Facebook Adding Advertisements to Personal News Feeds

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Facebook Adding Advertisements to Personal News Feeds

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Soon, you'll be seeing sponsored ads between pictures of your ex-girlfriend's cat and posts about how awful that one waiter was at dinner.

Beginning in January of 2012, Facebook is expanding the real estate for sponsored advertiser space. While once relegated to the right-hand column of the main page, ads will now appear within your primary news feed as well, emerging sporadically between other, more legitimate posts from your friends.

This isn't the first time good ol' Zuckerberg tried the tactic; back in late 2006 Facebook pulled a similar stunt in which standard "sponsor messages" began appearing in nearly the same fashion. This practice lasted all the way into 2008 when the site deemed the system too "disruptive" to the social media experience of its users. Now, four years later, the company has decided to give it another go, but this time with a shiny new twist.

These new advertisements will be something called "Sponsored Stories," which will be generated by the actions of others on your friends list. Here's a quick example as to how this is going to work: Let's say Todd, some bozo you took geometry with but were always too lazy to delete, decides to "like" Coca-Cola on Facebook (he somehow felt the world would be a better place once publicly declaring the allegiance). As soon as Todd presses that little thumbs-up, Coca-Cola auto generates an advertisement Story on your news feed about that caramel-colored caffeinated beverage he seems to be so keen on.

Facebook doesn't want you to worry though, "hoping" they'll only need to hit you with these things about once a day. "Our goal is to do this thoughtfully and slowly," the site has written about the change. "We hope to show people no more than one Sponsored Story in their news feeds per day and the story will be clearly labeled as sponsored."

Advertisements are extremely important for free websites, but as the most profitable site in the history of the internet, I wonder if Facebook's decision to invade its own core function with obtrusive sponsor messages is truly necessary to keep the lights on at Mark Zuckerberg's house. Perhaps the more relevant and disturbing question is that even if these "Stories" somehow manage subtlety, are we really okay with our activities and predilections being used as content drivers for our friends? It's odd enough that every time I look at a silly pair of pants online they suddenly appear as banner ads on every other website I visit, but am I really ready to have things like photosynthepants appear in my friends' internet travels, too?

Source: Financial Times

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Good thing I'm going to stop using Facebook to such extremes. Facebook already detects words you type in and makes a news feed about it. I'm guessing it isn't the only thing it's detecting. *Cough*

Zuckerberg isnt going to be happy until he has enough money to buy the entire internet

The amount of custom scripts I have running on Facebook anyway I'm sure I can find a way to make these bearable or maybe even pretty.

Wait, Facebook is more profitable than Google? Huh.

Anyways, yeah. Don't like that guy. Depending on how shitty this is I might finally cave and give Google+ a try. Then again, people stopped talking about that after, like... a month. Are people still using it?

crom jr:
Zuckerberg isnt going to be happy until he has enough money to buy the entire internet

Bill Gates already tried.

Anyway, so THIS is the coming apocalypse they were talking about. I thought it was gonna be something about what Dara O'Briain said.

*Pause*

Hey wait. Does that mean Facebook is gonna end up like the Escapist? PFFFT! HAH HAH HAH HAH HAAAH!!! Let's watch.

Yay. Once again I'm happy I don't bookface.

Also, only once a day isn't bad?

Maybe not if you have a ton of activity but I know people whose walls are pretty inactive. If that is the case you could end up seeing nearly 10 ads in a row between relevant posts if you only use it once a week. Oh well, I guess you get what you paid for.

DazZ.:
The amount of custom scripts I have running on Facebook anyway I'm sure I can find a way to make these bearable or maybe even pretty.

Enlighten me about these scripts :)

Adblock already covers those sponsored ones on the sides, no reason it shouldn't do the same in the feed. Especially because they so conveniently label it... Element Hiding Helper, fantastic.

Nouw:

DazZ.:
The amount of custom scripts I have running on Facebook anyway I'm sure I can find a way to make these bearable or maybe even pretty.

Enlighten me about these scripts :)

What do you want? Layouts and prettyness or things like a popup for when people unfriend you.

Ahhh Suckerberg....I hate you...as if fighting the little ads on the side wasnt bad enough now Ive got to smash em off my news feed?

THE END OF FACEBOOK DRAWS CLOSER EACH DAY.....

Welp, so much for facebook.
Guess I'll give Google+ or Twitter a try so I can at least pretend to have a social life.

And in one fell swoop, Zuckerberg inadvertently made Google+ a success.

Well played, Zuckerberg. Well played.

P.S. Thanks

DazZ.:

Nouw:

DazZ.:
The amount of custom scripts I have running on Facebook anyway I'm sure I can find a way to make these bearable or maybe even pretty.

Enlighten me about these scripts :)

What do you want? Layouts and prettyness or things like a popup for when people unfriend you.

So it's much broader o.O. I'll pass then, I want to find them myself.

ZeroMachine:
Are people still using it?

well I do, it is so clean

Every single update that appears on my news feed which does not directly stem from a person with whom I have declared a Facebook friendship will be marked as spam. That's what I consider "spam", anyway: content which reaches my perception but is not generated by my actions or interests.

Mark Zuckerberg's house is probably made of lightbulbs, and he really does need the extra money to keep them on.

