Google Prepares Piracy Crackdown

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Google Prepares Piracy Crackdown

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Google is embarking on a campaign to crack down on piracy with changes to its policies and search engine that will make it harder to find and profit from copyright-infringing sites.

Google's ubiquity as a search engine can be neatly summed up by the fact that its name has become a verb. But with great power comes great responsibility and so it is that over the next several months, Google will implement four changes to its service that it hopes will reduce copyright infringement on the net.

First on the list is a pledge to improve the DMCA takedown request process for rightsholders and reduce the average response time on "reliable copyright takedown requests" to 24 hours or less. At the same time, "counter-notice tools" will also be improved and takedown requests will be made publicly searchable, and DMCA procedures will be put to use in an effort to identify infringing sites that use Google's AdSense program and give them the boot where necessary.

The Google search engine will also be changed to prevent Autocompletion of terms "closely associated with piracy," and to make "authorized preview content" more accessible in search results.

Speaking in a conference call with Music Ally, Simon Morrison, the copyright, policy and communications manager at Google EMEA, said the changes will simply assist with weeding out infringing content but won't actually have any impact on the search results unless and until Google receives a DMCA takedown notice. "Today's announcement is in part about making that [takedown] process more efficient for rightsowners. It is not about altering the search results," he said. "Those [infringing] sites won't be removed from the search results. The search results will stay the same."

He acknowledged that the new takedown tools could be more open to "abuse" but said Google is determined to stay neutral and maintain the balance between users and rightsholders. "If we would take down anything that someone sent, we'd enter a situation in which it would be easier for them [rightsholders] to be lazy about it, and to blanket-ask," he explained. "We need to be very precise: we are taking down infringing content, but we are not hurting users who are doing things perfectly legally. It is important to strike that balance."

To learn more about the upcoming changes to Google's copyright infringment policies, check out the Google Public Policy Blog.

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This should be interesting.

Google is watching you.

Interesting case but you can always use another search engine, also, most hardcore pirates are already aware of the website name. A simple more direct search will lead them to torrents.

Unless they really start wiping out search results.

Well this will be an odd series of events.

I was wondering when Google would step in. However, it looks more like they are making it harder to start a piracy career than stop the act all together.

Guess I'll go to bing for my pirating needs lawl.

Does anyone else remember the WMG disaster on Youtube when they went crazy claiming every video on there? I don't see how these measures actually do anything. But as long as they think they are doing something I guess.

Kittenmauler:
Guess I'll go to bing for my pirating needs lawl.

Kudos on the exact same thoughts as me :D

But i'm a little worried. "closely associated with piracy?". That's not exactly specific.

Damn, they're pointing the gun at google now? I wonder if they have the balls to sue google at some point.

Kittenmauler:
Guess I'll go to bing for my pirating needs lawl.

I hope they make a commercial for it.

"Pirates, Pirates of the Carribean, Captain Jack Sparrow, Johnny Depp, Tim Burton, Nightmare Before Christmas, Hot Topic, Invader Zim... what has the search engine done to us?"

damn, now the lawyers are actually going to have to WORK to find those copyright infringements... i'm willing to bet 90% of them are clueless outside of googling torrents :P

I hope they don't block searches for "Pirates" :O

They already have more power than most nations, so I don't know exactly who would stop them whatever they wanted to do. If Google announced tomorrow that they were going to shame and belittle the entire world by revealing vast quantities of personal data, they would be entirely able to and no one could stop them.

Google are terrifying, and I'm quite glad that they seem to apply pretty rigidly to the law.

So google is becoming copyright cops. As soon as this is implemented, I expect shares of Google to go down.

Gindil:
snip

Yes to the first, no to the second. You have to stop deluding yourself, almost nobody who uses the internet will ever even know this, there's hardly any way for them to get a negative effect out of this.

Not that I'm for it, I'm for the Internet being as neutral as it possibly can.

ciortas1:

Gindil:
snip

Yes to the first, no to the second. You have to stop deluding yourself, almost nobody who uses the internet will ever even know this, there's hardly any way for them to get a negative effect out of this.

Not that I'm for it, I'm for the Internet being as neutral as it possibly can.

That's like saying people still don't villify the RIAA for trying to sue on copyright charges. If Google begins taking down websites, I'm willing to bet that we'll see them taken down a peg in a similar manner.

Considering that many people are too lazy to dig deeper than a Google search, even when it comes to getting stuff "for free", I actually think this will have an impact.

