Chinese Gaming Expo Bans Booth Babes

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Chinese Gaming Expo Bans Booth Babes

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A Chinese model was banned from this year's ChinaJoy gaming expo for showing too much skin.

Tired of having to wade through a sea of exposed mammaries every year, the organizers of ChinaJoy 2012 have implemented a strict new dress code for this year's show. The new rules ban bikinis, backless clothing and low riding hot pants and miniskirts. Underwear is no longer optional.

"Because adolescents make up our primary audience, we do not want to send them the wrong message," event organizer Yu Kun told the Global Times.

The expo, which has been running since 2004, tasked 30-40 staff members with patrolling the convention floor space in search of semi-naked rule breakers. Any model found displaying too much flesh was removed from the premises, and event organizers have stated they intend to "fine" the companies that hired the models by withholding a part of their event deposit.

Model, Li Ling - who can be seen in the above right breaking at least three of the aforementioned rules - was booted from the show after she took to the stage in a somewhat minimalist interpretation of Athena's dress from Saint Seiya. The 22-year-old model was promoting Legend of Saints for developer, ZQGame, and probably didn't choose her own costume.

"Today, after my first performance finished, I was told by the organizers to leave immediately and that I am forbidden from coming back tomorrow and the day after," she wrote. " It happened all so quickly and I don't know what to do now. I was just doing my job... Being a booth girl is hard: while it looks like we may be basking in the spotlight, we're really struggling. Keep going everyone, you have 2 days left...though I have to go home earlier than planned."

In the US, PAX already has a similar ban on overly-revealing costumes. At this year's PAX East, professional model, Jessica Nigri, went through two different Lollipop Chainsaw costumes before finding one PAX organizers deemed suitable.

Source: The Register

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I wouldn't have said shes dressed that bad there, but I guess if thats their new rule system then they need to follow it to the letter otherwise you'll find people starting to push the boundaries.

I think it's great. The whole expo babe thing is just silly and doesn't belong in the gaming community.

TomWiley:
I think it's great. The whole expo babe thing is just silly and doesn't belong in the gaming community.

Yeah, it's silly. But not as silly as a banning booth babes.

Feel a bit bad for the model, Li Ling, but rules against overly sexualized booth babes is certainly a good idea.

Hopefully she'll get more gigs where she doesn't have to wear what looks like a pajamas with a corset-belt.

Adam Jensen:

TomWiley:
I think it's great. The whole expo babe thing is just silly and doesn't belong in the gaming community.

Yeah, it's silly. But not as silly as a ban. Banning is never a good thing.

I don't think you actually mean that. I don't think it's hard to come up with example of things in our society that simply should always be banned or illegal.

I do feel bad where China is being split in two directions. The party is creating more and more policies and enforcing them to prevent the spread of western 'decadence'. That said I do agree that sex shouldn't be used to sell things to adolescents and I agree that this needs to be enforced (despite it being relatively trivial). I feel sorry for all the models too. But it is a different culture here where games are frowned upon and do regularly lead to death.
The pressure these kids here face is terrible. There is simply no comparison to the west.

Ladies and Gentlemen this is a clear win for feminism. There should be no model that should be revealing too much clothing and it is the model that should be held accountable and not the company that employed the models for their services.

What we need is to look back to more traditional forms of clothing standards on how people should dress themselves. Possibly ban all outfits that reveal the ankle and neck would be more appropriate. That will show those companies and models to not be hussies and not promote their product utilizing the creative talents of tailors, models to interact with potential clients and investors by actually engaging with them on a personal level to encourage them to try their product.

/sarcasm

EDIT: Ya know I'm gonna be serious for a moment. What I honestly find ironic by the posters here is that the people who are posting want to see even LESS of booth babes.

I gotta tell ya as a guy who went to a lot of conventions such as E3, Anime Expo and so on that the number of actual models that have been getting work and going to conventions has dropped dramatically. I even remember there used to be a company where the models actually before their assignment were trained to represent the game and answer questions. That company lasted for a while but died out cause of the outrage.

Also as for the attire, it is never actually as bad as you think it is. Even the picture there isn't that bad or offensive at all and honestly going through my catalog of my convention pictures I see more fans dressing more revealing than the actual models.

I mean just think for a second at how much work has actually gone by the way side because people who don't even attend these events are somehow offended. When was the last time you saw a woman for a big title boxing match carry the "ROUND X" sign? It's been at least half a decade if not more for me. Or models that interacted with the audience? I remember when DOA 3 was coming out at E3 they had a booth where models were on stage and the MC would pick people to interact and they either won a prize or a picture with the model. Also note one other huge factor, a majority of these events are usually for businesses which mean you don't have children around to worry about.

