Slavery Game's Mystery Finally Solved

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Slavery Game's Mystery Finally Solved

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You may be surprised to learn just what Slavery: The Game was advertising.

We were baffled when we saw the trailer for Slavery: The Game, which suggested that players would be able to discipline and exploit slaves with a variety of weapons, hearkening back to a time when white Europeans ruled the world, and many of the people in it. The premise seemed too outlandish to be a real game, but the trailer's true intent remained a mystery. Now, a Dutch filmmaker has revealed the truth: The trailer was part of a viral marketing campaign for an upcoming documentary about slavery in the Netherlands.

Lyangelo Vasquez, one of the researchers behind the project, spoke with Gamekings, a Dutch gaming site with a presence on MTV and revealed his intentions. "[We wanted to] attract the attention among a younger crowd," said Vasquez. "It's a bad part of history, and people don't like to talk about it." Vasquez went on to discuss how Dutch schools often gloss over slavery, and his desire to be proud of his Dutch heritage while acknowledging its past mistakes.

In retrospect, the one very small hint that Slavery: The Game was advertising a Dutch documentary was Javelin Reds Gaming, the company supposedly behind the game. "Javelin Reds" is an anagram of "de slavernij," the Dutch term for slavery.

Whether the trailer was a brilliant marketing stunt or a pillar of poor taste, it succeeded in getting people talking about slavery. When De Slavernij premieres, the numbers will determine whether it drew people in or pushed them away. The documentary will premiere on the Nederland 2 network on September 18, 2011 at 10:15 PM.

Source: Gamekings via Destructoid

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So I was right, the main "opponent" would be William Wilberforce.

Anarchemitis:
So I was right, the main "opponent" would be William Wilberforce.

Now I'm imagining him with a gatteling gun arm!
GOD DAMMIT DEUS EX!

OT: nice to know its not a game at least, although they could have said sooner...

Um...

" Lyangelo Vasquez, one of the researchers behind the project, spoke with Gamekings, a Dutch gaming site with a presence on MTV and revealed his intentions. "[We wanted to] attract the attention among a younger crowd," said Vasquez. "It's a bad part of history, and people don't like to talk about it." Vasquez went on to discuss how Dutch schools often gloss over slavery, and his desire to be proud of his Dutch heritage while acknowledging its past mistakes."

What the fuck school did he go to? I'm Dutch, and I was taught about slavery, including the shit the Dutch did, thoroughly and in great detail. I was Taught this in Elementary school, where they had us watch documentaries with pretty graphic depictions what what the slavers did. Shit, they even had us watch the movie "Amistad". Some of the scenes in that movie haunt me even today. What is this idiot on about when he says Dutch schools gloss over slavery.

We all already knew it was fake. Well I guess I'm not seeing that movie then.

All they really attracted was one more reason to keep that younger crowd away from gaming as it's absolutely evil and will corrupt everybody.

That is the only thing that comes from this poorly thought out false-advertising.

I figured it was fake, but I do think it's an interesting viral marketing tactic. However, the documentary better be good if it's trying to attract "scandal" attention to itself.

like already is stated, i was tought about slavery and what psrt my country had in it. even when is was like 10 they showed us documtaries.

imnotparanoid:

Anarchemitis:
So I was right, the main "opponent" would be William Wilberforce.

Now I'm imagining him with a gatteling gun arm!
GOD DAMMIT DEUS EX!

That makes to me about as much sense as imagining Mother Theresa holding two bloody chainsaws.

It kind of defeats the purpose of the ideals they championed.

Clever, but I don't know how I feel about someone using games as viral marketing and having outlets think games are the devil again.

Way to throw games under the bus there buddy, wanna back it up and drive over it again?

Although I am relieved it's not a game, so there's that.

That was a bad move. Gaming gets a bad enough reputation as it is, and trying to convince people that a game like that exists won't help anything. I doubt it will even make people watch the documentary either since it's so cryptic.

So lying about making something kind of related to what you're really making is marketing?

That's a pretty cool way to generate interest for a movie. Quite similar to Cesky Sen.

*wince* This makes me even more uncomfortable. My mother's side of the family is Dutch, and the furthest back she has traced her grandfather's family line is... a slave trader. Pretty sure that speaks for itself.

well it WAS a pretty intense trailer...but a good idea? ehhhhhhhhhhhhhhhh idk

*shakes head*

There are some lines that even shock value doesn't permit you to cross, people....

falcon1985:
What the fuck school did he go to? I'm Dutch, and I was taught about slavery, including the shit the Dutch did, thoroughly and in great detail. I was Taught this in Elementary school, where they had us watch documentaries with pretty graphic depictions what what the slavers did. Shit, they even had us watch the movie "Amistad". Some of the scenes in that movie haunt me even today. What is this idiot on about when he says Dutch schools gloss over slavery.

