It's a Modern Warfare Movember in Australia - UPDATED

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It's a Modern Warfare Movember in Australia - UPDATED

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Activision is growing it out for Movember with the launch of Modern Warfare 3 in Australia.

Women have breasts and breasts are awesome, so when it comes to raising awareness and funds for breast cancer research, there are all sorts of great options available. But men's bits aren't quite so appealing, which may be why we've gone in completely the opposite direction with Movember, the one month of the year when men around the world grow out their 'staches in all their hideous glory and nobody gets to complain.

Movember, for those unaware of the phenomenon, is the 30-day stretch immediately prior to December during which men grow their moustaches, good or bad, to raise prostate cancer awareness. The idea is believed to have originated in Australia in 1999; in 2004 the worldwide Movember charity was established, legitimizing both the fundraising process and the "it's for a good cause" excuse for going out in public looking like a greasy 70s porn star.

It's kind of appropriate, then, that Activision has hopped on the bandwagon with a promise to add $1000 to the donation made by whichever Australian gaming site raises the most money for Movember. It's also tying the charity in with the launch of Modern Warfare 3 with in-store signage and box stickers encouraging people to grow the hair and spread the word.

"The work the team at Movember do to raise vital awareness for men's health is incredibly important, especially to a large audience of male gamers, so this is a great way for us here at Activision Australia to assist and give back to the local community in a meaningful way," Activision's Jeff Wong told MCV.

The rules of Movember are simple. You start clean-shaven on the morning of November 1; you grow no facial hair but that which rests upon your upper lip; and no matter how god-awful it looks, you keep on growing it and you wear it with pride, because you, sir, are a man. Modern Warfare 3 comes out in Australia on November 17; the rest of the world gets it on November 8.

UPDATE: There's been some confusion about the amount of money Activision is kicking in to the Movember campaign. Every little bit helps, obviously, but $1000 from a company the size of Acti seems a little... well, chintzy. But the publisher actually has a lot more going on than just that.

Activision is a "major sponsor" of Movember, according to spokeswoman Natasha Brack, who explained that the company is using the launch of Modern Warfare 3 to generate interest and drive sign-ups. "We aim to build awareness of this important charity via our MW3 activities such as in-store [an exclusive partnership with Harvey Norman], on-pack [stickering] and via media partners," she said. "The $1,000 was purely an incentive for the gaming community to get behind the initiative to raise funds for Movember and for the outlet who raised the most money, we'd donate an extra $1,000 to their fundraising."

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Saxton Hale wins the battle of the moustache, all the time.

OT: hmm....look like something hairy went up and died on the upper lip for a good cause?...Atleast I have an excuse for not shaving in November. >.>

And not too complain, but 1000 bucks out of how much they actually have and will get from MW3 release? :p

Well it is growing. *Touches barely visible moustache.

If only I could participate. Damn you job that forces me to work with the public!

therandombear:
Saxton Hale wins the battle of the moustache, all the time.

OT: hmm....look like something hairy went up and died on the upper lip for a good cause?...Atleast I have an excuse for not shaving in November. >.>

And not too complain, but 1000 bucks out of how much they actually have and will get from MW3 release? :p

Well, if I remember correctly, somewhere over US$1,000,000,000 over the first three months.

Suddenly that $1000 looks like a massive holdout.

The Gentleman:

therandombear:
Saxton Hale wins the battle of the moustache, all the time.

OT: hmm....look like something hairy went up and died on the upper lip for a good cause?...Atleast I have an excuse for not shaving in November. >.>

And not too complain, but 1000 bucks out of how much they actually have and will get from MW3 release? :p

Well, if I remember correctly, somewhere over US$1,000,000,000 over the first three months.

Suddenly that $1000 looks like a massive holdout.

Ya, I was expecting that. And they'll get even more with MW3.

stupid something eating my posts.