I mean where is the line when people will stop complaining about models and actually let them use their talent that could actually help their career?

EDIT 2: I gotta say that more people here are honestly disconnected from the actual reality of the world and their local area and just take the news and go to the worst case scenario as the norm. People here are just relying on assumptions as facts and have that shape their world view. Honestly it's just damn depressing reading the posts in this thread so far.

......this actually isn't all that bad? It's been getting a bit depressing when you start wondering whether they're promoting a game or selling you a car, what with all the scantily clad models they parade around each booth. It diminishes the artistic value of the game when it's blatantly obvious that they're pandering to hypersexualized male values...I'm looking at you DA:O. It's even worse when you realize most of these "booth babes" know little to nothing about the game they're dressing down for, and likely care less about.

This goes for cosplay as well, as when the accuracy of the costume is sacrificed to show more T&A.

On the other hand, the model above isn't what I'm talking about. She's actually probably wearing one of the more conservative costumes really...

image

Only kidding. I do think strutting around in underwear is a bad idea and shouldn't be allowed, but really? What has this girl in the picture done wrong? I see girls at work (workers!) dressing as exposed as this.

I hate the concept of booth babes. It might be a valid line of work for the model, and I'm aware how difficult that is to come across so power to them. But it just trivializes the product they're selling and sends out a message similar to "our game sucks, but if you buy it... boobies!".
I don't mind having models cosplay to show off a game, if anything I think it's an awesome idea! But most booth babes aren't even dressed in anything that ties them to the game other than by the most tenuous link. And why do they almost always have to be women? Especially when the majority of video game protagonists are men, you'd have thought male models would be more applicable, further showing the shallow nature of the practice.
But any blame should fall on the company that hires the model and provides the costume, not the model herself.

I find the Lollypop Chainsaw one more amusing.

The first picture on the left is the actual outfit worn by the main character, so saying that's too revealing is saying a lot really.

That's a somewhat misleading headline right there. =/

TomWiley:

Adam Jensen:

TomWiley:
I think it's great. The whole expo babe thing is just silly and doesn't belong in the gaming community.

Yeah, it's silly. But not as silly as a banning booth babes.

I don't think you actually mean that. I don't think it's hard to come up with example of things in our society that simply should always be banned or illegal.

I don't see how booth babes are egregious enough to be lumped in with murder. Banning them is just silly.

RedEyesBlackGamer:

TomWiley:

Adam Jensen:

Yeah, it's silly. But not as silly as a banning booth babes.

I don't think you actually mean that. I don't think it's hard to come up with example of things in our society that simply should always be banned or illegal.

I don't see how booth babes are egregious enough to be lumped in with murder. Banning them is just silly.

Well the post I replied to was:

Adam Jensen:

Yeah, it's silly. But not as silly as a ban. Banning is never a good thing.

I certainly thing that there are a great many things that should be banned or outlawed, and I don't agree with the notion that banning is never a good thing.

TomWiley:

RedEyesBlackGamer:

TomWiley:

I don't think you actually mean that. I don't think it's hard to come up with example of things in our society that simply should always be banned or illegal.

I don't see how booth babes are egregious enough to be lumped in with murder. Banning them is just silly.

Well the post I replied to was:

Adam Jensen:

Yeah, it's silly. But not as silly as a ban. Banning is never a good thing.

I certainly thing that there are a great many things that should be banned or outlawed, and I don't agree with the notion that banning is never a good thing.

Sure, nudity should be banned from cons. But making your dress code so draconian that it really restricts actual cosplayers is a terrible idea.

RedEyesBlackGamer:

TomWiley:

RedEyesBlackGamer:

I don't see how booth babes are egregious enough to be lumped in with murder. Banning them is just silly.

Well the post I replied to was:

Adam Jensen:

Yeah, it's silly. But not as silly as a ban. Banning is never a good thing.

I certainly thing that there are a great many things that should be banned or outlawed, and I don't agree with the notion that banning is never a good thing.

Sure, nudity should be banned from cons. But making your dress code so draconian that it really restricts actual cosplayers is a terrible idea.

Absolutely. I think the problem is that due to the clothing of some video game characters, or rather the lack of clothing, it can be hard to make a clear distinction between what's constitutes as booth babes or a girl who's just hired to dress like a bikini-wearing video game character promoting a game.

