Gamers Find Way to Block Ads From New Xbox Dashboard

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Gamers Find Way to Block Ads From New Xbox Dashboard

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By following a few simple steps, your Xbox 360 can change back from storefront to videogame console.

The new Xbox 360 "Metro" dashboard design released last week to a mixed response from the gaming community. While some appreciate the new, sleeker aesthetic, others feel bogged down by the ratio of whiz-bang to function. One of the most prominent additions making some uncomfortable are the newly emphasized advertisements, but thankfully, a dedicated group of network tweakers have figured out the key to making them disappear for good.

The trick comes from blocking the solitary server delivering ad content to the console: rad.msn.com. Figure out how to plug that pipe, and suddenly your dashboard stops trying to convince you that Ashton Kutcher's new movie is actually worth ninety minutes of your time. There are a few ways to do it, but the easiest is to simply block the connection directly from your router. Most routers use different interfaces, so you'll need to either be knowledgeable on the subject or have the ability to type something into Google in order to proceed. Once you've done it, there's a simple test to see if it worked (other than firing up your Xbox, that is): Try to reach the server on a web browser. If it gives you a 404 error, congratulations! This is likely the first time you've been happy to see one. If it hits you with a 403, get back into that router and try again.

If you don't have access to your router settings, or prefer a more universal approach, you can blockade the server via OpenDNS. In simplistic terms, DNS is a translation service that connects web addresses to actual web locations. OpenDNS allows you to open that dictionary and change around the words and their definitions like poetry magnets on your refrigerator. Here is the simple step-by-step for getting it done:

1. Sign up for a free OpenDNS account.
2. Add a network for your current IP address.
3. Go to Advanced Settings and next to 'Domain Typos', ensure 'Enable typo correction' is checked.
4. Go to Web Content Filtering settings and set the filtering level to 'None', and under 'Manage individual domains', put rad.msn.com and select 'Always block' and then click 'Add domain'.
5. On your Xbox, go to System Settings -> Network Settings -> (your connection) -> Configure Network -> DNS settings -> Manual, and enter the OpenDNS IP addresses for the primary and secondary DNS servers: 208.67.222.222 and 208.67.220.220.
6. Clear your hard drive cache: System Settings -> Storage -> Hard Drive -> press Y -> Clear System Cache

Today, gamers and tech junkies tend to think of ads as a subsidy, a fair, passive way to "pay" for enjoying free content. That being said, the Xbox 360 isn't free, and nor is its Xbox Live service, so I think it's a fair question for gamers to ask why they should be bothered by advertisements while poking around the service they're shelling out for. If the ads don't bug you, then great. If they do, now you've got a way to knock them out.

Source: Eurogamer

Permalink

The Escapist: Banning people for using adblock, and then telling people how to block ads.
EDIT: Yes, this post is a joke. Jesus fuck guys, stop quoting me.

Random dude: "Hey, I use an adblocker on the escapist"
Escapist: "Lol, Suspended!"

. . .

Escapist: "Hey, here's how to block Xbox Ads"
Me: "Lol, Hypocrisy".

As previously mentioned... wtf?

Adblocking is okay, as long as it isn't talked about by (Escapist) members?

Beware the banhammer Mike.

EDIT: I love the 'Microsoft already has enough money' argument. Stay classy internet.

Bobic:
Random dude: "Hey, I use an adblocker on the escapist"
Escapist: "Lol, Suspended!"

. . .

Escapist: "Hey, here's how to block Xbox Ads"
Me: "Lol, Hypocrisy".

I see the hypocrisy, and Im supprised the escapist banned for that.

But remember a huge difference is the escapist gets no money from us to watch their videos or read their articles, they get it all from advertisment (Im gonna start speculating) and if people are blocking ads the view numbers for analytic sites go down and thus less money in future because the advertisers think that less people will see them.

In this case, The Escapist isn't being hypocritical.

