Game Retailers Receive Highest Grade in FTC's Shopper Survey

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Game Retailers Receive Highest Grade in FTC's Shopper Survey

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The results of the FTC's annual undercover shopping sting are out, and game retailers did even better than last time.

The Federal Trade Commission has released the details from its undercover shopper survey, and guess what? It turns out that videogame retailers are still doing an awesome job of keeping M-rated games out of kids' hot little hands.

Actually, inappropriate media sold to minors is on the decline across the board. The FTC reported that fewer kids are able to purchase R-rated movie tickets, R-rated DVDs, unrated DVDs, CDs with the Parental Advisory Label, and M-rated games. The survey, which was conducted between November 2010 through January 2011, used 13-to-16-year-olds (unaccompanied by an adult) who tried to buy media that was not labeled appropriate to their age group.

The result of the survey was that music retailers scored way worse than movie theaters, as well as movie/videogame retailers. Almost two thirds of teens in the music stores were able to buy inappropriate CDs (down from 72% in 2009), one third of teens could buy tickets to R-Rated (up a little from last year's 28%), while 38% of shoppers were able to buy R-rated movies and 47% managed to pick up unrated DVDs (down from 54% and 58%, respectively). However, M-rated games were only picked up by 13% of underage shoppers (last year, the number was 20%).

In regards to videogames, Walmart scored the lowest (one-fifth of the stores failed the test), "followed by Best Buy with 16 percent, Toys R Us and Kmart tied at 10 percent, GameStop at 9 percent and Target at 8 percent."

What will be interesting to see is how watchdog groups -as well as certain politicians- react to this news, seeing as how M-rated games are often portrayed as being easily accessible to kids.

Source: GamePolitics

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I doubt those groups that complain about video games actually read these articles or do any research what so ever, at least the ones that get on television don't, as far as I can tell. However it's nice to know that game retailers scored the lowest of all as far as selling mature content to minors.

HA! Screw you anti-game lobby!

Also good work games industry.

Parents let little kids carry $60 dollars to buy games?

My parents would scream if I carried more than $20 when I was at that age.

so yeah, I tried to buy a music CD with parents advisory label on it and I got sent away by the sales clerk. I'm pretty surprised now fewer kids are able to buy music CD's

Frosted89:
I doubt those groups that complain about video games actually read these articles or do any research what so ever, at least the ones that get on television don't, as far as I can tell.

Family Values Council, or whatever the hell they're called... the ones that filed the Amicus Brief to the SCOTUS case probably do, they're just nuts. The rest, it's doubtful, they seem to place rhetoric above the facts when it comes to debate.

mysecondlife:
Parents let little kids carry $60 dollars to buy games?

My parents would scream if I carried more than $20 when I was at that age.

so yeah, I tried to buy a music CD with parents advisory label on it and I got sent away by the sales clerk. I'm pretty surprised now fewer kids are able to buy music CD's

Honestly, we're probably talking about $20 - $30 purchases, as a normal rule. Though I've no idea what the FTC's actual methodology was, and if your mid teens were as long ago as mine, then Inflation probably takes care of the rest there...

EDIT: Okay, apologies to the Mods, I was hoping there would be an intervening post... I'd rather do this as a new post because, a) it has nothing to do with the other one, and b) (unless it's been changed) the notification message only checks on a new message, not an edit... :\

Frosted89:
I doubt those groups that complain about video games actually read these articles or do any research what so ever, at least the ones that get on television don't, as far as I can tell.

Like this?

Why check facts when you don't want to undermine your own opinion with truth.

Well, if I have to speak for the stores around my area, I'd say that they're pretty much right. I left my ID at home, and the guy at the store was absolutely adamant about not letting me get ME2. Pissed me off a little, because I had to go home, grab my student card and head back, which took a couple of hours, but at least they're doing their jobs well :P

Lucane:

Frosted89:
I doubt those groups that complain about video games actually read these articles or do any research what so ever, at least the ones that get on television don't, as far as I can tell.

Like this?

This is what I get for not watching TV anymore... Freakin' brilliant. :D

lol at Walmart being the worst offender.

And I'm surprised that Gamestop is worse than target, They're so annoying to buy M-rated games from

I predict that FOX news will continue to ignore facts and real data; FOX will make up whatever they feel like when the subject comes up.

Wait, there's such a thing as inappropriate music? Or do they mean music stores that sell other stuff as well?

that should stop those asinine dead space 2-style ad campaigns...

vansau:
What will be interesting to see is how watchdog groups -as well as certain politicians- react to this news, seeing as how M-rated games are often portrayed as being easily accessible to kids.

Ignore them? Like they do with pretty much everything that doesn't support their view of reality?

In my experience, video game retailers are always sharp as a tack in comparison to most retailers. They're always helpful(albeit too helpful, but helpful none the less.) and always ask me for an ID whenever purchasing an M rated game.(I am 21)

vansau:

What will be interesting to see is how watchdog groups -as well as certain politicians- react to this news, seeing as how M-rated games are often portrayed as being easily accessible to kids.[/b]

They'll just ignore it and scream "THINK OF THE CHILDREN"... since when have facts mattered to those nimrods?

i wish that i was happy about this but age ratings are bullshit. This is good publicity for the games industry but the other side doesn't care for facts. Think for a moment most by the age of 16 years olds many(if not most) have had sex and drugs. yet an 18+ game is inappropriate.

vansau:

What will be interesting to see is how watchdog groups -as well as certain politicians- react to this news, seeing as how M-rated games are often portrayed as being easily accessible to kids.