That being said, I'm not a bit surprised. Zuckerberg seems to have a vendetta against privacy, and it's going to be the end of him and his site if he keeps abusing his users like this. He got away with it for a long time because there was no competition, but now he's going to have to really think about how many users he's willing to chase away for more adspace now that G+ is around.

Lol, perhaps this will get the girlfriend to stop using it all the time... though I doubt it. All well, I visit it maybe once every couple of weeks. If it wasn't for my girlfriend, I would have deleted that shit a long ass time ago.

Zuckerberg is really retarded anyway. He donated a shit load of money to the Newark School system, the one that already gets the lions share of the education budget and pays the most per child out of the entire state. I mean, keep it up. The beauty of the internet is the competition.

Wait, the crap tangetially related to anything I might have liked at some point that my news feed is being spammed by ISN'T advertising? As in, they'll add MORE advertising? Wow, that's not greedy at all... [/sarcasm]

Oh joy. I can deal with the little ads on the side. I understand that ads are sometimes needed to keep a site alive but the goal should be to keep them unintrusive. The ads are there but they are out of the way. I don't know why this is so hard to understand. Simplicity is the way to attract people to your site or product. Look at youtube for example the site had a good layout and then the people in charge decide to just go and change everything. Now it is overcrowed on the homepage and cluttered. The same thing happened here with the escapist. I think many people were happy with the old layout. The new one is workable but not as enjoyable as the old.

Having my precious time-wasting interrupted by advertising only generates hate for that product... I can't believe the sponsors think it's a good idea...

Well, I guess its time to cancel my account then. Sick of this web 2.0 and it choking the fuck out of my screen with endless ads.

Seeing as I only update my status about once a month or less, I'm basically going to become a walking advertisement reel then?

Fuck Zuckerberg, that greedy cunt. Interestingly, Zuckerberg is not recognised by the spell checker, and if you right click it, the first option is "Cocksucker".

By Facebook! it was annoying knowing you.

Mark I think you've taken one too many sheep to head.

Sporky111:
Mark Zuckerberg's house is probably made of lightbulbs, and he really does need the extra money to keep them on.

That being said, I'm not a bit surprised. Zuckerberg seems to have a vendetta against privacy, and it's going to be the end of him and his site if he keeps abusing his users like this. He got away with it for a long time because there was no competition, but now he's going to have to really think about how many users he's willing to chase away for more adspace now that G+ is around.

As much as I like it, I don't think G+ will ever get to the level Facebook has, I've been on G+ since the beta/trial/before launch time, and once it was open to the public half of people I knew signed up, never to go back on, and half didn't ever both because of FB.
I kinda think Mark and his little crew know this, and that's why all these new advertisements are coming to Facebook.

I never noticed the old ad's before they disappeared, and I'm not really bothered about this, I can handle one or two adverts in-between what my friends are up to. I guess I'll only be concerned when it becomes more ads than actual feed. We shall see come the next few weeks.

This changes nothing, Zuckerberg.

Edit: I just realized my post broke a rule about advocating something terrible. Disregard this!

On topic: This idea is pretty terrible. I'll probably use Facebook even less, now. Oh well. Nothing much lost there.

I don't nor have ever used facebook, and I'm good with that.

Google+ anyone? That probably won't be any better soon enough.

I just got rid of a virus that did exactly what they're about to do now. The ironic part is that Facebook was the one that alerted me of the virus.

I am already annoyed that I have to "Allow Access" to everything I click on in Facebook, I won't look at ads. I'll drop the site like a bad habit if a certain add-on doesn't work.

I find it funny people are in an uproar over this. Aside from Facebook being a completely cesspool of terrible filth outlining the massive flaws of humanity, no one seemed to think it would eventually become an advertisement driven marketing money machine? They will keep jamming adds in until there is no space left just like every other site on the web. Then they will redesign it to fit more, and piss off a lot more users until the next terrible "social" site appears, and the process starts all over again. Then they will make a movie about that sites founder too.

YAAA.. Facebook is going to kill itself!

Seriously, the average individual will only tolerate a certain level of advertising before it revolts and tries to move on to something else.

So it seems it wont take 5 more years before people are joking about how they "cancelled their facebook" and how passe Facebook is now. Thing is... its a website that for the good of the net SHOULD die. Only problem is that with as many terrible precedents as Facebook set well never undo the damage that its responsible for.

Mark Zuckerberg- fleecing monetizing those sheep customers like a boss. I mean, come on, he's literally called Facebook members "dumb f***s" for trusting him. Let's not pretend to be surprised by this latest twist of the knife.

Somebody remind me exactly what I'm missing out on by not being on Facebook?

well you can always use <censored because of this forums idiotic rules>

This is nothing new, youtube already does that. well not to such intrusive extend as all your contacts get the message but every second video on youtube is "Advertisement based on your watch history". imo youtube gotten worse since it merged with google. microsoft isnt the only "buy and ruin (msn, skype)" monster out there.

there always were stupid people. nowdays we have a technology to attract stuppid people and make money on it. thus: crapple, fartbook, twatter.
And well people often say "oh its a fad it will fade". well you said the same about rap, techno, even rock/metal, snowboards, skaters and many more things that are prominent part of our culture. even computer gaming was called a "Fad that will fade" in its early days.

The Rogue Wolf:
Somebody remind me exactly what I'm missing out on by not being on Facebook?

The ability to see the extent of human retardness. When i saw a friend using facebook i jsut stood there staring at the screen thinking how could world go that far down and how did i miss it.

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