EA Saving New IPs for Next Hardware Cycle

EA Saving New IPs for Next Hardware Cycle

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"The market doesn't reward new IP this late in the cycle," says EA's Frank Gibeau.

The next twelve months are looking sequel-heavy for EA. With the release of new installments in the Dead Space, Medal of Honor, Need for Speed and Army of Two franchises, as well as the usual yearly sports title updates, things are looking a bit bleak on the creativity front. According to EA Labels president, Frank Gibeau, it's going to stay that way until Sony and Microsoft get around to releasing new consoles, as EA is saving all its shiny new ideas for the next hardware cycle.

"If you look at the market dynamics: as much as there's a desire for new IP, the market doesn't reward new IP this late in the cycle; they end up doing okay, but not really breaking through," he told GamesIndustry International. "We have to shepherd the time that our developers spend, as well as the money that we spend on development in a positive way, so we're focused on bringing out a bunch of new IPs around the next generation of hardware."

The company has "three to five" new IPs in line for next-gen. That is, next-gen consoles from Sony and Microsoft. The Wii U doesn't seem to count. Aside from ports of Mass Effect 3, FIFA 13 and Madden NFL 13 the publisher hasn't announced much of anything for Nintendo's upcoming console.

"The time to launch an IP is at the front-end of the hardware cycle," Gibeau argued. "If you look historically the majority of new IPs are introduced within the first 24 months of each cycle of hardware platforms,"

Gibeau's comments echo those of Ubisoft's Yves Guillemot, who earlier this year argued that companies are being "penalized by the lack of new consoles" and that "at the end of a console generation, [customers] want new stuff, but they don't buy new stuff as much."

Much like Guillemot, Gibeau believes the industry is overdue a new generation of consoles, pointing out that the current hardware cycle has been the longest he's seen.

This argument hasn't stopped the likes of Bethesda, Square Enix, Quantic Dream and Naughty Dog from announcing and releasing new IPs during the twilight years of this generation.

Source: GamesIndustry International

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If memory serves wasn't the first God of War game released quite late in the Ps2's life span?

Yeah, who wants to start a new IP with old consoles that already have a dedicated userbase and is guaranteed to have a larger potential audience then a brand new console? Not us, that's who!

Xbox 720/PS4 comes out early 2013: "EA announces new, innovative FPS franchise! Modern Conflict 1: Duty Calls. Set in narrow corridors filled with camping 13-year-old's screaming 'faggot!' into headsets, the ultra-realistic military simulator will be released November 11, 2013. Not many big corporations will take risks on such shockingly new and refreshing ideas, a round of applause for EA, please. In other news, Call of Duty: Modern Warfare 4 is slated to release November 11, 2013."

1) The WiiU is here, meaning the next generation of consoles is already here.
2) Saving new IP's for the next Microsoft and Sony consoles is basically saying they aren't comfortable with these IP's and want to release them at a time where it doesn't matter if they release crap.
3) Why abandon cash cows?

Where...

What...

How...

Why...

SERIOUSLY? EA, please, for your own sake. Complete media silence. Save what is left of your company. Shut the fuck up.

EA, when you say new IP's, do you mean titles that actually innovate, or titles that are just more shooters aimed at the largest market but have a name without a number at the end of it?

By new IP's I assume they mean titles without numbers at the end and buffed up graphics and maybe some funny at first gimmicks.

Does make sense though, in a business sense.

Slayer_2:
Xbox 720/PS4 comes out early 2013: "EA announces new, innovative FPS franchise! Modern Conflict 1: Duty Calls. Set in narrow corridors filled with camping 13-year-old's screaming 'faggot!' into headsets, the ultra-realistic military simulator will be released November 11, 2013. Not many big corporations will take risks on such shockingly new and refreshing ideas, a round of applause for EA, please. In other news, Call of Duty: Modern Warfare 4 is slated to release November 11, 2013."

Getting it day one.

OT: I don't think Battlefield 4,5,6,7,8,9,10 counts as a new IP.

