Deus Ex Gets Augmented with Star Wars Advertisements

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Nicolaus99:

Daystar Clarion:

Nicolaus99:
Never buying Deus Ex anything, ever. Tnx for the warning.

Don't pass off a great game just because of this.

Sure, it's a pain in the arse, but it's not worth not playing a brilliant game.

A man's gotta draw a line somewhere. For me, it's commercials. Particularly in products I've already paid cold hard cash for. TV, Internet; that's just the nature of the beast, it's not like I forked over a wad of cash for content on either. A brand new video game? I'm not going to pay $60+ dollars to have my screen plastered up like some kind of internet malware spam page that inclines me to drive my fist through the TV. It's like paying for HBO and STILL having to sit through commercial breaks.

Whatever Deus Ex's qualities as a game, this is a shameful insult to paying customers. In fact, who allowed this to happen? Ion Storm & Eidos eh? Good to know. Names worth remembering to blacklist in the future. Again, am very grateful to The Escapist for this warning. Was actually considering giving Deus Ex a try.

I understand, but I'm sure you can put your morals aside for one more game?

Do it! You know you want to.

Irridium:

Woodsey:
"which are both frequent and long"

I wouldn't say 10 seconds once or twice a mission is either of those.

Its not like loading screens are the most immersive point in a game anyway so I don't think this will bother me.

Hell, for me it's 5 seconds.

And even if it's really THAT bad, well there's this handy-dandy mod to remove them:

http://blog.gib.me/2011/08/23/deus-ex-human-revolution-no-ads/

Did I say 10? I meant 2!

I sort of wish that they just implemented easter eggs instead. People pay more attention to that.

WHAT THE FUCK?

Jesus, they didn't even try to do it properly, it's just sitting there on a loading screen like a goddamn youtube pop up.

Is this for every loading screen? Who's decision was this?

Lucasfilm ran out of changes to make to their own films so now they're doing them for completely unrelated games...

Z of the Na'vi:
Wow, you people will complain about anything these days, huh?

I'm not. I never bought the game, and even once I do, my systems lack internet without bridging a connection through my desktop, which is how these ads get there.

So, no ads for me.

Joshimodo:
Wow, that's bullshit.

Thankfully my SSD and i7 take care of loading screens, so I'll never see it should I replay the PC version.

Which leads me to think that in future games they will artificially extend loading times to fit the ads in.

Daystar Clarion:

Lukeje:
Come on. It's the future. Shouldn't they be adverts for the 7D augmented hyper-ultra-high-definition Director's Cuts with 110% more Jar-Jar?

Also, in a flashback, Greedo is shown shooting Han's parents, siblings and pets, and then urinating on their remains, proving that Han is such a great guy, that he won't even kill Greedo until he shoots first.

And all of Darth Vader's dialogue has been replaced with him saying `Noooooooooo!' in a dramatic fashion.

George Lucas...

Ruining your favorite films. Ruining your favorite games.

The man is nothing if not committed to his cause.

Well shit and I was considering getting Deus Ex next month. Guess I won't get it ever as this + what I have heard about the boss fights is a deal breaker for me.

Why would they add billboards into the game for exactly this, and then use this instead?! That makes no sense!

Daystar Clarion:

Nicolaus99:
Never buying Deus Ex anything, ever. Tnx for the warning.

Don't pass off a great game just because of this.

Sure, it's a pain in the arse, but it's not worth not playing a brilliant game.

I bought that game several weeks ago and if it wasn't for steam I'd bring it back because of this. Right now I'm pretty angry that I wasted money on this game. This game wasn't so good that I'd forget my principles, there are many games which are as good and some are even better (and I'm talking about 2011 so far) and it had enough flaws that I didn't see the need to play it through. Right now my motivation is blocked by the big, shitty stain that are bossfights, the third to be precise. I don't even want to start this because I'll be forced to play in a way I don't want to play, in a way the game is really bad. The FPS way...

On topic: Right... Square, I never thought any good of you. Since FF X (the worst game ever witnessed by my eyes) I had NO respect for you. But nor you'll made me hate you.

I paid for this game. For this I got less than any pirate gets. Because he gets the fuckin exclusive content, the game without ads for George Lucas new fart to the Star Wars fans. Actually they even save money when they realise that this game is simply a mediocore wannabestealthemup with an AI on the level of Thief2 guards.

Hooray subtlety!

Well they missed the biggest audience for those ads by over two weeks. Although still a new release, the vast majority of people to play it have probably already finished it (twice!). Still, it's very current and will annoy many many players the world over.

Shame on you Eidos, shame on you. I can understand F2P MMOs with in-game ads, but an offline SP game from a huge publisher? Just not cricket. I expect however that as DE:HR is THE biggest release right now bar none, Lucasfilm offered them a great deal of money to advertise SW: The Altered Saga in a game with the largest audience.

This would explain the 32MB patch Steam downloaded for it yesterday. Shame, I was thinking they'd fix the frustrating bug in the "Cloak and Daggers" side mission.

