Square Enix Exploits Western Gamers With Crazy DLC

Square Enix Exploits Western Gamers With Crazy DLC

Square Enix is still struggling with the whole iOS pricing thing.

Like most of Square Enix's iOS games, Demons' Score is priced well above its app store peers. In Japan the game costs a hefty $19.99, but the North American and international versions cost just $6.99. That sounds like a good deal for gamers outside of Japan, right? It isn't.

See, Demons' Score, which is yet another rhythm-RPG hybrid, has multiple stages and boss fights, but the main crux of the gameplay is unlocking different songs. In the North American and international versions, all of those songs are tied to "sexy" character outfits which are sold as DLC packs that cost $2.99 a pop. The total cost of unlocking everything included in the $19.99 Japanese version of Demons' Score is forty dollars. Western gamers are paying nearly twice as much for the same amount of content, and then there's the hassle of selecting and downloading each bit of DLC.

The game itself is developed by iNIS, of Ouendan and Elite Beat Agents fame, and judging by the trailer, it actually looks pretty good. I'm all for iOS developers exploring higher price ranges in exchange for higher quality games - another Square Enix title, The World Ends With You, is both the most expensive and best iOS game I've bought thus far - but $47 for a mobile game that's available for less than half that price in Japan? I think not, Square Enix.

Source: Japanator

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I'd rather swim buck naked across the Ganges river with a paper cut on my nipple than buy those games.

And square enix doing more to more to kill any good will they used to have with gamers over here. gg se.

glad i was already not interested in the remake of ffx i have the ps2 version i play on emulator anyway, and had 260 plus hours into the save on my old ps2.

Making it REAL hard not to paint all Japanese developers with a single brush.

Grey Carter:
In the North American and international versions, all of those songs are tied to "sexy" character outfits.

GOOD GOD! Such UNPROFESSIONAL editorialization! Keep your opinions OUT of my news Mr. Grey thankyouverymuch! ;)

DLC, doin it wrong.

Honestly, 2.99 for a sexy outfit, that's just as bad as the FFXIII-2 outfits (240MSP)

wow that just sucks

thankfully I don't have a ipad so I don't have to worry about such a thing

DVS BSTrD:
Making it REAL hard not to paint all Japanese developers with a single brush.

Grey Carter:
In the North American and international versions, all of those songs are tied to "sexy" character outfits.

GOOD GOD! Such UNPROFESSIONAL editorialization! Keep your opinions out of my news mr Grey thankyouverymuch! ;)

Grey needs his own column where he can say whatever it is he wants. It'd be fucking awesome. So many flames. I'd read it.

DVS BSTrD:
Making it REAL hard not to paint all Japanese developers with a single brush.

Grey Carter:
In the North American and international versions, all of those songs are tied to "sexy" character outfits.

GOOD GOD! Such UNPROFESSIONAL editorialization! Keep your opinions out of my news mr Grey thankyouverymuch! ;)

You stay classy there DVS.

OT: Probably banking on the old favourite of no one actually paying attention to small transactions. A $19:99 game is expensive, a $6.99 is not, and what's the harm in just picking up that next outfit for only $2:99

It's classic marketing and retail. They've been doing it in stores since we've had offers in stores.

Fappy:

DVS BSTrD:
Making it REAL hard not to paint all Japanese developers with a single brush.

Grey Carter:
In the North American and international versions, all of those songs are tied to "sexy" character outfits.

GOOD GOD! Such UNPROFESSIONAL editorialization! Keep your opinions out of my news mr Grey thankyouverymuch! ;)

Grey needs his own column where he can say whatever it is he wants. It'd be fucking awesome. So many flames. I'd read it.

That's right! Team Grey!!

*fist pump*

yuval152:
I'd rather swim buck naked across the Ganges river with a paper cut on my nipple than buy those games.

I'm gong to steal that for the next time someone recommends something I find unpleasant; if you have no objections that is. *sips tea and adjusts monocle*

I paid $16 for Final Fantasy III for my Nexus 7. It's the same game I could have purchased for my DS (where it would have cost twice as much), with no bugs and oodles of gameplay. I think that's a reasonable price point. But if they started adding in all sorts of DLC I would probably feel different...

I'm not sure they're struggling with pricing so much as desperately milking as much out of their old comfortable pre-mobile pricing model while they still can. Okay, I guess that's a struggle.

DVS BSTrD:
Making it REAL hard not to paint all Japanese developers with a single brush.

For idiots, maybe.

It's a good thing you aren't one of them, eh?

Fappy:

DVS BSTrD:
Making it REAL hard not to paint all Japanese developers with a single brush.

Grey Carter:
In the North American and international versions, all of those songs are tied to "sexy" character outfits.

