Gamers Ship 400 Cupcakes to BioWare in Protest of Mass Effect 3

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Gamers Ship 400 Cupcakes to BioWare in Protest of Mass Effect 3

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It's commonly held that the pen is mightier than the sword, but a new group of fund-raising protesters seeks to prove that the cupcake is mightier than both.

In a maneuver that's as surprising as it is saccharine, one player unhappy with Mass Effect 3's controversial ending has organized and executed what I'm just going to call a "cupcakening." After raising $1000 on the BioWare forums, user LoganKey partnered with a local bakery to produce 400 cupcakes and ship them to BioWare's offices in Edmonton, Canada.

The natural next question is, of course, "why," and the answer is well ... interesting? Essentially, the cupcakes have been iced in three different colors, but all taste the same. See where this is going? If you still don't get it, here's what LoganKey has to say about his sugary scheme:

We are currently trying to organize the delivery of a mass of cupcakes to Bioware's studio in Edmonton. All the cupcakes will be divided into equal parts Red, Blue and Green colors... but they will all taste exactly the same. If you'd like to participate, please check out the thread below and let us know.

This coming week, we should send Bioware boxes upon boxes of a dozen cupcakes. We are taking ideas as to what sort of notes we should have attached on each box. Some possibilities include:

- "No matter what color you choose, they all taste the same";
- "No matter what color you choose, it's all vanilla ;-D"
- "We rage because we love"

I'm not quite sure why three cupcakes wouldn't have sufficed, putting this "movement" back maybe $10 with shipping instead of a grand, but then again, maybe it's important that every single employee taste the scrumptious consequences of its writers' foolish actions! I think the only real question left is, what can I write here that would be controversial enough to get you people to mail me some cupcakes. I'm hungry over here.

Source: Kotaku

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Those cupcakes are entitled whiners! They need to shut their fucking mouths and have some respect for artistic integrity!

...

Kidding, kidding.

I approve of this act. Gets the point across in a friendly fashion. Plus, y'know... cupcakes.

Wow, that's infinitely more awesome than every other protest-dealy related to Mass Effect 3

It seems to me that sending them cupcakes, even with a message is more a reward than a protest.

Mike Kayatta:
400 cupcakes

...
I'm assembling a team.
We'll need the best, and people we can trust. Our goal is one frought with peril, but the payoff will be so sweet. We will infiltrate the BioWare headquarters at Edmonton. Those cupcakes will be ours, and no one will even know we were there.

Accepting applications until Friday. We must move quickly, lest our bounty be devoured.

So vanilla huh... Why of all the delicious kinds of cupcakes why vanilla? Marble, strawberry, yogurt filled, why vanilla? It's so bland and boring, just like the Ma... Oh.

400 cupcakes can not be divided evenly into 3 different colors.

I dunno, if I worked at BioWare this would seem like more of a reason to put out controversial and rage inducing endings in the hopes of free baked goods. Making people happy makes them like you, but apparently making them froth with rage gets you cupcakes.

If they had sent only 3 cupcakes it would have been ignored by EA and by the gaming media. As this article's existence proves the 1000 cupcakes makes this particular gesture impossible to ignore.

I would have liked to see them work out how to get a dig on the "it doesn't matter what choices you made, the outcome is going to be the same" which IMO is the worst part about the ME3 ending.

Al-Bundy-da-G:
So vanilla huh... Why of all the delicious kinds of cupcakes why vanilla? Marble, strawberry, yogurt filled, why vanilla? It's so bland and boring, just like the Ma... Oh.

You should win a cupcake for that.

Weird, interesting, but unique form of protest.

On a personal note, just seeing this makes me want some cupcakes all of a sudden.

*rubs eyes* Oh for the love of...Right on time I suppose, the campaign of rage has officially jumped the shark on it's stupidity. Can we go back to the days when the only fans who raged this hard were Star Wars fans? I liked those days, they were much quieter and filled with less ignorance to the fact that what they were angry over was not something they could campaign away. I don't really see how this is supposed to help them at all aside from furthering the point that they're all over-dramatic, attention seeking twits.

thomaskattus:
It seems to me that sending them cupcakes, even with a message is more a reward than a protest.

*Cupcakes arrive at Bioware. Employees proceed to feast.*

"Hey Jerry... Where did these cupcakes come from?"
"Fans sent them. Some sort of protest about Mass Effect 3... Who knows."
"Sweet. Free cupcakes."

Mike Kayatta:
I think the only real question left is, what can I write here that would be controversial enough to get you people to mail me some cupcakes. I'm hungry over here.

If I wanted to mail you guys some baked goods, how would I go about doing that? You guys don't have a shipping address listed!

