GameStop Pulls OnLive Coupons From Deus Ex: Human Revolution

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GameStop Pulls OnLive Coupons From Deus Ex: Human Revolution

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GameStop has acknowledged that it removed coupons for free OnLive copies of Deus Ex: Human Revolution from the PC version of the game.

OnLive and Square Enix announced yesterday that as an extra incentive for gamers who couldn't quite bring themselves to pull the trigger on the new Deus Ex release, all boxed copies of the PC version of the game will include a coupon for a free copy from cloud gaming company OnLive. I don't really see it as a "seal the deal" offer but it might come in handy someday and hey, free stuff is free stuff, right?

Not if you bought it from GameStop. Shortly after it went on sale, buyers began reporting to GameSpy that their supposedly brand-new copies had been opened and that the OnLive coupon was missing. Dodgy, yes, but things didn't get full-on greasy until an anonymous source provided the site with a photo of an email, allegedly from GameStop management, telling employees to pull the coupons from the PC version of the game and throw them away. "Our desire is to not have this coupon go to any customers after this announcement," the memo said.

Confirming the situation, a GameStop rep told GameSpy that the removal of coupons was in fact mandated by the company. "Square Enix packed the competitor's coupon with our DX:HR product without our prior knowledge and we did pull and discard these coupons," she said.

To be fair, it's a tough situation for GameStop. The company is effectively being forced to promote a direct and even existential competitor, without any say-so in the matter. But cracking game boxes and pulling freebies sure doesn't pass the smell test, particularly from the perspective of OnLive, which probably sunk a hefty chunk of change into making this happen. And then there are the gamers, who at the bottom line aren't getting stuff they're supposed to, and that they paid for, simply because GameStop doesn't want them to have it.

Tough situation or not, that's pretty greasy.

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Good for you Gamespot, you gave me another reason to hate you.

Lies!

My game wasn't opened at all.

EDIT: Same goes for some other people who bought this for PC. Not every Gamestop did this, nor were they all told to do this.

NotSoNimble:
Lies!

My game wasn't opened at all.

Gamespot repackages games all the time. They have a plastic machine in the back room.

Wouldnt this be stealing? If it comes in the sealed boxed, and they removed it, then its stealing. Me, i buy the game new, and its opened then i wont pay full price for it. An people shouldnt buy it from Gamestop out of principle.

Soviet Heavy:

NotSoNimble:
Lies!

My game wasn't opened at all.

Gamespot repackages games all the time. They have a plastic machine in the back room.

They have fresh bar-coded xbox seals?

No, they don't.

EDIT: Thanks to those who point out it's PC only while remaining civil : )

Well that's pretty underhanded. I mean, yeah, I get it. Competition with their service that hasn't launched yet (far as i know anyway, maybe i'm wrong). But to defile a sealed copy of a game is straight up bullshit. That should in no way be their call, and just further reinforces my stance that I will never shop there. Way to do business, guys.

GameStop, you are in the wrong here. You could have refused to sell the copies with OnLive coupons, but taking them out and not making it blatantly obvious that you'd done so is nothing short of theft.

Well done, you now look even worse in the eyes of the consumer, and OnLive looks brilliant.

TheEvilCheese:
GameStop, you are in the wrong here. You could have refused to sell the copies with OnLive coupons, but taking them out and not making it blatantly obvious that you'd done so is nothing short of theft.

Well done, you now look even worse in the eyes of the consumer, and OnLive looks brilliant.

To play Devils Advocate a bit, they did say Square never told them about it when they were buying it, maybe they wouldn't be able to return them. But still, dick move extradinare, they should have made it clear you wouldn't get it.

If you purchased a copy of the game from Gamestop and didn't get your OnLive coupon, I'd recommend calling the cops, then. This is clearly theft-by-deception, if not theft-by-taking.

Soviet Heavy:

NotSoNimble:
Lies!

My game wasn't opened at all.

Gamespot repackages games all the time. They have a plastic machine in the back room.

Some stores also have those fancy machines that re-lacquer discs in the back room too.

I had my copy of Shadow of Collossus done in like, "the right now" in front of me time frame, I didn't keep time but when it happened it was like... the right now, thats a measurement of time to me since then.

I wonder if Game and GameStation will do the same.

The Bucket:

TheEvilCheese:
GameStop, you are in the wrong here. You could have refused to sell the copies with OnLive coupons, but taking them out and not making it blatantly obvious that you'd done so is nothing short of theft.

Well done, you now look even worse in the eyes of the consumer, and OnLive looks brilliant.

To play Devils Advocate a bit, they did say Square never told them about it when they were buying it, maybe they wouldn't be able to return them. But still, dick move extradinare, they should have made it clear you wouldn't get it.