GOOD GOD! Such UNPROFESSIONAL editorialization! Keep your opinions out of my news mr Grey thankyouverymuch! ;)

Grey needs his own column where he can say whatever it is he wants. It'd be fucking awesome. So many flames. I'd read it.

I technically have one. I'm allowed to write whatever I please to go up with Critical Miss strips.

Grey Carter:

Fappy:

DVS BSTrD:
Making it REAL hard not to paint all Japanese developers with a single brush.
GOOD GOD! Such UNPROFESSIONAL editorialization! Keep your opinions out of my news mr Grey thankyouverymuch! ;)

Grey needs his own column where he can say whatever it is he wants. It'd be fucking awesome. So many flames. I'd read it.

I technically have one. I'm allowed to write whatever I please to go up with Critical Miss strips.

I suppose that's true. There have been some length walls of text down there before. That seems to be where a lot of the flames spawn from anyway :P

Also the article neglected to reference Final Fantasy Dimensions which is listed as "free" but after a 1 hour prolouge you have to pay 30 bucks to get the full game in the form of "chapters".

Sadly SE games are one of the few I am happy to avoid buying.

I wanted to buy this. I really did. But with this kind of pricing scheme? Forget it.

Just when you think you can't respect Square any less...

Fappy:

DVS BSTrD:
Making it REAL hard not to paint all Japanese developers with a single brush.

Grey Carter:
In the North American and international versions, all of those songs are tied to "sexy" character outfits.

GOOD GOD! Such UNPROFESSIONAL editorialization! Keep your opinions out of my news mr Grey thankyouverymuch! ;)

Grey needs his own column where he can say whatever it is he wants. It'd be fucking awesome. So many flames. I'd read it.

The header image would be the be-headphone-ed gengar, giving you the bird.

...I'd read it too.

The DLC prices might be overkill, but the western iOS audience wouldn't even look at the game if it was 20 bucks. And while I loathe all DLC with passion, this really is nothing compared to some of the freemium crap around.

Funny, I never bothered with iOS or android games, mostly because I can't afford a phone good enough to play them, but still, it seems pretty damn stupid that you would pay more than $5 total for a game you only intend to use as a filler between car trips or something. I just can't imagine a demographic of hardcore phone gamers.

Still, Square Enix should probably try and at least keep their target markets from country to country as separate as possible, so this kind of thing has less chance of destroying their now-rather-precarious reputation.

As long as the westerners don't realize this, they will be happy to pay because they'll be thinking that's just how it is.

Which makes me wonder how many other DLC/microtransaction-based games are portrayed as being "just how it is".

Hmmmm.

It's not impossible that someone did some market research and found that the Japanese market would play a rhythm-action iOS game for a certain length of time at a certain price point, but that the North American audience would stop playing before they felt they had gotten their money's worth at that same price point, or balk at paying that price at all from the outset.

Yeah, the DLC price is probably too high, but I wouldn't automatically leap to the assumption of some kind of deep and insidious evil on S-E's part on that basis. That's the reason for FF XIII. Apparently. (At least if the EE panel talks are to be believed...)

I want FF1-3 on IOS but is $13!

I think it's high time EA gave up it's Evil Corporation title in favour of Squenix. Or maybe they can share it, I don't know.

THIS IS WHY WE CAN"T HAVE NICE THINGS!

Yeah.... that about covers it... Also... blah blah blah, ignorance of pricing or we'd never stand for this, language and cultural barrier, yadda yadda, you all know what I'm going to say already.

Well the japanese are kinda known for looking down on everything non japanese.. atleast when it comes to the business world. So why not make their great products more expensive for the dirty barbarians outside of japan eh? That will teach em to protest about japan killing of the whales for sure!

Every time I read a rant about game pricing, I wonder: What IS the game actually worth?

Meanwhile you are all buying Xbox/PSN/Steam cosmetics up like crazy at same or higher prices :)
People really need to start thinking where they stand.

I am too busy tryting to pretend FF XIII never happened to care about this. Bloody Square.

I would like to say something mean about square enix like the rest of you, but I actually BOUGHT ff dimensions for the 30$ so I could not write it without smirking at how much of a hypocrite I would be!

/spit More price gouging on the artificial scarcity of digital goods. Absolutely disgusting.

KeyMaster45:

yuval152:
I'd rather swim buck naked across the Ganges river with a paper cut on my nipple and die a slow, agonizing death from a viral infection than buy those games.

I'm gong to steal that for the next time someone recommends something I find unpleasant; if you have no objections that is. *sips tea and adjusts monocle*

Sure. Yuval stole it from elsewhere so I don't think it would be an issue. I've also added the remainder of that quote.

I think that the it's sad that game companies are treating their customers like idiots. Before we all had access to the internet there was a chance that this would work, but now you are pointing out to people how you plan on treating them differently based on region. That is obviously going to anger some people.

 

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