Mike Kayatta:
I'm not quite sure why three cupcakes wouldn't have sufficed, putting this "movement" back maybe $10 with shipping instead of a grand, but then again, maybe it's important that every single employee taste the scrumptious consequences of its writers' foolish actions!

I'd say it's because it wouldn't have made the news otherwise.

"Gamer sends 3 cupcakes to BioWare offices, nobody bats an eye as they get eaten in 20 seconds"

Is not as impact-filled[1] as;

"Gamer sends 400 cupcakes to BioWare offices and everyone takes note because you can't exactly ignore 400 cupcakes turning up at your door"

[1] It's a word now ok!

Yes send Bioware 400 tasty treats, that will show them!

They'd really get the point across if every cupcake tasted terrible.

"It doesn't matter which one you choose, they're all bad!"

EvilChameleon:
400 cupcakes can not be divided evenly into 3 different colors.

Space Magic. That's how.

OT: I approve. You catch more flies with honey than with vinegar, after all.

Well, if I suppose if people still want to keep dragging this out this is certainly an entertaining way of doing it.

I somehow doubt that this is going to help with getting fans to be taken more seriously though.

No, no. You send -good- cupcakes to everyone on the Mass Effect team except that shithead Casey Hudson and the head writer I can't even remember. They get iced turds for running off into a corner with the ending and defecating on it, then trying to defend it by saying its 'highbrow' and 'artistic'. God damn shitheads.

And if the theory that some of these cupcakes are laced with poison?

"We rage because we love"

Damned lie. People don't love Bioware. Not anymore. Just take a look around this site alone and you'll see that.

Al-Bundy-da-G:
So vanilla huh... Why of all the delicious kinds of cupcakes why vanilla? Marble, strawberry, yogurt filled, why vanilla? It's so bland and boring, just like the Ma... Oh.

um...i like Vanilla...alot... :(

*throws grenade*

OT:

This...is interesting but also werid

Hopefully they won't continue to make awful endings just to get more cupcakes.

I was going to say that the cupcakes are a lie, but then I took an arrow in your base.

PureIrony:
"We rage because we love"

Damned lie. People don't love Bioware. Not anymore. Just take a look around this site alone and you'll see that.

Looks around site; sees Bioware currently in the lead in the Semifinals for March Mayham.

You're right. No love at all.

You know this has to one of the more idiotic ideas I have ever heard.

Well 3 cupcakes wouldn't have been on a large enough scale to get attention. People are noticing because of the huge batch and that people actually ponied up the $1000 to do this. For a stunt to matter it has to be noticable.

That said, I wouldn't mind a cupcake myself... instead I have content myself walking down to Subway for tonight's dinner. :)

Lakart:
I dunno, if I worked at BioWare this would seem like more of a reason to put out controversial and rage inducing endings in the hopes of free baked goods. Making people happy makes them like you, but apparently making them froth with rage gets you cupcakes.

Would you eat cupcakes from fans who are pissed at the ending, some of whom have sent death threats?

I think this may be a sophisticated means of torturing the staff. Conversation would be

"We got sent cupcakes from fans pissed about the ending for the game."

"What's wrong with them?"

"Dunno, you try one."

"Me? You try one."

Meanwhile 400 cupcakes go stale in front of the Bioware staff because each is too afraid to try.

Leximodicon:
*snip

somebody woke on the wrong side of the bed this morning, but i do agree, i honestly didnt think the ending was that bad. i do think they were lazy making all 3 identical, but as an ending it did the job fairly well. So can't we just move on to the next franchise instead of actively trying to attack a company for one project? i mean i didnt like Dragon age II at all but yah dont see me outside there office with a mob holding torches and pitchforks.

OT: however i prefer this kind of message over a FTC Complaint.

EvilChameleon:
400 cupcakes can not be divided evenly into 3 different colors.

I perused the original thread a bit yesterday, it's really something like 402, which divides into 134 of each. I was also greatly amused by someone with the idea of day 1 milk DLC and post release sprinkle DLC.

A professional bakery is making them, there will be no poison. There will however be a Marauder shields cake as well.

Al-Bundy-da-G:
So vanilla huh... Why of all the delicious kinds of cupcakes why vanilla? Marble, strawberry, yogurt filled, why vanilla? It's so bland and boring, just like the Ma... Oh.

That is hilarious!
On topic: you have to love creative protests. Reminds me of the WBC vs Comiccon scenario. Though perhaps there could have been something less tasty sent though I can't criticize as nothing comes to mind.

Normally I'd rage at passive aggressiveness, but I find myself deliciously delighted by this turn of events. What a non-offensive way to make your point heard.

I will happily concede the masterminds of this endeavor one free internets, payable on receipt of a red vanilla cupcake. Cause red makes it go down faster.

i demand cupcakes 100 will do nicely

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