumbing.

Are you kidding me? DVD prices are around the same as Blu-Ray these days. I ordered "King of New York" on Blu-Ray 3 months ago (Yeah Christopher Walken!!!!). It cost me $20. The price for the DVD version was $30!! I also looked up Blade Runner. $35 for Blu-Ray Special edition. $30 for DVD regular. Granted that DVD prices drop insanelt fast but that point is that they come out just as expensive as blu ray.

CK76:

ForgottenPr0digy:
Yeah Blu-ray dvds need to come down in price. The only blu-ray dvd I have is the dark knight.

Blu-Ray has dropped far quicker than DVDs or VHSs did. Can get combo packs Blu-Ray/DVD for $20 on day one (I did for Kick Ass at Best Buy).

This exactly. I don't really get all the complaints about prices, I'm seeing a lot of fairly good Blu-Ray movies for $20 and under. Maybe it's an odd Canadian Wal-Mart thing, but there's even the equivalent of a $10 Blu-Ray discount bin there. Nothing but a good thing for my PS3.

DeadRow:
I pretty much only use my PS3 as a BluRay Player nowadays. And at that I only rent BluRays from lovefilm unless I really want the movie (Such as Scott Pilgrim Verus the World).

No idea what lovefilm is, but this is pretty much my situation ever since I got my new laptop. Damn, but the thing can game.

... Okay, so how is the ps3 really relevant to those statistics? When the ps3 was selling two units for every one standalone bluray player, it was the cheapest, highest quality bluray player on the market. Now, its nothing resembling either, and the figures show it.

For a long time, the only real reason to own a ps3 was bluray. Now that its got something resembling a video game library, so its a pretty even sell between the two.

Of course, if you have a 1080p television, the idea of playing 720p (or heaven forbid 1080i) games isn't much of a selling point. Theres also that rumor floating around that the ps3 can't actually output anything at 1080p, that even 1080p video is downscaled to 720p then upscaled.

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