EA, as far as I'm concerned, you've already dug yourself a 12 ft. grave and are surviving purely on the stupidity and ignorance of your consumer base. If I were you (and by "you" I mean a decision making position within the company) I wouldn't be holding anything back at this point, or at the very least I wouldn't go announcing that I'm holding things back. Seriously, some people just shouldn't be allowed to speak in public.

Dumb EA morons. Their plan is probably to save those new IPs and then rely almost entirely on them for the entire next-gen.

What's that EA? You don't actually have any new IPs so you're telling us that you're waiting for the next console generation?

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Vault Citizen:
If memory serves wasn't the fist Gid if War game released quite late in the Ps2's life span?

I believe it was released in 2005 (the year the 360 came out) with the sequel coming out in 2007. It goes without saying that both were extremely commercially successful.

To be fair the PS2 was/is an AMAZING system.

The Dreamcast, GameCube, and Xbox weren't really a 'threat' to the PS2 given it's runaway success.

Right now there's a GOOD reason to make 'equal' games for both the 360 and PS3...maybe even the WiiU.

You know what EA, as much as I disagree with your statement, if it means that we get a Mirror's Edge 2 sharpish then I won't particularly care that all your trying to say is that you're going to milk these new IPs dry next-gen. At least in the short term anyway.

And the people who won't take chances on anything can't figure out why people won't take a chance on them.

Makes sense to me. For every God of War that came out late in a console generation there were several Psychonauts that ended up dead in the water. Sure Psychonauts may have failed if released earlier in the generations life cycle, but God Of War may have suceeded earlier in the life cycle too.

When people are looking at new hardware, they are more likely to think new content.

Makes sense, force people into new franchises at the start of a new generation, because they have the money to get the games out for release.

Also the wii-u? barely scrapes by current generation standards. Not surprised they are waiting for sony/microsoft.

Irridium:
EA, when you say new IP's, do you mean titles that actually innovate

No, of course they don't.

My predictions:
- At least one of the new IP is going to be a new Bioware RPG franchise, no surprise there.
- Expect a 3rd person sci-fi bro-shooter. Possibly set in the mass effect universe.
- A new survival horror FPS that totally forgets the 'survival' half of the equation.
- A sandbox crime game
- A MOBA title.

choclatechocobo:
Makes sense, force people into new franchises at the start of a new generation, because they have the money to get the games out for release.

Also the wii-u? barely scrapes by current generation standards. Not surprised they are waiting for sony/microsoft.

Ignoring your Wii-U troll/ignorance -- it's more because when a new console generation comes out, Gamestop doesn't have any used games for sale for it so anybody who wants to play anything buys new and is willing to buy anything on the shelves, just to have something for it.

Near the end of the lifecycle, there's all kinds of proven decent games out, usually for cheap and in bargain bins, so unless you're being really innovative (not exactly EA's strong suit) it's hard to make a case that people should pony up the extra money to buy your new IP that nobody knows if it's any good or not.

TheBelgianGuy:
Where...

What...

How...

Why...

SERIOUSLY? EA, please, for your own sake. Complete media silence. Save what is left of your company. Shut the fuck up.

This all I ever say in EA topics anymore. Whatever slack jawed, gibbering monkey you have for a PR rep. Masking tape. Full body. Leave in closet until problem is fixed.

SHUT. UP. YOU. ARE. JUST. MAKING UP. EXCUSES. FOR. SHIT. AND SOUND. STUUUUPIIIID.

On reflection though I suppose I should be glad. Even if they did come up with a fresh IP, it's likely they'd botch it and then drag it to the graveyard for the rest. But making up excuses for creative bankruptcy like this is just shameful.

So let me translate that from Bullshitese.

Ahem:

Frank Gibeau:
We are lazy, greedy, cowardly and bereft of anything resembling artistic integrity, so we have decided not to allow our studios to start any new IPs. However, since we know that everyone will shit on us for solely releasing franchised McGames for what could be several years, we have pulled this explanation out of our ass and we pray to the Gods that everyone will have forgotten when the next console cycle actually DOES roll around and we STILL only release franchised McGames

So just EA being EA basically.

are you afraid of taking our money EA?