If you'd like to actually *read* the last paragraph:

Today, gamers and tech junkies tend to think of ads as a subsidy, a fair, passive way to "pay" for enjoying free content. That being said, the Xbox 360 isn't free, and nor is its Xbox Live service, so I think it's a fair question for gamers to ask why they should be bothered by advertisements while poking around the service they're shelling out for. If the ads don't bug you, then great. If they do, now you've got a way to knock them out.

hazabaza1:
The Escapist: Banning people for using adblock, and then telling people how to block ads.

Advertising is only bad when someone else makes money from it ;-)

Bobic:
Escapist: "Hey, here's how to block Xbox Ads"
Me: "Lol, Hypocrisy".

Escapist: Free service
XBL: Paid with your money

I fail to see the hypocrisy.

hazabaza1:
The Escapist: Banning people for using adblock, and then telling people how to block ads.

Bobic:
Random dude: "Hey, I use an adblocker on the escapist"
Escapist: "Lol, Suspended!"

. . .

Escapist: "Hey, here's how to block Xbox Ads"
Me: "Lol, Hypocrisy".

Sober Thal:
As previously mentioned... wtf?

Adblocking is okay, as long as it isn't talked about by members?

Beware the banhammer Mike.

I'm just going to assume that this is one of those "don't ask, don't tell" kind of situations.

Ha ha Another victory in the struggle against decadent American capitalism!

hazabaza1:
The Escapist: Banning people for using adblock, and then telling people how to block ads.

Nice!

MisterM2402:
In this case, The Escapist isn't being hypocritical.

If you'd like to actually *read* the last paragraph:

Today, gamers and tech junkies tend to think of ads as a subsidy, a fair, passive way to "pay" for enjoying free content. That being said, the Xbox 360 isn't free, and nor is its Xbox Live service, so I think it's a fair question for gamers to ask why they should be bothered by advertisements while poking around the service they're shelling out for. If the ads don't bug you, then great. If they do, now you've got a way to knock them out.

Time is money, chum, and I've sunk enough of it into these forums and various columns & videos on the site to buy myself a solid-gold rocket horse! The Escapist has robbed me of Turbo Dobbin!

Hmmm, we pay for TV too, yet we still have to put up with commercials. Something about that smells wrong...

hazabaza1:
The Escapist: Banning people for using adblock, and then telling people how to block ads.

Bobic:
Random dude: "Hey, I use an adblocker on the escapist"
Escapist: "Lol, Suspended!"

. . .

Escapist: "Hey, here's how to block Xbox Ads"
Me: "Lol, Hypocrisy".

Xbox: Everyone pays for a subscription. Still gets showered with ads.

Escapist: Subscription optional, site depends on ad-revenue to survive, subscription blocks ads.

Not quite the same thing.

And thus the arms race between gamers and the Microsoft marketing department begins. It will be interesting to see what response (if any) Microsoft comes up with to mitigate the damage to their money pit. Of course this being Microsoft, I expect they'll just start banning people from Xbox live who block the connection.

By the by, Xbox live is free so long as you don't want to do any multiplayer. I only had a gold account briefly so I could get access to the Arkham Asylum demo a few years back. Other than that I've had a free Xbox live account that I use to purchase the occasional DLC.

RonHiler:
Hmmm, we pay for TV too, yet we still have to put up with commercials. Something about that smells wrong...

They would tell you that you are paying only for the data transmission. Watching commercials is how you "pay" for the actual shows that get transmitted.

so I think it's a fair question for gamers to ask why they should be bothered by advertisements while poking around the service they're shelling out for.

can i apply that to Cable tv? XD

in all seriousness that is fantastic :D

Now Microsoft is going to put the ad machine on more servers!

I came to this thread to rage at the hypocrisy of the escapist but it's good to see other forum members got that in the first couple of posts.

I mean seriously your giving the simplified instructions directly.

Should we report the OP for this? I'm not sure I understand the rules anymore...