Daystar Clarion:
Damn, that's subtle isn't it?

I always like the way things were advertised in the Wipeout games. Ads work if they're used properly withing the context of the game.

Methinks having a Blu-Ray release of Star Wars advertised in Deus Ex (you know, the future), is really out of place.

I reckon they are gonna be re-released for a long time into the the future, so maybe we'll still be seeing ads for the newest re-release of Star Wars in whatever year Deus Ex is set. But yeah, still seems damn outa place the way it is. The Wipeout way woulda been much better.

I'm still probably not gonna buy either Deus Ex or Star Wars on Blu-ray so it doesn't bother me at all, it just sure is a weird story.

wow, that's subtle isn't it.

They're not even fucking trying now, are they.

I've tried. I don't care. This is a case where I'll deal with the slippery slope when we get there.

I don't know, maybe I'm missing something, but it just seems crazy that people get so worked up over a 2"x1" square on a loading screen that no one pays attention to anyway.

Look, I'm not some marketing executive painfully trying to trumpet the virtues of in-game ads and their "benefits" to consumers. All I'm suggesting is that people keep it all in perspective and not attack something simply for being without considering the circumstances. There are in-game ads that are well-implemented, ads that are implemented awfully, and ads that are out of place but not really obnoxious. As far as I can tell, this is in the 3rd category. Yes, it's not exactly great, but its also not the end of the world. It's nothing that should keep one from playing a great game (if Deus Ex is a great game, I haven't played it). But then again, if your principles are that important to you, and you don't care about missing this game, then that's your own business.

Again, all I'm saying is, keep it in perspective.

P.S. Seriously, the Star Wars changes are not that bad.

My issue is that I run on a crappy Canadian bandwidth cap that I share with several other people, and they wasted some of that cap with data that added absolutely nothing to the game. I don't care that the patch was only 32.2 megabytes. That's MY GODDAMN BANDWIDTH they took a chunk out of.

What? I just tried playing it; no ads.

I don't mind in game ads... when they're used to cover the costs in a free to play game without a cash shop. In a full priced AAA game like Deus Ex, banner ads like that are just ridiculous, especially if they weren't there when the game was released. Now, product placement along the lines of a character drinking a coke, or an in-game billboard that meshes with the setting, that's fine. But a blatant commercial that pulls you out of the game? That's just not right.

EDIT: Double post, my bad.

A patch with an in game ad? What madness is this?! And I guess this is just "perfect timing" since I'm going to start playing it today.

Lucas, why are you stalking me?

Crono1973:

Joshimodo:
Wow, that's bullshit.

Thankfully my SSD and i7 take care of loading screens, so I'll never see it should I replay the PC version.

Which leads me to think that in future games they will artificially extend loading times to fit the ads in.

There have been some games where I wish they had done that -- mostly games with cool concept art on the loading screens, or that let you do something interactive with it. I remember this one PS1 game that let you play a Galaga clone while it loaded...

Owyn_Merrilin:

Crono1973:

Joshimodo:
Wow, that's bullshit.

Thankfully my SSD and i7 take care of loading screens, so I'll never see it should I replay the PC version.

Which leads me to think that in future games they will artificially extend loading times to fit the ads in.

There have been some games where I wish they had done that -- mostly games with cool concept art on the loading screens, or that let you do something interactive with it. I remember this one PS1 game that let you play a Galaga clone while it loaded...

Well, some games load but then tell you to "press any key to continue" allowing you to read the tips or go to the kitchen without worrying that the level will start without you. That's all great but that's to your benefit. What I am talking about is not letting the game continue until the ad has been up for five seconds, even if your machine could load faster. That's not to your benefit but rather to the benefit of the advertiser.

Crono1973:

Owyn_Merrilin:

Crono1973:

Which leads me to think that in future games they will artificially extend loading times to fit the ads in.

There have been some games where I wish they had done that -- mostly games with cool concept art on the loading screens, or that let you do something interactive with it. I remember this one PS1 game that let you play a Galaga clone while it loaded...

Well, some games load but then tell you to "press any key to continue" allowing you to read the tips or go to the kitchen without worrying that the level will start without you. That's all great but that's to your benefit. What I am talking about is not letting the game continue until the ad has been up for five seconds, even if your machine could load faster. That's not to your benefit but rather to the benefit of the advertiser.

That's certainly a legitimate concern, but that doesn't necessarily mean that it's going to happen that way. They aren't blind to the fact that certain levels of advertising would seriously piss people off, and I don't think they'd be blindly greedy enough to do so, but I suppose only time will reveal the answer to that.

This reminds me of that South Park episode. Anyway, you can't really complain that ads should be subtle or whatever, having a subtle ad would defeat the purpose of actually having the ad in the first place.

Frankly, I'm ok with ingame advertising as long as it doesn't effect anything important, loading screens being one of the least important things I could imagine, right up there with easter eggs.