I don't know the laws surrounding that issue but, does the publisher needs to list content of boxes for a retailer? If not, then GameStop had no real right to do so. They had other options to go for, like not stocking the game at all if they didn't like the OnLive promo.
That's really a low move by GameStop in the end, hitting a starting up company, no matter how silly currently the OnLive idea looks. Should they just stop selling Steamworks games as well, since Steam is direct competition to their Impulse and retail ?

Glad I bought mine on Steam. But more on topic, this definitely has legal issues. It'd be like if Gamestop removed Online Passes from games and charged separately for them or doing the same thing with parts of a collector's edition.

It may suck to be giving customers to your opponents Gamestop, but this isn't the way to fix that.

scnj:
I wonder if Game and GameStation will do the same.

Doubt it. GAME aren't currently beta testing their own game streaming service.

Justin Amirkhani:

NotSoNimble:

Soviet Heavy:

Gamespot repackages games all the time. They have a plastic machine in the back room.

They have fresh bar-coded xbox seals?

No, they don't.

Xbox version doesn't come with OnLive code, only PC.
No reason to open non-PC version.

Also, troll harder.

Dude, no need to call people names, that's rude and uncalled for.

Hah as if I needed another reason to hate gamestop.

Publishers really need to just band together and tell gamestop to go screw themselves because the corporation is noting but a parasite on the industry.

Justin Amirkhani:

NotSoNimble:

Soviet Heavy:

Gamespot repackages games all the time. They have a plastic machine in the back room.

They have fresh bar-coded xbox seals?

No, they don't.

Xbox version doesn't come with OnLive code, only PC.
No reason to open non-PC version.

Also, troll harder.

How is he trolling?
Read the escapist article, it doesn't mention it being a PC only problem. Personally I assumed this was a 360, PS3 problem for 3 reasons. 1) Most gamestops don't even sell PC games anymore, hell the 6 gamestops around Chicago that I visited in the last year or so stopped selling PC games years ago. 2) Why would PC gamers care about OnLive? If a person is buying Deus Ex for the PC they probably have a gaming rig capable of playing the damn thing, so why sign up for a service that is essentially PC games for people who don't own gaming rigs? 3) It is fairly hard to open a PC gamebox without anyone taking note. They have those clear sealing stickers on both ends of the box, most people just take a knife and cut straight through the sticker to get into the box, because if you try to peel the thing you're most likely going to tear a piece of the gamebox with it.
And considering Soviet Heavy also said repackaging, both him and Notsonimble were thinking this was a console problem. Notsonimble bought a 360 copy, his wasn't opened. Soviet Heavy said they repackage console games all the time, notsonimble retorted that while yes they can put on the plastic shrink wrap, gamestop doesn't have the xbox green seals that usually come on the top/side/ and or bottom of the case.

So where is the troll here?

Also a great chance for an employee to steal your serial key, rendering the whole game useless. AWESOME!

Rednog:


How is he trolling?
Read the escapist article, it doesn't mention it being a PC only problem. Personally I assumed this was a 360, PS3 problem for 3 reasons. 1) Most gamestops don't even sell PC games anymore, hell the 6 gamestops around Chicago that I visited in the last year or so stopped selling PC games years ago. 2) Why would PC gamers care about OnLive? If a person is buying Deus Ex for the PC they probably have a gaming rig capable of playing the damn thing, so why sign up for a service that is essentially PC games for people who don't own gaming rigs? 3) It is fairly hard to open a PC gamebox without anyone taking note. They have those clear sealing stickers on both ends of the box, most people just take a knife and cut straight through the sticker to get into the box, because if you try to peel the thing you're most likely going to tear a piece of the gamebox with it.
And considering Soviet Heavy also said repackaging, both him and Notsonimble were thinking this was a console problem. Notsonimble bought a 360 copy, his wasn't opened. Soviet Heavy said they repackage console games all the time, notsonimble retorted that while yes they can put on the plastic shrink wrap, gamestop doesn't have the xbox green seals that usually come on the top/side/ and or bottom of the case.

So where is the troll here?

Thanks.

I didn't see 'PC' in the article, but I guess it was implied or something. I was wrong, even though what I said was all true, so I must be a troll?!

Regardless, the Gamestop in Tinley Park (South Suburbs of Chicago) doesn't pull that open every games box and reseal it crap.

The Bucket:

TheEvilCheese:
GameStop, you are in the wrong here. You could have refused to sell the copies with OnLive coupons, but taking them out and not making it blatantly obvious that you'd done so is nothing short of theft.

Well done, you now look even worse in the eyes of the consumer, and OnLive looks brilliant.

To play Devils Advocate a bit, they did say Square never told them about it when they were buying it, maybe they wouldn't be able to return them. But still, dick move extradinare, they should have made it clear you wouldn't get it.

