Oprah Gives Away Kinect to Everyone in Her Audience

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Oprah Gives Away Kinect to Everyone in Her Audience

On yesterday's Oprah Winfrey Show, she gave away an Xbox 360 with Kinect to all the lucky ladies in her studio audience.

Oprah Winfrey has been known to give away some big ticket items to the members of her studio audience. It started back in 2004 when she gave 276 new Pontiac cars to each member of her audience (never mind the fact that the "lucky" recipients had to pay up to $7k in taxes for the "prize" they didn't know they were getting.) Then last month she gave away an 8-day trip to Sydney, Australia to everyone in the audience, this time vowing to pay the taxes herself. Oprah's show yesterday had a Kinect segment in which she recorded herself dancing for Jon Stewart. Not to be outdone, Microsoft asked Oprah to give everyone in the audience for yesterday's show a brand new Xbox 360 bundled with a Kinect. The crowd, conveniently decked with girls and their moms, went appropriately nuts.

Even though Oprah seems genuinely enthusiastic, she doesn't seem completely comfortable with the terminology. She pronounces Kinect like Kee-nect and her short summary of what it does seems forced and right out of Microsoft's PR playbook.

Still, you can't get much more mainstream than Oprah. If her audience is as psyched to get Kinect as they seem, perhaps the motion control system will be a huge hit.

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you could probably tell them they all have their very own box of anthrax under their seats, and they'd go nuts, simply because they're on the damn oprah show.

I don't care about the Kinect part, but the fact that a couple of hundred women are getting given an Xbox 360 by a mainstream television hostess is promising that people in the media might start opening their damn minds to gaming.

Say what you like about Microsoft, they know how to pull off a PR stunt.

"Oprah's show yesterday had a Kinect segment in which she recorded herself dancing for Jon Stewart."

Poor, poor Jon Stewart.

Greg Tito:
(never mind the fact that the "lucky" recipients had to pay up to $7k in taxes for the "prize" they didn't know they were getting.)

At least it wasn't over 9k then, she seems to have come unstuck with that particular number.

EVERYBODY GETS A KINECT!!
oh wait, isn't her entire audience middle aged women?
i'll be checking on ebay in a week to see if i can get one of theirs for cheap.

Say what you will, this seems like a positive step for making gaming more socially acceptable.

Well that would be pretty awesome!
I'm looking into getting one anyways, so a free-ride would be sweet.

Plus: What a brilliant marketing move by Xbox.
Moms watch Oprah and Christmas is coming.
Brilliant.

Tim Latshaw:
"Oprah's show yesterday had a Kinect segment in which she recorded herself dancing for Jon Stewart."
Poor, poor Jon Stewart.

It's not like Sarah Silverman's any better.

The_root_of_all_evil:

Greg Tito:
(never mind the fact that the "lucky" recipients had to pay up to $7k in taxes for the "prize" they didn't know they were getting.)

At least it wasn't over 9k then, she seems to have come unstuck with that particular number.

image

uppitycracker:
you could probably tell them they all have their very own box of anthrax under their seats, and they'd go nuts, simply because they're on the damn oprah show.

This guy pretty much called it. I have a feeling they were only excited by the Oprah thing and not the free fucking DVD player with the fancy ass dancing thingy.

Baby Tea:

Plus: What a brilliant marketing move by Xbox.
Moms watch Oprah and Christmas is coming.
Brilliant.

oh god, my mom watches Oprah, she might get me one for christmas! NOOOOOOOOOO!

Baby Tea:
Well that would be pretty awesome!
I'm looking into getting one anyways, so a free-ride would be sweet.

Plus: What a brilliant marketing move by Xbox.
Moms watch Oprah and Christmas is coming.
Brilliant.

Yeah that was pretty well planned

Greg Tito:
On yesterday's Oprah Winfrey Show, she gave away an Xbox 360 with Kinect to all the lucky ladies in her studio audience.