Why stop at mustaches?
Go for a full beard to, like a real man.
*strokes own sexy Aragorn stubble *

Damn, why November 17 in Aus? At least that settles it, I am definitely getting Skyrim first now.

I thought it's release date was november 8 not 11. Did the release date get pushed back or something when I wasn't looking or is that more than likely a typo?

I've been training for this day all October. Come the 31st the training stubble comes off and the real work begins

I don't think they could have possibly picked a better picture.

I always found these things kind of weird - how does growing a bad mustache raise awareness for anything other than the reason why most people don't have bad mustaches?

Seriously, why only mustache? It seems like they're banning full facial hair so that people who don't want to sacrifice their entire face to THE HAIR could still feel good about themselves. I say bring on full facial hair.

I shall let it grow, and see how bad it really looks.

I've been on a non-stop Movember for 20 years and it's still quite small. I'll participate, but I'm not starting clean on Nov. 1. If I do shave it off, it will look like I don't give a rat's about good causes. :(

Definitely going to do this, and when people ask, I will tell them about Movember!

I don't think it will have the same effect here in the UK though.

I hope $1000 is a typo and a few zeros are missing, because that seems paltry compared to the money Activision is going to make off of MW3.

I have a friend who regularly grows a pencil thin 'tasche for Movember, he says it is like Clark Gable, I say it is like John Waters.

EDIT: There are much fewer weddings held in November since the introduction of Movember. Brides don't want the photos of the wedding party to look like a 1970's cricketers convention.

Yay! Another reason to put off shaving and the tied encounter with my darkest nemesis and irrational fear inducer - razor blades! Anything for charity!

octafish:
I hope $1000 is a typo and a few zeros are missing, because that seems paltry compared to the money Activision is going to make off of MW3.

It is a small amount compared to the money Activision makes, but hey, its still for a good cause.

more worrying is the release date typo. it's released everywhere on the 8th of November. lol the retailers here in Oz will probably break street date though LOL

Activision leaching onto something meant to do good, in an effort to earn money? colour me shocked!

and 1000 dollars from a multi billion dollar corporation means nothing.

Wow, November 17th? Not gonna lie I'm somewhat interested in Modern Warfare 3. Granted not as much as any of the CODs after 4, but I need a new multiplayer game and I'm not so confident on Battlfield 3 anymore. I guess this is good news for me since I'll have almost a week of reviews and gamer feedback to aid my decision.

Also Movember, yay! Unfortunately my beard tends to grow much faster than my stach so I'm going to look mostly shaven for the better part of the month, and I hate looking shaven.

Braedan:
Activision leaching onto something meant to do good, in an effort to earn money? colour me shocked!

and 1000 dollars from a multi billion dollar corporation means nothing.

I'm sure it won't mean nothing to people that receive help and care funded by it.

They do something nice. People scream "MORE!". It might be "JUST" $1000 but it's not like they're forced to do anything. I'm sure those people who get help from it are complaining.

Can I grow mutton chops instead? I can't grow a mustache too good.

It still begins with an M.

thelonewolf266:
I'm sure it won't mean nothing to people that receive help and care funded by it.

Well, given how many people probably get prostate cancer, yeah, I'm pretty sure that $1000 means nothing to them too.

They're creating the illusion that they care without actually sacrificing anything or really helping anyone. That's what people seem to be upset about. I couldn't care less about Activision's moral compass, so please don't try to convince me that my observation is wrong.

You know if they were giving out something like 10,000$ they still would only be giving away less than 100,000th of what they made in the first 3 months of MW2. From what I recall most figures have 2-4% of income donated to charity, and that's for people making under 100,000$ a year. You'd think a company could afford more than one millionth or 0.0001% of their revenue for donations. Particularly when they'll likely right it off in taxes.

Still, I suppose it's better than nothing. They do have CEO's that need to make their millions yearly, after all.

believer258:
I don't think they could have possibly picked a better picture.

I always found these things kind of weird - how does growing a bad mustache raise awareness for anything other than the reason why most people don't have bad mustaches?