I think we can all agree on that there is no place for the former in any serious game convention. The problem arise when we have to discuss where to draw the line.

It doesn't look THAT revealing. I agree it something to be addressed, but with a fine touch and not a sledgehammer.

There is some good in this, but there is bad as well, and I feel like they might cancel one another out.
It's good that the industry and community are maturing, and concerned about presenting games as more than just a pastime for hormonal young males. That is not the limit of what games can do and can be, but that's the impression a lot of the time.
It's bad that they are obviously restricting what games can do, and how women can display themselves. It isn't good for all of gaming to pander to horny boys, but I don't think games that do should be demonized out of existence, and I don't think women should be limited in what they can wear.

I would much prefer a community that is comfortable with sexuality, not either drowned in it, or driving it off.

I don't really see the big deal.

This is just a ban by an organisation, not a ban by the government or whatever. It's not like anyone is turning it into a criminal offence...

This is a games expo. About games.

Car booths are probably banned as well by the rules. As would make-up booths. In fact every single booth that doesn't relate to video games is banned from that convention.

Pets are likely banned as well. No dogs, no cats, no monkeys, no cows. All banned. Every single animal is banned from that expo.

Putting stickers on random things is also banned, at PAX at least.

Handing out your own flyers is often banned as well!

Toy weapons that don't meet certain standards are also banned!

Likely there are tons more things that are BANNED! All banned!

Horrible isn't it? If you don't like things being banned you should probably stay far, far away.

Hagi:
Horrible isn't it? If you don't like things being banned you should probably stay far, far away.

The reason to dislike this isn't just if you don't like banning things in general. A lot of those bans make sense: a video game expo is going to want only things that relate to video games, and there are certain levels of safety that need to be observed, for example.
But banning this is saying that showy dress does not and should not relate to video games, that video games can have nothing to do with revealing clothing - at least openly. It's limiting something that maybe shouldn't be limited.

And no, it isn't the government doing it, but something doesn't have to be an end of the world scenario just to be concerned by it. It sets a precedent, and will effect the choices of developers and players and other expo holders. In time, if spread, this could limit the freedom with which game companies could comfortably express themselves.

Legion:
I find the Lollypop Chainsaw one more amusing.

The first picture on the left is the actual outfit worn by the main character, so saying that's too revealing is saying a lot really.

Me too. I'm not sure if they're in the order that the girl tried them on before being accepted, but how the middle outfit was ever going to be better than the official left-most one is beyond me!

That said, her resemblance to the protagonist is quite striking.

theblindedhunter:

Hagi:
Horrible isn't it? If you don't like things being banned you should probably stay far, far away.

The reason to dislike this isn't just if you don't like banning things in general. A lot of those bans make sense: a video game expo is going to want only things that relate to video games, and there are certain levels of safety that need to be observed, for example.
But banning this is saying that showy dress does not and should not relate to video games, that video games can have nothing to do with revealing clothing - at least openly. It's limiting something that maybe shouldn't be limited.

And no, it isn't the government doing it, but something doesn't have to be an end of the world scenario just to be concerned by it. It sets a precedent, and will effect the choices of developers and players and other expo holders. In time, if spread, this could limit the freedom with which game companies could comfortably express themselves.

Nobody is banning in-game outfits.

The whole fact that Lollipop chainsaw was allowed to show yet a booth babe dressed likewise was not shows this. The freedom of the game was in no way or form restricted. The expo they showed at already had this very rule.

The freedom of booth babes, who do indeed have absolutely nothing to do with video games, was restricted.

Again, I don't see the problem.

EDIT: And by your logic banning pets from conventions also sets a precedent of not having in-game pets? In-game and the real world are different things. Pets in games at the expo are cool, pets there in reality are not. Revealing clothing in games at the expo are cool, revealing clothing there in reality is not. Murdering people in games at the expo is cool, murdering them there in reality is not. Etc.

Grey Carter:
"Today, after my first performance finished, I was told by the organizers to leave immediately and that I am forbidden from coming back tomorrow and the day after," she wrote.

Makes sense, I mean, it's not like they could have just asked her to wear a different costume or told the company that hired her to give her some more clothes.

Oh, wait.

Seriously, punishing the model just for doing her job? It's not her responsibility to keep track of the con rules and try to go against her bosses' orders. It's her responsibility to wear the costume that's made for her and act nice to people. Which might sound easy... if you've never had to act nice to every single person you meet over a three-day convention. Yeesh.