I think he's talking about the schools of today.

Many schools in Holland these days even gloss over - or just completely ignore - the Holocaust, but that's a whole other can of worms.

btw. This isn't the first time Dutch media pulls something like this. A few years back they created a faux TV show called "De Donorshow" where someone could apparently win a donor organ. But in the end it was just a ruse to call attention to the of lack organ donors.

Anarchemitis:
So I was right, the main "opponent" would be William Wilberforce.

How awesome would you feel if your last name was Wilberforce? I did a report on him once but that is just an epic last name.

I never new The Netherlands practiced slavery.
the only dark history they discuss is the Dutch colonies in present-day Indonesia.

Anarchemitis:

imnotparanoid:

Anarchemitis:
So I was right, the main "opponent" would be William Wilberforce.

Now I'm imagining him with a gatteling gun arm!
GOD DAMMIT DEUS EX!

That makes to me about as much sense as imagining Mother Theresa holding two bloody chainsaws.

It kind of defeats the purpose of the ideals they championed.

Wait, so my idea of re-booting Rush Hour with Ghandi and Mother Theresa as the main characters Isn't a good idea?!

Considering how big an effect Slavery had over our global society, it probably deserves more discussion....
I'm just not sure if a game counts.

And here I thought it would somehow be an advertisment for Dante's Inferno 2

Stay classy, guys. Stay classy.

If a developer can pull off a AAA Title about Slavery (either RPG, Economy Simulator, etc) I would pay $60+ for it. Include many sexy Chicks that you can interact with, freedom to roam around and develop your kingdom of debt slaves(workers), gladiator slaves, sex slaves, and construction slaves. The world is yours, take it! Give it a mature Content rating and some beautiful art work and Ancient History, and you won't have that much backlash, and a few hundred million in the pockets.

If you need further marketing/investment inspiration for this idea, just look at the successful MiniSeries of Rome, The Tudors, Spartacus, and Camelot.

Having had to undergo quite the bit of education on slavery (including having to watch amnistad, which really isnt ment for 14-year olds, dispite the educational value), I think it might be a tad excessive, though kinda neccecary in a way, 'cause the talk about "them dirty foreigners/non-whites" is becoming too tolerated here (thanks mr Wilders...)

We may not be proud, nor like that's it's happened, but we can never forget what was done in those times.

@ "Lyangelo Vasquez": Ok slavery happened. What you are doing is just like picking at a scab, it doesn't help you dumb fuck.

Bullshit false advertising like this should be illegal.

imnotparanoid:
OT: nice to know its not a game at least, although they could have said sooner...

Which would have hurt the publicity they got.

Almost certainly why they didn't.

Up next, Slavery: The Musical!

Javelin Reds, the name of the company that was supposedly putting this game out is an anagram of De Slavernij. Which translates to "The Slavery" in Dutch. Interesting stuff, eh?

CAPTCHA: briefly off the Marc. No CAPTCHA, I am not off the mark.

Damn it, it looked kind of fun.

Great marketing, really.

And the Gamekings guys are probably celebrating their first international, eh, 'scoop' right now.

Anyone else disappointing that it wasn't an ad for a slave rebellion game? There have been documentaries and books about it but no game where you fight as a slave against your masters. The closest thing to it were Age of Empires The Asian Dynasties Indian campaign and even that was a poor Mengal Pandey knockoff and Red Faction.

Oh. Damn, I was looking forward to a business type game. Looked like it would have been fun.

Oh well.

Looked like the gameplay was good.

Pretty sure somebody out there is probably thinking "oh, well if this isn't real I guess I'll just have to MAKE this game myself".

falcon1985:
What the fuck school did he go to? I'm Dutch, and I was taught about slavery, including the shit the Dutch did, thoroughly and in great detail.

I have no idea how the Dutch handle things, but I know here in the states they've been editing history to make it more "politically correct."

When I went to school they gave us the brief overview of slavery, and the "triangle trade."
And then we watched Roots. Pretty standard stuff around here.

Two years later, when my sister was in school, their curriculum completely neglected to mention Africa's involvement. The "triangle" wasn't mentioned once in her texts, nor the fact that Africa was a willing participant in the slave trade for hundreds of years. It was 100% "white man evil! White man steal dark man!"

henritje:
I never new The Netherlands practiced slavery.
the only dark history they discuss is the Dutch colonies in present-day Indonesia.

The only countries who hadn't slaved lacked the opportunity.

Bad advertising but right intentions.

*facepalm*

You know, I can think of many ways to advertise your product. This is not one of those ways.

If the Extra Credits were here, I'd like them to see this and give their opinion, though I'm pretty sure we could see it coming from a mile away.

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