But for the more serious pirates, this will do nothing.

what a bunch of party poopers

ciortas1:

Gindil:
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Yes to the first, no to the second. You have to stop deluding yourself, almost nobody who uses the internet will ever even know this, there's hardly any way for them to get a negative effect out of this.

Not that I'm for it, I'm for the Internet being as neutral as it possibly can.

Google isn't the internet. It's a search engine and a privately owned entity that can determine how its free service is used.

If Google wanted every search to bring up porn and nothing but porn, it could do that too.

Such a pointless move.
They've abandoned their neutrality and are helping their competition with this.
To top it off, it'll do absolutely squat to piracy, because pirates don't even use google to find their stuff.
Well, I'm sure some do, but now those who do will have to move on to BT search engines, which will actually help piracy.

Oh cry me a river. A legitimate company is trying to help out several industries by doing their part to preserve copyright integrity and this is somehow, a bad thing?

You people would have lasted about two seconds in any other period in history.

in all fairness, if you type in a song name on google your more than likely to be bombarded with download links before anything else, its gotten to the point where its freaking ridiculous, and im glad theve decided to crackdown on it, i mean if your looking for files Google is not the best place to look anyway and it just clutters up there search.

dogstile:

Kittenmauler:
Guess I'll go to bing for my pirating needs lawl.

Kudos on the exact same thoughts as me :D

But i'm a little worried. "closely associated with piracy?". That's not exactly specific.

I'm guessing its mostly the word 'torrent'

So If I'm totally like trying to find Torrential Rain, man I'm gonna have to remember to how to spell it?

Honestly, I think we should be focusing more on the second part of this article (DMCA) than the change in auto-completion.

Google 1998-2010

What do you Google for really? really..........we all know

In changing their search results, Google is just removing piracy terms from the auto complete.

If you search for Harry Potter, one of the suggestions is no longer going to be Harry Potter Torrent.

If you actually search for Harry Potter Torrent, you'll still find all the torrenty goodness.

The problem people fail to understand is that this is another case of a company or government placing large and rich multinational companies before their actual consumers.

I guess I'll have to start using another search engine then. Maybe I'll use Chrome to go visit bing or baidu! :P

Not that I really approve of piracy - but damned if I'm gonna support a search engine that bows to the whims of politicians. What's next?? Censoring information on political screwups? Affairs? WARS?

No thanks. Independant search engine for me, please.

ionveau:
Google 1998-2010

What do you Google for really? really..........we all know

Porn. Isn't that what the internet is for? http://www.youtube.com/watch?v=tkYxgDREu2A

Okay so:

#1)This will not stop anybody from visiting any of those sites at all.
#2)This will make it harder for people who want to shut down those sites, find them.
#3)You can never stop people from pirating unless you get rid of the internet. Even then, some guy is going to go to Blockbuster, rent a DVD, and copy it 300,000 times.
#4)Anti-Piracy always hurts the honest a lot more than it hurts the pirates themselves.
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John Funk:
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I don't see how I said anything blatantly wrong or stupid. Yes, Google is private, doesn't change the fact that it's a pretty big part of the internet, neither does it change the fact that by doing this, the internet is losing its neutrality.

ciortas1:

John Funk:
snip

I don't see how I said anything blatantly wrong or stupid. Yes, Google is private, doesn't change the fact that it's a pretty big part of the internet, neither does it change the fact that by doing this, the internet is losing its neutrality.

Google is losing its neutrality. Google is not the internet.

Oh, so they're NOT censoring their search engine. Just removing words from autocomplete, which I always turn off anyways. That's fine.....carry on Google.

Kittenmauler:
Guess I'll go to bing for my pirating needs lawl.

3. 2. 1. MOD ACTION!

I would edit that away as soon as possible, I know it's absolutely nuts, but mods go crazy if you so much as JOKE about being a pirate.

John Funk:

ciortas1:

Gindil:
snip

Yes to the first, no to the second. You have to stop deluding yourself, almost nobody who uses the internet will ever even know this, there's hardly any way for them to get a negative effect out of this.

Not that I'm for it, I'm for the Internet being as neutral as it possibly can.

Google isn't the internet. It's a search engine and a privately owned entity that can determine how its free service is used.

If Google wanted every search to bring up porn and nothing but porn, it could do that too.

Can you imagine if they actually did that? There would be some great laughs coming from that. Lots of controversy, too.

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