The convention can have as strict of a dress code as they please - particularly if their attendees are predominantly under 18, as they claim. But it's kind of creepy to punish the model the harshest when it's entirely her employer's fault. If they wanted to be that harsh, they should have kicked out ZQGame as a whole.

Ah booth babes...your controversy just won't end.

Y'know I enjoy skilled cosplayers. Male and Female. Hire them and dot them around the expo or let each company hire them to hang around their booths, I see this from a few of them and you know what? They're always the most popular at a games expo! Kids love seeing their favorite characters and a fair few goers bring kids. THAT'S something I can get behind. If the character they cosplay as is wearing a bit of risque clothing, that's up to the expo to go ahead with. I certainly don't mind if it's in keeping with the theme.

But yeah I really detest the 'booth babe who is only wearing a skimpy piece of cloth (I don't think she had any kind of theme, just the colours of the company using her) and rubbing her cleavage against a video screen most of the evening' Don't believe for one second that is what ALL of them do, but I have seen this extreme and it made me sad inside, this woman was clearly just there to be eye candy, and the strained smile she was putting on couldn't convince me she gave one schtick about what she was selling.

Calling them booth babes instantly makes my mind jump to that extreme. And I don't like the grimy feeling I take from that.

I feel sorry for this girl, but the company who hired her REALLY should have checked guidelines, if the guidelines were not provided then they should resolve it with the Expo and re tailor her outfit.

This bothers me for the same, but also different reasons from previous posters. Sure, this could be seen as a step toward getting rid of booth babes (a practice I myself have no real issue with, but I'll get to that.) Or it could be seen as a step toward punishing the wrong people for something that may not be essentially wrong.

Reading it back, that makes little sense, so let me elaborate...
I don't find the practice of using booth babes to be inherently bad. It can certainly get out of hand, which there are certainly no shortage of examples for. But it can also be done right. A previous poster mentioned a way that a company was able to get girls trained to the character that she is hired to cosplay. There isn't anything wrong with using female cosplayers to help sell a product. Gender shouldn't matter (though I am well aware that id does.)

Besides, the effectiveness of booth babes as they're often used now will likely diminish as our culture begins to mature a bit more.

Now, is this ban wrong? Don't know, I don't live in China, and I won't presume I know their cultural standards better than they do. My personal opinion is that the cosplayer in question should get a warning before banning, but the con has every right to ban whomever they choose.

But what do I know?

Hagi:
Nobody is banning in-game outfits.

The whole fact that Lollipop chainsaw was allowed to show yet a booth babe dressed likewise was not. The freedom of the game was in no way or form restricted. The expo they showed at already had this very rule.

The freedom of booth babes, who do indeed have absolutely nothing to do with video games, was restricted.

Again, I don't see the problem.

You don't have to ban something for it to not happen.

I think it is clear that bans like this can contribute to a climate in the industry that is restrictive to what amount of sexuality games can use and explore.
Yes, the game may still experiment with those themes, but there is going to be an automatic disconnect with how they are presenting themselves and what is in the game they want to present, and I think it is no great leap to suppose that may effect what people start to feel comfortable creating.

And even if that doesn't change, it still shows a community that isn't comfortable with sexuality.

Still don't like it.

Oh China I just love seeing how backwards you are. This practice of banning both babes and revealing clothing is just rediculous. There is nothing wrong with either of them.

theblindedhunter:

Hagi:
Nobody is banning in-game outfits.

The whole fact that Lollipop chainsaw was allowed to show yet a booth babe dressed likewise was not. The freedom of the game was in no way or form restricted. The expo they showed at already had this very rule.

The freedom of booth babes, who do indeed have absolutely nothing to do with video games, was restricted.

Again, I don't see the problem.

You don't have to ban something for it to not happen.

I think it is clear that bans like this can contribute to a climate in the industry that is restrictive to what amount of sexuality games can use and explore.
Yes, the game may still experiment with those themes, but there is going to be an automatic disconnect with how they are presenting themselves and what is in the game they want to present, and I think it is no great leap to suppose that may effect what people start to feel comfortable creating.

And even if that doesn't change, it still shows a community that isn't comfortable with sexuality.

Still don't like it.

Right...

Because we don't want tits absolutely everywhere we're clearly not comfortable with our sexuality.

And really? Booth babes are absolutely required to present games that explore sexuality?

I'm sorry, but if the best such a game can come up with in advertising itself is booth babes then I'm afraid it's not going to be a very deep exploration of sexuality in any way or form.

Booth babes aren't some sort of deep exploration of games and sexuality. They're exploitive advertising. Nothing more, nothing less. And that just doesn't belong in some places.