4173:
I've tried. I don't care. This is a case where I'll deal with the slippery slope when we get there.

Your avatar!
You must be with George Lucas!
Kill the imposter!
KILL!
KILL!

My copy of Deus Ex got Augmented...in the worst way possible.

Didn't decline of video gaming 2 predict this, but with resident evil? I wonder how long it is before that minority report mall scene is reality.

The are exactly the kind of bullshit adds that shouldn't be in video games. Put them in tasteful places where they would be in reality, on vending machines, billboards, etc, and I bet you 100% of people wouldn't actually care that they are there, because they aren't intrusive. That shit, is terrible.

I love ads. They make it so I can completely ignore them, while giving back to something I like. So, while this is shameless and wrong, I have no problem with it.

wadark:

Crono1973:

Owyn_Merrilin:

There have been some games where I wish they had done that -- mostly games with cool concept art on the loading screens, or that let you do something interactive with it. I remember this one PS1 game that let you play a Galaga clone while it loaded...

Well, some games load but then tell you to "press any key to continue" allowing you to read the tips or go to the kitchen without worrying that the level will start without you. That's all great but that's to your benefit. What I am talking about is not letting the game continue until the ad has been up for five seconds, even if your machine could load faster. That's not to your benefit but rather to the benefit of the advertiser.

That's certainly a legitimate concern, but that doesn't necessarily mean that it's going to happen that way. They aren't blind to the fact that certain levels of advertising would seriously piss people off, and I don't think they'd be blindly greedy enough to do so, but I suppose only time will reveal the answer to that.

Oh, believe me, they're greedy enough.

Think about it this way, say you bought anything, anything at all! Say you bought a truck. About 3 weeks after you buy said truck, the manufacterer shows up and hot gules a Star Wars Blueray DVD add to your drivers side door. You paid for the product add free. The add did not provide revenue to improve fetures fo the truck, it didnt make the truck cheeper. It is just space on "YOUR" truck being used to force an add on you.

Sure, you can claim that that spot on you truc door is not important to your driveing immersion, but its wrong. Developers have this sick idea that they can do what ever they like to the people that buy the things they make even after you paid for it.

On this very sight was a story about this double standard from game publishers, in this case it would sound like this:

YOU: Hey, I dont want to be advertised to on my loading screens.

DEVS: Sorry, games are a service, and when you agree to the service you agree to be addvertised too.

YOU: Well my disk for you add delivery service is scratched, can I send it in for a replacement?

DEVS: Sorry games are a product and you should take better care of your stuff, buy another disk.

Jamming these adds in after people buy the game is the same as glueing a bumper sticker to your truck. They know it, and they expect you to lie down and take it.

I didn't realize that I had actually purchased a free app that uses ad money to help off-set it's lack of cost when I purchased the game for $40. Oh wait, that's because I didn't. Hell, even the Alan Wake ads were more subtle then this. This is incredibly stupid. And, I'd say it's a bit unfair to those who paid for the game. It'd be one thing if this was a normal feature that we could have known about when buying it. Then we could have considered that little bit of info when buying it. But to just patch it in, especially when most PC games can't avoid the patch without being in offline mode before it happens, is a dick move.

wadark:

Crono1973:

Owyn_Merrilin:

There have been some games where I wish they had done that -- mostly games with cool concept art on the loading screens, or that let you do something interactive with it. I remember this one PS1 game that let you play a Galaga clone while it loaded...

Well, some games load but then tell you to "press any key to continue" allowing you to read the tips or go to the kitchen without worrying that the level will start without you. That's all great but that's to your benefit. What I am talking about is not letting the game continue until the ad has been up for five seconds, even if your machine could load faster. That's not to your benefit but rather to the benefit of the advertiser.

That's certainly a legitimate concern, but that doesn't necessarily mean that it's going to happen that way. They aren't blind to the fact that certain levels of advertising would seriously piss people off, and I don't think they'd be blindly greedy enough to do so, but I suppose only time will reveal the answer to that.

I don't question the greed of game industry anymore. As they grow bigger and bigger they whine more and more about lost sales due to used sales and piracy whilst charging multiple times for a single copy of a game (project $10 and the like) and selling DLC which is sometimes content cut from the game. Even telling us upfront that they have DLC planned while the game is still 6 months from release.

I certainly don't question the greed of advertisers. This level of advertising would have pissed alot more people off a few years ago but now you have people saying "bring on the ads". It's called conditioning and ads are everywhere now. It's insane that people want to be abused by advertisers. Abuse is defined by having advertising pushed on you after you paid for the content. Sort of like when you buy a Blu-Ray and can't skip the previews.

People who pay for cable TV and still get abused with ads need to stop and think about why they are allowing advertisers to steal 1/3 of every hour from them and 1/3 of their cable bill is to pay to be advertised to.

Would Coke pay more to have their ads put into a loading screen with guaranteed 5 seconds of exposure per level? You bet they would and sooner or later it will happen if people don't start saying no.

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