Kind of hard for customers to spend money on something that doesn't exist, so yeah if they don't release any new IPs at the "end" of a console lifecycle then no one will spend money on them.

And correct me if I am wrong but didn't new games and IPs come out for both the PS2 and the XBox after they new generation consoles were released? Especially in the case of the PS2.

PureIrony:
Yeah, who wants to start a new IP with old consoles that already have a dedicated userbase and is guaranteed to have a larger potential audience then a brand new console? Not us, that's who!

Now IMO is the time to release New IP's. The best Games usually come out at the end life of the console as the hardware is known and the consoles are in the most hands. Not to mention the fact it would be a prime time to release new IPs to create loyalty.

However EA isn't exactly known for their brilliant decision making, this is hardly the stupidest thing to come out of EAs mouth.

Lesson learned from Jade empire!!

If that game made it to the 360 people would be celebrating it as they did mass effect.

Jade empire is just as good as the other more famous bioware hits but it was released on the xbox just as the console was scrapped

Ok just to play devil's advocate. Assuming they have a few awesome ips that will blow everyone's mind away I can see how you might want to keep one or two for the new console release. Lets face it consoles starting catalogues are very limited and often pretty bad except for a couple games. So if you think you've got one of the few good ideas out there I can see why you might want to save it and start strong on the new consoles instead of blowing it all as a late entry to last gen when people are moving on. That being said I'm not exactly buying that EA has anything really innovative or exciting but maybe they'll prove me wrong in a few years. Course given all the waiting they should damn well be good when they do come out :P.

I see, release new IP's after we've just spent all that moolah on a new console (thats not backwards compatable) so we have no choice but to buy them as theres nothing else out... OOOH PIKMIN 3!!!

Yeah, people is more likely to buy a new console and a game that they don't know about than just the game for a console they already own.

Wouldn't it be a better idea to release a game for current consoles and the releas and HD version, or full hd version, or 3d version, or FHD3D version or whatever. but the problem with that is that people might already know hoe much the game sucks.

Hahahahahahahahahahaha. No.

EA, do yourself a favor and hire competent PR people? And some marketing advisers? In fact, just fire your upper management and start from scratch.

Captcha: get over it

EA prepairing to harvest the next Hardware Cycle,

Sound a lot like the Reapers, to me.

that's the smartest thing EA's said since "let's not make dante's inferno 2"

Yeps, another reason why consoles are so full of life and PC's are dying. Ah-uh. >.>

Why is this idiot still employed at EA? Every time he opens his mouth, it's to say something that I have to use something from Yahtzee to describe: Pants-on-head retarded. I just don't get it, I'd have looked to oust this guy before he made the company look any worse. Or at least shut him the hell up.

I firmly believe that a good new IP will be rewarded no matter what point in the cycle it would be released. Perhaps releasing one the day before a new console was put on the market would be less than wise, but that's not the situation we have here. Right now, it's guesswork when the next generation will really begin. Yes, we hear muttering about 2013, but hardware can be delayed even easier than software. And we all know how often gaming software gets pushed back months or even years.

Even a couple of months is long enough to firmly establish a new IP in the hearts and minds of the public. And if you really want an ideal situation, why not parallel development for both the old and the new systems? Your installed userbase would be much larger for the older system, probably for at least a year after release, so you get that advantage, and you get your hooks into the early adopters. It's win-win.

But it's been a long time since EA thought like that.

RhombusHatesYou:

Irridium:
EA, when you say new IP's, do you mean titles that actually innovate

No, of course they don't.

My predictions:
- At least one of the new IP is going to be a new Bioware RPG franchise, no surprise there.
- Expect a 3rd person sci-fi bro-shooter. Possibly set in the mass effect universe.
- A new survival horror FPS that totally forgets the 'survival' half of the equation.
- A sandbox crime game
- A MOBA title.

I'd play those first two

 

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