Hagi:
Right...

Because we don't want tits absolutely everywhere we're clearly not comfortable with our sexuality.

And really? Booth babes are absolutely required to present games that explore sexuality?

I'm sorry, but if the best such a game can come up with in advertising itself is booth babes then I'm afraid it's not going to be a very deep exploration of sexuality in any way or form.

Booth babes aren't some sort of deep exploration of games and sexuality. They're exploitive advertising. Nothing more, nothing less. And that just doesn't belong in some places.

There is a reason I'm not speaking in such powerful absolutes as "absolutely everywhere" and "absolutely required" - I don't mean that. I've also not said "booth babes" because personally I find the term fairly offensive - there are girls hired to help bring interest to a game by, summarily, looking good next to it; but to dismiss this practice in its entirety as abhorrent, and to reduce those involved in it to objects past what may have already happened, and to make it terribly easy to label any pretty girl as a "booth babe", these are all offensive.
I... said more than I meant to. Anyway, that cleared up, back to the topic.

Refusing to let someone show of their body in a fairly small degree (that's cleavage, not exposed breasts), speaks of a culture that is all too weary of sexuality. Being comfortable with something doesn't mean that you have to engage in it, or like it, but you ought to tolerate that this is the way some people like to dress, the way some people like to present their product, and what some people like to see.
A girl dressed revealingly is not required to present a game involved with sexuality, but it should be an option.

Could it have something to do with that cameltoe she's sporting in that pic?

...

I'm not the only one who noticed right?

theblindedhunter:
There is a reason I'm not speaking in such powerful absolutes as "absolutely everywhere" and "absolutely required" - I don't mean that. I've also not said "booth babes" because personally I find the term fairly offensive - there are girls hired to help bring interest to a game by, summarily, looking good next to it; but to dismiss this practice in its entirety as abhorrent, and to reduce those involved in it to objects past what may have already happened, and to make it terribly easy to label any pretty girl as a "booth babe", these are all offensive.
I... said more than I meant to. Anyway, that cleared up, back to the topic.

Refusing to let someone show of their body in a fairly small degree (that's cleavage, not exposed breasts), speaks of a culture that is all too weary of sexuality. Being comfortable with something doesn't mean that you have to engage in it, or like it, but you ought to tolerate that this is the way some people like to dress, the way some people like to present their product, and what some people like to see.
A girl dressed revealingly is not required to present a game involved with sexuality, but it should be an option.

Again, these aren't girls that are going out of their own initiative and dressing up for fun.

These are girls who're hired to put on revealing costumes to attract a kind of attention that has little if anything at all to do with the game they're supposed to represent.

There's absolutely nothing wrong about that but there's also absolutely nothing wrong with hosting a convention that does not feature this sort of advertising.

All that's happening is that this convention is limiting the type of product and the type of presentation that you can give.

You're not allowed to grab a megaphone and start advertising your product with that, even if that's how some people like to present their product. Because that's not the type of convention that's being held.
You're not allowed to repaint the entire convention building to resemble something in your game, even if that's what some people would like to see. Because that's not the type of convention that's being held.

If you really want booth babes then by all means, support an organisation that sets up conventions where these are allowed. But it's ridiculous that an organisation that doesn't want booth babes at their event is somehow 'wrong' for banning. It's their event.

Ragsnstitches:
Could it have something to do with that cameltoe she's sporting in that pic?

...

I'm not the only one who noticed right?

I think you may have been, but congratulations on getting me to scroll back up and go "Oh yeah, there it is"

You could use that as a metaphor for how these women are essentially living dolls used to advertise a game, and the fact that I merely glanced before moving on rather than taking her outfit in is showing a familiarity with such things (revealing clothes as a matter of daily course, for instance) that would be less likely to have existed before the advent of our modern and extremely sexualised culture.

Orrrr we could just conclude that you're a pervert who stares at ladies' crotches all day, because that version amuses me more :-D

Forget what I originally said:

I never considered booth babes as an integral part to game conventions... but at the same time I don't care if they are there or not. So, I guess I'm indifferent about this... if there is some injustice to this, then I would say they should fight it.

I'm not going to lose sleep over it regardless.

SonicWaffle:

Orrrr we could just conclude that you're a pervert who stares at ladies' crotches all day, because that version amuses me more :-D

Only on weekends. I only noticed it by chance, I wasn't actively gawking at her crotch as soon as the jpeg loaded.

wait.... there whole gaming cafe industry is based on booth babes 0-o

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