That's not the point, if this is the case they should have taken it up with square (and I'm sure square have plenty of retailers to fall back on). By trying to sell it as they wanted to, they have changed the product from what is advertised and any consumer has the right to a full refund. On that note, the clever thing to do would probably have been to let it slide, save face make money and not end up in a probable legal dispute. I mean really, how many people are going to use the OnLive coupon anyway?

It does seem unfair to include these, but at the very least Gamestop should tell every costumer buying this that the coupon is not included. Considering that they haven't I'd hope they accept a full return.

Rednog:
How is he trolling?
Read the escapist article, it doesn't mention it being a PC only problem. Personally I assumed this was a 360, PS3 problem for 3 reasons. 1) Most gamestops don't even sell PC games anymore, hell the 6 gamestops around Chicago that I visited in the last year or so stopped selling PC games years ago. 2) Why would PC gamers care about OnLive? If a person is buying Deus Ex for the PC they probably have a gaming rig capable of playing the damn thing, so why sign up for a service that is essentially PC games for people who don't own gaming rigs? 3) It is fairly hard to open a PC gamebox without anyone taking note. They have those clear sealing stickers on both ends of the box, most people just take a knife and cut straight through the sticker to get into the box, because if you try to peel the thing you're most likely going to tear a piece of the gamebox with it.
And considering Soviet Heavy also said repackaging, both him and Notsonimble were thinking this was a console problem. Notsonimble bought a 360 copy, his wasn't opened. Soviet Heavy said they repackage console games all the time, notsonimble retorted that while yes they can put on the plastic shrink wrap, gamestop doesn't have the xbox green seals that usually come on the top/side/ and or bottom of the case.

So where is the troll here?

It's not necessarily trolling... it's just some people apparently don't realize that the picture is a part of the article. You know, the one that says to remove the coupon from all the PC versions of the game? The article doesn't mention it, but the allegedly damning email does.

I'm amazed that people still shop there. This is really just the latest evidence that they do everything they can to screw over the consumer. Even if they do eventually get their cloud gaming service off the ground, how much is DEHR really going to be going for at that point?
What a bunch of pricks.

NotSoNimble:
I didn't see 'PC' in the article, but I guess it was implied or something. I was wrong, even though what I said was all true, so I must be a troll?!

Regardless, the Gamestop in Tinley Park (South Suburbs of Chicago) doesn't pull that open every games box and reseal it crap.

The article says "all boxed copies," which is somewhat misleading. All boxed PC copies of the game had that bundle.

To your second point, many Gamestop stores used to do this, but now they'll just open the game up and keep the disc at the front desk while the box sits out on the floor. Never liked that practice myself, and this is just incredibly...dirty.

By the way, any legal bros here aware of the legality of the situation? Can they really do this and get away with it?

Some games are opened at GameStop and the boxes are put up for display (Why we don't use a dud box and cover art for this purpose is beyond me. Although that would mean we would have t do that for every single game in the store..) So if you snatch the last copy at that store, yes, your game will be open BUT BRAND NEW ANYWAY. It sucks, I know.

And yeah, I see this as a dick move. But let's analyze this: Imagine McDonalds gives a coupon for a free hamburger when you buy one of the same value. Now imagine if they printed this coupon on...I don't know, all the BK water cups. Just bear with me, please; I know it sounds redunkulous.
What would BK do? They would probably stop giving away drinks with their meals. Or they would change their cups. Some customer might say "Hey! Where's this coupon I heard of?" to what some employee might reply "Sorry, we had to remove them because they promote McDonalds. :/"

Very few people are gonna stop and analyze this like that. They just hear the word Freebies and they demand stuff. No, I am not defending GameStop simply because I work there. GameStop has its dick moves (Like trade-ins) and that's the management's fault, not the employees. What I think GameStop should have done was add some sort of incentive to kinda say "Hey, you're not getting that one coupon but we're giving away something else instead". But again, that's not up to them, it's up to the developer that decides to give something away via GameStop.

I don't know. I see my beloved Square Enix pulling the biggest dick move here for not telling GameStop.
"WHOOPS! We forgot to mention that the games come with a coupon from your rival. So...too late! if you wanna sell any copies at all, you gotta sell the copies we gave you! :D *TROLL FACE*"

Beautiful End:
Some games are opened at GameStop and the boxes are put up for display (Why we don't use a dud box and cover art for this purpose is beyond me. Although that would mean we would have t do that for every single game in the store..) So if you snatch the last copy at that store, yes, your game will be open BUT BRAND NEW ANYWAY. It sucks, I know.

