Burger King Deposes King Character

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Burger King Deposes King Character

Burger King retires King mascot making its advergames instant collector's items.

Companies often need to reinvent themselves in order to stay current with the present generation. In the early Oughts, Burger King brought back an old image from the 1970s - the masked King character - in a memorable commercial with the monarch awakening in a bed with a twenty-something dude. Since then, Burger King used the silent King in an unorthodox campaign targeted at teens, especially with the debut of three "advergames" on Xbox 360 in 2006. But now that Burger King has new owners and a new ad agency, the decision to ditch the King in favor of a healthier approach is meant to attract more foodies and mothers rather than crazy teenagers.

"People want a reason to go back to Burger King," say the Burger King executives. "There was a time when price value was king. Now, healthy choice and quality drive the category."

Part of the new push will be for fresh foods like the new California Burger which features avocado for a limited time. "There are no plans to bring the King back anytime soon."

This means no more quirky ads with that freaky King dude, which I have to call a win. Also notable is that PocketBike Racer, Sneak King, and Big Bumpin' all just got a bump in value on collector's shelves as the chances of these games being reissued any time soon is probably nil.

Then again, if games based on retired corporate mascots like Dominos' Noid and the Spot from 7UP are any indication, these games will only be worth about 10 bucks in twenty years.

So if you used to sneak around trying to give sandwiches to strangers in Sneak King, at least you'll be able to sell the game at a loss to some Burger King fanatic on Ebay in 2033.

Source: USA Today

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Burger King, WHY YOU DO THIS?

You don't see McDonalds retire Ronald, do you? I mean they SHOULD, really should, outside of Japan at least where he kinda makes sense what with them being weird people.

WAIT WHAT. MY SNEAK KING,BIG BUMPIN AND POCKETBIKE RACER (When I find it) ARE NOW WORTH MORE MONEY!!! Holy shit I need to find out how much they're worth!!! ...wait...

Greg Tito:

Then again, if games based on retired corporate mascots like Dominos' Noid and the Spot from 7UP are any indication, these games will only be worth about 10 bucks in twenty years.

Damnit,I should've known it was too good to be true...

It's really a two horse race in creepy characters.

Ronald McDonald and the Burger King. Both are just the most terrifying embodiments of corporate violation you've ever seen.

Aww man.. I really liked the King commercials. =(

NO! DEAR GOD WHY?

In all seriousness, this is stupid. Nobody is going to come to Burger King for healthy foods, that's ridiculous. Getting rid of the Burger King is just going to make you less memorable, and switching your foods to "healthy" items will not only fail to attract anyone looking for actual health foods, but also lose the customers you have there looking for regular fast food products.

Guess they got sick of saying "ELEPHANT!"

Ditch the King in favor of a healthier approach?? YOU'RE A FAST FOOD CHAIN! What kind of tactic is that?! No one goes to a burger joint for a salad! What the hell is wrong with you?

I once convinced my room mate to buy Sneak King, because I said I'd get Pocket Bike racers the next time.

We never went back. Mwuhahah.

Also I've just watched the linked video. Egg, and meat and cheese, AND MEAT AND CHEESE!

And Burger King want to get RID of this divine ambrosia?! Damn them!

Oh FFS I'm going to have scrap my plan to rob a bank; we need new masks now. Thanks burger now not only is your food over priced under tasty, your adverts no longer contain any funny. So now its only McDonalds who have creppy masochist mascot.

Loop Stricken:
Burger King, WHY YOU DO THIS?

You don't see McDonalds retire Ronald, do you? I mean they SHOULD, really should, outside of Japan at least where he kinda makes sense what with them being weird people.

they already did. a few months ago, it was in a news article.
they want to turn mcdonalds into a 'mature" cafe so they can reel in the teens and hipsters that starbucks is squeezing sweet, easy cash out of.

so, it's a fad, like everything else. kinda sad really. no matter how stupid these mascots are, they are representative of their brand. they make the chain stand out and by removing it they turn it into yet another generic, boring cafe.

I kinda liked the King though...

Well, more than I like Ronald I guess.

tjheyre trying to market to healthy moms instead of teenagers??? Hahahahaahaha, there is so much wrong with that picture

Why do I get a feeling the Nostalgia Critic is going to make a joke about this next week?

ELEPHANT!

faceless chick:

Loop Stricken:
Burger King, WHY YOU DO THIS?

You don't see McDonalds retire Ronald, do you? I mean they SHOULD, really should, outside of Japan at least where he kinda makes sense what with them being weird people.

they already did. a few months ago, it was in a news article.
they want to turn mcdonalds into a 'mature" cafe so they can reel in the teens and hipsters that starbucks is squeezing sweet, easy cash out of.

so, it's a fad, like everything else. kinda sad really. no matter how stupid these mascots are, they are representative of their brand. they make the chain stand out and by removing it they turn it into yet another generic, boring cafe.

I think you're believing a lie. A carefully crafted lie.