7% OF OUR KIDS GET SOLD SICK FILTH!

*sigh*

You know that's how they're gonna do it.

Starke:

Frosted89:
I doubt those groups that complain about video games actually read these articles or do any research what so ever, at least the ones that get on television don't, as far as I can tell.

Family Values Council, or whatever the hell they're called... the ones that filed the Amicus Brief to the SCOTUS case probably do, they're just nuts. The rest, it's doubtful, they seem to place rhetoric above the facts when it comes to debate.

It's Family Research Council. But they aren't the ones who filed an amicus brief in Schwarzenegger v. EMA. That would be Phyllis "Wingnut" Schlafly and her Eagle Forum. It is easy to confuse the two groups. All Christian crazies look and sound alike.

And yet as Duke Nukem Forever is out soon none of this will matter a jot.

Like other people have said no matter what fact say that video game retailers do not sell to kids its opponents take the "La la la la la I cant hear you" response, then say video games are destroying today's youth.

Nothing to do with gaming, all to do with retailing.

Also, it's no suprised that a Games Retailer like Gamestop did so well. They may recruit idiots but they at least drill into their heads that you check for I.D. on certain games.

Thumbs up for obeying the law retailers.

Satisfying. Though lobbyists will likely find some chink, like turning to the 'dangers' of online purchasing or whatever - *sigh* will it always be an uphill struggle?

What will be interesting to see is how watchdog groups -as well as certain politicians- react to this news, seeing as how M-rated games are often portrayed as being easily accessible to kids.

I'll take a wild jab, here: "not intended to be a factual statement".

The_root_of_all_evil:

vansau:

What will be interesting to see is how watchdog groups -as well as certain politicians- react to this news, seeing as how M-rated games are often portrayed as being easily accessible to kids.

7% OF OUR KIDS GET SOLD SICK FILTH!

*sigh*

You know that's how they're gonna do it.

More likely they'll just ignore it completely. They tend to do that with facts they don't like, see Bill O'Reilly's opinion on why the tides change.

The_root_of_all_evil:

vansau:

What will be interesting to see is how watchdog groups -as well as certain politicians- react to this news, seeing as how M-rated games are often portrayed as being easily accessible to kids.

7% OF OUR KIDS GET SOLD SICK FILTH!

*sigh*

You know that's how they're gonna do it.

That reminds me of the time I argued with my dad about this sort of thing, when I said 80% of game retailers don't sell inappropriate games to minors, he said "Why isn't it 100%?" Oh fallacies, got to love 'em.

Idocreating:
Nothing to do with gaming, all to do with retailing.

Also, it's no suprised that a Games Retailer like Gamestop did so well. They may recruit idiots but they at least drill into their heads that you check for I.D. on certain games.

Thumbs up for obeying the law retailers.

Technically it's just store policy, not law. That's what we want to avoid it being here in the US.

I'm kinda happy the music retail went so "bad".
Considering I grew up listening to stuff I wasn't supposed too and I feel I'm doing alright it would be hypocritical of me to say otherwise.

Also with games, but that's a whole other deal.

On an unrelated note: Do other languages speakers here notice you have to use a lot of "I"'s when writing in English?, right up there I had to use it 4 times in the same sentence. It makes one feel egocentric.

Confirmed22:
I predict that FOX news will continue to ignore facts and real data; FOX will make up whatever they feel like when the subject comes up.

I saw a report last night. The headline was something along the lines of "Violent video game makers no longer selling games to minors; they inject the video game directly into their blood streams over the internet!"

ZeZZZZevy:
lol at Walmart being the worst offender.

And I'm surprised that Gamestop is worse than target, They're so annoying to buy M-rated games from

Read it again.

Remember guys, You can't believe this, any information that supports video games is obviously biased and is construed by the video game industry.

I've got a question: Why is Toys R Us even on that list? They wouldn't sell R rated movies, but they're selling M rated games. Their entire demographic is kids. What business do they have selling those in the first place?

And yet, the media will ignore this and continue attacks on gaming. It will be as such until a new type of entertainment tech comes along.

vansau:

What will be interesting to see is how watchdog groups -as well as certain politicians- react to this news, seeing as how M-rated games are often portrayed as being easily accessible to kids.

Chances are their reaction will be; "See! Children are able to get inappropriate video games!"

It'll not do much to deter them

maybe these children have the combination of the invincibility idea and the spoiled rotten fact and just are pirating all their films...

Frosted89:
I doubt those groups that complain about video games actually read these articles or do any research what so ever, at least the ones that get on television don't, as far as I can tell. However it's nice to know that game retailers scored the lowest of all as far as selling mature content to minors.

They'll treat them like Fox News treats journalism. By bastardizing it to fit their own means.

vansau:

What will be interesting to see is how watchdog groups -as well as certain politicians- react to this news, seeing as how M-rated games are often portrayed as being easily accessible to kids.

They will ignore it, as they always do with facts that don't support their position. It's also a fact that violent crime has dropped in spite of a massive increase in game sales, but "-certain politicians-" and "media watchdog groups" persist in claiming a positive link between the two nonetheless.

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