And I didn't have to read any further to know that Microsoft was the puppeteer on this one. Oprah Fear-for-Your-Kids-Moral-Panic-du-Jour Winfrey wouldn't touch that with a ten foot pole.

Greg Tito:
Not to be outdone, Microsoft asked Oprah to give everyone in the audience for yesterday's show a brand new Xbox 360 bundled with a Kinect. The crowd, conveniently decked with girls and their moms, went appropriately nuts.

Need they have bothered taint the audience with the younger set? This is the only segment of the population that seemed to approve of Tom Cruise's sofa act, rather than reacting with mocking laughter or by backing away from the crazy. I'm not sure they wouldn't've gone berserk for a box of week old leftovers.

rileyrulesu:

Baby Tea:

Plus: What a brilliant marketing move by Xbox.
Moms watch Oprah and Christmas is coming.
Brilliant.

oh god, my mom watches Oprah, she might get me one for christmas! NOOOOOOOOOO!

Can your mum adopt me? I can even fill out the papers for her....

Sry, double post.

Admittedly, it doesn't take much to get an Oprah audience excited, but I'm with Tycho on this one.

"Kinect will succeed to the precise extent that gamers hate it."

We'll be quoting this man a year from now; mark my words. :)

Urgh, I see it already.

"SoccerMom3333 invited you to play Kinectimals!"

Okay. It's official.

I have lost it.

I no longer have any mental connection to anything that is going on in this world.
Why would anyone...? Geez, I just don't get it anymore. May be I am too old.

Microsoft, you so clever.

I suspect this will account for 60% of total Kinect's sold

/kid
But really this is Microsoft trying to market their motion control peripheral exactly like Nintendo did for the Wii, completely bypass the hardcore market and instead seal it as a "family event machine" for all the families of America, but hey, you can't fault them for trying whats been proven to work.

And the line between entertainment and advertising is blurred once again. Advertainment, hoooooo!

Legion:
I don't care about the Kinect part, but the fact that a couple of hundred women are getting given an Xbox 360 by a mainstream television hostess is promising that people in the media might start opening their damn minds to gaming.

This, I can only hope things like this hope change people's minds about gaming. I'd give my left arm to have that woman tell people that gaming isn't some evil thing.

WOW. An Oprah headline on the Escapist...two worlds collide man. It is not something you see everyday anyway.

Kinect! You are the controller!
sound familiar?

I can bet you a lot of money that about half of them were screaming and yelling and thinking to themselves that they have absolutely no idea what a Kinect is or does.

Therefore, I don't exactly think that giving them away will suddenly turn on the "purchase" switch in Oprah fans across the US

woohoo, a full audience got kinects! If we count those as sales, we are almost at a 1000 worldwide!

Legion:
I don't care about the Kinect part, but the fact that a couple of hundred women are getting given an Xbox 360 by a mainstream television hostess is promising that people in the media might start opening their damn minds to gaming.

Ok, maybe I shouldn't mock this kinect thing too much. You've got a pretty good point, any positive story in the mainstream media vis-a-vis gaming is good news for us.

This is BRILLIANT. You know M$, you don't have to spend 500$ million on advertisement. You can spend 200$ million doing it smart.

If this succeed I wouldn't be surprised if the next console generation is motion-control centered.

Perhaps they're excited that they're getting the 360/kinect for free?

Because someone's excited for getting something for free doesn't mean others will be excited about paying $200+ for it.

$150 for Kinect, $50 for a game.

YourlocalPCsnob:

Kinect! You are the controller!
sound familiar?

Did that really work?

Most of these people won't have the room to use the Kinect.... Amusing.

SuperMse:
And the line between entertainment and advertising is blurred once again. Advertainment, hoooooo!

You want something that's just one giant advertisment diguised as entertaainment? watch The Wizards.

''the next big thing, the kinect or xbox 360''

how far off has oprah gotten?!
and ''xbox'' dident do this, Microsoft did...

Oh man I hate opera but I want a free Natal.

Atleast this means one notable person in the media doesn't think vidya games are the devil and cause cancer

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