And yeah, I see this as a dick move. But let's analyze this: Imagine McDonalds gets a coupon for a free hamburger when you buy one of the same value. Now imagine if they printed this coupon in...I don't know, all the BK water cups. Just bear with me, please; I know it sounds redunkulous.
What would BK do? They would probably stop giving away drinks with their meals. Or they would change their cups. Some customer might say "Hey! Where's this coupon I heard of?" to what some customer might say "Sorry, we had to remove them because they promote McDonalds. :/"

Very few people are gonna stop and analyze this like that. They just hear the word Freebies and they demand stuff. No, I am not defending GameStop simply because I work there. GameStop has its major dick moves and that's the management's fault, not the employees. What I think GameStop should have done was add some sort of incentive to kinda say "Hey, you're not getting that one coupon but we're giving away something else instead". But again, that's not up to them, it's up to the developer that decides to give something away via GameStop.

I don't know. I see my beloved Square Enix pulling the biggest dick move here for not telling GameStop.
"WHOOPS! We forgot to mention that the games come with a coupon from your rival. So...too late! if you wanna sell any copies at all, you gotta sell the copies we gave you! :D *TROLL FACE*"

GameStop just had to do one thing, and thats take it up with Square Enix. this act however, has completely undermined any chance they were in the right. Square didnt think this would affect gamestop that much(to get the coupon, you have to buy the game, and by buying the game, youre giving gamestop money, so technically, this ad for onlive is giving gamestop money), so they forgot to mention it. what gamestop did, was infringe on IP and actually mess with what YOU are buying. this is against the law. its the same thing if they took the serial key for the game and used it, while still selling you that game. this is theft, and punishable by law. dont defend them. of all the paths they could of taken, they took the one that grants them no right and can actually cost them lawyer and lawsuit money, as well as emphasizing their image as idiots and greedy people.

If this was a GameStop upper management call, some of the store managers had the decency to ignore it because my copy from GameStop had the coupon.

Just one more reason to add to the very long list of reasons I don't buy games at Gamestop - not that they seem to want my business anyways, what with how I'm a PC gamer. Shopping for PC games at Gamestop is a colossal waste of time in almost 100% of all circumstances, whereas if I want a physical boxed copy of a game I can just walk into Best Buy and pick one up with no hassle, because they actually stock PC games.

Not that I would necessarily care about not having a coupon I wouldn't use, but it's the principle of the thing.

It would be worth it if Square Enix decided to announce they would no longer be selling their products through Game Stop and would be taking legal action against them as a result of this.

Won't happen but it'd be good.

I really hope for GameStop's sake they ran this past legal. This has "class action" written all over it and, as Andy said, this really doesn't pass the smell test. And for what? They've already gotten the customer's money; why do they even care if the customer plays with the disk in the drive or using OnLive? It's not like GameStop is going to give the customer a refund for their opened boxed copy.

Sure, the customer could give their OnLive coupon to a friend, but (1) most gamers are going to hold onto the coupon "just in case"; (2) my experience is that many PC gamers buy the PC version for the ability to mod the game, which I would bet OnLive doesn't support; (3) it may be illegal to transfer the license (subject to the terms of the coupon); and (4) any friend that does play using the OnLive coupon would probably not have bought the game anyways.

This isn't meant to be a troll post. If you're aware of some way that GameStop is actually losing money here that I'm missing, I would genuinely like to know what it is.

The problem here is that it's not a freebie. It's part of the package. In some cases (good Internet, crappy laptop) that onlive subscription might be the only way for a customer to play. Taking it out would be like taking the "free digital copy" coupon out of a multiformat DVD case, or taking the free steam copy out of PS3 copies of portal 2. It's anticompetitive, quite possibly illegal (especially after the public revelation of the presence of said coupons), and most definitely immoral.
Thus, I will be going to my local gamestop and requesting a copy of the game... With a caveat that I will not buy it if the onlive copy is missing. Let's see if lost sales makes any impact on them, eh?

Mortuorum:
I really hope for GameStop's sake they ran this past legal. This has "class action" written all over it and, as Andy said, this really doesn't pass the smell test. And for what? They've already gotten the customer's money; why do they even care if the customer plays with the disk in the drive or using OnLive? It's not like GameStop is going to give the customer a refund for their opened boxed copy.

Sure, the customer could give their OnLive coupon to a friend, but (1) most gamers are going to hold onto the coupon "just in case"; (2) my experience is that many PC gamers buy the PC version for the ability to mod the game, which I would bet OnLive doesn't support; (3) it may be illegal to transfer the license (subject to the terms of the coupon); and (4) any friend that does play using the OnLive coupon would probably not have bought the game anyways.

This isn't meant to be a troll post. If you're aware of some way that GameStop is actually losing money here that I'm missing, I would genuinely like to know what it is.

I think they're probably just worried that the freebie will get some people using OnLive regularly (which is what its designed to do) and therefore no longer shopping at GameStop. To prevent this, screw everybody.

for some reason this doesn't bother me much. I've never had a bad experience with Gamestop before and I HATE onlive with every fiber of my being (that and the fact that I fail to understand the "boo-hoo the box is open gamestop is evil" thing) so i'll let this slide.

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