DVS BSTrD:
Ha ha Another victory in the struggle against decadent American capitalism!

I'm not Commander Shepard, yet this is my favorite image on the Internet.

On Topic:
That's kinda clever in a cute way, i am not too bothered by the ads (except the ones with sound), but i'll probably try it out anyways just because i'm curious how desolate and weird the new Dashboard looks without them (i figure that the boxes will stay, so lots of white boxes with a few features spread in between?

RonHiler:
Hmmm, we pay for TV too, yet we still have to put up with commercials. Something about that smells wrong...

the commercials are going to the shows you are watching, or the channels that you watch the shows on.

You are paying for access to watch TV, sure, but that money never goes directly to the channels.

DTWolfwood:

so I think it's a fair question for gamers to ask why they should be bothered by advertisements while poking around the service they're shelling out for.

can i apply that to Cable tv? XD

in all seriousness that is fantastic :D

Now Microsoft is going to put the ad machine on more servers!

Do you have a DVR? There you go.

dmase:
I came to this thread to rage at the hypocrisy of the escapist but it's good to see other forum members got that in the first couple of posts.

I mean seriously your giving the simplified instructions directly.

This has nothing to do with the Escapist. This website is 100% free content. The subscription to it is 100% optional. If you turn off the ads on this site, you turn off the site itself. Using ad blocker here hurts this community. Microsoft, on the other hand, makes revenue off of the console, the service, and the content. It survived and grew from those sales alone. Adding additional advertising is simply a money grab, not a component of a sustainability model. This isn't hypocrisy; these are two completely different situations. If you want to complain about how the site wants to stop you from deliberately trying to harm it in an attempt to get free content without so much as being bothered to look at an ad, then go ahead. But please don't compare that situation to a company using the ad system in an entirely different way while claiming double standards.

dmase:
I came to this thread to rage at the hypocrisy of the escapist but it's good to see other forum members got that in the first couple of posts.

I mean seriously your giving the simplified instructions directly.

And the claims of hypocrisy got smacked down pretty quickly. But reading an additional 6 posts is super hard.

hazabaza1:
The Escapist: Banning people for using adblock, and then telling people how to block ads.

Well, we've seen advocacy of piracy as well before, a moddable offense. So it's not exactly new.

I do very much enjoy the selective justifications people are making for cable being different.

Everything is just becoming another way for companies to brainwash us into buying their stuff.
I also use adblock on escapist... but then I do pay for the escapist pub club :P

Mike Kayatta:

dmase:
[Qoute not needed for point]

This has nothing to do with the Escapist. This website is 100% free content. The subscription to it is 100% optional. If you turn off the ads on this site, you turn off the site itself. Using ad blocker here hurts this community. Microsoft, on the other hand, makes revenue off of the console, the service, and the content. It survived and grew from those sales alone. Adding additional advertising is simply a money grab, not a component of a sustainability model. This isn't hypocrisy; these are two completely different situations. If you want to complain about how the site wants to stop you from deliberately trying to harm it in an attempt to get free content without so much as being bothered to look at an ad, then go ahead. But please don't compare that situation to a company using the ad system in an entirely different way while claiming double standards.

I'm not joining the arguement comparison between Escapist and XBL but the arguement that the subscription is 100% optional made me wonder if XBL will try and pull that one out with the difference between silver and gold?

Not trying to defend the ad's but I can imagine Microscoft saying that the option to be for gold is 100% optional as well and the ad's are there for the silver XBL user's service in an attempt to look less greedy?

new_age_reject:
Everything is just becoming another way for companies to brainwash us into buying their stuff.
I also use adblock on escapist... but then I do pay for the escapist pub club :P

I was going to post something intellectual to add to the interesting conversation here, but your horrifying avatar distracted me and now my brain is dead D:

Mike Kayatta:
This website is 100% free content.

Sorry, but no. One need only look at the Subscription Page to see that you offer some content at a premium. Therefore the Escapist is less than 100% free.