McDonalds wouldn't retire Ronald because of this. They would lesson the role of the character, especially with a public press release or a campaign, to draw attention away from the charges that they use cartoon characters to influence children to prefer their food. Which btw, is something they totally do (try to imagine how times, "Moooooom, I want McDonalds" comes out of the mouths of American children every day).

The best, absolute best, resolution for McDonalds is for them to have it both way - continue to advertise to children, yet not reap any criticism from parents that they do so.

Frankly, I feel for the parents - Advertising aimed at children is just plain evil and you as the adult have to deal with the endless begging for useless crap. I've seen family members just literally cave before the onslaught of two or three kids whinging about some fast food joint or shitty toy.

so is it Burger Capitalism now or just Burger?

if there's no King, will it become Burger Republic or something?

Just another thing that's awsome lost to new age yuppies who ALWAYS eat healthy, drive hybrids and say everything politically correct.

Thank goodness I really hated those commercials and that burger king guy was creepy.

TonyCapa:
Just another thing that's awsome lost to new age yuppies who ALWAYS eat healthy, drive hybrids and say everything politically correct.

God damn people making the world a better place. GOD DAMN THEM SO MUCH.

The King Is Dead! Long Live the King!

Burger king doing this is like Old Spice Getting Rid of the Old Spice Guy! Why!!

Surely it's a bad idea to stop targeting teenagers with large amounts of disposable income.

WHY BURGER KING, WHY!

Nevermind that I just thought the King was a cool mofo but never spent any money on your shitty, disgusting and unhealthy food, just WHY!

One of Many:
The King Is Dead! Long Live the King!

King is dead.

-Nietzsche

In case any of you haven't been to a McDonald's lately, they're trying to market to the whole "consume fresh and healthy" crowd too.

Which is patently absurd - you go to McDonald's because you're hungry and don't want to spend more than $7 to make your stomach stop yelling at you. you then eat a Big Mac and feel like you smeared grease on your face...

Anyways. Marketers have decided that fresh and healthy is in. Individuals with disposable incomes will pay top dollar to feel like they're doing good for themselves/the environment/their world/whatever.

Jake Martinez:

TonyCapa:
Just another thing that's awsome lost to new age yuppies who ALWAYS eat healthy, drive hybrids and say everything politically correct.

God damn people making the world a better place. GOD DAMN THEM SO MUCH.

In one's own mind, maybe they feel like they're changing the world for the better, but I certainly do question the objective "making the world better" side of things.

Also, politically correct people are most definitely not making the world a better place.

Why God why?! You have no reason for this!

I am going to miss the Burger King.

So...no more music videos featuring beloved cartoon characters, women dancing suggestively, and set to a familiar 90's tune? Sadness right there. I love that video.

Go to youtube and type in "I like Square Butts." Greatest. Thing. EVER!

What?

I loved the King and all his craaaazy antics!

Better than that child molester type Donald.

all I can think of is those demotivational posters with the king on it and all it says is
"You gonna get raped"

Nooooooooooooooooooooooooooooooooooooooo!
The King was awesome, sure he had date rape face but hell he IS Burger King.

Now cracks a noble heart. Goodnight sweet prince King; and flights of angel sing thee to thy rest.

I didn't even know this campaign existed. (And thank God for that.)

Why would Burger King stoop to such creepy randomness anyway? Whatever happened to great advertising campaigns such as the "Mancademy"?

Good, I thought he was a freak anyway.

Jarlaxl:

Also, politically correct people are most definitely not making the world a better place.

Well, no one is actually being "politically correct". The first guy used the term in the standard American perjorative, but that's just ignorance.

Since this is a pet peeve of mine, I'm going to drop a bit of knowledge on you - the "P.C. movement" doesn't exist. Never has. It's purely political propaganda. If you take the phrase at it's base meaning (and it was actually originated by leftists), an accurate sentance using it would go like this:

"You cannot support equal rights and be politically correct if you are a Nazi."

Sorry for the Godwin, but basically, that's what the phrase means.

The perjorative connation of it was created in 90's during the good ol Culture Wars. First as a perjorative against expanding curriculum at Universities (evil courses, like Womens Studies, naturally) and then later as a general catch-all for any sort of showing deference to without consideration of other sensibilities (It's debatable as to if this is actually harmful, or just annoying honestly).

These days it tends to be used as shorthand for a lot of different concepts, not just things like refering to people as "African Americans" or "Handicapped", but stuff like Global Warming and Gay Marriage.

So basically the phrase itself has been dilluted so much by being used as a propaganda tool that it's lost most of it's effectual meaning. To me, "political correct" may mean something as simple as being considerate of other sensibilities. To someone else it might mean, "people forcing me to be considerate of other sensibilities". To someone else it might mean, "Damn stalinists forcing me to accept their orthodoxy!!"

Generally speaking, I am not in favor of stifling ideas or having certain topics off limits. This is something President George H.W. Bush famously spoke to during a commencement speech at the University of Michigan as many people may remember. However, I am also not in favor of throwing out the baby with the bathwater either as I think it's an enviable goal for society to be more inclusive of others.

Burger King.

Now just Burger.

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