It allows you to feel like you're doing something, without actually going to have to do something. In the same way that wearing a shirt that says "Check your boobs or I will" isn't creepy and sexist, it's getting people to think about something that they'd never, ever think about otherwise.

Also Movemeber is a stupid name. I'd rather call it MANvember, because nothing says manliness like rough beards and healthy prostates.

Yeah, the MW3 release date is November 8, not 11. Must've had Remembrance Day on the brain or something. Sorry for that, post has been changed.

As for Movember, let me spell it out for you one more time, since apparently some of you weren't paying attention. You grow a moustache. Not a beard, not a goatee, not muttonchops; a moustache. If it looks horrid, tough shit. If your wife or girlfriend doesn't like it, tough shit. If you think it's going to make you look stupid when you're out in public, tough shit. Stop being a bitch. It's Movember.

To be fair, lots of guys play games with the rules because they want to feel like they're doing Movember but they don't want to actually grow a moustache. Those guys are pussies. In Movember, you're either in or you're out. Growing a moustache? You're in. Not growing a moustache. You're a pussy. And you're out.

(This friendly Movember message was brought to you as a reminder to have another man stick his finger up your ass at your earliest convenience.)

Andy Chalk:
Yeah, the MW3 release date is November 8, not 11. Must've had Remembrance Day on the brain or something. Sorry for that, post has been changed.

As for Movember, let me spell it out for you one more time, since apparently some of you weren't paying attention. You grow a moustache. Not a beard, not a goatee, not muttonchops; a moustache. If it looks horrid, tough shit. If your wife or girlfriend doesn't like it, tough shit. If you think it's going to make you look stupid when you're out in public, tough shit. Stop being a bitch. It's Movember.

To be fair, lots of guys play games with the rules because they want to feel like they're doing Movember but they don't want to actually grow a moustache. Those guys are pussies. In Movember, you're either in or you're out. Growing a moustache? You're in. Not growing a moustache. You're a pussy. And you're out.

(This friendly Movember message was brought to you as a reminder to have another man stick his finger up your ass at your earliest convenience.)

Bravo, Andy!

I, by the power invested in me, by virtue of being born in Australia, hereby name you honorary Australian.

I'd think Activation could spare more than $1000 bucks, but I suppose they won't be able to buy their solid gold toilet plungers that way. Still, you can't say no to $1000 for charity.

All I can think of when I hear "moustache" and "prostate" together is this...

And for the ladies, please, do your part this Movember.

But yeah, 1k... Thanks for the pocket change while you soak up the free publicity ya mooching bastards.

ssgt splatter:
I thought it's release date was november 8 not 11. Did the release date get pushed back or something when I wasn't looking or is that more than likely a typo?

i just checked it definately comes out on november 8

SL33TBL1ND:

Andy Chalk:
Yeah, the MW3 release date is November 8, not 11. Must've had Remembrance Day on the brain or something. Sorry for that, post has been changed.

As for Movember, let me spell it out for you one more time, since apparently some of you weren't paying attention. You grow a moustache. Not a beard, not a goatee, not muttonchops; a moustache. If it looks horrid, tough shit. If your wife or girlfriend doesn't like it, tough shit. If you think it's going to make you look stupid when you're out in public, tough shit. Stop being a bitch. It's Movember.

To be fair, lots of guys play games with the rules because they want to feel like they're doing Movember but they don't want to actually grow a moustache. Those guys are pussies. In Movember, you're either in or you're out. Growing a moustache? You're in. Not growing a moustache. You're a pussy. And you're out.

(This friendly Movember message was brought to you as a reminder to have another man stick his finger up your ass at your earliest convenience.)

Bravo, Andy!

I, by the power invested in me, by virtue of being born in Australia, hereby name you honorary Australian.

I second the motion and put forward that the acclaim be upgraded to 'dishonorary Australian'.

Only $1000? Well, at least they gave something.

You're making progress, Activision. Keep going.

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