RonHiler:
Hmmm, we pay for TV too, yet we still have to put up with commercials. Something about that smells wrong...

You pay to have access to channels, those channels are paid with ad revenue.

Otherwise they could just put on shows nobody wanted to watch and still earn monheys.

Chappy:
Not trying to defend the ad's but I can imagine Microscoft saying that the option to be for gold is 100% optional as well and the ad's are there for the silver XBL user's service in an attempt to look less greedy?

But silver doesn't have the online service so it effectively cuts the functionality.

You can still read the content on the Escapist without paying.

Amnestic:

Mike Kayatta:
This website is 100% free content.

Sorry, but no. One need only look at the Subscription Page to see that you offer some content at a premium. Therefore the Escapist is less than 100% free.

That's like saying that a F2P game isn't 100% free to play because it has premium hats.

It wouldn't be 100% free to play if there was playable content locked for free users.

hazabaza1:
The Escapist: Banning people for using adblock, and then telling people how to block ads.

You don't pay $60 a year to access the Escapist.

Frostbite3789:

dmase:
I came to this thread to rage at the hypocrisy of the escapist but it's good to see other forum members got that in the first couple of posts.

I mean seriously your giving the simplified instructions directly.

And the claims of hypocrisy got smacked down pretty quickly. But reading an additional 6 posts is super hard.

Except it doesn't actually.
On the Escapist you're not allowed to promote ad-blockers.

Similarly, posts including, advocating, or linking to...Ad Blockers...

People get mod-wrath all the time for "promoting" ad blockers. Ad Blockers work on more sites than the Escapist, even website where you pay for a service. The Escapists rule isn't only no talking about ad blockers for it's own personal website, it's a general rule.

RonHiler:
Hmmm, we pay for TV too, yet we still have to put up with commercials. Something about that smells wrong...

I don't and I haven't for years. I never will again either.

Haven't been on my 360 to update it yet, good to know there is a way to get rid of ads, considering they shouldn't be there since I pay them a crap load so that I can use their service.

hazabaza1:
The Escapist: Banning people for using adblock, and then telling people how to block ads.

Bobic:
Random dude: "Hey, I use an adblocker on the escapist"
Escapist: "Lol, Suspended!"

. . .

Escapist: "Hey, here's how to block Xbox Ads"
Me: "Lol, Hypocrisy".

There is a difference between blocking ads on a free site that is free because of those ads, and blocking on something where there shouldn't be ads because the user is already paying the company, so there is no reason for ads.

The Escapist is well within it's right to take action against people that spread around how to block ads that pay for the free areas of the site.

If people don't want to see ads on here, they can pay for a Pub Club membership to get rid of them and get lots of cool extra stuff.

Wrongfully be spread around ways to block this site's ads without paying, rightfully face wraith. If people can't show support for the site that they get free entertainment from, then those people don't deserve it.

Kalezian:

RonHiler:
Hmmm, we pay for TV too, yet we still have to put up with commercials. Something about that smells wrong...

the commercials are going to the shows you are watching, or the channels that you watch the shows on.

You are paying for access to watch TV, sure, but that money never goes directly to the channels.

Oh please. Given enough time people can justify getting double charged for anything but that doesn't make it right.

Say you pay a taxi driver $20 to drive you across town and then you are forced to watch ads to pay for the gas. When you ask why you are told. The $20 is the drivers labor fee and wear and tear on the car, the gas is separate and ads pay for that.

ElPatron:

Chappy:
Not trying to defend the ad's but I can imagine Microscoft saying that the option to be for gold is 100% optional as well and the ad's are there for the silver XBL user's service in an attempt to look less greedy?

But silver doesn't have the online service so it effectively cuts the functionality.

You can still read the content on the Escapist without paying.

I know i'm not going to say one way or the other on Escapist but I was just wondering if thats what Microsoft might try to claim to try and distract gamers from the fact that they just want more money, calling it in advance as it were.

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